The report building is great. Optimization of campaigns, especially Display with being able to eliminate poor quality websites from showing the ads. Review collected by and hosted on G2.com.

Lack of being able to build campaigns. Review collected by and hosted on G2.com.

Unique functionality and tools to see causation of trends and provides recommendations on next steps and optimizations. A variety of tools available to review success across all campaign types Review collected by and hosted on G2.com.

There are a few small UI bugs that would be great to have fixed (ex. losing data when refreshing page and having to resubmit queries), but overall it's a great tool with new features always being added. Review collected by and hosted on G2.com.

The endless possibilities to automate processes in accounts in many different ways. It provides options to send notifications or fully automate certain processes, set what you feel most comfortable with. Review collected by and hosted on G2.com.

In terms of tooling, I can't come up with anything like that. It's a bit expensive. Review collected by and hosted on G2.com.

Optmyzr is a must-have for any PPC strategist's toolbox. It saves me a ton of time by allowing me to optimize my campaigns quickly and efficiently as well as giving me the ability to create dynamic campaigns almost effortlessly.

On top of that, their customer service is second to none. They are always making their platform better by adding more features with increasingly better recommendations. I've been using Optmyzr for close to 6 years now and they are always making things better, smarter, and faster.

Recently we started getting more e-commerce accounts and with the help of Optmyzr, we're able to create a more granular shopping campaign that allows us to get a much higher ROAS for our clients.

One more thing to mention is the Rules Engine, it's a game-changer. It allows to algorithmically perform tasks at scale, the limit is only your imagination. Review collected by and hosted on G2.com.

This is a tough one, I'm a fan. But, if I HAD to pick something I would say that while their service is second to none, sometimes they can be a little slow in getting back with you. I'm not talking about days slow, just hours slow. Review collected by and hosted on G2.com.

Easy to learn and use

Manage multiple accounts at one time

Great for Aggregate Reporting of Google Ads, Microsoft Advertising and Facebook Ads

Awesome Support with Live Chat that also get response within minutes Review collected by and hosted on G2.com.

Wish you could do more with Facebook ads and other social ads (LinkedIn, Twitter, etc.) Review collected by and hosted on G2.com.

Optmyzr allows me to manage more clients in less time with optimizations for all my accounts. Review collected by and hosted on G2.com.

There are so many features that I'm not sure I can take advantage of them all. The reporting features allows for an amazing amount of customization. The optimizations give so many ways to optimize the account without spending an inordinate amount of time digging through data. Review collected by and hosted on G2.com.

One of the most helpful aspects of the tool is that it loads Google Ads data real-time and the level of connection that it has with Google's API is powerful and accurate. Review collected by and hosted on G2.com.

We have a big enough portfolio in MSFT, we would like to have more integrations and automation available for this network. Review collected by and hosted on G2.com.

The reporting makes me look professional and saves tons of time, as do the optimization tools. Review collected by and hosted on G2.com.

I wish Optmyzr had a way to make changes quickly apply to all accounts in my MCC Review collected by and hosted on G2.com.

Optymzr's tools save our team a lot of time and offer deep insights that can be tough to uncover during manual analysis and optimization. Review collected by and hosted on G2.com.

I can never remember how to spell Optmyzr :) Review collected by and hosted on G2.com.

I came across Optmyzr as we have taken Google & Bing Ads back in-house, having had them with a few agencies for 15+ years. While I have managed my own and a few consulting clients ads accounts over the years, with 3 - 5 campaigns in each and maybe 100 keywords max. Taking on both our two brands accounts, each with 1500+ keywords in and thousands of ads in each was a new challenge for me. I tried a few management tools that first few weeks and settle on Optmyzr for the following reasons.

I love the budget auto optimisation /suggestions options. Especially through the first 3 months of COVID when any data we had before was totally out of the window, being able to quickly optimise the budgets has been invaluable. Having suggestions based on days and time of day basis has helped me stay on top of spend and moving campaign budgets as people buying days and times changed dramatically. Even now as the new norm is settling in, we've launched new campaigns and the budget suggestions has really helped us optimise these quickly.

The weekly email summaries of the accounts has been really helpful too, so if there has been something going amiss through a week I will see it quickly, outside of my usual optimisation schedules (every two week). This has saved me from one new campaign blowing out a bit that is great.

Also, the budget predictor has been invaluable, so we can help budget, and predict ROAS through the remaining period.

The shopping feed optimiser has been invaluable too, with 500+ products in one of our fee's it's help go into a lot more detail than the basic groupings by brand we had set up in Google's native dashboard.

And the last big feature I use is the PPC Audit Score that goes above and beyond the recommendations in Google Ads. I'm always finding unique and interesting keywords when I go through this analysis ever few weeks, and remove the low performing ones, and is a great prompt to run new ad tests for the next 2 week period.

Plus their customer support/account management team have been awesome, actively reaching out and jumping on calls with me to show me how to get the best from new features as they are released! Amazing car from a sass company! Thank you. Review collected by and hosted on G2.com.

One feature that is missing and as a bulk ad uploader/ creator. As much as creating ads in sheets is fine, I would love to see a more programmatic way to create hundreds of ads with split tests.

Also while it's pretty simple to understand, there are a lot of options, so while video's are sent as links in the onboarding emails, it would be great to have them in the tool, as you find each new resource. Review collected by and hosted on G2.com.