YouTube Advertising appears to suit small businesses especially well, with positive experiences also represented across mid-market and enterprise teams. The industries with the clearest presence include marketing, technology, education, and entertainment-related fields.
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Company size — Small businesses: The most represented segment.
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Company size — Mid-market: Also well represented.
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Company size — Enterprise: Present among positive experiences.
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Industry — Marketing and advertising: A prominent use case.
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Industry — Technology: Including information technology and software businesses.
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Industry — Education and entertainment: Both appear regularly among positive experiences.