LiveRamp Reviews (114)

Reviews

LiveRamp Reviews (114)

4.2
114 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise the product for its ease of use and strong customer support, highlighting how it simplifies data onboarding and audience management. Many appreciate the platform's ability to facilitate seamless data collaboration across various partners, making it a valuable tool for marketing strategies. However, some users note that processing times can be slower than expected.

Pros & Cons

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Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Reliable Interface, But Too Many Steps and Limited Reporting Visibility"
2.5/5
What do you like best about LiveRamp?

Reliable interface and robust help center Review collected by and hosted on G2.com.

What do you dislike about LiveRamp?

Excessive procedural steps, limited visibility, lack of itemized reporting Review collected by and hosted on G2.com.

Matt K.
MK
Matt K.
Programmatic
Marketing and Advertising
Mid-Market (51-1000 emp.)
"Reliable once it gets going but ramping up lists can be confusing and support is mostly transparent."
4/5
What do you like best about LiveRamp?

Handles data well once files are processed. Review collected by and hosted on G2.com.

What do you dislike about LiveRamp?

Template requirements can be very confusing. Takes a long time to get updates on processing/final output. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Mid-Market (51-1000 emp.)
"Great software"
5/5
What do you like best about LiveRamp?

Ease of use, easy to learn and reliable. Review collected by and hosted on G2.com.

What do you dislike about LiveRamp?

Sometimes takes a while to process data. Review collected by and hosted on G2.com.

Joe L.
JL
Joe L.
Mid-Market (51-1000 emp.)
"LiveRamp Makes Data Intuitive"
4.5/5
What do you like best about LiveRamp?

LiveRamp is an intuitive platform that makes it easy to build smart, addressable audiences for our clients. Their team is responsive and always willing to build custom audience solutions with us as well. Review collected by and hosted on G2.com.

What do you dislike about LiveRamp?

I'm looking forward to LiveRamp's continued growth in developing business areas, such as convergent TV. These areas are going to become even more important in the very near future as CTV gets closer to capturing 50% of the TV viewership in the US. Review collected by and hosted on G2.com.

Joseph C.
JC
Joseph C.
Sr. Programmatic Revenue Specialist
Mid-Market (51-1000 emp.)
"Great Product - easy to use platform!"
5/5
What do you like best about LiveRamp?

The platform is simple to navigate and has pre-built analytics tabs for quick insights and easy access to key metrics. Review collected by and hosted on G2.com.

What do you dislike about LiveRamp?

The platform almost always freezes and is very slow to load. Review collected by and hosted on G2.com.

Sean B.
SB
Sean B.
AVP
Enterprise (> 1000 emp.)
"Necessary evil"
3.5/5
What do you like best about LiveRamp?

LiveRamp usaully gets done what needs to be done and once you learn how to work with them, it begins to make sense. They have a scale that is unmatched and they know that and operate accordingly. Review collected by and hosted on G2.com.

What do you dislike about LiveRamp?

It is at times extremely frustrating to work with LiveRamp because of their process breakdowns. Everything is a ticket or a different group or a different contact. There are often times when I know more about LiveRamp than the reps on the call. Review collected by and hosted on G2.com.

JC
Joseph C.
Mid-Market (51-1000 emp.)
"Joseph's LiveRamp Review"
4.5/5
What do you like best about LiveRamp?

I like that LiveRamp has first party onboarding services as well as a 3rd Party Data Marketplace. Liveramp is the only business I trust with sensitive first party data handling. Review collected by and hosted on G2.com.

What do you dislike about LiveRamp?

I dislike that Liveramp relies on automated support agents for troubleshooting ongoing issues. I would prefer that my LiveRamp representative be more on the ball when it comes to helping resolve ongoing issues in platform. Review collected by and hosted on G2.com.

Megan T.
MT
Megan T.
Small-Business (50 or fewer emp.)
"Amazing Event- Thoughtful Sponsorship and Fun Adtech Event"
5/5
What do you like best about LiveRamp?

The staff was incredibly helpful and I really liked the layout. The lounge rooms were perfect for grabbing a snack during the midday meetings and relaxing afterward. Review collected by and hosted on G2.com.

What do you dislike about LiveRamp?

The bathrooms needed a bit more maintenance on toilet paper. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Verified User in Computer Software
Enterprise (> 1000 emp.)
"Good solution to activate audiences across platforms"
4/5
What do you like best about LiveRamp?

LiveRamp is a great partner, equipping us to build custom audiences (job functions/seniorities at specific companies). We can then activate on these audiences across relevant ad platforms. The match rates of these audiences to platforms is improved thanks to their solution. Review collected by and hosted on G2.com.

What do you dislike about LiveRamp?

The audiences we build can become stale at times and need re-visiting. They also don't push to every ad platform that is desired. Review collected by and hosted on G2.com.

Jacob B.
JB
Jacob B.
Digital Media Manager
Small-Business (50 or fewer emp.)
"LiveRamp Review"
4.5/5
What do you like best about LiveRamp?

Integration with a number of platforms and cutting edge technology to keep up with industry changes and innovation Review collected by and hosted on G2.com.

What do you dislike about LiveRamp?

Only downside I could imagine is minimums and subscription pricing that prevents SMBs from benefiting Review collected by and hosted on G2.com.