--- title: Raven Tools Reviews meta\_title: 'Raven Tools Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 154 reviews by the users' company size, role or industry to find out how Raven Tools works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 154 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Raven Tools Pros and Cons: Top Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **detailed reporting** of Raven Tools, finding it straightforward and beneficial for analysis. [(1 mentions)](https://www.g2.com/products/raven-tools/reviews?filters%5Bsentiment_snippet%5D=2011803&qs=pros-and-cons#reviews) Users appreciate the **time-saving reporting tools** of Raven Tools, streamlining their workflow effectively. [(1 mentions)](https://www.g2.com/products/raven-tools/reviews?filters%5Bsentiment_snippet%5D=2011801&qs=pros-and-cons#reviews) Users find the **user-friendly interface** of Raven Tools easy to navigate, despite noting it's somewhat outdated. [(1 mentions)](https://www.g2.com/products/raven-tools/reviews?filters%5Bsentiment_snippet%5D=2035716&qs=pros-and-cons#reviews) Users report **credit issues** such as unexpected charges and lack of customer support for resolution. [(1 mentions)](https://www.g2.com/products/raven-tools/reviews?filters%5Bsentiment_snippet%5D=2035714&qs=pros-and-cons#reviews) Users struggle with **email issues** , facing slow responses and unhelpful, generic replies from customer support. [(1 mentions)](https://www.g2.com/products/raven-tools/reviews?filters%5Bsentiment_snippet%5D=2011802&qs=pros-and-cons#reviews) Users face significant problems with **email/notification issues** , including ignored tickets and unexpected billing after cancellation. [(1 mentions)](https://www.g2.com/products/raven-tools/reviews?filters%5Bsentiment_snippet%5D=2035713&qs=pros-and-cons#reviews) Users report **incompetent and untrustworthy support** , leading to unresolved issues and poor customer service experiences. [(1 mentions)](https://www.g2.com/products/raven-tools/reviews?filters%5Bsentiment_snippet%5D=2011800&qs=pros-and-cons#reviews) Users report **payment issues** such as unexpected charges and inadequate customer support for resolving billing problems. [(1 mentions)](https://www.g2.com/products/raven-tools/reviews?filters%5Bsentiment_snippet%5D=2035712&qs=pros-and-cons#reviews) ### Top Pros or Advantages of Raven Tools ##### 1. Detailed Reporting Users value the **detailed reporting** of Raven Tools, finding it straightforward and beneficial for analysis. [ See 1 mentions ](https://www.g2.com/products/raven-tools/reviews?filters%5Bsentiment_snippet%5D=2011803&qs=pros-and-cons#reviews) See Related User Reviews ![Jozsef J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jozsef J.") JJ Jozsef J. Small-Business (50 or fewer emp.) 1.0/5 "Did the mistake of giving this business my money. Non-existing customer service, you are on your own" What do you like about Raven Tools? Easy enough reporting tools but not much customisation. ##### 2. Time Saving Users appreciate the **time-saving reporting tools** of Raven Tools, streamlining their workflow effectively. [ See 1 mentions ](https://www.g2.com/products/raven-tools/reviews?filters%5Bsentiment_snippet%5D=2011801&qs=pros-and-cons#reviews) See Related User Reviews ![Jozsef J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jozsef J.") JJ Jozsef J. Small-Business (50 or fewer emp.) 1.0/5 "Did the mistake of giving this business my money. Non-existing customer service, you are on your own" What do you like about Raven Tools? Easy enough reporting tools but not much customisation. ##### 3. User-Friendly Users find the **user-friendly interface** of Raven Tools easy to navigate, despite noting it's somewhat outdated. [ See 1 mentions ](https://www.g2.com/products/raven-tools/reviews?filters%5Bsentiment_snippet%5D=2035716&qs=pros-and-cons#reviews) See Related User Reviews ![Andy .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andy .") A Andy . Small-Business (50 or fewer emp.) 0.0/5 "Avoid at all costs, zero custom service" What do you like about Raven Tools? Fairly decent UI but it's quite outdated now. ### Top Cons or Disadvantages of Raven Tools ##### 1. Credit Issues Users report **credit issues** such as unexpected charges and lack of customer support for resolution. [ See 1 mentions ](https://www.g2.com/products/raven-tools/reviews?filters%5Bsentiment_snippet%5D=2035714&qs=pros-and-cons#reviews) See Related User Reviews ![Andy .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andy .") A Andy . Small-Business (50 or fewer emp.) 0.0/5 "Avoid at all costs, zero custom service" What do you dislike about Raven Tools? No customer support to speak of, ignore support tickets, billed me a week after cancelling my account even though it said I wouldn't be billed any fur ##### 2. Email Issues Users struggle with **email issues** , facing slow responses and unhelpful, generic replies from customer support. [ See 1 mentions ](https://www.g2.com/products/raven-tools/reviews?filters%5Bsentiment_snippet%5D=2011802&qs=pros-and-cons#reviews) See Related User Reviews ![Jozsef J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jozsef J.") JJ Jozsef J. Small-Business (50 or fewer emp.) 1.0/5 "Did the mistake of giving this business my money. Non-existing customer service, you are on your own" What do you dislike about Raven Tools? If you have an issue (and the software does) you are on your own. I have multiple outstanding tickets, one is now almost one month old. A business can ##### 3. Email/Notification Issues Users face significant problems with **email/notification issues** , including ignored tickets and unexpected billing after cancellation. [ See 1 mentions ](https://www.g2.com/products/raven-tools/reviews?filters%5Bsentiment_snippet%5D=2035713&qs=pros-and-cons#reviews) See Related User Reviews ![Andy .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andy .") A Andy . Small-Business (50 or fewer emp.) 0.0/5 "Avoid at all costs, zero custom service" What do you dislike about Raven Tools? No customer support to speak of, ignore support tickets, billed me a week after cancelling my account even though it said I wouldn't be billed any fur ##### 4. Incompetence/Untrustworthiness Users report **incompetent and untrustworthy support** , leading to unresolved issues and poor customer service experiences. [ See 1 mentions ](https://www.g2.com/products/raven-tools/reviews?filters%5Bsentiment_snippet%5D=2011800&qs=pros-and-cons#reviews) See Related User Reviews ![Jozsef J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jozsef J.") JJ Jozsef J. Small-Business (50 or fewer emp.) 1.0/5 "Did the mistake of giving this business my money. Non-existing customer service, you are on your own" What do you dislike about Raven Tools? If you have an issue (and the software does) you are on your own. I have multiple outstanding tickets, one is now almost one month old. A business can ##### 5. Payment Issues Users report **payment issues** such as unexpected charges and inadequate customer support for resolving billing problems. [ See 1 mentions ](https://www.g2.com/products/raven-tools/reviews?filters%5Bsentiment_snippet%5D=2035712&qs=pros-and-cons#reviews) See Related User Reviews ![Andy .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andy .") A Andy . Small-Business (50 or fewer emp.) 0.0/5 "Avoid at all costs, zero custom service" What do you dislike about Raven Tools? No customer support to speak of, ignore support tickets, billed me a week after cancelling my account even though it said I wouldn't be billed any fur ## Top-Rated Alternatives [ ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush") Semrush 4.4/5(4,026) ](https://www.g2.com/products/semrush/reviews) [ ![BrightEdge](https://images.g2crowd.com/uploads/product/hd_favicon/1487565729/brightedge.svg "BrightEdge") BrightEdge 4.4/5(839) ](https://www.g2.com/products/brightedge/reviews) [ ![Ahrefs](https://images.g2crowd.com/uploads/product/hd_favicon/c067b2882be712668bf2806974a7160e/ahrefs.svg "Ahrefs") Ahrefs 4.5/5(712) ](https://www.g2.com/products/ahrefs/reviews) [ View All Alternatives ](https://www.g2.com/products/raven-tools/competitors/alternatives) ![Chad B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chad B.") CB Chad B. Marketing Manager Mid-Market (51-1000 emp.) 7/29/2019 "Insightful, Easy to Use, and Clean Interface" 4.5/5 What do you like best about Raven Tools? Raven Tools helps me automate the reporting process for my clients, and ensure the data I need to show my customers is fresh, accurate, and kept in one place (from multiple sources. I'm able to keep my clients organized on a group but can access other team members' client account easily, if need be. Review collected by and hosted on G2.com. What do you dislike about Raven Tools? At times, Raven Tools glitches out, and the data doesn't accurately update. Sometimes, the wrong GA account or Ad Words account connects to a certain client, and I need to go in and manually adjust. While this doesn't take much time to fix, it does mean that though the reporting is automated, I do need to review each report carefully before sending off to my clients. Review collected by and hosted on G2.com. Recommendations to others considering Raven Tools: Raven Tools does what it is supposed to do, but needs a thorough look-through to ensure it's working correctly. If you don't want to spend extra time ensuring your automation is working, or don't have the time to follow-up, this may not be the tool for you. Review collected by and hosted on G2.com. What problems is Raven Tools solving and how is that benefiting you? We use Raven Tools mainly for the reporting side of things. With the ability to connect multiple data sources, it's a great one-stop-tool for viewing all relevant data at once. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite PD Patrick D. Owner Small-Business (50 or fewer emp.) 7/29/2019 "Great All-in-One Dashboard for Small and Medium Size Marketing Agency" 4.5/5 What do you like best about Raven Tools? By far my favorite feature is the white label reports. I can gather all of the data from Google, Facebook, Bing, Twitter, and more and generate great reports for my customers. And that, at a competitive pricing. My customer really like my reports. Once I have everything set up and connected then I can focus on real analyses of my clients' websites. I also like the fact that I can easily produce a PDF of any report. My customers really like getting my reports. They are clean and easy to understand. I can customize each section of the reports and really make it my own. I like the fact that we are pulling SEO data from Moz and Majestic. I must say this was also a selling factor. The Google Ads reports that I generate were very informational and I used them in doing my analyses. The way I was laying out the data helped me several times in find ways to improve my campaigns. Review collected by and hosted on G2.com. What do you dislike about Raven Tools? Not much. I think a better workflow for backlink tracking should be created. It's a little hard to work with that section. Review collected by and hosted on G2.com. Recommendations to others considering Raven Tools: Raven does all the Google/Facebook reporting you need and it's easy to set up. If you don't want to pay hundreds of dollars each month for a dashboard and at the same time have all the essential features, Raven is the right software. Review collected by and hosted on G2.com. What problems is Raven Tools solving and how is that benefiting you? I was really searched the web to find the right dashboard. My agency is small and wanted something that would do white label reports plus SERPs tracking at a price that I could afford. Raven solved that problem. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![ulysses g.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ulysses g.") UG ulysses g. Marketing Director Marketing and Advertising Small-Business (50 or fewer emp.) 7/30/2019 "A Marketeer Best Friend" 5/5 What do you like best about Raven Tools? Customer service is fantastic; which above-all one of the main reasons I remain a loyal customer. Both the price and most of the features are a close second. Review collected by and hosted on G2.com. What do you dislike about Raven Tools? The main dislike, aside from it maybe not being as aesthetically pleasing; as to let's say ahref is that the operating system itself lags in speed. It can take time to generate data. Review collected by and hosted on G2.com. Recommendations to others considering Raven Tools: Don't be confused with so many marketer software programs. If you had to choose one or two, I would recommend Raven Tools; you won't be disappointed. Whatever they are lacking, they make up with other features they currently have or continuously upgrading. Review collected by and hosted on G2.com. What problems is Raven Tools solving and how is that benefiting you? While utilizing Raven for several years, I can only think of a few cons, most of which they have updated and/or fixed since aligning forces. Over-all the software works seamlessly and would recommend for any serious marketeer looking to expand their arsenal. Review collected by and hosted on G2.com. Show More 8/6/2019 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Rohit S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rohit S.") RS Rohit S. Digital Marketing Specialist Small-Business (50 or fewer emp.) 9/13/2019 "Great tool for reporting especially for small businesses" 5/5 What do you like best about Raven Tools? I have recently started using this tool and I am really happy with this tool. What I like best about this tool is that its interface is clean and to the point. I can easily connect my Google analytics and other accounts to fetch the report and send to the higher management. I can rely on this tool for reporting because the reports are so beautiful and easy to understand that I don't need extra efforts to make my higher management understand the report. Also, the different types of templates that it provides I like the most Review collected by and hosted on G2.com. What do you dislike about Raven Tools? I am fan of this tool and I have no problems with it Review collected by and hosted on G2.com. Recommendations to others considering Raven Tools: If you are running a small business then you should use this tool for reporting Review collected by and hosted on G2.com. What problems is Raven Tools solving and how is that benefiting you? This tool saves great amount of time which earlier used to go in creating the reports and sending to the higher management but now using this tool, I can easily create and send effective and powerful reports to the higher management and impress them Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Jeremy M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jeremy M.") JM Jeremy M. SEO & Marketing Cowboy Internet Small-Business (50 or fewer emp.) 7/29/2019 "Raven Tools Is A Must Have!" 5/5 What do you like best about Raven Tools? We've tried many other services, including using Google Analytics, AdWords platform, etc directly. Raven tools really allows us to see the entire health of our client's campaign in one place, making us much more efficient. The custom reporting and custom widgets is great for our clients and makes it easy to prove our value. Raven has been constantly improving their platform across the years and their support is top notch! Review collected by and hosted on G2.com. What do you dislike about Raven Tools? There's really nothing that I dislike about Raven at this time, honestly. A few years ago it was a bit of a pain creating a client reporting dashboard since you couldn't share "templates" across accounts but they've added that feature now and we couldn't be happier! Review collected by and hosted on G2.com. What problems is Raven Tools solving and how is that benefiting you? Increasing our efficiency and proving value to our clients through customized, clear reporting. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 7/29/2019 "Great For Pulling Monthly Reports" 4.5/5 What do you like best about Raven Tools? I like how simple the system is to navigate. I was fairly unfamiliar when I began and easily picked up how to find my reports as well as how to edit them with ease. Review collected by and hosted on G2.com. What do you dislike about Raven Tools? I do wish that the info on our company's success metrics would just input each month to make it easier. But that is really a minor thing to worry about. Review collected by and hosted on G2.com. Recommendations to others considering Raven Tools: If you want to give something to your clients that is easy to understand and shows how hard you are working for them, then Raven Tools is the tool for you. Review collected by and hosted on G2.com. What problems is Raven Tools solving and how is that benefiting you? The problems we are solving is how to easily put together all of the work I've done throughout the month for each client. And the greatest benefit is having something to show our clients that gives them an easy to follow guide to how using our services is beneficial. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite TS Tracy S. Director Small-Business (50 or fewer emp.) 7/29/2019 "Affordable, Reliable, Reporting Tool" 3.5/5 What do you like best about Raven Tools? We like that we can configure reports to be created automatically, and only change the recommendations and other commentary. This standardises the look and feel, but can be adapted to suit each client requirements. Review collected by and hosted on G2.com. What do you dislike about Raven Tools? Would like a few things made a little easier, and sometimes the date picker seems to crash things. Review collected by and hosted on G2.com. Recommendations to others considering Raven Tools: Look at Cyfe. Review collected by and hosted on G2.com. What problems is Raven Tools solving and how is that benefiting you? We have saved days on regular, routine reporting every month. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Gina H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gina H.") GH Gina H. Head Of Marketing Communications Marketing and Advertising Small-Business (50 or fewer emp.) 11/8/2019 "All round simple to use tool, not as complex as others on the market" 3.5/5 What do you like best about Raven Tools? For beginners and those in house marketing teams Raven provides the basics and it is easy to use. Review collected by and hosted on G2.com. What do you dislike about Raven Tools? Lacks some of the more in depth data required for SEO. Review collected by and hosted on G2.com. What problems is Raven Tools solving and how is that benefiting you? Not all the information was available, some tools are a little basic and the data limited. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Chris T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chris T.") CT Chris T. Senior Digital Strategist/Digital Strategy Director Marketing and Advertising Small-Business (50 or fewer emp.) 1/22/2019 "One of the Best Reporting Platforms for SEM" 5/5 What do you like best about Raven Tools? Across several agencies, I've used Raven primarily for reporting. The ability of the platform to pull in key data points seamlessly and with ease. A close second is the domain research which always helps me with planning for next steps and opportunities to present to clients. Review collected by and hosted on G2.com. What do you dislike about Raven Tools? The reports that are produced are great but there are limitations to the way the graphs are presented and limits the ability to customize the reports. Review collected by and hosted on G2.com. Recommendations to others considering Raven Tools: Everyone finds a different primary use for tools like Raven, but if you use tools like Moz, Majestic, and/or Ahrefs to mine data and research, Raven combines much of these solutions into a platform that is ideal for SEOs, SEMs, and marketers that need an all in one solution for research, planning, and reporting. Review collected by and hosted on G2.com. What problems is Raven Tools solving and how is that benefiting you? Raven Tools allows me to illustrate the successes our SEM efforts have produced while also illustrating the data in meaningful ways. Along with reports, the tools in the suite give me easy ways of evaluating websites, backlinks, positions, and areas for improvement in SEO, content, web, and PPC. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Small-Business (50 or fewer emp.) 7/29/2019 "Makes Reports Easy" 3.5/5 What do you like best about Raven Tools? I love that I am able to create good-looking reports on the fly. Review collected by and hosted on G2.com. What do you dislike about Raven Tools? They don't have integrations with Act-On to pull in their email and automation stats, so it's not the best for B2B brands. Also, sometimes there is weird spacing that occurs in-between the widgets within my reports that don't look very pretty. Review collected by and hosted on G2.com. What problems is Raven Tools solving and how is that benefiting you? I really like that it has integrations with Google Analytics and social media, so I don't have to manually create tables/charts for these in the reports. Plus, sharing the reports is really easy by using the HTML links. Review collected by and hosted on G2.com. 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