I searched high and low for a tool that could help me provide beautiful reports that could connect multiple tools into an appealing report that didn't just look like a data dump. I am in love with not just the reporting capabilities of this tool but the superpowers it gives me & my team by being able to analyze deeper than other individual tools. In addition, the scripts are fantastic as they help our team leverage automation to alert us on issues that we would have never feasibly be able to monitor by hand. I am truly grateful to have found this tool & in addition to the amazing insight that Frederick Vallaeys provides not just our team but our entire industry. They truly stepped up by launching the PPC Town Hall series during the Covid Crisis, helping our industry collaborate and share ideas & information on how to navigate during these unprecedented times. Review collected by and hosted on G2.com.

Not much that I dislike. I would say most of the challenges we have come across are large because the source tools don't yet have the ability to pull the specific reports but this is not an issue that Optmyzr can do anything about. It is the other platform that needs to keep up. Review collected by and hosted on G2.com.

I have been using this software for a number of years and the amount of time it has saved me in analysing accounts and optimisation has been invaluable and well worth the money spent on the software. I use it for all my Google Ads and Bing Ads clients whether they are lead generation or an e-commerce company. I love the fact I can map out complex shopping campaigns in minutes which would have taken a long time before. I also use the software for all my monthly reporting. I am able to set up bespoke reports for each client and set them up to send to the client on a monthly basis automatically. There is also a section called workouts and you can set up the tasks you want to be completed on a weekly or monthly basis so it's easy to work through them. Review collected by and hosted on G2.com.

There is not really anything I don't like. There are a few of the tools I do not use as I don't find the results as useful but only one or two out of many. I find the tool for Review collected by and hosted on G2.com.

It helps with searching and optimizing results Review collected by and hosted on G2.com.

It is not user friendly. I have issues with it. Review collected by and hosted on G2.com.

When we decided to bring in Optmyzr we were moving off another popular platform and missing some key elements that make the team more efficient. By adding Optmyzr to our paid management team we were able to handle more accounts with bigger spends effectively. We have doubled the total monthly spend under management while keeping the same number of staff. Our team has better visibility to the detail of campaigns, better efficiencies, and more time to focus on how to make the client happier. Review collected by and hosted on G2.com.

While the tools are great it really does require a strong knowledge of PPC systems to make the most of the platform. There is so much in the platform that it can be daunting to get new team members into it and use it well. As with any recurring cost platform a company buys we always want to get the most value out of our purchases. If there were a little more training or directional support from the team at Optmyzr to guide my team to optimize their usage of the platform that would be great. We still miss an ability to quickly see where a client is operating in connection to their monthly targets and goals. Review collected by and hosted on G2.com.

The main things I like about Optmyzr are:

Allows me to scale PPC management across several dozens customers.

Offers great reporting tools that combine data from different platforms.

Knowledgeable, helpful, quick support

Optmyzr has become the de-facto backbone of my PPC management workflow. I use it along with Google Ads UI, Google Analytics, Microsoft Ads UI, Google Ads Editor and MS Advertising Editor, SpyFu. Review collected by and hosted on G2.com.

Its licensing is on an expensive side but it pays off. Review collected by and hosted on G2.com.

Optymzr is bar-none the best PPC management platform I've ever used. It pays attention to all the right things to harvest the most ROI out of your PPC campaign. The breadth of tools available in this platform will save you hundreds of man hours. The support at Optymzr is excellent and ALWAYS follows through every ticket issue, opposed to simply trying to close tickets out as many support teams do. Review collected by and hosted on G2.com.

There are some quirks as it relates to scaling things for recipes amongst team members, but all in all, it's an amazing product! Review collected by and hosted on G2.com.

There are tons of features that I find very useful. One of the things that I like is the automation for Rule Engine. Also, the best is how you can optimize the account with one click. The analytics tool can save lots of time and bring quick value. + The tool is very accessible in terms of money compare to other similar tools. The weekly email summaries of the accounts have been really helpful too, so if there has been something you missed through the week, you can see it quickly. This can save you from one new campaign blowing out a bit that is great. In addition, the scripts are fantastic as they help the whole team leverage automation to alert us on issues that we would have never feasibly be able to monitor by hand. There is also a section called workouts and you can set up the tasks you want to be completed on a weekly or monthly basis so it's easy to work through them especially if there are few people handling the account. Due to this, our team has better visibility to the detail of campaigns, better efficiencies, and more time to focus on how to make the client happier. Review collected by and hosted on G2.com.

I don't like how the report that is sent via email is presented. I prefer to have it more catchy like putting a graph in the report itself so you can see immediately the details even without logging in. Review collected by and hosted on G2.com.

You don't need to configure google ads scripts so its better to use Optmyzr.

Instead of using scripts and automated rules, you can use optzmyr workouts.

Another feature I like is that the budget pacing gives you an estimate if your budget is pacing on time or not. Besides that, it has a dashboard where you see all of your accounts. You can even choose which accounts you would like to choose.

I also like that it gives automated alerts on main KPI's like cost, cost per conversion, ROAS, conversion value, and more.

It is more suited if you are a team working on lots of accounts.

I like that support answers so fast, meaning less than 24 hours, and genuinely wants to solve your problem. However, having a chat support would be a nice addition. :) Review collected by and hosted on G2.com.

There are some features that can be added like budget pacing per campaign level. This is where its competitor shape.io has the advantage on Optmyzr.

I wish they also can adjust budget based on campaign budget based on the KPI's that you wanted to hit. Review collected by and hosted on G2.com.

The support. Fast reply and very helpful. Videos have been sent with an explanation. The team of optymzr is amazing, from the sales to the on-boarding and the support time. For me, besides the quality that the tool delivers, the service of the team behind it is amazing. Review collected by and hosted on G2.com.

I dislike that it is not very clear to me where to find documentation. The support is great, the on-boarding is amazing but it would also be very helpful to find an article, how to do's/ tutorials online. And you cant always undo changes in Google Ads easily when you did optimizations from Optymzr. I don't know if its possible to make undo's easier, that would be a great win. Review collected by and hosted on G2.com.

Optmyzr is a huge time-saver when it comes to PPC Management. Instead of manually working through my AdWords & Bing accounts, trying to find negative keywords and sorting out which ads I need to pause, Optmyzr can do all of this and so much more. My favorite thing about Optmyzr is that if you just want to assess your AdWords account at a base level, they have an account audit tool and Optmyzr express which gives you a few quick tasks to improve your account. But if you want to go into more depth, you have all the individual tools there to use.

And their support is second to none. When I was having trouble in a workout, wanting to use a tool more than once, I emailed my contact, they adjusted it and emailed me back saying it was live and they wanted my feedback. I have never had a software company do this during my six years in the marketing industry. They have my undying appreciation. Review collected by and hosted on G2.com.

As a self-proclaimed Optmyzr power user, I personally have no complaints about the software. Though I will note, to train a new person on how to use Optmyzr can be overwhelming because they have so many useful tools and there is a bit of a learning curve. The workouts structure and their training resources can help ease this. Review collected by and hosted on G2.com.