--- title: Optinly Reviews meta\_title: 'Optinly Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 84 reviews by the users' company size, role or industry to find out how Optinly works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 84 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Optinly Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users find **ease of use** in Optinly, enabling quick deployment despite concerns about feature stagnation. [(3 mentions)](https://www.g2.com/products/optinly/reviews?filters%5Bsentiment_snippet%5D=1114421&qs=pros-and-cons#reviews) Users find the setup process **easy and quick** , minimizing barriers to deploying Optinly effectively. [(2 mentions)](https://www.g2.com/products/optinly/reviews?filters%5Bsentiment_snippet%5D=1114501&qs=pros-and-cons#reviews) Users value the **customer support** of Optinly for resolving issues effectively, enhancing their overall experience. [(1 mentions)](https://www.g2.com/products/optinly/reviews?filters%5Bsentiment_snippet%5D=1115310&qs=pros-and-cons#reviews) Users appreciate the **user-friendly interface** of Optinly, making pop-up creation easy for everyone, regardless of technical skill. [(1 mentions)](https://www.g2.com/products/optinly/reviews?filters%5Bsentiment_snippet%5D=1115343&qs=pros-and-cons#reviews) Users love the **intuitive interface** of Optinly, making pop-up creation simple and hassle-free for everyone. [(1 mentions)](https://www.g2.com/products/optinly/reviews?filters%5Bsentiment_snippet%5D=1115365&qs=pros-and-cons#reviews) Users report frustrating **duplication issues** with Optinly, affecting integrations and subscriber transfers to email clients. [(1 mentions)](https://www.g2.com/products/optinly/reviews?filters%5Bsentiment_snippet%5D=1114519&qs=pros-and-cons#reviews) Users find Optinly to be **expensive** due to premium charges for customization, opting for better alternatives instead. [(1 mentions)](https://www.g2.com/products/optinly/reviews?filters%5Bsentiment_snippet%5D=1990281&qs=pros-and-cons#reviews) Users find the **limited design flexibility** of Optinly frustrating, preferring tools with more customization options without extra costs. [(1 mentions)](https://www.g2.com/products/optinly/reviews?filters%5Bsentiment_snippet%5D=1114606&qs=pros-and-cons#reviews) Users find Optinly **not intuitive** , struggling with integration issues and unfulfilled promises on their lifetime deal. [(1 mentions)](https://www.g2.com/products/optinly/reviews?filters%5Bsentiment_snippet%5D=1114458&qs=pros-and-cons#reviews) Users report serious **payment issues** , such as unexpected cancellations of lifetime subscriptions despite prior purchases. [(1 mentions)](https://www.g2.com/products/optinly/reviews?filters%5Bsentiment_snippet%5D=2086617&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Optinly ##### 1. Ease of Use Users find **ease of use** in Optinly, enabling quick deployment despite concerns about feature stagnation. [ See 3 mentions ](https://www.g2.com/products/optinly/reviews?filters%5Bsentiment_snippet%5D=1114421&qs=pros-and-cons#reviews) See Related User Reviews ![Dmitriy Y.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dmitriy Y.") DY Dmitriy Y. Small-Business (50 or fewer emp.) 0.0/5 "Never again" What do you like about Optinly? I was hesitant to use a 3rd party saas for popups but i tried it and it worked well until it didn't! At the whim of the company all my content... GONE ![Garik H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Garik H.") GH Garik H. Small-Business (50 or fewer emp.) 0.5/5 "Lots of issues - you can get better popup software for the same price" What do you like about Optinly? Nothing new that I like. They don't upgrade or work on the product so it deteriorates with time. ##### 2. Easy Setup Users find the setup process **easy and quick** , minimizing barriers to deploying Optinly effectively. [ See 2 mentions ](https://www.g2.com/products/optinly/reviews?filters%5Bsentiment_snippet%5D=1114501&qs=pros-and-cons#reviews) See Related User Reviews ![Dmitriy Y.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dmitriy Y.") DY Dmitriy Y. Small-Business (50 or fewer emp.) 0.0/5 "Never again" What do you like about Optinly? I was hesitant to use a 3rd party saas for popups but i tried it and it worked well until it didn't! At the whim of the company all my content... GONE ![David I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David I.") DI David I. Small-Business (50 or fewer emp.) 0.0/5 "Medicore Tool and the Company Are Scammers" What do you like about Optinly? It was ok, easy and quick to deploy but in 4 years, no new features, and nothing interesting, just a medicore pup up builder. ##### 3. Customer Support Users value the **customer support** of Optinly for resolving issues effectively, enhancing their overall experience. [ See 1 mentions ](https://www.g2.com/products/optinly/reviews?filters%5Bsentiment_snippet%5D=1115310&qs=pros-and-cons#reviews) See Related User Reviews ![Dmitriy Y.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dmitriy Y.") DY Dmitriy Y. Small-Business (50 or fewer emp.) 0.0/5 "Never again" What do you like about Optinly? I was hesitant to use a 3rd party saas for popups but i tried it and it worked well until it didn't! At the whim of the company all my content... GONE ##### 4. Email Marketing Users appreciate the **user-friendly interface** of Optinly, making pop-up creation easy for everyone, regardless of technical skill. [ See 1 mentions ](https://www.g2.com/products/optinly/reviews?filters%5Bsentiment_snippet%5D=1115343&qs=pros-and-cons#reviews) See Related User Reviews ![Andre B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andre B.") AB Andre B. Small-Business (50 or fewer emp.) 1.0/5 "Optinly - There are Better Tools Out There" What do you like about Optinly? Optinly is a basic popup plugin. It features a vast array of pre-designed templates and widgets for pop-ups. The user interface is intuitive and user- ##### 5. Intuitive Users love the **intuitive interface** of Optinly, making pop-up creation simple and hassle-free for everyone. [ See 1 mentions ](https://www.g2.com/products/optinly/reviews?filters%5Bsentiment_snippet%5D=1115365&qs=pros-and-cons#reviews) See Related User Reviews ![Andre B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andre B.") AB Andre B. Small-Business (50 or fewer emp.) 1.0/5 "Optinly - There are Better Tools Out There" What do you like about Optinly? Optinly is a basic popup plugin. It features a vast array of pre-designed templates and widgets for pop-ups. The user interface is intuitive and user- ### 5 Cons or Disadvantages of Optinly ##### 1. Duplication Issues Users report frustrating **duplication issues** with Optinly, affecting integrations and subscriber transfers to email clients. [ See 1 mentions ](https://www.g2.com/products/optinly/reviews?filters%5Bsentiment_snippet%5D=1114519&qs=pros-and-cons#reviews) See Related User Reviews ![Garik H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Garik H.") GH Garik H. Small-Business (50 or fewer emp.) 0.5/5 "Lots of issues - you can get better popup software for the same price" What do you dislike about Optinly? Everything. Multiple times the software integrations didn't work and it wasn't passing my subscribers to my email client. Took them a long time to fix ##### 2. Expensive Users find Optinly to be **expensive** due to premium charges for customization, opting for better alternatives instead. [ See 1 mentions ](https://www.g2.com/products/optinly/reviews?filters%5Bsentiment_snippet%5D=1990281&qs=pros-and-cons#reviews) See Related User Reviews ![Andre B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andre B.") AB Andre B. Small-Business (50 or fewer emp.) 1.0/5 "Optinly - There are Better Tools Out There" What do you dislike about Optinly? While it excels at providing a descent number of predesigned templates, the ability to do your own drag-and-drop customization is only available at a ##### 3. Limited Design Flexibility Users find the **limited design flexibility** of Optinly frustrating, preferring tools with more customization options without extra costs. [ See 1 mentions ](https://www.g2.com/products/optinly/reviews?filters%5Bsentiment_snippet%5D=1114606&qs=pros-and-cons#reviews) See Related User Reviews ![Andre B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andre B.") AB Andre B. Small-Business (50 or fewer emp.) 1.0/5 "Optinly - There are Better Tools Out There" What do you dislike about Optinly? While it excels at providing a descent number of predesigned templates, the ability to do your own drag-and-drop customization is only available at a ##### 4. Not Intuitive Users find Optinly **not intuitive** , struggling with integration issues and unfulfilled promises on their lifetime deal. [ See 1 mentions ](https://www.g2.com/products/optinly/reviews?filters%5Bsentiment_snippet%5D=1114458&qs=pros-and-cons#reviews) See Related User Reviews ![Garik H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Garik H.") GH Garik H. Small-Business (50 or fewer emp.) 0.5/5 "Lots of issues - you can get better popup software for the same price" What do you dislike about Optinly? Everything. Multiple times the software integrations didn't work and it wasn't passing my subscribers to my email client. Took them a long time to fix ##### 5. Payment Issues Users report serious **payment issues** , such as unexpected cancellations of lifetime subscriptions despite prior purchases. [ See 1 mentions ](https://www.g2.com/products/optinly/reviews?filters%5Bsentiment_snippet%5D=2086617&qs=pros-and-cons#reviews) See Related User Reviews ![David I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David I.") DI David I. Small-Business (50 or fewer emp.) 0.0/5 "Medicore Tool and the Company Are Scammers" What do you dislike about Optinly? Nothing unique, kinda basic, and most of all, I bought a lifetime subscription back in 2021 and they canceled it for no reason other than stating anot ## Top-Rated Alternatives [ ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") ActiveCampaign 4.4/5(14,779) ](https://www.g2.com/products/activecampaign/reviews) [ ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,916) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ ![SlickText](https://images.g2crowd.com/uploads/product/hd_favicon/c12f70cd905fbc5b96708ce575b49c7c/slicktext.svg "SlickText") SlickText 4.8/5(1,891) ](https://www.g2.com/products/slicktext/reviews) [ View All Alternatives ](https://www.g2.com/products/optinly/competitors/alternatives) ![Hoang Huy D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hoang Huy D.") HD Hoang Huy D. Founder - CEO Small-Business (50 or fewer emp.) 6/19/2024 "Should be product of the year!" 5/5 What do you like best about Optinly? I appreciate Optinly’s ease of use and powerful customization options. The drag and drop builder and templates make it simple to create engaging popups, and the targeted campaigns help personalize messages based on visitor behavior, boosting lead generation and engagement. Review collected by and hosted on G2.com. What do you dislike about Optinly? Optinly integrates with many popular platforms, but it lacks support for some niche tools in the consulting and coaching industry. The setup can be overwhelming because of so many options, but the benefits outweigh this drawback. Review collected by and hosted on G2.com. What problems is Optinly solving and how is that benefiting you? Optinly addresses the lack of personalization by allowing me to create targeted messages based on visitor behavior and demographics, making my engagement more relevant and effective. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Tracey B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tracey B.") TB Tracey B. Health care Small-Business (50 or fewer emp.) 6/20/2024 "Easiest Pop Up Set Up - Grab it while you can" 5/5 What do you like best about Optinly? I was able to connect to my email sender with 2 clicks of a button, and the choice of email senders is larger. Most I've looked at only connect with the most popular ones but this gives you a choice without having to use a connector like Zapier. Review collected by and hosted on G2.com. What do you dislike about Optinly? I would like to be able to customize the pop ups a little bit more as far as sizing and location on my site. Review collected by and hosted on G2.com. What problems is Optinly solving and how is that benefiting you? Creating a seamless (and not annoying) way to capture website users with meaningful pop ups. Review collected by and hosted on G2.com. Show More 7/4/2024 Current UserValidated ReviewerSource: Organic ![James P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "James P.") JP James P. Dating Coach | Dating Expert | Relationship Coach | Relationship Expert Small-Business (50 or fewer emp.) 6/25/2024 "Clever Tool With Lots of Features" 4.5/5 What do you like best about Optinly? I've found Optinly to be very easy to use and it's really help me convert visitors into subscribers. There are so many fun options to choose from and I'm enjoying experimenting with them all. Review collected by and hosted on G2.com. What do you dislike about Optinly? I found it a little tricky to set up. There are also lots of features that I've not had the chance to use yet. Review collected by and hosted on G2.com. What problems is Optinly solving and how is that benefiting you? This has replaced similar tools for me and it makes it easy to engage with people thinking of working with me. Review collected by and hosted on G2.com. Show More 6/28/2024 Current UserValidated ReviewerSource: Organic ![Andrea A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrea A.") AA Andrea A. Fondatore Small-Business (50 or fewer emp.) 1/30/2024 "Extremely easy to use and set up!" 4.5/5 What do you like best about Optinly? Usability: I found Optinly extremely easy to use and implement. The ability to create pop-ups without the need for technical skills is a huge advantage for me and my team. Variety of Templates: The templates offered by Optinly are another strong point. They are not only beautiful to look at but also effective in capturing the attention of visitors. Flexibility: The range of pop-ups available is impressive. Whether it's reducing cart abandonment or increasing email sign-ups, it seems there is a solution for every need. No limit on subscribers: The fact that there is no limit to the number of subscribers I can have is incredible. This means I don't have to worry about additional costs as my list grows. Review collected by and hosted on G2.com. What do you dislike about Optinly? There are many integrations, unfortunately some of the products I own are missing, such as Activepieces and TruConversion. Review collected by and hosted on G2.com. What problems is Optinly solving and how is that benefiting you? It has made the implementation of effective and tracked popups easy, with great savings in time and cost. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: OrganicAI Translated ![Hussain A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hussain A.") HA Hussain A. Software Technologist in Test Small-Business (50 or fewer emp.) 1/24/2024 "Powerful pop-up tool" 5/5 What do you like best about Optinly? I have been looking for a easy to use and powerful pop up tool and I'm glad I found optinly. One of the best in this segment with a very friendly UI. The pop up builder is straightforward to create a new popup and integraing to our website was super easy. Eventhough its my first time using this tool, it was breeze with configuration and setup. Also, the customer support is very active and responsive for all of my queries. I plan to setup optinly in all of my niche websites. Looks like this is one of my best purchase for lead generation. Review collected by and hosted on G2.com. What do you dislike about Optinly? None I can think of as of today. It's one of the best. While they have the best page views in the market compared to other tools, I just wish they bump the limit a bit further Review collected by and hosted on G2.com. What problems is Optinly solving and how is that benefiting you? Powerful pop up builder which I'm using for both on my wordpress site and non-WP sites. Quick installation within 10mins Great and intuitive UI and admin dashboard Central management dashboard for all the websites in a single place Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic PB Paul B. President Information Technology and Services Small-Business (50 or fewer emp.) 1/19/2024 "I am very impressed with Optinly! This is the best tool for popups." 5/5 What do you like best about Optinly? Advanced Popup Triggering: The ability to trigger popups based on various actions such as exit intent, scroll percentage, time delay, and click events. Variety of Templates: The wide range of professionally designed templates. Saves time and effort in creating popups from scratch. Seamless Integration with Email Marketing Platforms: Integration with popular email marketing platforms. We can easily sync captured leads and integrate them with all the other tools we are using. Ease of Use: A very user-friendly interface and intuitive design. The interface just makes sense... easy for even non-tech-savvy people to set up and run campaigns. Popup Transition Effects: The variety of transition effects that add visual appeal to the popups. Fast and Efficient Code: The popups do not bog down page speed. Very Few Bugs: Everything works. We can rely on Optinly to perform consistently. Review collected by and hosted on G2.com. What do you dislike about Optinly? Some of the documentation still needs to be developed. But we know that will come in due time. Review collected by and hosted on G2.com. What problems is Optinly solving and how is that benefiting you? Optinly is helping us and our clients to find more ways to engage visitors, increase sales conversion, and grow contact lists. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Sam I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sam I.") SI Sam I. Wordpress developer Small-Business (50 or fewer emp.) 1/17/2024 "Affordable solution for site popups and Excellent support" 5/5 What do you like best about Optinly? The platform seamlessly integrates with HubSpot, Zapier, Make webhook. You can send your leads to your CRM system or googlesheet via the Integration. There are no limitations on the number of subscribers when using forms. You can monitor your campaigns in a centralized dashboard. There is a vast selection of designed templates. The definition of the campaign is very flexible: The user can control the display rule like: When to show the popup / campaign? Show on page load Show on exit Click to trigger Show on scroll Show on inactivity The user can control the targeting rule: Country, cookie, timezone, Page View. You can add your own customized CSS. You can define when to show the popup after a visitor spends. The support is within the site. I got a very fast response. Review collected by and hosted on G2.com. What do you dislike about Optinly? There is no flexibility in the font section. I wish they would have the option to add a Google font. You can pick a font from a large number of fonts, but you don't have the option to add it yourself. I contacted support, and they added it for me. Review collected by and hosted on G2.com. What problems is Optinly solving and how is that benefiting you? Create fast popup for my clients Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Chris A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chris A.") CA Chris A. Master Life Coach and Business Success Coach Small-Business (50 or fewer emp.) 1/13/2024 "A Game-Changer for Email List Growth!" 4.5/5 What do you like best about Optinly? I recently integrated Optinly into my marketing strategy, and I couldn't be more thrilled with the results! This incredible tool has proven to be a game-changer in helping me grow my email list effectively and effortlessly. One of the standout features of Optinly is its user-friendly interface. Setting up the software was a breeze, even for someone like me who isn't particularly tech-savvy. The intuitive design made the entire process seamless, and I was up and running in no time. What truly sets Optinly apart is its impressive array of templates. The variety and quality of the templates provided are outstanding. Whether you're looking to create a stylish pop-up, a visually appealing slide-in, or any other type of opt-in form, Optinly has you covered. The templates are not only aesthetically pleasing but also customizable, allowing you to tailor them to match your brand effortlessly. Review collected by and hosted on G2.com. What do you dislike about Optinly? I can't think of any. I'm only using basic features and it does the job pretty well for me. Review collected by and hosted on G2.com. What problems is Optinly solving and how is that benefiting you? Optinly helps me capture leads through beautifully-designed forms integrated to my EMS. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Antonio D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Antonio D.") AD Antonio D. CEO Small-Business (50 or fewer emp.) 7/3/2024 "One of the best pop up creation tools I’ve used" 4.5/5 What do you like best about Optinly? As someone in marketing that utilizes retention centric tactics. Optinly has been vital for our team due to their pop up creator tools. Utilizing 50+ pop up templates helps out with speed and quick pivoting for our clients. Review collected by and hosted on G2.com. What do you dislike about Optinly? Nothing much maybe more templates yet I think optinly already has enough. Review collected by and hosted on G2.com. What problems is Optinly solving and how is that benefiting you? Allows me to upload multiple pop ups that are customized for our clients Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic SB Sidy B. Small-Business (50 or fewer emp.) 1/29/2024 "Simple to use with so much values" 5/5 What do you like best about Optinly? Optinly is an outstanding software that offers a simple and user-friendly experience. It provides a wide range of ready-to-use templates, making it effortless to create captivating pop-up forms. The abundance of templates ensures that you can easily find a design that suits your specific needs. Additionally, Optinly excels in helping you build your subscriber list efficiently. With its intuitive interface and array of features, Optinly is an excellent choice for anyone looking to enhance their website's user engagement and grow their subscriber base. Review collected by and hosted on G2.com. What do you dislike about Optinly? Nothing yet. But, if it's there any I will definitly added it here. Review collected by and hosted on G2.com. What problems is Optinly solving and how is that benefiting you? One of Optinly's standout features is its targeting capabilities. You can easily segment your audience based on their behavior, demographics, or preferences. This enables you to deliver personalized messages and offers that resonate with each individual client, increasing the chances of conversion. Review collected by and hosted on G2.com. 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