MailerSend Features
Administration (8)
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Template Creation
Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates.
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Preset Template Availability
Quantity and quality of preset email templates for administrators to construct their own emails.
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Custom Unsubscribe
Able to customize the unsubscribe templates, handler, and tracking.
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Email Segmentation
Able to segment transactional emails based on their purpose.
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Detailed Server Logs
Detailed logs for tracking and debugging mail server activity.
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Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Drip Campaigns
Send automated marketing emails based on user actions over a predetermined period
Customer Segmentation
Process of dividing customers into groups based on common characteristics
Integrations (7)
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Webhooks
Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.)
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Event Tracking API
API used to track the status of emails.
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Mail Send API
API used to send emails (e.g. Web API, SMTP API)
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Spam Filter Testing
Testing to ensure emails do not go to recipient's spam folder.
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Activity Tracking
Track and document all activities across devices, networks, and other systems
A/B Testing
Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
Platform (14)
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Custom Tracking Domain
Ability to define a custom domain from which emails are sent.
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Multiple Domains
Able to send emails from multiple domains.
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Dedicated IP
Ability to use a dedicated IP for deliverability.
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Documentation
Availability and quality of documentation for API, code library, implementation, and set up.
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Sender Reputation Management
Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others.
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Tracking & Reporting
Tracks emails sent and delivery rates and compiles them into standard reports.
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Enterprise Scalability
Provides features and infrastructure to allow scaling for large organizations.
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Performance and Reliability
Emails are consistently received and software performs reliably.
Workflow Management
Create, design and manage workflows for repetitive tasks
List Management
Manage contacts across multiple mailing lists
Template Management
Create, save, and re-purpose templates for emails, forms, etc.
Email Management
Manage, store and organize emails within the system or via third-party apps
Subscription Management
Process of managing customer subscription lifecycle for a recurring service or a product
Click Tracking
Track the amount of clicks on individual products to measure campaign results
Additional Functionality (25)
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Customizable Branding
Add customized logos and colors to align with company branding
Email Monitoring
Ability to oversee and optimize the operations of a mail server
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Mobile Access
Access software remotely via mobile devices
WYSIWYG Editor
What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface
Real-Time Data
Receive data and information in real time
Unsubscribe Database
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Geolocation
Determines the location of a device using GPS or an IP address
Event Triggered Actions
Predefined actions automatically performed on the occurance of specific events
Simple Mail Transfer Protocol (SMTP)
Internet standard communication protocol to transmit electronic mails
Contact Database
Centralized database of stakeholders and their contact information such as names, address, phone number etc.
Campaign Analytics
Track and interpret campaign performance metrics
SMS Messaging
Send messages via SMS
Customizable Forms
Customize contracts and forms to collect specific information
Autoresponders
Create and automatically send premade copy in response to customer messages
Email Marketing
Create and send email blasts/campaigns
Message Personalization
Personalize text messages using templates and custom fields
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Dynamic Content
Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience
Customizable Fields
Customize data fields to support various needs and use cases
Campaign Scheduling
Set campaign schedules by selecting start, pause, and end dates
Email Distribution
Top-Rated Alternatives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Email segmentation is the process of segregating a contact database to create email segments with shared and similar characteristics. Learn more about email segmentation, best practices, and how email marketers can perform email segmentation.
What is dedicated IP and how does it help organizations? Our G2 guide can help you understand dedicated IP and the benefits it offers.
What are webhooks and why are they useful? Our G2 guide can help you understand webhooks and their use cases.


