--- title: Masset Reviews meta_title: 'Masset Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 12 reviews by the users' company size, role or industry to find out how Masset works for a business like yours. aggregate_rating: rating_value: 5.0 review_count: 12 scale: '5' date_modified: '2026-06-24' parent_category: name: Sales Acceleration url: https://www.g2.com/categories/sales-acceleration --- # Masset Reviews **Vendor:** Masset **Category:** [Sales Enablement Software](https://www.g2.com/categories/sales-enablement) **Average Rating:** 5.0/5.0 **Total Reviews:** 12 ## About Masset Masset is where B2B GTM teams turn their content into action. How? Masset helps every team find, use, manage and measure content that drives results. Why does this matter? Content chaos Is the hidden operational cost that never shows up on your balance sheet but always in your results. ● B2B orgs lose up to 10% of yearly revenue because the right content isn’t where it needs to be. ● Most B2B content (60%-70%) never gets seen. It is created, uploaded, and then lost in folders, wasting budget, time, and opportunity. ● Teams lose 166 hours per person annually. That’s $8.3K in salary lost per employee before you even count the deals that die waiting for the right file. ● Sales reps waste nearly two hours daily searching for the right deck. That equals a full selling day gone every week. Masset stops the content chaos and lets you turn lost assets into real results. Check it out today. ## Masset Pros & Cons **What users like:** - Users value the **ease of use** of Masset, appreciating its simple interface that enhances productivity and accessibility. (6 reviews) - Users value the **efficiency** of Masset, enabling quick searches and updates for streamlined resource management. (5 reviews) - Users praise the **customizability** of Masset, enhancing content organization and facilitating efficient asset management for teams. (5 reviews) - Users commend the **exceptional customer support** from Masset’s team, providing timely and effective assistance when needed. (4 reviews) - Users love the **easy sharing feature** of Masset, enhancing collaboration and streamlining communication with external partners. (4 reviews) - Users celebrate the **organized structure** of Masset, transforming content management and enhancing team efficiency significantly. (4 reviews) - Easy Organization (3 reviews) - Easy Setup (3 reviews) - Flexibility (3 reviews) - Team Collaboration (3 reviews) **What users dislike:** - Users find **organization issues** challenging, requiring significant effort to prepare assets for the Masset system. (1 reviews) ## Masset Reviews ### 1. Streamlined Asset Management with Unmatched Usability **Rating:** 5.0/5.0 stars **Reviewed by:** Valerie C. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2026 **What do you like best about Masset?** I love how simple Masset's backend is for uploading and updating assets. It's easy for users to find exactly what they are looking for. You can quickly upload things and tag them without jumping through strange hoops. I can update asset links within the asset itself, instead of having to create a new version with the new link, which saves time. I nearly cried seeing how quickly the upload process went compared to the tool we previously used. The initial setup experience was seamless, straightforward, and intuitive, with helpful tutorials and resources. **What do you dislike about Masset?** I don't have anything that I dislike about Masset! **What problems is Masset solving and how is that benefiting you?** Masset helps us stay organized with version control and asset management. Its simple backend makes uploading and updating easy, and users can find what they need without hassle. Integration with tools like Slack is another advantage. ### 2. Masset: Powerful Yet Simple—A True Game Changer for Our Team **Rating:** 5.0/5.0 stars **Reviewed by:** Bryan P. | Founder & CEO, Mid-Market (51-1000 emp.) **Reviewed Date:** October 30, 2025 **What do you like best about Masset?** Masset has been a game changer for us. It’s one of those rare tools that strikes the perfect balance between power and simplicity. The functionality runs deep and it handles complex problems effortlessly, yet the interface and workflow are refreshingly straightforward. It’s clear the team behind Masset focused on solving the right problems rather than overcomplicating the experience. We were able to implement it quickly, and it’s already made a measurable impact on how we operate. **What do you dislike about Masset?** I don't have experience with any similar tools so if there is something missing, I'm not sure what it could be. We've never had issues with the platform or support. **What problems is Masset solving and how is that benefiting you?** Our slack used to be a flurry of content requests between the sales and marketing teams. Masset has drastically reduced the back and forth on finding digital content for our sales team. It's definitely increased the quantity and quality of the content our sales team shares since it is so easy to find and readily available to them. They find content that they didn't even know existed. ### 3. Effortless Setup, Streamlined Team Collaboration with Masset **Rating:** 4.5/5.0 stars **Reviewed by:** Frank Y. **Reviewed Date:** October 29, 2025 **What do you like best about Masset?** I love how Masset makes it incredibly easy to set up and use, right from the start. There were no complicated technical requirements or integrations needed, which meant I could get started within an hour. This simplicity is vital as it significantly reduces the ramp-up time and allows my team to begin utilizing the platform swiftly. Ben, the CEO, was instrumental in providing guidance and walkthroughs during the onboarding process. The platform's ease of use on both the backend and frontend is impressive. Features like bulk uploading and tagging content simplify our workflow, avoiding the need for multiple support calls unlike our previous vendor. Masset facilitates content accessibility across teams, enabling us to serve them better with streamlined services and request forms. The ability to track content use and team log-ins helps in establishing accountability and training teams to efficiently find what they need. Additionally, Masset's simple design requires no steep learning curve; the AI support aids team members in locating content effortlessly. I appreciate its potential for seamless integration with tools like Slack, enhancing our productivity without any challenges. Overall, the ease of using Masset stands out as a primary reason for its indispensable value in our operations. **What do you dislike about Masset?** They are still new so integrations, but I know they are on the roadmap and coming soon. **What problems is Masset solving and how is that benefiting you?** I use Masset to streamline content access for teams, reducing repeat document requests and enhancing accountability through usage tracking. Its simplicity and ease of use improve workflow and allow quick setup without technical hurdles. ### 4. Super useful tool for digital asset management and sales enablement **Rating:** 5.0/5.0 stars **Reviewed by:** Christine P. | Marketing Content Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 11, 2025 **What do you like best about Masset?** We've been looking for a tool like this for a while! Masset makes sharing marketing and sales content across your organization so much simpler. It's very easy to use and configure to your liking. I especially love the version controling capabilities, which allow users to report when an asset is outdated or request change. Our small marketing team produces a lot of content, and Masset makes it easier to distribute it internally with minimal effort. **What do you dislike about Masset?** I wish I could integrate the tool with some of our other systems like HubSpot or Asana, but I know that the team is already aware and is working on a solution. I appreciate that the Masset team is always open to my feedback and keeps me in the loop about upcoming enhancements. **What problems is Masset solving and how is that benefiting you?** Before, we struggled with our team members not knowing where to access the high volume of marketing content we produce or not knowing if they were using the most up-to-date version. Masset makes it much easier for us to distribute our marketing content across the organization. I like that different teams can go into Masset and find exactly what they need quickly. ### 5. A content game changer **Rating:** 5.0/5.0 stars **Reviewed by:** Jamie B. | VP Sales and Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 07, 2025 **What do you like best about Masset?** It has made it so much easier for us to find and use/reuse all of the assets that we've generated. The development team is very responsive - they help answer any questions we have and even update the product based on feedback. Masset has become a core system and people all through the company now can find what they need self-service without bothering the creative team. We're also able to host all of our assets in the system for our wholesale partners. **What do you dislike about Masset?** Nothing in particular - the biggest challenge is just organizing assets to get them into the system. The actual bulk loading of assets is easy, but the preparation requires some effort. **What problems is Masset solving and how is that benefiting you?** Being able to quickly surface existing creative assets to use for sales and marketing. Also helps us know where our content gaps are. Helps us focus our creative teams time on what we need most instead of trying to find past projects. ### 6. No more wasted effort **Rating:** 5.0/5.0 stars **Reviewed by:** Nicole D. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2025 **What do you like best about Masset?** Masset has transformed how our sales team accesses and uses our marketing materials. Before using Masset, our articles, case studies, and graphics were often underutilized, gathering dust on a digital shelf. Now, thanks to Masset’s organized filtering capability and impressive AI features, finding the right asset is easy. My sales team is actively sharing these resources with leads, improving the ROI of our marketing efforts. What truly sets Masset apart is their team along with the combination of powerful features. The ability to track and export usage analytics provides invaluable insights. Masset has an easy-to-navigate UX, Massetbot is a helpful addition, and the dark mode display is a nice touch. Plus, the team is incredibly responsive to feedback whenever I have suggestions. They genuinely care about improving the product. And they are constantly improving! If you're looking for a solution to organize, share, and maximize the impact of your marketing materials, I highly recommend Masset. It's a game-changer! **What do you dislike about Masset?** Masset is still fairly new so it is evolving. **What problems is Masset solving and how is that benefiting you?** Masset helps my marketing and sales teams find what we're looking for faster. Masset simplifies sharing through effortless asset managment. ### 7. Masset is a game changer for keeping us organized and aligned **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2025 **What do you like best about Masset?** First off, I love how customizable Masset is. We have the ability to create custom tags and categories for all types of content, and easily make updates or changes as we go. It makes it easy for people to search for content based on product/feature, target audience, file format, type of content, etc., as well as applying any combination of tags or filters to quickly hone in on the best resource for their intended purpose. Another one of my favorite features in Masset is the ability to upload an updated version of a file and notify anyone who has previously downloaded that content, to ensure that all our team members always have the most up-to-date versions of key resources and sales collateral. The new AI functionality is also amazing — I can just describe the type of content I need and Masset will quickly surface whatever assets are the best fit. It's like having a personal assistant to sort through hundreds of files and find exactly what I'm looking for in an instant. It's intuitive and easy to set up, and the customer support team is friendly and quick to help solve issues or accept feedback for improvement (and actually implement it!). **What do you dislike about Masset?** I really don't have any complaints. Masset has been a really helpful tool for us and has saved us so much time and headache. **What problems is Masset solving and how is that benefiting you?** Masset helps us cut down on back-and-forth between departments trying to track down specific resources or content. People know to check there first before making a request for new content. It's also helped us with distributing updated versions of existing assets and sales collateral to ensure we don't have out-of-date materials circulating. It's easier for people to filter and find the right content to help with sales, events, partnerships, etc., which means more of our marketing materials are actually getting utilized in meaningful ways (rather than sitting in Drive storage somewhere where no one knows about them). ### 8. Effortless Asset Management for the Whole Company **Rating:** 5.0/5.0 stars **Reviewed by:** Adam S. | Chief Marketing Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2025 **What do you like best about Masset?** Masset helped us consolidate all of our digital assets in one place and make them easily usable for our entire company. **What do you dislike about Masset?** Nothing comes to mind that I didn’t like **What problems is Masset solving and how is that benefiting you?** Consolidation and usability of digital assets. ### 9. One of the best tool out there for Marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Mehmet D. | Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2025 **What do you like best about Masset?** After struggling with clunky digital asset management systems that never quite fit our needs, Masset has been a game-changer for our team(s). Its intuitive design strikes the perfect balance between simplicity and functionality, making it effortless for everyone to adopt and use daily (and I mean daily). The platform’s recent AI enhancements make the time-consuming tasks like searching/finding assets much easier. The new public sharing feature will also become indispensable. It will allow us to securely collaborate with external partners/customers/prospects. No more chaotic email chains or version-control headaches. What truly sets Masset apart is how it adapts to our workflow—flagging old content, requesting new materials, notification on change/update of assets, usage dashboard, content-level permissions, and many more features— let us tailor the experience for sales and marketing needs, while the AI-powered search function ensures no asset ever gets lost in the shuffle and the team can find what they need easily. And when we’ve needed support, Masset’s team has been exceptional. They are responsive, knowledgeable, and genuinely eager to help, whether solving a quick hiccup or brainstorming custom solutions. In short, Masset is worth every penny. It’s the rare software our team actively enjoys using, and that alone speaks volumes. 10/10! **What do you dislike about Masset?** Nothing I can think of at the moment. It is a great tool. **What problems is Masset solving and how is that benefiting you?** Masset fixed our messy asset chaos. Saves time. Game-changer! ### 10. Masset changed the way we do content. **Rating:** 5.0/5.0 stars **Reviewed by:** Bronson D. | Content Manager, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2025 **What do you like best about Masset?** Masset took us from a massive spreadsheet trying to track all our content into an organized, structured, and remarkably simple platform that solved a massive pain point for the content team. It has been adaptable to our growth, and my favorite part is that it's given our sales teams a specific place to go to get updated content. Having a central repository is huge, and solved the problem of "hey do we have anything for X?" Masset has saved me countless hours, has made the content team into more of a revenue-driver, and has set us up as the experts in our field. Couldn't be more grateful! **What do you dislike about Masset?** A salesforce integration (which I know is coming) is going to be a big deal and increase stickiness for Masset in our organization. **What problems is Masset solving and how is that benefiting you?** Masset solved our need to find a tool to organize, update, get usage metrics on, and disseminate our content to our teams. It is our central repository and the data supports that it has helped us shorten our time-to-close rate and our win rate. ### 11. We LOVE it **Rating:** 5.0/5.0 stars **Reviewed by:** Savannah A. | Vice President, Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2025 **What do you like best about Masset?** It is so helpful for the sales team to be able to search for content based on buyer journey, title, and content type. We love using the AI-functionality to get he most use of our content. **What do you dislike about Masset?** Nothing bad to say! We love everything about it! **What problems is Masset solving and how is that benefiting you?** Keeping content organized, sales usage of content, keeping content updated, using AI to best use content. ### 12. VP Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2025 **What do you like best about Masset?** Masset makes organizing our marketing materials and utilizing them as an organization so much easier! **What do you dislike about Masset?** There isn't anything that I dislike. They take feedback and make updates very quickly. **What problems is Masset solving and how is that benefiting you?** Masset allows us to keep our marketing assets updated and allows our team to find all of those assets in the same place. - [View Masset pricing details and edition comparison](https://www.g2.com/products/masset/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-27+07%3A40%3A09+-0500&secure%5Bsession_id%5D=6dd6edf4-528f-41ba-96e6-c73528f60ce1&secure%5Btoken%5D=c5ad3e0d31f17ae2d64cc95ca61441285b65db02c1391df61029b627e3fc87ba&format=llm_user) ## Masset Integrations - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Intercom Enterprises](https://www.g2.com/products/intercom-enterprises/reviews) - [Notion](https://www.g2.com/products/notion/reviews) - [Wistia](https://www.g2.com/products/wistia/reviews) - [Youtube Transcript](https://www.g2.com/products/youtube-transcript/reviews) ## Masset Features **Interface and Performance** - Import/Export - Organizational Interface - Search - File Preview - Analytics **Agentic AI - Sales Enablement** - Autonomous Task Execution - Natural Language Interaction - Proactive Assistance **Asset Management** - File Types - Metadata - File Transformation - Versioning - Expiration - Watermark - Digital Rights Management - Brand Guidelines **Content Management** - Content Import - Content Creation - Templates - Advanced Search - Content Storage **Media Types** - Video - Audio - Images **Analytics** - Reporting - Alerts - Account-Based Engagement - Content Utilization **Administration** - Workflow Management - User, Role, and Access Management - Brand Portal - Integration with Creative Software - Integration with Marketing Software **Agentic AI - Digital Asset Management** - Cross-system Integration **Learning Management - Sales Enablement** - Sales Training - Sales Coaching - Sales Onboarding **Revenue Enablement - Sales Enablement** - Cross-Functional Alignment - AI and Automation - End-to-End Customer Journey Insights ## Top Masset Alternatives - [Canto](https://www.g2.com/products/canto/reviews) - 4.4/5.0 (1,745 reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - 4.4/5.0 (24,647 reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - 4.4/5.0 (13,247 reviews)