--- title: Optinly Reviews meta_title: 'Optinly Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 84 reviews by the users' company size, role or industry to find out how Optinly works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 84 scale: '5' date_modified: '2026-10-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---

Optinly Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find ease of use in Optinly for quick deployment, though they desire more features over time. (3 mentions)
Users find the setup process to be easy and quick to deploy, simplifying their experience with Optinly. (2 mentions)
Users value the responsive customer support of Optinly, aiding in resolving issues effectively when they arise. (1 mentions)
Users love the intuitive and user-friendly interface of Optinly, making pop-up creation simple for everyone. (1 mentions)
Users praise the intuitive user interface of Optinly, making pop-up creation easy for everyone, regardless of tech skills. (1 mentions)
Users face significant duplication issues with Optinly, causing integration failures and unmet promises on deals. (1 mentions)
Users find Optinly expensive due to additional costs for drag-and-drop customization, suggesting better options exist. (1 mentions)
Users note the limited design flexibility in Optinly, finding better options with more customization available elsewhere. (1 mentions)
Users find Optinly not intuitive, with frustrating integration issues and unfulfilled promises affecting their experience. (1 mentions)
Users express frustration over payment issues, citing canceled subscriptions without clear justification and unresolved billing problems. (1 mentions)

5 Pros or Advantages of Optinly

1. Ease of Use
Users find ease of use in Optinly for quick deployment, though they desire more features over time.
See 3 mentions

See Related User Reviews

Dmitriy Y.
DY

Dmitriy Y.

Small-Business (50 or fewer emp.)

0.0/5

"Never again"

What do you like about Optinly?

I was hesitant to use a 3rd party saas for popups but i tried it and it worked well until it didn't! At the whim of the company all my content... GONE

Garik H.
GH

Garik H.

Small-Business (50 or fewer emp.)

0.5/5

"Lots of issues - you can get better popup software for the same price"

What do you like about Optinly?

Nothing new that I like. They don't upgrade or work on the product so it deteriorates with time.

2. Easy Setup
Users find the setup process to be easy and quick to deploy, simplifying their experience with Optinly.
See 2 mentions

See Related User Reviews

Dmitriy Y.
DY

Dmitriy Y.

Small-Business (50 or fewer emp.)

0.0/5

"Never again"

What do you like about Optinly?

I was hesitant to use a 3rd party saas for popups but i tried it and it worked well until it didn't! At the whim of the company all my content... GONE

David I.
DI

David I.

Small-Business (50 or fewer emp.)

0.0/5

"Medicore Tool and the Company Are Scammers"

What do you like about Optinly?

It was ok, easy and quick to deploy but in 4 years, no new features, and nothing interesting, just a medicore pup up builder.

3. Customer Support
Users value the responsive customer support of Optinly, aiding in resolving issues effectively when they arise.
See 1 mentions

See Related User Reviews

Dmitriy Y.
DY

Dmitriy Y.

Small-Business (50 or fewer emp.)

0.0/5

"Never again"

What do you like about Optinly?

I was hesitant to use a 3rd party saas for popups but i tried it and it worked well until it didn't! At the whim of the company all my content... GONE

4. Email Marketing
Users love the intuitive and user-friendly interface of Optinly, making pop-up creation simple for everyone.
See 1 mentions

See Related User Reviews

Andre B.
AB

Andre B.

Small-Business (50 or fewer emp.)

1.0/5

"Optinly - There are Better Tools Out There"

What do you like about Optinly?

Optinly is a basic popup plugin. It features a vast array of pre-designed templates and widgets for pop-ups. The user interface is intuitive and user-

5. Intuitive
Users praise the intuitive user interface of Optinly, making pop-up creation easy for everyone, regardless of tech skills.
See 1 mentions

See Related User Reviews

Andre B.
AB

Andre B.

Small-Business (50 or fewer emp.)

1.0/5

"Optinly - There are Better Tools Out There"

What do you like about Optinly?

Optinly is a basic popup plugin. It features a vast array of pre-designed templates and widgets for pop-ups. The user interface is intuitive and user-

5 Cons or Disadvantages of Optinly

1. Duplication Issues
Users face significant duplication issues with Optinly, causing integration failures and unmet promises on deals.
See 1 mentions

See Related User Reviews

Garik H.
GH

Garik H.

Small-Business (50 or fewer emp.)

0.5/5

"Lots of issues - you can get better popup software for the same price"

What do you dislike about Optinly?

Everything. Multiple times the software integrations didn't work and it wasn't passing my subscribers to my email client. Took them a long time to fix

2. Expensive
Users find Optinly expensive due to additional costs for drag-and-drop customization, suggesting better options exist.
See 1 mentions

See Related User Reviews

Andre B.
AB

Andre B.

Small-Business (50 or fewer emp.)

1.0/5

"Optinly - There are Better Tools Out There"

What do you dislike about Optinly?

While it excels at providing a descent number of predesigned templates, the ability to do your own drag-and-drop customization is only available at a

3. Limited Design Flexibility
Users note the limited design flexibility in Optinly, finding better options with more customization available elsewhere.
See 1 mentions

See Related User Reviews

Andre B.
AB

Andre B.

Small-Business (50 or fewer emp.)

1.0/5

"Optinly - There are Better Tools Out There"

What do you dislike about Optinly?

While it excels at providing a descent number of predesigned templates, the ability to do your own drag-and-drop customization is only available at a

4. Not Intuitive
Users find Optinly not intuitive, with frustrating integration issues and unfulfilled promises affecting their experience.
See 1 mentions

See Related User Reviews

Garik H.
GH

Garik H.

Small-Business (50 or fewer emp.)

0.5/5

"Lots of issues - you can get better popup software for the same price"

What do you dislike about Optinly?

Everything. Multiple times the software integrations didn't work and it wasn't passing my subscribers to my email client. Took them a long time to fix

5. Payment Issues
Users express frustration over payment issues, citing canceled subscriptions without clear justification and unresolved billing problems.
See 1 mentions

See Related User Reviews

David I.
DI

David I.

Small-Business (50 or fewer emp.)

0.0/5

"Medicore Tool and the Company Are Scammers"

What do you dislike about Optinly?

Nothing unique, kinda basic, and most of all, I bought a lifetime subscription back in 2021 and they canceled it for no reason other than stating anot

Top-Rated Alternatives

ActiveCampaign
ActiveCampaign
4.4/5(14,812)
HubSpot Marketing Hub
HubSpot Marketing Hub
4.4/5(15,978)
SlickText
SlickText
4.8/5(1,934)

Optinly Reviews (84)

Reviews

Optinly Reviews (84)

4.4
84 reviews
Search reviews
Filter Reviews
Clear Results
G2 reviews are authentic and verified.
Here's how.
CG
Cooper G.
Small-Business (50 or fewer emp.)
"Fantastic Tool at a Great Price"
5/5
What do you like best about Optinly?

The popups are well designed and easy to implement. I'm most excited about the ability to segment my list based on the responses. I have no doubt using Optinly is going to greatly increase my conversions. Overall, it's a huge value for the money. Review collected by and hosted on G2.com.

What do you dislike about Optinly?

Nothing so far. I'm very impressed with Optinly. Review collected by and hosted on G2.com.

Marcus B.
MB
Marcus B.
Head of Growth
Small-Business (50 or fewer emp.)
"Great tool to capture demand"
4/5
What do you like best about Optinly?

Great tool for growing your subscribers. Not all people want to buy your product right away but are interested to stay in touch with your company and learn more about your product. Optinly offers the tools to capture those who are "sitting on the fence", which "when the time is right" convert into a paying customer. Review collected by and hosted on G2.com.

What do you dislike about Optinly?

Sometimes the app.optinly.com has a timeout and you can't access your access panel. Review collected by and hosted on G2.com.

Neimar Arruda D.
ND
Neimar Arruda D.
CEO
Small-Business (50 or fewer emp.)
"I Strongly Recommend"
5/5
What do you like best about Optinly?

The ease of use made a total difference for us. If you are looking for a simple-to-use tool that delivers results, this is the right tool. Review collected by and hosted on G2.com.

What do you dislike about Optinly?

I believe there could be more layout options. Review collected by and hosted on G2.com.

Valerio Q.
VQ
Valerio Q.
Business Owner
Small-Business (50 or fewer emp.)
"The right popup manager for my multi-language website"
5/5
What do you like best about Optinly?

It fits perfectly in a multilanguage website because I can choose which pages and posts I want to show my popup. I can build a popup for each language on my website. I can target users based on country or on many more categories. It's very easy to install and to configure. It takes a few minutes to figure out. Quite satisfied. Review collected by and hosted on G2.com.

What do you dislike about Optinly?

I cannot fully customize my popup. I can change the background color but not the text color. I hope they will fix this issue in the near future. Review collected by and hosted on G2.com.

Giovanni M.
GM
Giovanni M.
Web designer
Small-Business (50 or fewer emp.)
"Exceptional tool for engaging website visitors"
5/5
What do you like best about Optinly?

One of the standout features of Optinly is its ease of use. Don't need any design or development skills to create stunning popups that effectively capture leads. Review collected by and hosted on G2.com.

What do you dislike about Optinly?

More control over the design of the popups. Review collected by and hosted on G2.com.

FD
F D.
CIO
Small-Business (50 or fewer emp.)
"Absolutely amazing"
4.5/5
What do you like best about Optinly?

Good integration, easy to create campaigns Review collected by and hosted on G2.com.

What do you dislike about Optinly?

New in the business. Let's see if the solution will prevail against others Review collected by and hosted on G2.com.

Verified User in Real Estate
UR
Verified User in Real Estate
Small-Business (50 or fewer emp.)
"Optinly Gets Those Leads with Easy Setup"
4/5
What do you like best about Optinly?

Ease of installation. Intuitive UI and integration. Review collected by and hosted on G2.com.

What do you dislike about Optinly?

When using integrated images on the popup, the image often does not work so I have to upload my own images. Review collected by and hosted on G2.com.

Uwe P.
UP
Uwe P.
Business owner
Small-Business (50 or fewer emp.)
"Great Popup Tool"
5/5
What do you like best about Optinly?

The subtle Floating Bars popup at the bottom of a webpage Review collected by and hosted on G2.com.

What do you dislike about Optinly?

So much choices to make and to configure because of so much possibilities Review collected by and hosted on G2.com.

LL
leonard L.
Small-Business (50 or fewer emp.)
"Excellent software"
5/5
What do you like best about Optinly?

I have only just started using the software, and have found it extremely easy to use and very intuitive. I had my first Popup loaded on my Wordpress site in a few minutes. The templates are easy to use and look good. Review collected by and hosted on G2.com.

What do you dislike about Optinly?

All Good, only small problem with Appsumo code Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Easy, approachable opt-in option that works on any website"
5/5
What do you like best about Optinly?

I operate websites on many platforms (shopify, woocommerce, wp, various other landing page builders) and I can manage all my popups with Optinly. Review collected by and hosted on G2.com.

What do you dislike about Optinly?

I actually wish more GoZen products were available bundled with my current account. Review collected by and hosted on G2.com.
Categories on G2
Explore More