# Palace Analytics Reviews
**Vendor:** Palace Analytics  
**Category:** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)
## About Palace Analytics
Built by an engineer and marketer that wanted an analytics platform they’re genuinely excited to use. Palace is a web analytics platform with privacy and informed consent at its core. Track website events, build UTMs, shorten long links, and more. Providing better tools at a better value for industry professionals that want an upgraded and more affordable experience.






- [View Palace Analytics pricing details and edition comparison](https://www.g2.com/products/palace-analytics/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-22+18%3A49%3A50+-0500&secure%5Bsession_id%5D=13c50595-0278-45e3-bd1a-d304797fc92c&secure%5Btoken%5D=6a6b37232f20f99ec4879d04f816a3c6ed6133afb58c55b357e018cf0f352cd8&format=llm_user)

## Palace Analytics Features
**Metrics**
- Sessions - Digital Analytics
- Engagement
- Entry and Exit Pages
- Standard Event Tracking
- Custom Event Tracking
- Retention
- Return
- Conversions
- Funnels

**Reporting**
- Real-Time Reporting
- Trending
- Retroactive Reporting
- Segmentation
- Mobile Reporting
- Unification Across Devices
- Custom Reports and Dashboards

**Other**
- User Data
- Site Search Reporting
- Load Time Monitoring
- Campaign Tracking
- E-Commerce
- Promotional Messages
- Administration Alerts

**Agentic AI - Digital Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance
- Decision Making

**Administration**
- API / Integrations
- QA Testing
- Performance and Reliability
- User, Role, and Access Management

## Top Palace Analytics Alternatives
  - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - 4.5/5.0 (6,545 reviews)
  - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.5/5.0 (3,279 reviews)
  - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - 4.5/5.0 (2,805 reviews)