HMA Marketing Pricing Overview

HMA’s fully integrated hospitality CRM and guest data platform. Intelligencia combines guest data management, segmentation, email marketing, automated journeys, reporting, and optional solutions such as Boomerang booking recovery and Valet VIP management. Pricing is customized based on database size, anticipated annual email volume, selected integrations, and additional modules.

Guest data cleansing and deduplication
Advanced guest segmentation
Email marketing and campaign management
Automated guest journeys
PMS data integration
Confirmation and cancellation email integrations
Guest history and behavioral data
Reporting and campaign analytics
Boomerang booking recovery
Valet VIP management available
DataView analytics integration
Managed marketing support
Show More

For hotel teams that need hands-on support managing campaigns within an existing CRM or ESP, such as Revinate. HMA manages audience setup, campaign production, testing, deployment, reporting, and ongoing consulting. A one-time $2,500 setup fee applies.

Audience segmentation support
Up to 2 promotional email campaigns per month
Client-provided campaign content
Campaign setup within the client’s CRM
Campaign testing
Email scheduling and deployment
Standard campaign reporting
Weekly consulting call
Property and seed list setup
Email template implementation support
Historical data organization
Transactional email setup assistance
Show More

For hotel teams that need campaign execution plus ongoing CRM strategy and automation support. HMA manages campaigns within an existing platform such as Revinate, while also providing audience recommendations, journey setup, content assistance, planning, and performance guidance. A one-time $2,500 setup fee applies.

Audience segmentation
Up to 5 promotional email campaigns per month
Campaign content assistance
Campaign testing
Email scheduling and deployment
Standard campaign reporting
Weekly consulting call
Up to 2 automated guest journeys
Campaign planning
Audience recommendations
Quarterly performance review
Transactional email setup assistance
Show More

HMA’s most comprehensive fractional CRM management package for hotels that want an experienced team managing day-to-day email marketing, automation, strategy, reporting, and deliverability oversight within an existing CRM or ESP. A one-time $2,500 setup fee applies.

Audience segmentation
Up to 8 promotional email campaigns per month
Campaign content assistance
Campaign testing
Email scheduling and deployment
Standard campaign reporting
Weekly consulting call
Up to 4 automated guest journeys
Up to 2 automated journey updates per year
Campaign planning and audience recommendations
Quarterly performance review
Domain monitoring and deliverability guidance
Show More