Popular Pays Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the intuitive ease of use of Popular Pays, enhancing their creator management experience significantly. (22 mentions)

Users value the helpful staff at Popular Pays, praising their responsiveness and adept support throughout the process. (15 mentions)

Users value the exceptional customer support provided by Popular Pays, with quick responses and helpful representatives. (12 mentions)

Users find Popular Pays to be very intuitive and easy to use, enhancing their creator management experience significantly. (11 mentions)

Users commend the excellent communication from the Popular Pays team, appreciating their responsiveness and helpfulness. (9 mentions)

Users often face creator issues on Popular Pays, such as irrelevant applications and a confusing review process. (9 mentions)

Users find the inefficient vetting process frustrating, leading to issues with content reliability and ROI. (4 mentions)

Users find limited collaboration due to a restricted creator pool and slow communication in Popular Pays. (4 mentions)

Users report experiencing technical issues like bugs, login problems, and limited tracking features affecting their workflow. (4 mentions)

Users face brand challenges with unverified creators, affecting trust and return on investment significantly. (3 mentions)

5 Pros or Advantages of Popular Pays

1. Ease of Use

Users appreciate the intuitive ease of use of Popular Pays, enhancing their creator management experience significantly.

See 22 mentions

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Verified User

Mid-Market (51-1000 emp.)

4.5/5

"User-friendly platform & super helpful team"

What do you like about Popular Pays?

As a first-time user, I found the platform really intuitive and easy to use. I also really loved the Popular Pays client success team - they were extr

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Great experience"

What do you like about Popular Pays?

I like how easy it is to manage the creators I am accepting into my campaign. Additionally, I love the whole set up with creators having to apply and

2. Helpful Staff

Users value the helpful staff at Popular Pays, praising their responsiveness and adept support throughout the process.

See 15 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Senior Strategist"

What do you like about Popular Pays?

They are extremely helpful in assisting getting campaigns live. From sourcing creators to getting content live, they are on top of the ball in helping

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"User-friendly platform & super helpful team"

What do you like about Popular Pays?

As a first-time user, I found the platform really intuitive and easy to use. I also really loved the Popular Pays client success team - they were extr

3. Customer Support

Users value the exceptional customer support provided by Popular Pays, with quick responses and helpful representatives.

See 12 mentions

See Related User Reviews

Kaitlin C.

Mid-Market (51-1000 emp.)

5.0/5

"PopPays through the Meta MBA. Programs have been organized & completed to my expectations."

What do you like about Popular Pays?

How organized the process is - everything seems to flow nicely. I also feel that the support our team gives us is really great. Any requests to extend

Alexa C.

Mid-Market (51-1000 emp.)

4.0/5

"Hands-on support and Intuitive Dashboard"

What do you like about Popular Pays?

- Strong support from reps! - The dashboard is SO user friendly and makes keeping track of multiple activations a breeze. - Awesome pool of influencer

4. Intuitive

Users find Popular Pays to be very intuitive and easy to use, enhancing their creator management experience significantly.

See 11 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"User-friendly platform & super helpful team"

What do you like about Popular Pays?

As a first-time user, I found the platform really intuitive and easy to use. I also really loved the Popular Pays client success team - they were extr

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Great experience"

What do you like about Popular Pays?

I like how easy it is to manage the creators I am accepting into my campaign. Additionally, I love the whole set up with creators having to apply and

5. Communication

Users commend the excellent communication from the Popular Pays team, appreciating their responsiveness and helpfulness.

See 9 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Really great company to partner with on influencer campaigns"

What do you like about Popular Pays?

Usually vetting influencers, negotiating, and writing up contracts takes so much time when we run influencer campaigns inhouse. Popular Pays makes tha

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"User-friendly platform & super helpful team"

What do you like about Popular Pays?

As a first-time user, I found the platform really intuitive and easy to use. I also really loved the Popular Pays client success team - they were extr

5 Cons or Disadvantages of Popular Pays

1. Creator Issues

Users often face creator issues on Popular Pays, such as irrelevant applications and a confusing review process.

See 9 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Senior Strategist"

What do you dislike about Popular Pays?

The creator pool can feel a little shallow at times.

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Great experience"

What do you dislike about Popular Pays?

There were a few bugs with the platform but my contact person was also so fast to reply to me and help me with the bugs. One thing that I also dislike

2. Inefficient Vetting

Users find the inefficient vetting process frustrating, leading to issues with content reliability and ROI.

See 4 mentions

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Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Wonderful experience with Popular Pays"

What do you dislike about Popular Pays?

The review/approval and edit request process is a little clunky. You can't undo an approval, which is tough if last minute edits come in. Some creator

Zsanelle L.

Mid-Market (51-1000 emp.)

4.0/5

"Worth Trying Out"

What do you dislike about Popular Pays?

Some of the creators use bots for their followers and they do not appear to be properly vetted. We learned this the hard way after paying (handsomly,

3. Limited Collaboration

Users find limited collaboration due to a restricted creator pool and slow communication in Popular Pays.

See 4 mentions

See Related User Reviews

BAHA' A.

Small-Business (50 or fewer emp.)

5.0/5

"A seamless platform for influencer marketing campaigns"

What do you dislike about Popular Pays?

Occasionally, the creator pool can be limited in niche markets. Also, a few UX elements could be improved for smoother navigation between campaigns.

Mike S.

Small-Business (50 or fewer emp.)

5.0/5

"MediaNug review of Popular Pays"

What do you dislike about Popular Pays?

That you can only select one platform for the creator to post to on a campaign. Our clients usually post across multiple platforms.

4. Technical Issues

Users report experiencing technical issues like bugs, login problems, and limited tracking features affecting their workflow.

See 4 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Great experience"

What do you dislike about Popular Pays?

There were a few bugs with the platform but my contact person was also so fast to reply to me and help me with the bugs. One thing that I also dislike

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Great Creator Database - High Quality Deliverables"

What do you dislike about Popular Pays?

Unable to track insights on multiple platforms per campaign. Search tool lacks features like searching multiple platforms at the same time with differ

5. Brand Challenges

Users face brand challenges with unverified creators, affecting trust and return on investment significantly.

See 3 mentions

See Related User Reviews

Zsanelle L.

Mid-Market (51-1000 emp.)

4.0/5

"Worth Trying Out"

What do you dislike about Popular Pays?

Some of the creators use bots for their followers and they do not appear to be properly vetted. We learned this the hard way after paying (handsomly,

Verified User

Enterprise (> 1000 emp.)

5.0/5

"PopPays makes things POP!"

What do you dislike about Popular Pays?

I always get emails regarding other brand campaigns

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Verified User in Public Relations and Communications

Mid-Market (51-1000 emp.)

5/23/2022

"Scaling Content Creation"

4/5

What do you like best about Popular Pays?

Relationship managers are very responsive and helpful. Review collected by and hosted on G2.com.

What do you dislike about Popular Pays?

When using the platform for pure content creation (and not for influencer purposes), you're taking a big gamble that the creators you select to work with will work out. Review collected by and hosted on G2.com.

Verified User in Food & Beverages

Small-Business (50 or fewer emp.)

11/8/2021

"Great experience exceptional customer service"

5/5

What do you like best about Popular Pays?

Seriously having someone be able to help me and respond to gazillion questions is the best. The platform is very user-friendly but you still end up with questions and it's nice to have someone that can help. Review collected by and hosted on G2.com.

What do you dislike about Popular Pays?

So far I haven't been able to find anything that I really dislike. I didn't like that some influencers signed up and then never responded even after I had shipped products. I'm hoping there's a way to leave feedback for other brands so that they don't have the experience I did. Review collected by and hosted on G2.com.

Recommendations to others considering Popular Pays:

This is the second platform I use for influencers and what I like about PopPays is that if you have a question your account manager will respond and help you with any questions you have! Sounds simple but I didn't have that experience prior. Review collected by and hosted on G2.com.

What problems is Popular Pays solving and how is that benefiting you?

Finding new influencers that are eager to work for a brand. Working with some great influencers that can provide some good photography and create long relationships. Review collected by and hosted on G2.com.

Reinier F.

Social Media Associate

Enterprise (> 1000 emp.)

12/21/2021

"Robust in several ways"

5/5

What do you like best about Popular Pays?

I like that each dashboard is robust. Throughout every campaign, the software is easy to navigate. Very user friendly. Additionally, I like how the metrics for each applicant are displayed in a way that is easy on the eye. Review collected by and hosted on G2.com.

What do you dislike about Popular Pays?

The amount of email notifications I receive when applicants pursue the campaign comes more frequently than I prefer. Not too sure how the application process is as an influencer, but going through user applications, some applicants barely wrote within each field. It can be smart to include a character count. Review collected by and hosted on G2.com.

Kiersten J.

Marketing Analyst

Mid-Market (51-1000 emp.)

12/13/2021

"Working with Pop Pays has been a positive experience!"

5/5

What do you like best about Popular Pays?

Working with Kenisha has been fantastic! She has been accommodating and helpful in answering all of our questions. Review collected by and hosted on G2.com.

What do you dislike about Popular Pays?

Something we dislike about PopPays is the lack of revenue tracking. Review collected by and hosted on G2.com.

Verified User in Telecommunications

Enterprise (> 1000 emp.)

6/2/2022

"I enjoy Popular Pays because it has great features"

3/5

What do you like best about Popular Pays?

Being able to message an influencer easily Review collected by and hosted on G2.com.

What do you dislike about Popular Pays?

the formatting of how feedback shows upp Review collected by and hosted on G2.com.

Verified User in Consumer Goods

Enterprise (> 1000 emp.)

4/25/2022

"Easy Simple Process to Create Brand Awareness"

4.5/5

What do you like best about Popular Pays?

Process is simple and quick, Popular Pays influencers met the brands' creative needs Review collected by and hosted on G2.com.

What do you dislike about Popular Pays?

N/A, process was easy and simple, enjoyed the experience Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

2/22/2022

"Project manager for creative intelligence platform"

5/5

What do you like best about Popular Pays?

I love being able to collaborate with a pool of different UGC creators and get their ideas on concepts. Review collected by and hosted on G2.com.

What do you dislike about Popular Pays?

The platform isn't super user friendly and could be consolidated in a simpler fashion. Review collected by and hosted on G2.com.

Nesrin D.

Social Photographer

Small-Business (50 or fewer emp.)

5/11/2021

"One of the best influencer to brand platforms out there."

5/5

What do you like best about Popular Pays?

I've been on Pop Pays since 2013 and I'm constantly impressed. Love the user-friendliness and design of the app, quick responses from the Pop Pays team & brand partners, and the access to amazing campaigns and long term partnerships I've formed. Truly one of the best influencer platforms available. Review collected by and hosted on G2.com.

What do you dislike about Popular Pays?

I think feedback on why you're not selected for a campaign would be very helpful. Also, lately there have been more campaigns with small/no budget, which I don't love because it devalues the work of creators and I have less options to choose from when applying to campaigns. Review collected by and hosted on G2.com.

Verified User in Fine Art

Small-Business (50 or fewer emp.)

1/6/2022

"Good platform, wish there were more creators"

3.5/5

What do you like best about Popular Pays?

Easy to use. The user interface is very friendly. Review collected by and hosted on G2.com.

What do you dislike about Popular Pays?

I wish there was a bigger pool of influencers who are using this platform. And it's pricy compared to the competition Review collected by and hosted on G2.com.

Jessica M.

Blogger

Small-Business (50 or fewer emp.)

5/19/2021

"Influencer: Miss Moore Style review of Pop Pays"

5/5

What do you like best about Popular Pays?

I like that it is so easy to apply for campaigns and the ease of submitting, editing, and getting my work approved to post is great too. I think the brands on pop pays are great and the rates are some of the most fair of any platforms out there. Review collected by and hosted on G2.com.

What do you dislike about Popular Pays?

Not being able to edit my applications after submitting them. I also don't like that some campaigns tell you to bid a certain dollar amount, and then when you do that you still get the brand coming back and lowballing your offer. Review collected by and hosted on G2.com.