--- title: Optinly Reviews meta_title: 'Optinly Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 84 reviews by the users' company size, role or industry to find out how Optinly works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 84 scale: '5' date_modified: '2026-10-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---

Optinly Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find ease of use in Optinly for quick deployment, though they desire more features over time. (3 mentions)
Users find the setup process to be easy and quick to deploy, simplifying their experience with Optinly. (2 mentions)
Users value the responsive customer support of Optinly, aiding in resolving issues effectively when they arise. (1 mentions)
Users love the intuitive and user-friendly interface of Optinly, making pop-up creation simple for everyone. (1 mentions)
Users praise the intuitive user interface of Optinly, making pop-up creation easy for everyone, regardless of tech skills. (1 mentions)
Users face significant duplication issues with Optinly, causing integration failures and unmet promises on deals. (1 mentions)
Users find Optinly expensive due to additional costs for drag-and-drop customization, suggesting better options exist. (1 mentions)
Users note the limited design flexibility in Optinly, finding better options with more customization available elsewhere. (1 mentions)
Users find Optinly not intuitive, with frustrating integration issues and unfulfilled promises affecting their experience. (1 mentions)
Users express frustration over payment issues, citing canceled subscriptions without clear justification and unresolved billing problems. (1 mentions)

5 Pros or Advantages of Optinly

1. Ease of Use
Users find ease of use in Optinly for quick deployment, though they desire more features over time.
See 3 mentions

See Related User Reviews

Dmitriy Y.
DY

Dmitriy Y.

Small-Business (50 or fewer emp.)

0.0/5

"Never again"

What do you like about Optinly?

I was hesitant to use a 3rd party saas for popups but i tried it and it worked well until it didn't! At the whim of the company all my content... GONE

Garik H.
GH

Garik H.

Small-Business (50 or fewer emp.)

0.5/5

"Lots of issues - you can get better popup software for the same price"

What do you like about Optinly?

Nothing new that I like. They don't upgrade or work on the product so it deteriorates with time.

2. Easy Setup
Users find the setup process to be easy and quick to deploy, simplifying their experience with Optinly.
See 2 mentions

See Related User Reviews

Dmitriy Y.
DY

Dmitriy Y.

Small-Business (50 or fewer emp.)

0.0/5

"Never again"

What do you like about Optinly?

I was hesitant to use a 3rd party saas for popups but i tried it and it worked well until it didn't! At the whim of the company all my content... GONE

David I.
DI

David I.

Small-Business (50 or fewer emp.)

0.0/5

"Medicore Tool and the Company Are Scammers"

What do you like about Optinly?

It was ok, easy and quick to deploy but in 4 years, no new features, and nothing interesting, just a medicore pup up builder.

3. Customer Support
Users value the responsive customer support of Optinly, aiding in resolving issues effectively when they arise.
See 1 mentions

See Related User Reviews

Dmitriy Y.
DY

Dmitriy Y.

Small-Business (50 or fewer emp.)

0.0/5

"Never again"

What do you like about Optinly?

I was hesitant to use a 3rd party saas for popups but i tried it and it worked well until it didn't! At the whim of the company all my content... GONE

4. Email Marketing
Users love the intuitive and user-friendly interface of Optinly, making pop-up creation simple for everyone.
See 1 mentions

See Related User Reviews

Andre B.
AB

Andre B.

Small-Business (50 or fewer emp.)

1.0/5

"Optinly - There are Better Tools Out There"

What do you like about Optinly?

Optinly is a basic popup plugin. It features a vast array of pre-designed templates and widgets for pop-ups. The user interface is intuitive and user-

5. Intuitive
Users praise the intuitive user interface of Optinly, making pop-up creation easy for everyone, regardless of tech skills.
See 1 mentions

See Related User Reviews

Andre B.
AB

Andre B.

Small-Business (50 or fewer emp.)

1.0/5

"Optinly - There are Better Tools Out There"

What do you like about Optinly?

Optinly is a basic popup plugin. It features a vast array of pre-designed templates and widgets for pop-ups. The user interface is intuitive and user-

5 Cons or Disadvantages of Optinly

1. Duplication Issues
Users face significant duplication issues with Optinly, causing integration failures and unmet promises on deals.
See 1 mentions

See Related User Reviews

Garik H.
GH

Garik H.

Small-Business (50 or fewer emp.)

0.5/5

"Lots of issues - you can get better popup software for the same price"

What do you dislike about Optinly?

Everything. Multiple times the software integrations didn't work and it wasn't passing my subscribers to my email client. Took them a long time to fix

2. Expensive
Users find Optinly expensive due to additional costs for drag-and-drop customization, suggesting better options exist.
See 1 mentions

See Related User Reviews

Andre B.
AB

Andre B.

Small-Business (50 or fewer emp.)

1.0/5

"Optinly - There are Better Tools Out There"

What do you dislike about Optinly?

While it excels at providing a descent number of predesigned templates, the ability to do your own drag-and-drop customization is only available at a

3. Limited Design Flexibility
Users note the limited design flexibility in Optinly, finding better options with more customization available elsewhere.
See 1 mentions

See Related User Reviews

Andre B.
AB

Andre B.

Small-Business (50 or fewer emp.)

1.0/5

"Optinly - There are Better Tools Out There"

What do you dislike about Optinly?

While it excels at providing a descent number of predesigned templates, the ability to do your own drag-and-drop customization is only available at a

4. Not Intuitive
Users find Optinly not intuitive, with frustrating integration issues and unfulfilled promises affecting their experience.
See 1 mentions

See Related User Reviews

Garik H.
GH

Garik H.

Small-Business (50 or fewer emp.)

0.5/5

"Lots of issues - you can get better popup software for the same price"

What do you dislike about Optinly?

Everything. Multiple times the software integrations didn't work and it wasn't passing my subscribers to my email client. Took them a long time to fix

5. Payment Issues
Users express frustration over payment issues, citing canceled subscriptions without clear justification and unresolved billing problems.
See 1 mentions

See Related User Reviews

David I.
DI

David I.

Small-Business (50 or fewer emp.)

0.0/5

"Medicore Tool and the Company Are Scammers"

What do you dislike about Optinly?

Nothing unique, kinda basic, and most of all, I bought a lifetime subscription back in 2021 and they canceled it for no reason other than stating anot

Top-Rated Alternatives

ActiveCampaign
ActiveCampaign
4.4/5(14,812)
HubSpot Marketing Hub
HubSpot Marketing Hub
4.4/5(15,978)
SlickText
SlickText
4.8/5(1,934)

Optinly Reviews (84)

Reviews

Optinly Reviews (84)

4.4
84 reviews
Search reviews
Filter Reviews
Clear Results
G2 reviews are authentic and verified.
Here's how.
David K.
DK
David K.
Small-Business (50 or fewer emp.)
"Really Solid Program - Lot's of Options"
5/5
What do you like best about Optinly?

Templates are vast and easy to customize. Love that it connects to virtually every email provider on the marketing. Review collected by and hosted on G2.com.

What do you dislike about Optinly?

I wish I had a few more options for how they are displayed and where. Seems like I can only have a popup in the middle of the screen, it would be nice to have a corner and then leave a little button behind. Review collected by and hosted on G2.com.

Jayson B.
JB
Jayson B.
Manager
Small-Business (50 or fewer emp.)
"Seems Good value"
4/5
What do you like best about Optinly?

clean and sleek ui. responsive and feels premium Review collected by and hosted on G2.com.

What do you dislike about Optinly?

some features could be better laid out i think Review collected by and hosted on G2.com.

Walter A.
WA
Walter A.
Small-Business (50 or fewer emp.)
"Good product!"
4/5
What do you like best about Optinly?

Absolutely ease of use! Started a campaign, created a popup and all was live within 10 minutes. Easy to integrate into my WordPress website. That's an absolute must because I'm not that tech-savvy. There are many templates to use. But you can also create your own in the blink of an eye. Love to see where Optinly will be in the upcoming months! Review collected by and hosted on G2.com.

What do you dislike about Optinly?

Well, there is not much to dislike. It's a stable product and already has a large fanbase using it. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Optinly made creating a floating bar easy"
5/5
What do you like best about Optinly?

I enjoy the easy wordpress integration. I was able to generate floating bar popups easily and with confidence. Review collected by and hosted on G2.com.

What do you dislike about Optinly?

I enjoy the integration with wordpress, but wish some more of the customization was within the wordpress dashboard. Review collected by and hosted on G2.com.

Charles A.
CA
Charles A.
Chief Executive Officer
Small-Business (50 or fewer emp.)
"Convenient and quick to install"
5/5
What do you like best about Optinly?

Optinly is incredibly user-friendly and straightforward to use. Its intuitive interface makes it simple for users to navigate and set up campaigns without any hassle. Review collected by and hosted on G2.com.

What do you dislike about Optinly?

Had to read the doc to install. But took only a few minutes Review collected by and hosted on G2.com.

Akram S.
AS
Akram S.
General Manager
Small-Business (50 or fewer emp.)
"great product and service"
5/5
What do you like best about Optinly?

how easy to make popups that are effective and on point Review collected by and hosted on G2.com.

What do you dislike about Optinly?

not very easy to understand the data and details Review collected by and hosted on G2.com.

ST
Srikanth T.
Owner Of Techiexpert
Small-Business (50 or fewer emp.)
"Boost your opt-in rates and grow your email list faster than ever before."
4.5/5
What do you like best about Optinly?

Grab your audience's attention with eye-catching, high-converting popups.

Our intuitive popup builder makes it a breeze to design and deploy lead capture forms that convert.

Stop losing potential leads - use GoZen Optinly to turn website visitors into loyal customers. Review collected by and hosted on G2.com.

What do you dislike about Optinly?

UI is not optimized as expected .... Need more improvements Review collected by and hosted on G2.com.

Renato C.
RC
Renato C.
Fundador
Small-Business (50 or fewer emp.)
"Very useful"
5/5
What do you like best about Optinly?

This tool is very easy to use and helpful if you need to put some elements on your site, like popups, floater banners, and fixed messages, and capture lead data. Review collected by and hosted on G2.com.

What do you dislike about Optinly?

The interface is good and simple, but further refinement would be welcome. Review collected by and hosted on G2.com.

Verified User in Professional Training & Coaching
UP
Verified User in Professional Training & Coaching
Small-Business (50 or fewer emp.)
"Love how many different templates they offer with modern design"
4/5
What do you like best about Optinly?

The variety of templates. Also, it was very easy to set up. Love that they have different popup types: full screen, sidebar popup, top bars etc. Review collected by and hosted on G2.com.

What do you dislike about Optinly?

Would be nice to be able to make more modifications to the templates. Review collected by and hosted on G2.com.

RR
R R.
Marketing Manager
Small-Business (50 or fewer emp.)
"Great tool for many popup solutions"
4.5/5
What do you like best about Optinly?

It is so easy to use, just played with it and WOW! Review collected by and hosted on G2.com.

What do you dislike about Optinly?

none, really i dont can think of any dislike Review collected by and hosted on G2.com.
Categories on G2
Explore More