Popular Pays Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the intuitive ease of use of Popular Pays, enhancing their creator management experience significantly. (22 mentions)

Users value the helpful staff at Popular Pays, praising their responsiveness and adept support throughout the process. (15 mentions)

Users value the exceptional customer support provided by Popular Pays, with quick responses and helpful representatives. (12 mentions)

Users find Popular Pays to be very intuitive and easy to use, enhancing their creator management experience significantly. (11 mentions)

Users commend the excellent communication from the Popular Pays team, appreciating their responsiveness and helpfulness. (9 mentions)

Users often face creator issues on Popular Pays, such as irrelevant applications and a confusing review process. (9 mentions)

Users find the inefficient vetting process frustrating, leading to issues with content reliability and ROI. (4 mentions)

Users find limited collaboration due to a restricted creator pool and slow communication in Popular Pays. (4 mentions)

Users report experiencing technical issues like bugs, login problems, and limited tracking features affecting their workflow. (4 mentions)

Users face brand challenges with unverified creators, affecting trust and return on investment significantly. (3 mentions)

5 Pros or Advantages of Popular Pays

1. Ease of Use

Users appreciate the intuitive ease of use of Popular Pays, enhancing their creator management experience significantly.

See 22 mentions

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Verified User

Mid-Market (51-1000 emp.)

4.5/5

"User-friendly platform & super helpful team"

What do you like about Popular Pays?

As a first-time user, I found the platform really intuitive and easy to use. I also really loved the Popular Pays client success team - they were extr

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Great experience"

What do you like about Popular Pays?

I like how easy it is to manage the creators I am accepting into my campaign. Additionally, I love the whole set up with creators having to apply and

2. Helpful Staff

Users value the helpful staff at Popular Pays, praising their responsiveness and adept support throughout the process.

See 15 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Senior Strategist"

What do you like about Popular Pays?

They are extremely helpful in assisting getting campaigns live. From sourcing creators to getting content live, they are on top of the ball in helping

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"User-friendly platform & super helpful team"

What do you like about Popular Pays?

As a first-time user, I found the platform really intuitive and easy to use. I also really loved the Popular Pays client success team - they were extr

3. Customer Support

Users value the exceptional customer support provided by Popular Pays, with quick responses and helpful representatives.

See 12 mentions

See Related User Reviews

Kaitlin C.

Mid-Market (51-1000 emp.)

5.0/5

"PopPays through the Meta MBA. Programs have been organized & completed to my expectations."

What do you like about Popular Pays?

How organized the process is - everything seems to flow nicely. I also feel that the support our team gives us is really great. Any requests to extend

Alexa C.

Mid-Market (51-1000 emp.)

4.0/5

"Hands-on support and Intuitive Dashboard"

What do you like about Popular Pays?

- Strong support from reps! - The dashboard is SO user friendly and makes keeping track of multiple activations a breeze. - Awesome pool of influencer

4. Intuitive

Users find Popular Pays to be very intuitive and easy to use, enhancing their creator management experience significantly.

See 11 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"User-friendly platform & super helpful team"

What do you like about Popular Pays?

As a first-time user, I found the platform really intuitive and easy to use. I also really loved the Popular Pays client success team - they were extr

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Great experience"

What do you like about Popular Pays?

I like how easy it is to manage the creators I am accepting into my campaign. Additionally, I love the whole set up with creators having to apply and

5. Communication

Users commend the excellent communication from the Popular Pays team, appreciating their responsiveness and helpfulness.

See 9 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Really great company to partner with on influencer campaigns"

What do you like about Popular Pays?

Usually vetting influencers, negotiating, and writing up contracts takes so much time when we run influencer campaigns inhouse. Popular Pays makes tha

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"User-friendly platform & super helpful team"

What do you like about Popular Pays?

As a first-time user, I found the platform really intuitive and easy to use. I also really loved the Popular Pays client success team - they were extr

5 Cons or Disadvantages of Popular Pays

1. Creator Issues

Users often face creator issues on Popular Pays, such as irrelevant applications and a confusing review process.

See 9 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Senior Strategist"

What do you dislike about Popular Pays?

The creator pool can feel a little shallow at times.

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Great experience"

What do you dislike about Popular Pays?

There were a few bugs with the platform but my contact person was also so fast to reply to me and help me with the bugs. One thing that I also dislike

2. Inefficient Vetting

Users find the inefficient vetting process frustrating, leading to issues with content reliability and ROI.

See 4 mentions

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Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Wonderful experience with Popular Pays"

What do you dislike about Popular Pays?

The review/approval and edit request process is a little clunky. You can't undo an approval, which is tough if last minute edits come in. Some creator

Zsanelle L.

Mid-Market (51-1000 emp.)

4.0/5

"Worth Trying Out"

What do you dislike about Popular Pays?

Some of the creators use bots for their followers and they do not appear to be properly vetted. We learned this the hard way after paying (handsomly,

3. Limited Collaboration

Users find limited collaboration due to a restricted creator pool and slow communication in Popular Pays.

See 4 mentions

See Related User Reviews

BAHA' A.

Small-Business (50 or fewer emp.)

5.0/5

"A seamless platform for influencer marketing campaigns"

What do you dislike about Popular Pays?

Occasionally, the creator pool can be limited in niche markets. Also, a few UX elements could be improved for smoother navigation between campaigns.

Mike S.

Small-Business (50 or fewer emp.)

5.0/5

"MediaNug review of Popular Pays"

What do you dislike about Popular Pays?

That you can only select one platform for the creator to post to on a campaign. Our clients usually post across multiple platforms.

4. Technical Issues

Users report experiencing technical issues like bugs, login problems, and limited tracking features affecting their workflow.

See 4 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Great experience"

What do you dislike about Popular Pays?

There were a few bugs with the platform but my contact person was also so fast to reply to me and help me with the bugs. One thing that I also dislike

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Great Creator Database - High Quality Deliverables"

What do you dislike about Popular Pays?

Unable to track insights on multiple platforms per campaign. Search tool lacks features like searching multiple platforms at the same time with differ

5. Brand Challenges

Users face brand challenges with unverified creators, affecting trust and return on investment significantly.

See 3 mentions

See Related User Reviews

Zsanelle L.

Mid-Market (51-1000 emp.)

4.0/5

"Worth Trying Out"

What do you dislike about Popular Pays?

Some of the creators use bots for their followers and they do not appear to be properly vetted. We learned this the hard way after paying (handsomly,

Verified User

Enterprise (> 1000 emp.)

5.0/5

"PopPays makes things POP!"

What do you dislike about Popular Pays?

I always get emails regarding other brand campaigns

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Verified User in Food & Beverages

Enterprise (> 1000 emp.)

11/21/2024

"PopPays has helped our brand grow by bringing our product straight into the hands of GenZ"

5/5

What do you like best about Popular Pays?

The customer service, the ease of the platform and the amount of creators they have access to Review collected by and hosted on G2.com.

What do you dislike about Popular Pays?

Sometimes it takes a while to get any bites on briefs we create. Review collected by and hosted on G2.com.

Response from Joshua Brook of Popular Pays

We're delighted to hear that Popular Pays has been a valuable tool in connecting your brand with Gen Z and creators. We appreciate your positive comments about our customer service, platform ease, and creator access. We understand the frustration of waiting for responses to briefs and are committed to improving our processes. Thank you for sharing your experience!

Verified User in Health, Wellness and Fitness

Small-Business (50 or fewer emp.)

11/20/2024

"Popular Pays Brand Review"

4/5

What do you like best about Popular Pays?

Popular Pays makes contacting creators convenient under one campaign. Review collected by and hosted on G2.com.

What do you dislike about Popular Pays?

Most creators don't thoroughly read the campaign brief and submit content that does not align with the campaign. Review collected by and hosted on G2.com.

Response from Joshua Brook of Popular Pays

We're sorry to hear about your experience with creators not thoroughly reading the campaign brief. We're constantly working to improve communication between brands and creators to ensure better alignment with campaign goals. We're constantly working to improve communication between brands and creators to ensure better alignment with campaign goals.

Ryan H.

Mid-Market (51-1000 emp.)

3/7/2024

"My PopPays experience"

5/5

What do you like best about Popular Pays?

The account service team is unmatched, they are experts in the tool and they are so good about helping you every step of the way to make sure you are maximizing the platform and being as efficient as possible. The platform is also very intuitive and easy to use, and the creator base is large. Review collected by and hosted on G2.com.

What do you dislike about Popular Pays?

Working with the creators, but that comes with the dinner, doesn't it? Review collected by and hosted on G2.com.

AJ P.

Mid-Market (51-1000 emp.)

2/27/2024

"Popular Pays - Live Savers!!!"

5/5

What do you like best about Popular Pays?

The platform is extremely easy to use, quality of influencers and the customer service is excellent. The team was able to turn on the platform extremely quickly and with ease. Review collected by and hosted on G2.com.

What do you dislike about Popular Pays?

In the time that I used that platform, I didn't have any major issues or dislikes. Review collected by and hosted on G2.com.

Verified User in Food & Beverages

Enterprise (> 1000 emp.)

2/27/2024

"Popular Pays has been an incredible partner to get the most out of every campaign."

5/5

What do you like best about Popular Pays?

Their communication is exceptional. I've never worked with a partner that consistently provides updates, has check-ins during process stages and adapts to the amount of budget allocated. Their plans and recommendations are always flexible and meets our needs. The platform itself is very easy to navigate and is a great resource between client and creators. Review collected by and hosted on G2.com.

What do you dislike about Popular Pays?

I can't say anything negative about the platform or the people we work with. Both are extremely helpful and put our needs first. Review collected by and hosted on G2.com.

Ryan K.

Small-Business (50 or fewer emp.)

2/29/2024

"A Game Changer"

5/5

What do you like best about Popular Pays?

Popular Pays eliminates the noise and makes it easy to draft, launch, and connect with creators for a campaign on the same day. Review collected by and hosted on G2.com.

What do you dislike about Popular Pays?

It takes a bit more legwork to make sure that creators do what they need to in a timely manner, but that's more on the creator's end. The platform could benefit from placing stricter guidelines for creators to protect the time and ROI of brands. Review collected by and hosted on G2.com.

Verified User in Consumer Goods

Mid-Market (51-1000 emp.)

2/21/2024

"Great way to scale UGC!"

3.5/5

What do you like best about Popular Pays?

Popular Pays has been a great way for us to scale our production of UGC and videos for paid ads. We are able to easily put together a campaign brief that allows people to apply to a campaign instead of having to hunt around social to find partners that are a good fit. There customer support is also great and super helpful! Review collected by and hosted on G2.com.

What do you dislike about Popular Pays?

You do have to sort through a lot of applications to find enough quality partners to use in campaigns, but they are there! The applications are limited to ~50, so just be sure to review regularly to allow for new applicants to come through. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

2/29/2024

"Easy to use platform and helpful team"

4.5/5

What do you like best about Popular Pays?

The platform itself is very easy and intuitive to use. It's easy to share content with the team or client for review and to chat with the content creators. The Popular Pays team was also incredibly helpful. They jumped in any time we needed it to communicate with the creators, address feedback, etc. Review collected by and hosted on G2.com.

What do you dislike about Popular Pays?

I did not experience any issues with the platform itself. Working with creators is a lot of work, but the platform makes it as simple as it can be. Review collected by and hosted on G2.com.

Kelly Z.

Enterprise (> 1000 emp.)

2/27/2024

"Great team to work with and awesome experience"

5/5

What do you like best about Popular Pays?

Always having someone to go to who knows exactly what to do. We use it across 3 brands, and 4 campaigns per brand per year! Review collected by and hosted on G2.com.

What do you dislike about Popular Pays?

Sometimes, not a lot of people apply to our campaigns, so we have to go looking for people, but the team is always there to help! Review collected by and hosted on G2.com.

Verified User in Food & Beverages

Mid-Market (51-1000 emp.)

3/4/2024

"Easy, quick, overall very seamless process."

4/5

What do you like best about Popular Pays?

Reps are amazing, with influencer campaigns there is a lot of communication required and the Popular pays reps always help keep things on track in terms of following up with influencers and our internal team. Review collected by and hosted on G2.com.

What do you dislike about Popular Pays?

Sometimes we want to work with specific influencers and they aren't on the platform (for campaigns where we want to work with 10+ influencers). Review collected by and hosted on G2.com.

What problems is Popular Pays solving and how is that benefiting you?

Setting up influencer campaigns is quick and easy. Brief template covers every detail. Easily seed our brief to influencers without having to reach out via email - so takes away extra steps. We can quickly execute influencer campaigns is the BIGGEST thing and the content always looks great. Review collected by and hosted on G2.com.