Masset Reviews & Product Details

Masset has been a game changer for us. It’s one of those rare tools that strikes the perfect balance between power and simplicity. The functionality runs deep and it handles complex problems effortlessly, yet the interface and workflow are refreshingly straightforward. It’s clear the team behind Masset focused on solving the right problems rather than overcomplicating the experience. We were able to implement it quickly, and it’s already made a measurable impact on how we operate. Review collected by and hosted on G2.com.

I don't have experience with any similar tools so if there is something missing, I'm not sure what it could be. We've never had issues with the platform or support. Review collected by and hosted on G2.com.

I love how Masset makes it incredibly easy to set up and use, right from the start. There were no complicated technical requirements or integrations needed, which meant I could get started within an hour. This simplicity is vital as it significantly reduces the ramp-up time and allows my team to begin utilizing the platform swiftly. Ben, the CEO, was instrumental in providing guidance and walkthroughs during the onboarding process. The platform's ease of use on both the backend and frontend is impressive. Features like bulk uploading and tagging content simplify our workflow, avoiding the need for multiple support calls unlike our previous vendor. Masset facilitates content accessibility across teams, enabling us to serve them better with streamlined services and request forms. The ability to track content use and team log-ins helps in establishing accountability and training teams to efficiently find what they need. Additionally, Masset's simple design requires no steep learning curve; the AI support aids team members in locating content effortlessly. I appreciate its potential for seamless integration with tools like Slack, enhancing our productivity without any challenges. Overall, the ease of using Masset stands out as a primary reason for its indispensable value in our operations. Review collected by and hosted on G2.com.

They are still new so integrations, but I know they are on the roadmap and coming soon. Review collected by and hosted on G2.com.

We've been looking for a tool like this for a while! Masset makes sharing marketing and sales content across your organization so much simpler. It's very easy to use and configure to your liking. I especially love the version controling capabilities, which allow users to report when an asset is outdated or request change. Our small marketing team produces a lot of content, and Masset makes it easier to distribute it internally with minimal effort. Review collected by and hosted on G2.com.

I wish I could integrate the tool with some of our other systems like HubSpot or Asana, but I know that the team is already aware and is working on a solution. I appreciate that the Masset team is always open to my feedback and keeps me in the loop about upcoming enhancements. Review collected by and hosted on G2.com.

It has made it so much easier for us to find and use/reuse all of the assets that we've generated.

The development team is very responsive - they help answer any questions we have and even update the product based on feedback.

Masset has become a core system and people all through the company now can find what they need self-service without bothering the creative team.

We're also able to host all of our assets in the system for our wholesale partners. Review collected by and hosted on G2.com.

Nothing in particular - the biggest challenge is just organizing assets to get them into the system. The actual bulk loading of assets is easy, but the preparation requires some effort. Review collected by and hosted on G2.com.

Masset has transformed how our sales team accesses and uses our marketing materials. Before using Masset, our articles, case studies, and graphics were often underutilized, gathering dust on a digital shelf. Now, thanks to Masset’s organized filtering capability and impressive AI features, finding the right asset is easy. My sales team is actively sharing these resources with leads, improving the ROI of our marketing efforts.

What truly sets Masset apart is their team along with the combination of powerful features. The ability to track and export usage analytics provides invaluable insights. Masset has an easy-to-navigate UX, Massetbot is a helpful addition, and the dark mode display is a nice touch. Plus, the team is incredibly responsive to feedback whenever I have suggestions. They genuinely care about improving the product. And they are constantly improving!

If you're looking for a solution to organize, share, and maximize the impact of your marketing materials, I highly recommend Masset. It's a game-changer! Review collected by and hosted on G2.com.

Masset is still fairly new so it is evolving. Review collected by and hosted on G2.com.

First off, I love how customizable Masset is. We have the ability to create custom tags and categories for all types of content, and easily make updates or changes as we go. It makes it easy for people to search for content based on product/feature, target audience, file format, type of content, etc., as well as applying any combination of tags or filters to quickly hone in on the best resource for their intended purpose. Another one of my favorite features in Masset is the ability to upload an updated version of a file and notify anyone who has previously downloaded that content, to ensure that all our team members always have the most up-to-date versions of key resources and sales collateral. The new AI functionality is also amazing — I can just describe the type of content I need and Masset will quickly surface whatever assets are the best fit. It's like having a personal assistant to sort through hundreds of files and find exactly what I'm looking for in an instant. It's intuitive and easy to set up, and the customer support team is friendly and quick to help solve issues or accept feedback for improvement (and actually implement it!). Review collected by and hosted on G2.com.

I really don't have any complaints. Masset has been a really helpful tool for us and has saved us so much time and headache. Review collected by and hosted on G2.com.

Masset helped us consolidate all of our digital assets in one place and make them easily usable for our entire company. Review collected by and hosted on G2.com.

Nothing comes to mind that I didn’t like Review collected by and hosted on G2.com.

After struggling with clunky digital asset management systems that never quite fit our needs, Masset has been a game-changer for our team(s). Its intuitive design strikes the perfect balance between simplicity and functionality, making it effortless for everyone to adopt and use daily (and I mean daily). The platform’s recent AI enhancements make the time-consuming tasks like searching/finding assets much easier. The new public sharing feature will also become indispensable. It will allow us to securely collaborate with external partners/customers/prospects. No more chaotic email chains or version-control headaches.

What truly sets Masset apart is how it adapts to our workflow—flagging old content, requesting new materials, notification on change/update of assets, usage dashboard, content-level permissions, and many more features— let us tailor the experience for sales and marketing needs, while the AI-powered search function ensures no asset ever gets lost in the shuffle and the team can find what they need easily. And when we’ve needed support, Masset’s team has been exceptional. They are responsive, knowledgeable, and genuinely eager to help, whether solving a quick hiccup or brainstorming custom solutions.

In short, Masset is worth every penny. It’s the rare software our team actively enjoys using, and that alone speaks volumes. 10/10! Review collected by and hosted on G2.com.

Nothing I can think of at the moment. It is a great tool. Review collected by and hosted on G2.com.

Masset took us from a massive spreadsheet trying to track all our content into an organized, structured, and remarkably simple platform that solved a massive pain point for the content team. It has been adaptable to our growth, and my favorite part is that it's given our sales teams a specific place to go to get updated content. Having a central repository is huge, and solved the problem of "hey do we have anything for X?"

Masset has saved me countless hours, has made the content team into more of a revenue-driver, and has set us up as the experts in our field. Couldn't be more grateful! Review collected by and hosted on G2.com.

A salesforce integration (which I know is coming) is going to be a big deal and increase stickiness for Masset in our organization. Review collected by and hosted on G2.com.

It is so helpful for the sales team to be able to search for content based on buyer journey, title, and content type. We love using the AI-functionality to get he most use of our content. Review collected by and hosted on G2.com.

Nothing bad to say! We love everything about it! Review collected by and hosted on G2.com.