--- title: Optinly Reviews meta\_title: 'Optinly Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 84 reviews by the users' company size, role or industry to find out how Optinly works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 84 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Optinly Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users find **ease of use** in Optinly, enabling quick deployment despite concerns about feature stagnation. [(3 mentions)](https://www.g2.com/products/optinly/reviews?filters%5Bsentiment_snippet%5D=1114421&qs=pros-and-cons#reviews) Users find the setup process **easy and quick** , minimizing barriers to deploying Optinly effectively. [(2 mentions)](https://www.g2.com/products/optinly/reviews?filters%5Bsentiment_snippet%5D=1114501&qs=pros-and-cons#reviews) Users value the **customer support** of Optinly for resolving issues effectively, enhancing their overall experience. [(1 mentions)](https://www.g2.com/products/optinly/reviews?filters%5Bsentiment_snippet%5D=1115310&qs=pros-and-cons#reviews) Users appreciate the **user-friendly interface** of Optinly, making pop-up creation easy for everyone, regardless of technical skill. [(1 mentions)](https://www.g2.com/products/optinly/reviews?filters%5Bsentiment_snippet%5D=1115343&qs=pros-and-cons#reviews) Users love the **intuitive interface** of Optinly, making pop-up creation simple and hassle-free for everyone. [(1 mentions)](https://www.g2.com/products/optinly/reviews?filters%5Bsentiment_snippet%5D=1115365&qs=pros-and-cons#reviews) Users report frustrating **duplication issues** with Optinly, affecting integrations and subscriber transfers to email clients. [(1 mentions)](https://www.g2.com/products/optinly/reviews?filters%5Bsentiment_snippet%5D=1114519&qs=pros-and-cons#reviews) Users find Optinly to be **expensive** due to premium charges for customization, opting for better alternatives instead. [(1 mentions)](https://www.g2.com/products/optinly/reviews?filters%5Bsentiment_snippet%5D=1990281&qs=pros-and-cons#reviews) Users find the **limited design flexibility** of Optinly frustrating, preferring tools with more customization options without extra costs. [(1 mentions)](https://www.g2.com/products/optinly/reviews?filters%5Bsentiment_snippet%5D=1114606&qs=pros-and-cons#reviews) Users find Optinly **not intuitive** , struggling with integration issues and unfulfilled promises on their lifetime deal. [(1 mentions)](https://www.g2.com/products/optinly/reviews?filters%5Bsentiment_snippet%5D=1114458&qs=pros-and-cons#reviews) Users report serious **payment issues** , such as unexpected cancellations of lifetime subscriptions despite prior purchases. [(1 mentions)](https://www.g2.com/products/optinly/reviews?filters%5Bsentiment_snippet%5D=2086617&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Optinly ##### 1. Ease of Use Users find **ease of use** in Optinly, enabling quick deployment despite concerns about feature stagnation. [ See 3 mentions ](https://www.g2.com/products/optinly/reviews?filters%5Bsentiment_snippet%5D=1114421&qs=pros-and-cons#reviews) See Related User Reviews ![Dmitriy Y.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dmitriy Y.") DY Dmitriy Y. Small-Business (50 or fewer emp.) 0.0/5 "Never again" What do you like about Optinly? I was hesitant to use a 3rd party saas for popups but i tried it and it worked well until it didn't! At the whim of the company all my content... GONE ![Garik H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Garik H.") GH Garik H. Small-Business (50 or fewer emp.) 0.5/5 "Lots of issues - you can get better popup software for the same price" What do you like about Optinly? Nothing new that I like. They don't upgrade or work on the product so it deteriorates with time. ##### 2. Easy Setup Users find the setup process **easy and quick** , minimizing barriers to deploying Optinly effectively. [ See 2 mentions ](https://www.g2.com/products/optinly/reviews?filters%5Bsentiment_snippet%5D=1114501&qs=pros-and-cons#reviews) See Related User Reviews ![Dmitriy Y.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dmitriy Y.") DY Dmitriy Y. Small-Business (50 or fewer emp.) 0.0/5 "Never again" What do you like about Optinly? I was hesitant to use a 3rd party saas for popups but i tried it and it worked well until it didn't! At the whim of the company all my content... GONE ![David I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David I.") DI David I. Small-Business (50 or fewer emp.) 0.0/5 "Medicore Tool and the Company Are Scammers" What do you like about Optinly? It was ok, easy and quick to deploy but in 4 years, no new features, and nothing interesting, just a medicore pup up builder. ##### 3. Customer Support Users value the **customer support** of Optinly for resolving issues effectively, enhancing their overall experience. [ See 1 mentions ](https://www.g2.com/products/optinly/reviews?filters%5Bsentiment_snippet%5D=1115310&qs=pros-and-cons#reviews) See Related User Reviews ![Dmitriy Y.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dmitriy Y.") DY Dmitriy Y. Small-Business (50 or fewer emp.) 0.0/5 "Never again" What do you like about Optinly? I was hesitant to use a 3rd party saas for popups but i tried it and it worked well until it didn't! At the whim of the company all my content... GONE ##### 4. Email Marketing Users appreciate the **user-friendly interface** of Optinly, making pop-up creation easy for everyone, regardless of technical skill. [ See 1 mentions ](https://www.g2.com/products/optinly/reviews?filters%5Bsentiment_snippet%5D=1115343&qs=pros-and-cons#reviews) See Related User Reviews ![Andre B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andre B.") AB Andre B. Small-Business (50 or fewer emp.) 1.0/5 "Optinly - There are Better Tools Out There" What do you like about Optinly? Optinly is a basic popup plugin. It features a vast array of pre-designed templates and widgets for pop-ups. The user interface is intuitive and user- ##### 5. Intuitive Users love the **intuitive interface** of Optinly, making pop-up creation simple and hassle-free for everyone. [ See 1 mentions ](https://www.g2.com/products/optinly/reviews?filters%5Bsentiment_snippet%5D=1115365&qs=pros-and-cons#reviews) See Related User Reviews ![Andre B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andre B.") AB Andre B. Small-Business (50 or fewer emp.) 1.0/5 "Optinly - There are Better Tools Out There" What do you like about Optinly? Optinly is a basic popup plugin. It features a vast array of pre-designed templates and widgets for pop-ups. The user interface is intuitive and user- ### 5 Cons or Disadvantages of Optinly ##### 1. Duplication Issues Users report frustrating **duplication issues** with Optinly, affecting integrations and subscriber transfers to email clients. [ See 1 mentions ](https://www.g2.com/products/optinly/reviews?filters%5Bsentiment_snippet%5D=1114519&qs=pros-and-cons#reviews) See Related User Reviews ![Garik H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Garik H.") GH Garik H. Small-Business (50 or fewer emp.) 0.5/5 "Lots of issues - you can get better popup software for the same price" What do you dislike about Optinly? Everything. Multiple times the software integrations didn't work and it wasn't passing my subscribers to my email client. Took them a long time to fix ##### 2. Expensive Users find Optinly to be **expensive** due to premium charges for customization, opting for better alternatives instead. [ See 1 mentions ](https://www.g2.com/products/optinly/reviews?filters%5Bsentiment_snippet%5D=1990281&qs=pros-and-cons#reviews) See Related User Reviews ![Andre B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andre B.") AB Andre B. Small-Business (50 or fewer emp.) 1.0/5 "Optinly - There are Better Tools Out There" What do you dislike about Optinly? While it excels at providing a descent number of predesigned templates, the ability to do your own drag-and-drop customization is only available at a ##### 3. Limited Design Flexibility Users find the **limited design flexibility** of Optinly frustrating, preferring tools with more customization options without extra costs. [ See 1 mentions ](https://www.g2.com/products/optinly/reviews?filters%5Bsentiment_snippet%5D=1114606&qs=pros-and-cons#reviews) See Related User Reviews ![Andre B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andre B.") AB Andre B. Small-Business (50 or fewer emp.) 1.0/5 "Optinly - There are Better Tools Out There" What do you dislike about Optinly? While it excels at providing a descent number of predesigned templates, the ability to do your own drag-and-drop customization is only available at a ##### 4. Not Intuitive Users find Optinly **not intuitive** , struggling with integration issues and unfulfilled promises on their lifetime deal. [ See 1 mentions ](https://www.g2.com/products/optinly/reviews?filters%5Bsentiment_snippet%5D=1114458&qs=pros-and-cons#reviews) See Related User Reviews ![Garik H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Garik H.") GH Garik H. Small-Business (50 or fewer emp.) 0.5/5 "Lots of issues - you can get better popup software for the same price" What do you dislike about Optinly? Everything. Multiple times the software integrations didn't work and it wasn't passing my subscribers to my email client. Took them a long time to fix ##### 5. Payment Issues Users report serious **payment issues** , such as unexpected cancellations of lifetime subscriptions despite prior purchases. [ See 1 mentions ](https://www.g2.com/products/optinly/reviews?filters%5Bsentiment_snippet%5D=2086617&qs=pros-and-cons#reviews) See Related User Reviews ![David I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David I.") DI David I. Small-Business (50 or fewer emp.) 0.0/5 "Medicore Tool and the Company Are Scammers" What do you dislike about Optinly? Nothing unique, kinda basic, and most of all, I bought a lifetime subscription back in 2021 and they canceled it for no reason other than stating anot ## Top-Rated Alternatives [ ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") ActiveCampaign 4.4/5(14,779) ](https://www.g2.com/products/activecampaign/reviews) [ ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,916) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ ![SlickText](https://images.g2crowd.com/uploads/product/hd_favicon/c12f70cd905fbc5b96708ce575b49c7c/slicktext.svg "SlickText") SlickText 4.8/5(1,891) ](https://www.g2.com/products/slicktext/reviews) [ View All Alternatives ](https://www.g2.com/products/optinly/competitors/alternatives) CG Cooper G. Small-Business (50 or fewer emp.) 1/24/2024 "Fantastic Tool at a Great Price" 5/5 What do you like best about Optinly? The popups are well designed and easy to implement. I'm most excited about the ability to segment my list based on the responses. I have no doubt using Optinly is gowing to greatly increase my conversions. Overall, it's a huge value for the money. Review collected by and hosted on G2.com. What do you dislike about Optinly? Nothing so far. I'm very impressed with Optinly. Review collected by and hosted on G2.com. What problems is Optinly solving and how is that benefiting you? Optinly is helping me grab users attention when they visit my site and segment them in my list so they receive the messages that are most applicable to them. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Marcus B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Marcus B.") MB Marcus B. Head of Growth Small-Business (50 or fewer emp.) 2/1/2024 "Great tool to capture demand" 4/5 What do you like best about Optinly? Great tool for growing your subscibers. Not all people want to buy your product right away but are interested to stay in touch with your company and learn more about your product. Optinly offers the tools to capture those who are "sitting on the fence", which "when the time is right" convert into a paying customer. Review collected by and hosted on G2.com. What do you dislike about Optinly? Sometimes the app.optinly.com has a timeout and you can't access your access panel. Review collected by and hosted on G2.com. What problems is Optinly solving and how is that benefiting you? Convert more website visitors into leads. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic Review from User Profile ![Neimar Arruda D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neimar Arruda D.") ND Neimar Arruda D. CEO Small-Business (50 or fewer emp.) 6/20/2024 "I Strongly Recommend" 5/5 What do you like best about Optinly? The ease of use made a total difference for us. If you are looking for a simple-to-use tool that delivers results, this is the right tool. Review collected by and hosted on G2.com. What do you dislike about Optinly? I believe there could be more layout options. Review collected by and hosted on G2.com. What problems is Optinly solving and how is that benefiting you? It is facilitating the capture of new leads Review collected by and hosted on G2.com. Show More Validated ReviewerSource: OrganicAI Translated ![Valerio Q.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Valerio Q.") VQ Valerio Q. Business Owner Small-Business (50 or fewer emp.) 1/17/2024 "The right popup manager for my multi-language website" 5/5 What do you like best about Optinly? It fits perfectly in a multilanguage website because I can choose which pages and posts I want to show my popup. I can build a popup for each language on my website. I can target users based on country or on many more categories. It's very easy to install and to configure. It takes a few minutes to figure out. Quite satisfied. Review collected by and hosted on G2.com. What do you dislike about Optinly? I cannot fully customize my popup. I can change the background color but not the text color. I hope they will fix this issue in the near future. Review collected by and hosted on G2.com. What problems is Optinly solving and how is that benefiting you? It's easy to use and I can build popup for my websites from a centralized dashboard. i don' even need to visit each website. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Giovanni M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Giovanni M.") GM Giovanni M. Web designer Small-Business (50 or fewer emp.) 1/19/2024 "Exceptional tool for engaging website visitors" 5/5 What do you like best about Optinly? One of the standout features of Optinly is its ease of use. Don't need any design or development skills to create stunning popups that effectively capture leads. Review collected by and hosted on G2.com. What do you dislike about Optinly? More control over the design of the popups. Review collected by and hosted on G2.com. What problems is Optinly solving and how is that benefiting you? Optinly helps to improve conversion rates by providing effective and targeted opt-in forms and pop-ups. By displaying the right message at the right time to the right audience, increases the likelihood of visitors taking action and converting into customers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic FD F D. CIO Small-Business (50 or fewer emp.) 7/1/2024 "Absolutely amazing" 4.5/5 What do you like best about Optinly? Good integration, easy to create campains Review collected by and hosted on G2.com. What do you dislike about Optinly? New in the business. Let's see if the solution will prevail against others Review collected by and hosted on G2.com. What problems is Optinly solving and how is that benefiting you? Easy setup of campains and pop-ups Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") UR Verified User in Real Estate Small-Business (50 or fewer emp.) 6/20/2024 "Optinly Gets Those Leads with Easy Setup" 4/5 What do you like best about Optinly? Ease of installation. Intuitive UI and integration. Review collected by and hosted on G2.com. What do you dislike about Optinly? When using integrated images on the popup, the image often does not work so I have to upload my own images. Review collected by and hosted on G2.com. What problems is Optinly solving and how is that benefiting you? Lead capture. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Uwe P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Uwe P.") UP Uwe P. Business owner Small-Business (50 or fewer emp.) 6/3/2024 "Great Popup Tool" 5/5 What do you like best about Optinly? The subtle Floating Bars popup at the bottom of a webpage Review collected by and hosted on G2.com. What do you dislike about Optinly? So much choices to make and to configure because of so much possibilities Review collected by and hosted on G2.com. What problems is Optinly solving and how is that benefiting you? I want a popup tool but not an annoying one Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic LL leonard L. Small-Business (50 or fewer emp.) 1/20/2024 "Excellent software" 5/5 What do you like best about Optinly? I have only just started using the software, and have found it extremeley easy to use and very intuitive. I had my first Popup loaded on my Wordpress site in a few minutes. The templates are easy to use and look good. Review collected by and hosted on G2.com. What do you dislike about Optinly? All Good, only small problem with Appsumo code Review collected by and hosted on G2.com. What problems is Optinly solving and how is that benefiting you? Add a quik Popup and Exit popup on my site Review collected by and hosted on G2.com. Show More 7/20/2024 Current UserValidated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 7/2/2024 "Easy, approachable opt-in option that works on any website" 5/5 What do you like best about Optinly? I operate websites on many platforms (shopify, woocommerce, wp, various other landing page builders) and I can manage all my popups with Optinly. Review collected by and hosted on G2.com. What do you dislike about Optinly? I actually wish more GoZen products were available bundled with my current account. Review collected by and hosted on G2.com. What problems is Optinly solving and how is that benefiting you? Quickly generating popups for lead gen Review collected by and hosted on G2.com. 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