--- title: Nightwatch Reviews meta_title: 'Nightwatch Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 64 reviews by the users' company size, role or industry to find out how Nightwatch works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 64 scale: '5' date_modified: '2026-11-08' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---

Nightwatch Reviews & Product Details

Pricing

Pricing provided by Nightwatch.

Starter

$32.00
flat_rate Per Month

Optimizer

$79.00
flat_rate Per Month

User Insights

Average based on 64 real user reviews.

Implementation Time

<1 month

Perceived Cost

$$$$$

Typical contract price

$0k - $0k

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Per Month

Nightwatch Reviews (64)

Reviews

Nightwatch Reviews (64)

4.7
64 reviews

What do users say?

Generated using AI from real user reviews

Pros & Cons

Generated from real user reviews
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Verified User in Internet
II
Verified User in Internet
Mid-Market (51-1000 emp.)
"Innovative and powerful SEO tool with an easy to navigate dashboard."
5/5
What do you like best about Nightwatch?

The tool allows for the customization which makes it very easy to navigate -- you can simply arrange it to show you the desired data. The dashboard is user-friendly, the tool itself is very powerful and proved to be equipped with the ability for high accuracy tracking and large-scale data processing. The customer support is readily available to help and answer any questions (usually with screenshots which makes it easy to solve the issue). Review collected by and hosted on G2.com.

What do you dislike about Nightwatch?

It takes some time to learn to be able to use the tool to its full potential, but once you do, it's irreplaceable. Review collected by and hosted on G2.com.

TP
Thomas P.
Technical Writer
Mid-Market (51-1000 emp.)
"Review of RankTracker"
4/5
What do you like best about Nightwatch?

I like that the platform allows you to track search engine results with ease. You can track by channel, by platform etc. You can even track competitions rankings Review collected by and hosted on G2.com.

What do you dislike about Nightwatch?

This is similar to other traffic and link sites such as woo rank, or ranking coach, or MOZ on page checker. It does not easily integrate or allow checking or analysis via other platforms. Review collected by and hosted on G2.com.

Jernej K.
JK
Jernej K.
Internet Marketer, Super Affiliate & SEO Expert
Internet
Small-Business (50 or fewer emp.)
Originally submitted 7/24/2018
"My favourite search rank tracking tool"
5/5
What do you like best about Nightwatch?

accuracy, good user experience, a clear broad vision of my campaigns without losing focus on the project, keyword suggestion tool Review collected by and hosted on G2.com.

What do you dislike about Nightwatch?

Nothing really to dislike. The tool is awesome. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
CM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Breakfast, lunch and dinner with Nightwatch!"
4.5/5
What do you like best about Nightwatch?

When it comes to picking the right tool for SEO, we invest a lot of time, effort and money into testing which can last up to a month. After testing period Nightwatch is our chosen tool for SEO tracking and analyzing and will probably stay permanently. Specially for analyzing as it offers advanced custom reports and integrates very nicely and easily with Google products (such as GA, SC). The team keeps improving it constantly and is very responsive. Review collected by and hosted on G2.com.

What do you dislike about Nightwatch?

Pricing on big plans. Don't we all hate to give money, when we earn money :) Review collected by and hosted on G2.com.

John C.
JC
John C.
Full Stack Marketing Specialist
Information Technology and Services
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Favorite keyword tracking tool"
5/5
What do you like best about Nightwatch?

Depth of the ranking information within the SERPs. Clean reporting, and great charts make it a great tool for tracking your keyword positions in great detail. Review collected by and hosted on G2.com.

What do you dislike about Nightwatch?

Not much to dislike except it's more expensive than REMRush as far as value goes, but if you need to track for an important client, or are a business that needs intensive keyword ranking analysis this is for sure the best keyword rank tracking tool. Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
AP
Verified User in Public Relations and Communications
Small-Business (50 or fewer emp.)
"Great Platform!"
5/5
What do you like best about Nightwatch?

Nightwatch is very straightforward. It makes it easy to send reports to clients as well as utilize tools to better serve our clients. Review collected by and hosted on G2.com.

What do you dislike about Nightwatch?

There is not much to dislike about this product. My one point might be the search volume feature. I find it hard to believe that the number is 0 in so many of my keywords. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Small-Business (50 or fewer emp.)
"RankTackr Review"
5/5
What do you like best about Nightwatch?

Very clear report of daily, weekly and monthly keyword position, page indexing and Alexa ranking. As a paid member, I have 1000 keywords to research and unlimited domains. You can assign your "Competitors" and compare site reputation with them. Review collected by and hosted on G2.com.

What do you dislike about Nightwatch?

It would be great if they had included more SEO tools like domain authority, SEO problems causing site rank and others. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Great Way to Track Keywords"
4/5
What do you like best about Nightwatch?

In addition to showing keyword rank on different search engines, you can also see how many spots the rank has jumped in a designated amount of time. Review collected by and hosted on G2.com.

What do you dislike about Nightwatch?

It's difficult to export the report so typically you need to do a screenshot to show clients. It's also very slow, especially to open and shut down. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Does what it needs to do but not feature rich"
3/5
What do you like best about Nightwatch?

It keeps really good track of SERP results and works well across multiple clients. Review collected by and hosted on G2.com.

What do you dislike about Nightwatch?

It leaves a lot to be desired - Firstly there are no keyword research features. - Tracking by Geo is very weak. - reporting down to the individual is very weak. Review collected by and hosted on G2.com.

Akram Hasan S.
AS
Akram Hasan S.
CTO
Computer & Network Security
Small-Business (50 or fewer emp.)
Originally submitted 1/6/2016
"Link and keyword analyzing on fingertip"
4.5/5
What do you like best about Nightwatch?

I am with RankTrackr since 2014, SERP (search engine results page) helped us analyzing keywords and websites. Very clear report of daily, weekly and monthly keyword position, page indexing and alexa ranking. As a paid member I have 1000 keywors to research and unlimited domains. You can assign your "Competitors" and compare site reputation with them. Live preview of search position and easy to export report data. They also support YouTube video ranking or view analyzing. Review collected by and hosted on G2.com.

What do you dislike about Nightwatch?

It would be great if they had included more SEO tools like domain authority, SEO problems causing site rank and others. Review collected by and hosted on G2.com.

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Pricing Options

Pricing provided by Nightwatch.

Starter

$32.00
flat_rate Per Month

Optimizer

$79.00
flat_rate Per Month

Agency

$295.00
flat_rate Per Month
Nightwatch Comparisons
Nightwatch Features
SEO Alerting
Link Building
Keyword Research
SERP Rank Tracking
Competitor Analysis
Data Visualization
Custom Reports