PromoQuery Reviews & Product Details

PromoQuery is a free Trade Promotion Management (TPM) software designed for Consumer Packaged Goods (CPG) and Fast-Moving Consumer Goods (FMCG) companies to plan, manage, track, and analyze trade promotions, retailer deductions, and promotional spending in one centralized platform. Developed by Expertise Accelerated, a CPA-led accounting and finance consulting firm with extensive CPG industry experience, PromoQuery helps sales, trade marketing, finance, and FP&A teams replace disconnected spreadsheets and manual processes with structured trade promotion workflows. From promotional planning and budget approvals to trade spend reconciliation and retailer profitability analysis, PromoQuery provides the financial visibility businesses need to manage trade investments, reduce costly errors, and make more informed promotional decisions. Key Features and Capabilities Trade Promotion Planning: Create customer-level and SKU-level promotional plans, define promotion mechanics, manage budgets, establish approval workflows, and track activities through a shared promotional calendar. Trade Spend Management: Monitor planned and actual trade promotion spending, track promotional discounts, categorize deduction types, and identify budget variances. Retailer Deduction Management: Record retailer deductions, match claims against approved promotions, validate supporting records, and identify discrepancies that may require investigation or dispute resolution. Promotion Performance Analysis: Compare planned versus actual sales volumes, promotional revenue, and trade spending to evaluate campaign performance and promotion ROI. Retailer Profitability Reporting: Access retailer-level profit and loss (P&L) reporting, gross-to-net revenue analysis, and financial roll-ups to assess customer profitability. Trade Promotion Reporting: Generate monthly, quarterly, and year-to-date reports covering retailer performance, promotion groups, deduction categories, revenue, and promotional expenditure. Centralized Promotion Data: Organize product hierarchies, retailers, distributors, promotional groups, and deduction classifications in one structured system. Excel Data Uploads: Import existing promotional data through Excel without requiring a specific template, reducing manual data preparation. Who Is PromoQuery For? PromoQuery is designed for growing, mid-sized, and large CPG companies across industries including food and beverage, retail and wholesale, personal care, household products, and consumer goods manufacturing. It supports CFOs, finance managers, trade marketing professionals, sales teams, and commercial leaders who need better control over trade promotion budgets, retailer deductions, promotional accruals, and financial performance. Why Choose PromoQuery? Unlike traditional trade promotion management platforms with recurring software licensing fees, PromoQuery offers its core TPM software free of charge, with no licensing fees or per-user charges. Built with expertise in CPG accounting, trade spend reconciliation, and financial operations, PromoQuery connects commercial planning with financial accountability, helping businesses improve trade spend visibility, strengthen promotional controls, and make data-driven decisions about retailer investments.