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At a Glance
Market Segments
Small-Business (63.6% of reviews)
Small-Business (87.8% of reviews)
Entry-Level Pricing
Starting at $29.00
No pricing available
Ahrefs
Star Rating
(628)4.5 out of 5
Market Segments
Small-Business (63.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $29.00
Free Trial is available
Browse all 6 pricing plansNightwatch
Star Rating
(43)4.9 out of 5
Market Segments
Small-Business (87.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about NightwatchSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Ahrefs excels in its backlinking feature, which many users find superior to other tools. One user highlighted its ability to handle a massive number of backlinks effectively, making it a go-to for comprehensive backlink analysis.
- Users say that Nightwatch stands out for its precise rank tracking capabilities. Reviewers have praised it as the best rank tracker they've used, noting its regular updates and innovative features that enhance their SEO efforts.
- According to verified reviews, Ahrefs offers a user-friendly dashboard that helps keep website updates on track and facilitates in-depth competitor research. Users appreciate the ability to share reports directly from the tool, which enhances collaboration.
- Reviewers mention that Nightwatch provides a robust set of tools for managing multiple projects with ease. Users have found it to be a game-changer for tracking rankings and analyzing competitors, which is particularly beneficial for agencies and webmasters.
- G2 reviewers highlight that while Ahrefs has a slightly lower overall satisfaction score, it still offers a comprehensive suite of features, including a content gap feature that users find invaluable for SEO strategy development.
- Users report that Nightwatch's quality of support is exceptional, with many praising the responsiveness and helpfulness of the support team. This level of support contributes to a positive user experience, especially for those new to SEO tools.
Pricing
Entry-Level Pricing
Ahrefs
Starter
Starting at $29.00
Ideal for website owners who need to do keyword research.
- All in Free
- 1 unverified project
- 1 month of history
Nightwatch
No pricing availableFree Trial
Ahrefs
Free Trial is available
Nightwatch
Free Trial is available
Ratings
Meets Requirements
9.0
496
9.5
32
Ease of Use
8.8
502
9.4
32
Ease of Setup
8.9
239
9.4
21
Ease of Admin
8.8
183
9.5
20
Quality of Support
8.3
414
9.7
32
Has the product been a good partner in doing business?
8.7
176
9.8
20
Product Direction (% positive)
8.9
471
10.0
31
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Formatting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Type
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.4
97
Not enough data
8.3
104
Not enough data
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
88
Not enough data
Platform Content
Feature Not Available
Not enough data
Platform Reporting
7.6
97
Not enough data
8.3
99
Not enough data
SEO Auditing & Monitoring
8.3
197
7.5
8
8.7
185
Not enough data
8.7
181
Not enough data
8.5
181
Not enough data
Agentic AI - SEO Tools
7.1
16
Not enough data
7.2
16
Not enough data
7.7
16
Not enough data
6.9
16
Not enough data
7.0
16
Not enough data
7.5
16
Not enough data
7.6
16
Not enough data
SEO Content & Rankings
9.1
392
8.3
29
8.8
383
8.8
28
8.5
361
9.7
32
7.8
182
9.8
8
8.1
170
Not enough data
SEO Reporting
9.0
382
9.0
29
8.2
202
9.6
8
7.8
185
9.6
8
Feature Not Available
10.0
5
Generative AI
6.2
68
Not enough data
6.2
67
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
31
Not enough data
Geographic Coverage
8.1
27
Not enough data
7.6
26
Not enough data
7.7
27
Not enough data
Reporting
9.0
32
Not enough data
8.7
30
Not enough data
8.2
12
Not enough data
8.2
12
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.3
11
Not enough data
6.7
11
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Feature Not Available
Not enough data
8.3
90
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.1
83
Not enough data
Feature Not Available
Not enough data
7.0
73
Not enough data
Feature Not Available
Not enough data
8.9
92
Not enough data
Agentic AI - Content Analytics
7.0
5
Not enough data
7.3
5
Not enough data
8.3
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Unique Categories
Ahrefs is categorized as Paid Search Intelligence, Competitive Intelligence, AI Writing Assistant, Content Analytics, Media Monitoring, and Answer Engine Optimization (AEO)
Nightwatch has no unique categories
Reviews
Reviewers' Company Size
Ahrefs
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Nightwatch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
37.2%
Computer Software
12.1%
Information Technology and Services
9.2%
Internet
7.5%
Financial Services
2.6%
Other
31.5%
Marketing and Advertising
36.6%
Internet
9.8%
Information Technology and Services
9.8%
Online Media
7.3%
Retail
4.9%
Other
31.7%
Discussions
Ahrefs KD is different from Moz
6 Comments
AP
Go for Ahrefs. Ahrefs is a far better tool than Moz. Ahrefs has better crawlers and shows more accurate results.Read more
Can I use Ahrefs for free?
6 Comments
QM
For the basic level information of your desire website you can use it you'll have some sort of idea about it. Read more
Is Ahrefs worth the money?
5 Comments
RL
Definitely. It'll give valuable data necessary for a executing successful SEO.Read more
Nightwatch has no discussions with answers
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