The onboarding process is very good which includes multiple one-on-one sessions with a dedicated team member. There are also many helpful online pages and videos linked to the tool as well as a full instruction series that is provided with the subscription on a major learning platform. Also, there appears to be a constant stream of new features that are announced inside the tool. Review collected by and hosted on G2.com.

The interface could be streamlined a little to make it easier to use things. I'm not sure how. This is a very complicated tool for a very complicated product, so it takes some time and effort and to fully take advantage of all the features. Review collected by and hosted on G2.com.

I like the reporting most. Creating an executive summary report so easily is fantastic. Also, it is very easy to modify the reports. There are different groups of reports and we really like them to send in different occasions. Another great option is scheduling reports and it is also possible reporting FB ads.

And the main screen is really great. I can see my all accounts in the same place and check if they're doing better or not within a couple of minutes.

When optmyzr tells me that I save up xxx hours using this tool it is also very great. Review collected by and hosted on G2.com.

For some accounts maybe for e-commerce accounts, ppc audit score doesn't say much. Also when I cannot have some recommendations from different analysis tools it is disappointing.

And it would be better if they share how would those analysis work better. I mean which circumstances do I need for those analysis tools works best. They may share some examples inside those mini - tools inside optmyzr. Because sometimes the results are so vague. I cannot find useful tips sometimes inside optmyzr. Some tools are great but sometimes I do not understand some tools and their purposes.

I want ppc audit score is more shopping e-com oriented in the future if it is possible. Review collected by and hosted on G2.com.

Optmyzr has great built-in tools to quickly offer suggestions and valuable insights. The real power is hidden away in the rule engine, where you can build practically everything you wish by using a broad range of variables and things like if-then statements, to create reports, automate bid changes, or add keywords as negatives, for example. The support team is very helpful and replies quickly to questions, and they are open to feature requests. Manually going through a lot of data can be tough, but Optmyzr can do this quickly and in several ways; often customizable to your own preferences. Review collected by and hosted on G2.com.

In some screens, it would be good to have filter functions or sort functions for all columns/rows. Usability could improve a bit, as some features are hidden away or not usable in the most logical way. Review collected by and hosted on G2.com.

- Time saving through bulk optimisations

- The budget tracking ensures we do not overspend

- Script functionality allows a script novice like myself to work like a pro

- Initial training sessions from Madhurima were helpful Review collected by and hosted on G2.com.

- Having to pay to automate tasks & the recipes are a little confusing to set up.

- I'd like more workouts to be pre-set in the system.

- It can sometimes be a little slow Review collected by and hosted on G2.com.

The Optimizations included save so much time. Two of my favorites are Ad Text Optimization and Add Responsive Search Ads. The first one allows you to see which elements of ad copy across a campaign or account are performing the best. Then you can write new ads to split test based on that data. The second optimization saves so much time in launching RSAs throughout the account. Review collected by and hosted on G2.com.

There are a couple additional reporting functions that would be nice to have. Would be nice if we could add in management of some social platforms. Review collected by and hosted on G2.com.

This one is the most affordable and modern cross-channel marketing software giving me everything I need! I'm a freelancer, and I don't have a lot of budget, but I've worked with Kenshoo, Marin, Wordstream and other small brand softwares. This one is the best for me! They make me look like a big agency without the budget. Review collected by and hosted on G2.com.

Attribution isn't the best, but I hope it's a feature they will add. Review collected by and hosted on G2.com.

On my monthly keyword optimizations, I use the following techniques to see if there's something more that can still be done on my our accounts:

1. New kw ideas via keyword lasso

2. Pausing of non-converting kw

3. Conversion Grabber

4. First Page Bridger

5. Ad Text Optimization is helpful for me when it comes to finding out the best conv ad copies. But unless you made a change on the copy and it converts, generally you can use this guide only 1 time. Review collected by and hosted on G2.com.

The downside in using the following techniques:

1. New kw ideas via keyword lasso - It doesnt filter the kw suggestion based on your Kw match type / context. Be sure to check each otherwise you'll end up using kws thats found on other ad groups or those that's on your negative kw list

2. Pausing of non-converting kw - Be mindful of this too, since it includes kws with insignificant ad spend

3. Conversion Grabber - New bid suggestion can be applied even on those kws with expensive cpa if you're not wary

4. First Page Bridger - Quality score is the main basis for this before increasing bids. But QS doesn't necessarily equate to having conversions.

5. Ad Text Optimization - What's missing here are the AD copy suggestions Review collected by and hosted on G2.com.

We use Optmyzr as a rollup for our agency MCC and as an efficient way to manage our client spend and performance. It's a vital part of our reporting for PPC clients and provides great optimization tools and data that is valuable to our operations. Review collected by and hosted on G2.com.

The user interface leaves much to be desired. A simpler more modern platform would be welcomed. Review collected by and hosted on G2.com.

Where do I begin? I use 'Traffic Sculptor' a lot. This tool finds search terms that have triggered one keyword in an ad group when in fact there was a better keyword in another group. It then adds a negative to force the correct keyword/ad group to be used.

PPC Investigator is also a fantastic tool. It enables you to quickly pick a campaign/ad group and date range and see why key metrics changed. This is invaluable in quickly determining root cause and making any necessary adjustments.

The 'Hour of the week' tool basically recommends or lets you manually set bid adjustments based on a choice of targets. Although possible to achieve manually, this would require a considerable amount of time and resource. With Optmyzr it's a matter of minutes to run the tool and review and post changes.

The 'Negative keyword ideas' tool scans the search term reports for terms which are costing money and potentially should be added as a negative keyword.

The Rule Engine is awesome. To be honest I've only just scratched the surface of the capabilities of this tool. With the Rule Engine now covering MS Ads too, this is just getting better and better.

There are too many features to fully explain how powerful this tool is. Suffice to say, I have been a very happy customer for over 4 years and confident that I will continue to be so. Review collected by and hosted on G2.com.

There truly isn't anything to dislike with Optmyzr. Review collected by and hosted on G2.com.

I operate a small digital agency and Optmyzr allows us easily to do all the management of Google Ads and make sure we don't miss anything. The features that are most useful are:

- budget management and alerts

- the quick optimisations

- the ability to set client level customised audits to make sure you are not missing anything

- the ability to create client-specific reports that reflect their use of Google Ads - eg Search only vs Search & Display and have them sent to clients on a regular basis.

I think it's better for my business than Wordstream. Review collected by and hosted on G2.com.

There's nothing I don't like. Some observations

It's not as effective at isolating search KW negatives as a manual review

It suggests search terms to add that don't have much search volume in Australia Review collected by and hosted on G2.com.