What I loved about Datalogix was that is was easy to use and very helpful in understanding and sorting data. Review collected by and hosted on G2.com.

I truly don’t dislike anything about Datalogix! It’s a wonderful app! Review collected by and hosted on G2.com.

Its very effective and I find it helpful Review collected by and hosted on G2.com.

It doesnt have many features and i would like it to update Review collected by and hosted on G2.com.

Targeted Information is really at granular level. Review collected by and hosted on G2.com.

Not too sure about privacy concerns. The company should address these concerns Review collected by and hosted on G2.com.

The Oracle Data cloud has a large amount of data segments as well as audiences from other data provider partners. Review collected by and hosted on G2.com.

The integration setup and monthly minimums are not cheap. Review collected by and hosted on G2.com.

It's easy to access 3rd party data to create custom audience. Review collected by and hosted on G2.com.

The UI seems a bit primitive and not modern. Review collected by and hosted on G2.com.

Helpful multi-model and dimensional database system for online vendors and data transactions. User interface is pretty good and easy to use for newbies Review collected by and hosted on G2.com.

Can be very slow depending on the compression rate and might need to be redone when used with certain models. Review collected by and hosted on G2.com.

Pinpoint who to target based on purchasing behavioral patterns to maximize marketing messages. Review collected by and hosted on G2.com.

Consumers feel the data used to create specific messages directed to them can be seen as too creepy. Review collected by and hosted on G2.com.

They have very good industry penetration. Review collected by and hosted on G2.com.

Total lack of transparency in their retailer makeup for creating audiences as well as who is included in reporting out. Review collected by and hosted on G2.com.

Not only does Datalogix have the most expansive set of predetermined purchase based targeting segments in the market, they are willing to create custom segments to fit your clients' needs. Their support staff is attentive and they are willing to negotiate to provide you the best deal. They've also released the Buy Through Rate product that allows users to see which of their publisher partners that is plugged in the tool is the most efficient at reaching actual purchasers of a product. Also, their offline sales lift study is a great way to determine future partnerships with those pubs that boost offline sales the most. Review collected by and hosted on G2.com.

They do not have scale with rich media units and sometimes that is needed for CPG campaigns. Review collected by and hosted on G2.com.

What I like the best about Datalogix (DLX) is how they enable advertisers to build and target audiences composed of both online and offline sales data. This is a unique and extremely valuable offering that many clients demand, especially high spending direct response clients with large offline costumer base. Review collected by and hosted on G2.com.

Implementation of the DLX pixel in ad ops requires a more intricate and often needlessly difficult campaign set up. There is often a unique DLX pixel per placement and rarely is there a universal macro pixel solution to streamline implementation which would thereby reduce the chance of errors and improve the quality of insights. Review collected by and hosted on G2.com.