I like having one place to see how our brand is being used in paid search. It helps us spot suspicious ads and possible impersonation without constantly checking everything manually. It's quite cost-efficient esp that we've been saving a lot of CPCs Review collected by and hosted on G2.com.

Some of the reports could be a little more customizable, especially when sharing findings with the wider marketing team. Review collected by and hosted on G2.com.

It gives us a clear view of where our brand may be getting misused across search. For a financial brand, even one misleading ad or fake page can affect customer trust, so being able to find these cases quickly is very useful. Review collected by and hosted on G2.com.

Would be helpful to have more ready-made reports for sharing findings with senior stakeholders. The information is there, but the summaries could be more customizable. Review collected by and hosted on G2.com.

The takedown platform is probably the best part for us. We are able to report counterfeit sellers and ad impersonation, track every case by ID and actually see the result. Much easier than following everything manually. Review collected by and hosted on G2.com.

I’d like more control over the takedown notifications. When several cases are open at once, it can be easy to miss a status update. Review collected by and hosted on G2.com.

It picks up fake customer support sites and query injection around our airline partners that are very hard to catch manually. The findings are also easy to share with the relevant teams. Review collected by and hosted on G2.com.

Nothing that I dislike about ImpersonAlly Review collected by and hosted on G2.com.

It found several fraud and hijacking cases that our previous tools completely missed. The coverage has been much better and it’s helped us see activity we didn’t even know was happening. Review collected by and hosted on G2.com.

A few parts of the platform could be a bit more intuitive, but overall it’s been easy enough to use. Review collected by and hosted on G2.com.

Extremelly intuitive interface and easy to navigate tool. The fact that we have complete visibility over all kind of different fraud helps us identify and solve this issues quicker and with high percentage of takedown effectiveness. Review collected by and hosted on G2.com.

Would be great to have more coverage in other platforms that the tool currently does not support. Review collected by and hosted on G2.com.

We can see Day Wise Auctions in Impersonally Which Usually Can't see in Google ads. Also we can see past days Data which is helpful in tracking the Competitors bidding on our Terms on seasonal basis. Review collected by and hosted on G2.com.

There is no such downside of Impersonally as of now. But If we can also track the impersonator to 100% that will be really helpful in lowering our Brand CPC's Review collected by and hosted on G2.com.

I really appreciate the simplicity and clarity of the tool — it’s very user-friendly and effective. The visualizations and reporting are straightforward, which makes it easy to share insights with stakeholders. The support team also deserves a special mention: their speed and thoroughness have made a big difference in how quickly we can act on findings. Also a plus - very excited to be participating in the Alfa products. Review collected by and hosted on G2.com.

There aren’t many downsides, but one improvement I’d love to see is the ability to track the exact number of orders blocked from our affiliate team. This would give us a clearer view of the actual savings generated. Additionally, as an SEA manager, it would be great if we'd have some kind of Google Ads integration that shows overlap between our brand ads and affiliate ads. Example - integration comparing our spend vs. affiliate activity (clicks, costs, visibility) would provide even deeper insights. Review collected by and hosted on G2.com.

Real-time detection of fraudulent ads and identification of the responsible affiliate make this product very effective. It’s easy to use and set up, and customer support is quick to help when needed. I use it regularly, and the range of features covers all my needs. Integration with our existing tools was smooth, making it a great addition to our workflow. Review collected by and hosted on G2.com.

---------------------------------------- Review collected by and hosted on G2.com.

The real-time monitoring and automated takedowns significantly reduce the time and effort required for brand protection. Review collected by and hosted on G2.com.

The auction insight report should be improved further as sometime the fake affiliate and advertiser information is not fetched, like affiliate ids and sub ids so it's difficult to find them and remove. Review collected by and hosted on G2.com.