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At a Glance
Market Segments
Small-Business (63.9% of reviews)
Small-Business (87.8% of reviews)
Entry-Level Pricing
Starting at $29.00
No pricing available
Ahrefs
Star Rating
(621)4.5 out of 5
Market Segments
Small-Business (63.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $29.00
Free Trial is available
Browse all 6 pricing plansNightwatch
Star Rating
(43)4.9 out of 5
Market Segments
Small-Business (87.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about NightwatchSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Ahrefs excels in link building with a score of 9.2, while Nightwatch's score of 8.3 indicates it may not be as robust in this area. Reviewers mention that Ahrefs provides comprehensive tools for acquiring backlinks, which is crucial for SEO success.
- Reviewers mention that Nightwatch shines in SERP rank tracking with a score of 9.7, compared to Ahrefs' 8.4. Users on G2 appreciate Nightwatch's detailed tracking capabilities, which help them monitor their search engine performance effectively.
- Users say that Ahrefs offers superior SEO auditing features with a score of 8.7, while Nightwatch's score of 7.5 suggests it may lack some depth in this area. Reviewers highlight Ahrefs' ability to provide actionable insights for improving website health.
- G2 users report that Nightwatch's data visualization capabilities are impressive, scoring 9.6, while Ahrefs trails with 8.2. Users mention that Nightwatch's visual reports make it easier to understand complex data at a glance.
- Reviewers mention that Ahrefs has a more comprehensive content creation toolset, scoring 8.2, while Nightwatch does not have a dedicated score in this area. Users appreciate Ahrefs' features that assist in generating and optimizing content for SEO.
- Users report that Nightwatch's white label reporting feature is exceptional, scoring a perfect 10.0, while Ahrefs only scores 7.0. Reviewers highlight this as a key advantage for agencies looking to present data to clients in a professional manner.
Pricing
Entry-Level Pricing
Ahrefs
Starter
Starting at $29.00
Ideal for website owners who need to do keyword research.
- All in Free
- 1 unverified project
- 1 month of history
Nightwatch
No pricing availableFree Trial
Ahrefs
Free Trial is available
Nightwatch
Free Trial is available
Ratings
Meets Requirements
9.0
492
9.5
32
Ease of Use
8.8
498
9.4
32
Ease of Setup
8.9
235
9.4
21
Ease of Admin
8.8
183
9.5
20
Quality of Support
8.3
411
9.7
32
Has the product been a good partner in doing business?
8.7
176
9.8
20
Product Direction (% positive)
8.9
467
10.0
31
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Formatting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Type
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.4
97
Not enough data
8.3
103
Not enough data
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
88
Not enough data
Platform Content
Feature Not Available
Not enough data
Platform Reporting
7.6
97
Not enough data
8.3
99
Not enough data
SEO Auditing & Monitoring
8.3
196
7.5
8
8.7
183
Not enough data
8.6
180
Not enough data
8.5
180
Not enough data
Agentic AI - SEO Tools
7.1
16
Not enough data
7.2
16
Not enough data
7.7
16
Not enough data
6.9
16
Not enough data
7.0
16
Not enough data
7.5
16
Not enough data
7.6
16
Not enough data
SEO Content & Rankings
9.1
389
8.3
29
8.8
379
8.8
28
8.5
358
9.7
32
7.8
182
9.8
8
8.1
169
Not enough data
SEO Reporting
9.0
379
9.0
29
8.2
202
9.6
8
7.8
185
9.6
8
Feature Not Available
10.0
5
Generative AI
6.2
68
Not enough data
6.2
67
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
31
Not enough data
Geographic Coverage
8.1
27
Not enough data
7.6
26
Not enough data
7.7
27
Not enough data
Reporting
9.0
32
Not enough data
8.7
30
Not enough data
8.2
12
Not enough data
8.2
12
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.3
11
Not enough data
6.7
11
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Feature Not Available
Not enough data
8.3
90
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.1
83
Not enough data
Feature Not Available
Not enough data
7.0
73
Not enough data
Feature Not Available
Not enough data
8.9
91
Not enough data
Agentic AI - Content Analytics
7.0
5
Not enough data
7.3
5
Not enough data
8.3
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Unique Categories
Ahrefs is categorized as Paid Search Intelligence, Competitive Intelligence, AI Writing Assistant, Content Analytics, Media Monitoring, and Answer Engine Optimization (AEO)
Nightwatch has no unique categories
Reviews
Reviewers' Company Size
Ahrefs
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Nightwatch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
37.3%
Computer Software
12.0%
Information Technology and Services
9.1%
Internet
7.5%
Financial Services
2.6%
Other
31.5%
Marketing and Advertising
36.6%
Internet
9.8%
Information Technology and Services
9.8%
Online Media
7.3%
Retail
4.9%
Other
31.7%
Discussions
Ahrefs KD is different from Moz
6 Comments
AP
Go for Ahrefs. Ahrefs is a far better tool than Moz. Ahrefs has better crawlers and shows more accurate results.Read more
Can I use Ahrefs for free?
6 Comments
QM
For the basic level information of your desire website you can use it you'll have some sort of idea about it. Read more
Is Ahrefs worth the money?
5 Comments
RL
Definitely. It'll give valuable data necessary for a executing successful SEO.Read more
Nightwatch has no discussions with answers
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