Optmyzr Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users value the seamless integration and insightful dashboards of Optmyzr, enhancing efficiency and campaign management. (2 mentions)

Users highlight the seamless automation of Optmyzr, greatly enhancing efficiency and saving considerable time for strategists. (2 mentions)

Users recognize the significant efficiency improvements Optmyzr brings, freeing up time for higher-value strategic activities. (2 mentions)

Users highlight the significant efficiency improvements Optmyzr brings by streamlining campaign management and reducing manual tasks. (2 mentions)

Users value the seamless integration and automation of Optmyzr, enhancing efficiency and insights in campaign management. (2 mentions)

Users find the limited report design customization of Optmyzr hinders their ability to present insights effectively. (2 mentions)

Users find the budget management tool takes time to learn, which can hinder immediate effectiveness and efficiency. (1 mentions)

Users experience inadequate search functionality, finding it challenging to filter or exclude necessary data effectively. (1 mentions)

Users note a steep learning curve with Optmyzr, requiring time to fully master the budget management tool. (1 mentions)

Users find the limited control over report customization makes it challenging to present branded insights effectively. (1 mentions)

5 Pros or Advantages of Optmyzr

1. Analytics

Users value the seamless integration and insightful dashboards of Optmyzr, enhancing efficiency and campaign management.

See 2 mentions

See Related User Reviews

Denise F.

Small-Business (50 or fewer emp.)

4.0/5

"Seamless Campaign Lifecycle Integration with Powerful Automation"

What do you like about Optmyzr?

What stands out most is how seamlessly Optmyzr integrates into the entire campaign lifecycle; from initial audits and forecasting through to build and

Hayden M.

Small-Business (50 or fewer emp.)

4.5/5

"Great All in One Tool for Google/Bing"

What do you like about Optmyzr?

Is a great all in one tool that provides insights and optimization tools for Google ads. It has saved me and my team hours each week.

2. Automation

Users highlight the seamless automation of Optmyzr, greatly enhancing efficiency and saving considerable time for strategists.

See 2 mentions

See Related User Reviews

Denise F.

Small-Business (50 or fewer emp.)

4.0/5

"Seamless Campaign Lifecycle Integration with Powerful Automation"

What do you like about Optmyzr?

What stands out most is how seamlessly Optmyzr integrates into the entire campaign lifecycle; from initial audits and forecasting through to build and

Bia C.

Small-Business (50 or fewer emp.)

5.0/5

"From Manual Checks to 275 Hours Saved Per Month"

What do you like about Optmyzr?

Optmyzr has made an immediate and noticeable difference for our team. Even in a brief trial period, with just one strategist working on two accounts,

3. Efficiency

Users recognize the significant efficiency improvements Optmyzr brings, freeing up time for higher-value strategic activities.

See 2 mentions

See Related User Reviews

Denise F.

Small-Business (50 or fewer emp.)

4.0/5

"Seamless Campaign Lifecycle Integration with Powerful Automation"

What do you like about Optmyzr?

What stands out most is how seamlessly Optmyzr integrates into the entire campaign lifecycle; from initial audits and forecasting through to build and

Bia C.

Small-Business (50 or fewer emp.)

5.0/5

"From Manual Checks to 275 Hours Saved Per Month"

What do you like about Optmyzr?

Optmyzr has made an immediate and noticeable difference for our team. Even in a brief trial period, with just one strategist working on two accounts,

4. Efficiency Improvement

Users highlight the significant efficiency improvements Optmyzr brings by streamlining campaign management and reducing manual tasks.

See 2 mentions

See Related User Reviews

Denise F.

Small-Business (50 or fewer emp.)

4.0/5

"Seamless Campaign Lifecycle Integration with Powerful Automation"

What do you like about Optmyzr?

What stands out most is how seamlessly Optmyzr integrates into the entire campaign lifecycle; from initial audits and forecasting through to build and

Bia C.

Small-Business (50 or fewer emp.)

5.0/5

"From Manual Checks to 275 Hours Saved Per Month"

What do you like about Optmyzr?

Optmyzr has made an immediate and noticeable difference for our team. Even in a brief trial period, with just one strategist working on two accounts,

5. Optimization Algorithms

Users value the seamless integration and automation of Optmyzr, enhancing efficiency and insights in campaign management.

See 2 mentions

See Related User Reviews

Denise F.

Small-Business (50 or fewer emp.)

4.0/5

"Seamless Campaign Lifecycle Integration with Powerful Automation"

What do you like about Optmyzr?

What stands out most is how seamlessly Optmyzr integrates into the entire campaign lifecycle; from initial audits and forecasting through to build and

Hayden M.

Small-Business (50 or fewer emp.)

4.5/5

"Great All in One Tool for Google/Bing"

What do you like about Optmyzr?

Is a great all in one tool that provides insights and optimization tools for Google ads. It has saved me and my team hours each week.

5 Cons or Disadvantages of Optmyzr

1. Limited Features

Users find the limited report design customization of Optmyzr hinders their ability to present insights effectively.

See 2 mentions

See Related User Reviews

Bia C.

Small-Business (50 or fewer emp.)

5.0/5

"From Manual Checks to 275 Hours Saved Per Month"

What do you dislike about Optmyzr?

The main limitation is report design customisation. While the data, insights and automation capabilities are excellent, the visual and branding flexib

Matt O.

Small-Business (50 or fewer emp.)

4.5/5

"Great ad reporting tool"

What do you dislike about Optmyzr?

Limitations on some widgets. Wish there were more options to sift through or exclude data.

2. Budget Management

Users find the budget management tool takes time to learn, which can hinder immediate effectiveness and efficiency.

See 1 mentions

See Related User Reviews

Hayden M.

Small-Business (50 or fewer emp.)

4.5/5

"Great All in One Tool for Google/Bing"

What do you dislike about Optmyzr?

The budget management tool takes a bit of time to learn.

3. Inadequate Search Functionality

Users experience inadequate search functionality, finding it challenging to filter or exclude necessary data effectively.

See 1 mentions

See Related User Reviews

Matt O.

Small-Business (50 or fewer emp.)

4.5/5

"Great ad reporting tool"

What do you dislike about Optmyzr?

Limitations on some widgets. Wish there were more options to sift through or exclude data.

4. Learning Curve

Users note a steep learning curve with Optmyzr, requiring time to fully master the budget management tool.

See 1 mentions

See Related User Reviews

Hayden M.

Small-Business (50 or fewer emp.)

4.5/5

"Great All in One Tool for Google/Bing"

What do you dislike about Optmyzr?

The budget management tool takes a bit of time to learn.

5. Limited Control

Users find the limited control over report customization makes it challenging to present branded insights effectively.

See 1 mentions

See Related User Reviews

Bia C.

Small-Business (50 or fewer emp.)

5.0/5

"From Manual Checks to 275 Hours Saved Per Month"

What do you dislike about Optmyzr?

The main limitation is report design customisation. While the data, insights and automation capabilities are excellent, the visual and branding flexib

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G2 reviews are authentic and verified.

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Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

3/10/2020

"Clunky & Behind Google's Advancements"

1/5

What do you like best about Optmyzr?

We mainly utilize the Workouts and Script tools within Optmyzr. Having the script helps us pace and manage so many campaigns and the workouts are essentially automated optimizations we apply to campaigns. Review collected by and hosted on G2.com.

What do you dislike about Optmyzr?

It is not user-friendly and the UI is incredibly slow at times. Our team gets frustrated moving in the workouts section and moving within accounts to access script changes. Google updates have not been implemented into their processes. Review collected by and hosted on G2.com.

Recommendations to others considering Optmyzr:

Listen to your users for potential enhancements. Review collected by and hosted on G2.com.

What problems is Optmyzr solving and how is that benefiting you?

Pacing and weekly optimizations. The script tool isn't perfect though because we've run into several occasions where it has not worked as expected. Our team is now moving away from this feature. Review collected by and hosted on G2.com.

Response from Frederick Vallaeys of Optmyzr

edit

Sorry to hear that you're not happy anymore and feel like we've fallen behind on some Google updates.

We're constantly updating our software to keep up with Google and the other ad engines but we sometimes decide not to add a feature if we feel that:

1) Google already does it really well. In this case, we'd rather focus our efforts on higher-value work where we believe we can do something better than Google

2) The new feature (like a new metric) is not helpful for a particular optimization. Then it may not be added in every part of our interface, but instead only in the places where we believe it would help an advertiser without causing distraction.

For our budget scripts, we have added the ability to access settings in Google Sheets. This makes it much faster to change a new target budget than having to do it in the settings in our UI. I'm not sure if you already used this.

I can't tell who you are from this review but I would love to connect to hear the specifics of what made you unhappy. Please ask the support team to talk to Fred. I'm the cofounder and CEO so I will be able to help.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

3/10/2020

"Optmyzr makes looking after all of our campaigns so easy"

5/5

What do you like best about Optmyzr?

We can review campaigns & find issues fast & then make any changes at the push of a button. The time it saves, and insights it give us allow optimisations of multiple accounts, in the same time frame as it would normally take to do one. We can easily see Quality Scores at Ad group levels, and make changes too Ad's easily, as it tells you the best performing headlines & descriptions for each ad group. We have used other systems in the past that do not allow flexibility in campaign settings, with Optmyzr, we can set up the campaign how we want/need to, without affecting the platform. Review collected by and hosted on G2.com.

What do you dislike about Optmyzr?

If I have a question the time zone difference means I need to wait over night for a reply, but they always respond, with a very comprehensive solution. Review collected by and hosted on G2.com.

Recommendations to others considering Optmyzr:

Use the free trial, to make sure it's right for your business. We tried 3 different platforms & this is the best one for our business. Review collected by and hosted on G2.com.

What problems is Optmyzr solving and how is that benefiting you?

Managing over 40 campaigns per person is not possible without a management software, this saves time, and is accurate. I know I can do a full campaign review in under an hour, including implementing changes, while not imposing restrictions on campaign settings. Review collected by and hosted on G2.com.

Joonas T.

Small-Business (50 or fewer emp.)

7/29/2020

"Automation without Google's automation"

4.5/5

What do you like best about Optmyzr?

Optmyzr makes basic optimization tasks fast. Find new keywords? Add negative keywords? Create or update shopping campaigns? Optmyzr is simply the best overall tool to handle otherwise time consuming tasks. In addition to the basic optimization features there's also very handy budget pacing feature that helps a lot when monitoring multi account budget. You can also find useful scripts etc. The most time saving feature might be the shopping campaign builder which let's you automate the campaign/ad group build out. This we love! Review collected by and hosted on G2.com.

What do you dislike about Optmyzr?

Well basically there is no downsides for using optmyzr but some features are not always as polished as they should be. But hey, nothing's perfect right? Review collected by and hosted on G2.com.

Recommendations to others considering Optmyzr:

Try it out and see if it brings in the value you seek. Review collected by and hosted on G2.com.

What problems is Optmyzr solving and how is that benefiting you?

Basically everything under the optimization tools in Optmyzr saves you a ton of time! It's easy to use and makes some adjustments a breeze to implement. The most time saving feature might be the shopping campaign builder which let's you automate the campaign/ad group build out. This we love! Insights might be less used but a super handy feature set as well. It is one of the go to's when figuring out i.e. why conversions have dropped, or increased for that matter. Talking about PPC investigator obviously. Quality score tracker is in heavy use when it comes to prioritizing the keywords/ad groups to focus on when it's time to maximize those 10/10 QS's. All in all the feature set is wide and there's always more in development. I don't think the price has changed even tho the feature set has grown. Review collected by and hosted on G2.com.

Ben P.

Small-Business (50 or fewer emp.)

3/10/2020

"Great way to manage multiple Ad accounts"

5/5

What do you like best about Optmyzr?

The dashboard. I love being able to view all of my accounts on one page. I also love geo and time / hour reporting and actions. Being able to execute location and time and hour changes directly in optmyzer, saves us hours of time. The shopping campaign editor is amazing. Being able to get so granular with the specifics of each shopping campaign takes so much stress out of the work. Review collected by and hosted on G2.com.

What do you dislike about Optmyzr?

I'm not a huge fan of the default time setting in the dashboard. From what I can find in the settings, I can not currently change the timeframe of the accounts when I login. I have also set bids caps and alerts for accounts that did not seem to activate properly, causing account overspend. Review collected by and hosted on G2.com.

Recommendations to others considering Optmyzr:

If you are an agency that has an MCC, Optmyzr is a powerful platform that save you hundreds of hours a year. The ability to see not only the high level but all the way down to the keyword level of every campaign is extremely beneficial. Review collected by and hosted on G2.com.

What problems is Optmyzr solving and how is that benefiting you?

I am solving time by not having to login to each individual ad account. The in-program reporting is fantastic and clearly shows each of our clients how their campaigns and accounts are doing each month. If they have any questions we can hop on quick call and figure out exactly what they need more detail on. Review collected by and hosted on G2.com.

Jenka R.

Mid-Market (51-1000 emp.)

11/27/2020

Business partner of the seller or seller's competitor, not included in G2 scores.

"Improve advertisements - posting and analyze"

4/5

What do you like best about Optmyzr?

I am happy about the easy implementation. We can now control all ads on one platform - updating the latest campaigns works perfectly without any problems. I can also say that the support is really working very well. Review collected by and hosted on G2.com.

What do you dislike about Optmyzr?

I find that some ads suggest wrong keywords and the target audience is not really hit. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

11/12/2020

"Amazing tool for quick analysis and Account performance overview"

4/5

What do you like best about Optmyzr?

All the analytics tool can save lots of time and bring quick value. + The tool is very accessible in terms of $ compare to other similar tool. Review collected by and hosted on G2.com.

What do you dislike about Optmyzr?

All bidding optimization tool are built for Manual CPC campaigns. In a digital AI world where all campaigns are using smart bidding, tool should be updated to reflect the market. Review collected by and hosted on G2.com.

Shanté Fenique K.

Digital Marketing Specialist

Small-Business (50 or fewer emp.)

7/28/2020

"Optmyzr Experience After The First Year..."

3.5/5

What do you like best about Optmyzr?

I LOVE the reporting capabilities. I also really like the tools that recommend how I can improve my campaigns. Review collected by and hosted on G2.com.

What do you dislike about Optmyzr?

I wish the reporting was easier to use. It can be a little difficult. I wish it was more advanced. I wished the overall tool was user friendly. It can be quite a learning curve. Review collected by and hosted on G2.com.

Karl P.

AdWords (Google Ads) Strategist | Founder

Small-Business (50 or fewer emp.)

11/9/2020

"Great time saver"

5/5

What do you like best about Optmyzr?

Quality score tracker, time saver for making changes at scale Review collected by and hosted on G2.com.

What do you dislike about Optmyzr?

Google has been moving more and more towards automations so the value of optmyzr isn't as massive as it used to be. Review collected by and hosted on G2.com.

Eric K.

Program Manager

Enterprise (> 1000 emp.)

7/28/2020

"Very efficient tool for cost savings, time savings, and automated work processes."

4.5/5

What do you like best about Optmyzr?

Rule engine customization - the ability to adjust for particular applications or filters Review collected by and hosted on G2.com.

What do you dislike about Optmyzr?

lack of ability to filter search terms (especially in negatives report) - i want to be able to remove branded search terms from negative suggestions Review collected by and hosted on G2.com.

Recommendations to others considering Optmyzr:

Its a create time saver and would be good if managing multiple accounts. Review collected by and hosted on G2.com.

What problems is Optmyzr solving and how is that benefiting you?

Solving problems of manual work that is time consuming with efficient solutions via automation. Even just the reporting enabled by rule engine has allowed me to identify keywords to negative. Review collected by and hosted on G2.com.

Leon Z.

Business Development Manager

Small-Business (50 or fewer emp.)

9/22/2020

"Great product, amazing learning community and top customer service and support"

5/5

What do you like best about Optmyzr?

Great dashboard let's you review performance in a minute, loads of great optimisation options, rule engine let's you automate your own optimisation strategies Review collected by and hosted on G2.com.

What do you dislike about Optmyzr?

bulk automation is a lot of manual work. Review collected by and hosted on G2.com.

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Optmyzr Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

5 Pros or Advantages of Optmyzr

1. Analytics

2. Automation

3. Efficiency

4. Efficiency Improvement

5. Optimization Algorithms

5 Cons or Disadvantages of Optmyzr

1. Limited Features

2. Budget Management

3. Inadequate Search Functionality

4. Learning Curve

5. Limited Control

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