The Rule Engine lets you automate repetitive tasks. For instance, you can set up a rule to send you an email on a weekly basis with the new search terms that popped up on the account, instead of going through endless search terms that you've checked time and time again. Review collected by and hosted on G2.com.

You cannot connect to Facebook. This is a bummer if you often manage campaigns across Google and Facebook. For example, you won't be able to control budgets across the platforms since you cannot connect Facebook to Optmyzr. Review collected by and hosted on G2.com.

Rule Engine is hands-down the most powerful paid search automation tool out there Review collected by and hosted on G2.com.

Limited report design customization capabilities Review collected by and hosted on G2.com.

Support team is really good and actually listens to feedback and implements solutions. I find the team is really innovative and the passion for PPC is clear on the team. Review collected by and hosted on G2.com.

Could use more help engaging me on new stuff available- but I also need to spend more time exploring myself and not relying on just the same tools I am used to Review collected by and hosted on G2.com.

Rule engine and reports customisations. Lots of prebuilt strategies you can use to get quick wins. Review collected by and hosted on G2.com.

Some reports and views are not working as expected and need manual involvement. Review collected by and hosted on G2.com.

Optmyzr is an excellent PPC ad management tool. The various optimization tools that it has like the first-page bridger, negative keyword ideas, traffic sculptor and Single keyword ad groups tool have helped in improving the performance of the campaigns. The suggestions provided by Optmyzr are all data-driven and are saving a lot of time for our agency. The reporting section is very helpful in writing performance summaries, and in building relevant graphs and charts to showcase to the clients their campaign performance.

Based on our experience so far, we would say that it is a must-have PPC management tool for all companies and agencies. Review collected by and hosted on G2.com.

Nothing in particular. We are quite happy with the Optmyzr software. Whenever we have suggestions we send them over to the Optmyzr team and they are very prompt to reply back to let us know if that will be a new feature request that will be implemented soon. Review collected by and hosted on G2.com.

Optymzr knows the pain point of PPC managers and constantly adds features that make campaign optimization easier and faster. Especially, Rule Engines allows you to build a customized rule. Our team is satisfied with finding expensive keywords that are converting but with a higher CPA. Automator, an automated campaign building tool owned by Optmyzr, saves tremendous time and work for building campaigns from scratch. Review collected by and hosted on G2.com.

Not so strong integration with Bing Ads. Probably it's because Bing platform itself is not as advanced and user-friendly as Google, which could limit the integration to Optmyzr & Automator. Review collected by and hosted on G2.com.

Optmyzr has all the features you need to extract maximum value from your spend. It's ideal for anyone who would rather control their own destiny than pay ~10% of media spend for automation elsewhere. Review collected by and hosted on G2.com.

The reporting aspect of this tool is not intuitive due to the level of options available. You'll need to invest time into creating what you need in reporting. Ideally you already use SuperMetrics, or any data warehouse setup like BigQuery / AWS / Data Studio / Tableau / Power BI for reports. Then you can ignore the report generation area and focus on getting the actual optimisations done. Review collected by and hosted on G2.com.

Loads of great tools for every aspect of a Google Ads account. Optmyzr really gets it done with evidence based recommendations to help you get the most out of the account. I love the fact that the tool was created by a former Google Ads employee (Frederick Vallaeys) who knows his stuff and has a reputation for excellence. There are lots of tools that can do some of what Optmyzr does, but this is the one you want -- it is more advanced, and generally just does more. I love the PPC Investigator tool that includes a root cause analysis to help you figure out exactly why that account that was running great, stopped running great. Review collected by and hosted on G2.com.

This is a complex tool that takes time to get to know. Some of the tools are very straightforward and easy to use, but others you really have to take time to understand. Luckily, there's great help with videos showing you how. The other thing I would add is that there are so many aspects to the tool, it can be a bit overwhelming. Review collected by and hosted on G2.com.

The best feature I like is the Root cause change analyzer. It gives a neat description of what is dipped and where there is improvement. All metrics are covered and it gives an instant view of what is going wrong and where. Review collected by and hosted on G2.com.

Auditing feature is limited to Enterprise edition. It would have been great if the normal version would have this feature Review collected by and hosted on G2.com.

Optmyzr allows me to manage budgets and see account performance quickly and easily for every account I manage. The rule engine is my favorite part however, because you can tailor account rules to match what the individual client needs to be seeing for performance.

I also find the ad creation tools quicker than working within the various engine interfaces for quick additions. Review collected by and hosted on G2.com.

The tool is still very Google focused, but there are more options for Microsoft and Amazon that keep coming. Review collected by and hosted on G2.com.