Obsero Reviews & Product Details

What I like best about Obsero is how tangible and actionable the data we get from Sarah and the team is. It’s not just nice-to-have insight, it gives us clear actions we can take forward and actually use with our clients. The team are also really flexible and open to suggestions around how the platform can continue to develop and grow, which means we can shape it around what we and our clients genuinely need. That flexibility really allows us to take a more client-centric approach, and it feels like the platform is continuing to evolve alongside those needs. Review collected by and hosted on G2.com.

Nothing so far, it works well and clients are happy with the outputs we are able to share Review collected by and hosted on G2.com.

The UI is great, really easy to use. The sentiment analysis is fantastic. However, perhaps the best thing about Obsero is the team behind it and their ability to add new features or make amends based on our requirements. Review collected by and hosted on G2.com.

Making amends to an existing project can be fiddly, but when issues do arise the team have always been quick to fix and have been open to amending the platform to allow the kind of amends we may look to make. Review collected by and hosted on G2.com.

The UI design is very intuitive and clean, and I appreciate the constant improvements. Review collected by and hosted on G2.com.

I would like the ability to create different watchlists and then view trends and stats for the pages I’m watching, all together in one overview screen. Review collected by and hosted on G2.com.

The tool gives invaluable insights to our agency, the UI is easy to use and customer support has been genuinely fantastic. Review collected by and hosted on G2.com.

We've made suggestions on additional reports and improvements that could be made to the tool, but the Obsero team have been highly receptive to these and implemented many of them already. Review collected by and hosted on G2.com.

Obsero is a business set up by two top class professionals who have deep technical and commercial experience. The Obsero product cuts through the AI noise and delivers in a straight forward way. Review collected by and hosted on G2.com.

Obsero is a young business and is building out the feature/product set that it can extend to. As things are moving so quickly in this area being responsive to and lean is an advantage. Review collected by and hosted on G2.com.

Detailed but simple to understand insights that are quickly actionable. Intuitive UX with clear navigation and definitions, platform is quick and responsive. AI analysis of content by URL then optimise in minutes saving hours of copywriting time. Pricing is great for the competitive advantage we get from the platform. Support is timely enabling us to progress with tasks within a day. Looking forward to future integrations with CMS stack. Review collected by and hosted on G2.com.

Nothing. The platform has been a game changer for our content program. We were able to measure impact within days and move ahead of competitors across key topics. Review collected by and hosted on G2.com.

What I like about Obsero the most is the clarity of their dashboards and the consultancy service they provide. Our in-house GA consultants have provided a lot of value so far, and the consultancy service goes beyond just a simple dashboard, allowing us to embed practices within our business. This lets us use the data to drive and implement changes, from the content we're producing to our outreach strategy, and how we report back to the business. Review collected by and hosted on G2.com.

It's less about what could use enhancement right now, but it's more about the features that are coming down the line. They've got some great things in development that I'm really excited to get my hands on. Review collected by and hosted on G2.com.

I really appreciate the superb knowledge behind Obsero, especially with Andy and his team. They take a proactive approach by looking at areas where we can improve and coming up with solutions to problems. I feel they genuinely understand what we're trying to achieve. The initial setup was incredibly easy, and the process from setup to going live was very good. I'm delighted with what they offer. Review collected by and hosted on G2.com.

I am very happy with the offering provided to date . Review collected by and hosted on G2.com.

Obsero’s insights are clear, actionable, and easy to interpret. The platform offers a structured way to monitor brand visibility and positioning over time, making it easier to understand performance in AI-generated answers. Review collected by and hosted on G2.com.

No downsides, but i was missing some detailed definition of each metrics/dimension in the tool at the time I used it (Jan 2026) Review collected by and hosted on G2.com.