# Google Ad Manager Reviews **Vendor:** Google **Category:** [Publisher Ad Server Software](https://www.g2.com/categories/publisher-ad-server) **Average Rating:** 4.2/5.0 **Total Reviews:** 236 ## About Google Ad Manager DoubleClick for Publishers is a complete ad revenue engine that helps publishers capture the full value of every impression across demand sources and channels. Seamless integration with DoubleClick Ad Exchange provides instant connection to millions of quality advertisers, while the natively integrated sales management platform streamlines operations for maximized sales at minimized costs. ## Google Ad Manager Reviews ### 1. All-in-One Ad Management with Powerful Targeting and Clear Reporting **Rating:** 5.0/5.0 stars **Reviewed by:** pankaj p. | ssa, Accounting, Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Google Ad Manager?** What I like most is that everything can be managed in one place. I’m able to control multiple ad formats, like display and video, without having to switch between different platforms. The targeting options are fairly detailed, and the reporting provides a clear view of how my campaigns are performing. It’s especially helpful when you’re working with larger volumes of ads or when you need tighter control over inventory and revenue. **What do you dislike about Google Ad Manager?** The interface can feel a bit overwhelming at first. It isn’t very beginner-friendly, and it takes some time to figure out how everything works. At times, even small tasks require multiple steps, which can slow things down and make the workflow feel less smooth. On top of that, getting proper support when something goes wrong isn’t always easy. **What problems is Google Ad Manager solving and how is that benefiting you?** It helps me manage all my ad campaigns in one centralized place and improves how my ads are delivered to the right audience. Thanks to the detailed reporting, I can make better decisions and optimize performance, which has increased overall ad efficiency and revenue. ### 2. Maximizes Revenue, But Complex Setup **Rating:** 4.5/5.0 stars **Reviewed by:** Wijbren v. | Head of Marketing, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2026 **What do you like best about Google Ad Manager?** I like Google Ad Manager because it earns us more money. That's really what it's all about. We want to earn as much money as possible, and Google Ad Manager is one way to do that. **What do you dislike about Google Ad Manager?** Google Support is often out of date because the product changes so fast. Google Ad Manager can also be extremely complicated. Getting to the necessary level of knowledge is very hard. The initial setup was hard, and working with an agency didn't go well due to our custom CMS. The additional revenue promised didn't materialize, and finding committed experts is tough. Setting up Google Ad Manager is not just a one-time thing; it requires constant optimization. **What problems is Google Ad Manager solving and how is that benefiting you?** Google Ad Manager lets us earn more money from ads by using individual suppliers, improving revenue compared to AdSense. ### 3. Comprehensive But Complex Ad Management Solution **Rating:** 4.5/5.0 stars **Reviewed by:** Nikolay D. | Enterprise Amazon Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 06, 2026 **What do you like best about Google Ad Manager?** I really like the level of control Google Ad Manager provides over ad inventory and campaign delivery. It lets me manage multiple campaigns, advertisers, and placements from one centralized platform, which makes it so much easier to maintain clear visibility over how ads are being served. The targeting and prioritization options are particularly useful because I can define rules around audiences and placements, which really helps in controlling ad delivery and inventory allocation. I also find the reporting and performance tracking very valuable. It gives me detailed insights into impressions, delivery, and revenue metrics, which helps in identifying opportunities to optimize placements and improve overall monetization. Overall, it combines flexibility with strong reporting capabilities, making it a reliable tool for managing and optimizing digital advertising operations. **What do you dislike about Google Ad Manager?** One challenge with Google Ad Manager is that the interface and overall workflow can feel quite complex, especially for new users. The platform offers a lot of functionality, but navigating through line items, orders, targeting settings, and reporting options can take some time to get used to. Another area that could be improved is reporting flexibility. While the reporting is powerful, custom reports sometimes require multiple steps, and extracting the exact insights needed can take longer than expected, particularly when working with large datasets or multiple dimensions. The setup and management of campaigns can also become quite detailed when dealing with many placements or advertisers. While the level of control is useful, it can sometimes make campaign management more time-consuming than simpler ad platforms. Improvements to usability, reporting workflows, and onboarding for new users would make it even more efficient to work with. **What problems is Google Ad Manager solving and how is that benefiting you?** I use Google Ad Manager to centralize advertising campaigns and optimize ad delivery, ensuring efficient use of inventory. It helps me track performance metrics, manage multiple demand sources, and provides insights to quickly adjust underperforming placements, all while simplifying ad operations. ### 4. The platform where all Google campaign types can be run through **Rating:** 5.0/5.0 stars **Reviewed by:** Candy N. | Global Digital Marketing Expert, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2025 **What do you like best about Google Ad Manager?** The newer AI-assisted creative tools and improved targeting options make it easier to optimise campaigns faster and test more relevant ad variations. **What do you dislike about Google Ad Manager?** I’d like more transparency around why ads underperform on specific sites or placements, with clearer insights and recommendations for optimisation. **What problems is Google Ad Manager solving and how is that benefiting you?** Reaching broader audiences that are more relevant based on existing campaigns performance ### 5. Ultimate Control and Efficiency for Ad Management **Rating:** 5.0/5.0 stars **Reviewed by:** Vidur S. | Senior Client Services Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2025 **What do you like best about Google Ad Manager?** What I like most about Google Ad Manager is how much control it gives me over ad inventory and campaigns. I can easily manage multiple ad formats, set up detailed targeting, and prioritize high-value campaigns. The reporting tools are robust, making it easy to track performance, identify trends, and optimize placements. I also appreciate how well it integrates with Google Ads and Analytics, which saves a lot of time and ensures my campaigns are data-driven. Overall, it makes managing complex ad setups much more efficient and less stressful. **What do you dislike about Google Ad Manager?** One downside of Google Ad Manager is that it can be quite complex for new users, there’s a steep learning curve, and some features aren’t very intuitive. Setting up advanced targeting or trafficking multiple campaigns can take time, and occasionally the interface feels a bit slow. Support can also be limited, so troubleshooting certain issues can be frustrating. **What problems is Google Ad Manager solving and how is that benefiting you?** Google Ad Manager helps me efficiently manage and optimize all my ad inventory in one place. It solves the problem of juggling multiple campaigns across different formats and platforms, automating much of the scheduling and targeting. This saves me time, reduces errors, and helps me maximize revenue by ensuring the right ads reach the right audience at the right time. ### 6. Quick, Easy-to-Digest Campaign Dashboard with Clear Performance Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2026 **What do you like best about Google Ad Manager?** The campaign dashboard shows performance in a way that is quick and easy to digest. Spend, Purchases, ROAS in both a graph and table format. **What do you dislike about Google Ad Manager?** Sometimes parts of a campaign setup are not intuitive and easy. For example, attaching specific products to a specific PMax asset group - it can be difficult to find how to do that. **What problems is Google Ad Manager solving and how is that benefiting you?** Google ads manager is helping me achieve different goals in one dashboard. For example, I am able to run an awareness campaigns on YouTube and conversions campaigns on PMax. ### 7. Powerful, Scalable Ad Management with Seamless Google Integration **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Mid-Market (51-1000 emp.) **Reviewed Date:** December 16, 2025 **What do you like best about Google Ad Manager?** Google Ad Manager is how powerful and scalable it is for managing ad inventory across different channels. It offers advanced targeting, strong reporting, and seamless integration with other Google products, which makes ad operations more efficient and helps maximize revenue. **What do you dislike about Google Ad Manager?** Google Ad Manager is that it can be complex and overwhelming, especially for new users. The interface is not always intuitive, and setting up line items and targeting rules can be time-consuming. Additionally, reporting customization has a learning curve and sometimes feels less flexible than expected. **What problems is Google Ad Manager solving and how is that benefiting you?** Google Ad Manager solves the problem of managing and monetizing ad inventory across multiple channels in a centralized platform. It helps control ad delivery, optimize yield, and ensure the right ads reach the right audiences. This benefits me by simplifying ad operations, improving revenue performance, and providing clear insights to make better optimization decisions. ### 8. Easy analytics, difficult setup **Rating:** 3.5/5.0 stars **Reviewed by:** Shifra S. | Communications Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Google Ad Manager?** I like the audience segmenting and how easy it is to see analytics. **What do you dislike about Google Ad Manager?** the campaigns vs. ads setup is pretty confusing. **What problems is Google Ad Manager solving and how is that benefiting you?** advertising our services to a wider range of audiences. ### 9. Google ads manager which manages business and profit **Rating:** 5.0/5.0 stars **Reviewed by:** Rajendra C. | Digital Marketing Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2025 **What do you like best about Google Ad Manager?** Best Platform for Ad Management, ad serving, revenue optimisation, and inventory management in one place, customer support, I use frequently for running Google Ads, very easy to run ads, easy to implement and integrate **What do you dislike about Google Ad Manager?** learning issues, somewhat expensive,limited support, ui/ux issues,reporting limitations, integartion, complexity, **What problems is Google Ad Manager solving and how is that benefiting you?** Google Ad Manager solves several key problems for publishers, advertisers, and media managers. Complex Ad Inventory Management Low Fill Rates & Revenue Optimization Lack of Targeting Options Limited Reporting & Insights Manual Workflow & Time-Consuming Ad Trafficking Multi-Platform Delivery Challenges Maximized Ad Revenue through yield optimization. Time Saved via automation of campaigns and trafficking. Improved User Experience with relevant, non-intrusive ad delivery. Data-Driven Decisions using detailed analytics and performance reports. Scalability & Control for managing everything from small sites to enterprise ad operations. ### 10. Fast AI Insights for Reports, Campaign Management, and Recommendations **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Building Materials | Enterprise (> 1000 emp.) **Reviewed Date:** February 13, 2026 **What do you like best about Google Ad Manager?** Love the new AI insight at speed in the ability to pull reports manage campaigns and get recommendations in one spot **What do you dislike about Google Ad Manager?** Not able to pull in adobe data to manage performance bidding **What problems is Google Ad Manager solving and how is that benefiting you?** Creating and managing campaigns at speed ### 11. The industry standard for digital advertising and campaign management. **Rating:** 5.0/5.0 stars **Reviewed by:** Kyle B. | Director of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Google Ad Manager?** Google Ads Manager give users and businesses a one stop shop and centralized hub for managing multiple ad categories and campaigns all at once. **What do you dislike about Google Ad Manager?** The primary complaint with Google Ads Manager is the steep learning curve at the beginning. It takes a long time to get to a base level of knowledge on how to properly use the platform. **What problems is Google Ad Manager solving and how is that benefiting you?** Google Ads Manager is helping us solve for centralized ad management and placement. This gives us a single location to place and track our ads, allowing for optimization. ### 12. AI Suggestions Make Google Ads Manager Stand Out **Rating:** 5.0/5.0 stars **Reviewed by:** Gulbahar T. | Media Buyer, Health, Wellness and Fitness, Small-Business (50 or fewer emp.) **Reviewed Date:** October 20, 2025 **What do you like best about Google Ad Manager?** The best thing about Google Ads Manager is the AI suggestions **What do you dislike about Google Ad Manager?** Being profitable is becoming harder with Google these days **What problems is Google Ad Manager solving and how is that benefiting you?** We use Google Ads Manager in general for lead generation and also it is beneficial for shopping campaigns. ### 13. User-Friendly Platform, But Sudden Feature Releases Disrupt **Rating:** 4.5/5.0 stars **Reviewed by:** Sridevi R. | Online Head, Mid-Market (51-1000 emp.) **Reviewed Date:** October 19, 2025 **What do you like best about Google Ad Manager?** Platform is easy to use. the tooltip makes it self explanatory with the support articles **What do you dislike about Google Ad Manager?** Sudden new release of features may be a shock sometimes **What problems is Google Ad Manager solving and how is that benefiting you?** Branding, lead gen, sales ### 14. Versatile Ad Optimization with Detailed Analytics, but Steep Learning Curve **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Google Ad Manager?** One of the best things is its versatility and ability to manage ad optimation ans its revenue. The way it gives flexibity with different ad network and it provides detailed reports and analytics. **What do you dislike about Google Ad Manager?** It can be somewhat complex and takes some time to learn. **What problems is Google Ad Manager solving and how is that benefiting you?** It provides a centralized platform for managing direct deals, programmatic ads, and multiple networks. This streamlines ad operations and helps improve fill rates. ### 15. Effortless Reach to a Wide Audience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2025 **What do you like best about Google Ad Manager?** The way they have made their app allow to reach so many people with just a couple of clicks, it surprises **What do you dislike about Google Ad Manager?** Has a somewhat high learning curve at first **What problems is Google Ad Manager solving and how is that benefiting you?** reach customers digitally ### 16. I’m a paid search analyst that uses it daily. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** July 22, 2025 **What do you like best about Google Ad Manager?** It’s got everything I need as a search specialist. **What do you dislike about Google Ad Manager?** The reporting is very good and neither is the support. **What problems is Google Ad Manager solving and how is that benefiting you?** It’s getting us customers we need for the business through paid ads. ### 17. Great platform to reach out new audience and generate quality lead **Rating:** 5.0/5.0 stars **Reviewed by:** Narendra singh s. | Marketing Executive , Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2023 **What do you like best about Google Ad Manager?** There are lots of things which i like about Google ads manager during my digital marketing journey: 1.)We can launch campaigns with different objectives be it awareness, consideration or conversion. 2.)The showcase of estimated audience reach helped me in understanding the impression. 3.)We can generate different ad groups based on our audience type. 4.) The campaign overview section is impressive to understand the campaign performance. 5.) Implementation of it is very easy and I'm using it daily. **What do you dislike about Google Ad Manager?** As of now there is nothing to dislike about Google ads manager because it is a central place to track all my campaigns and get the desired custom report which helps me to optimize campaigns further. **What problems is Google Ad Manager solving and how is that benefiting you?** At the start of my business I didn't know how to reach clients online and get my business to the next level so I learned digital marketing which helped me to use this platform. Google ads manager helped me to generate conversion leads which helped us increase the 120% in ROI. ### 18. Dependable but has minor flaws **Rating:** 3.5/5.0 stars **Reviewed by:** Hasan R. | Head of Digital Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** October 02, 2024 **What do you like best about Google Ad Manager?** Easy to navigate platform and very robust. **What do you dislike about Google Ad Manager?** Lack of accuracy in forecasting inventory and uneven campaign delivery. **What problems is Google Ad Manager solving and how is that benefiting you?** Effectively manage all our campaigns in an efficient manner aswell as campaign reporting ### 19. google ad manager is a wonderful software to work with and it very easy to use as well. **Rating:** 4.5/5.0 stars **Reviewed by:** Vikas P. | Assistant Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 15, 2024 **What do you like best about Google Ad Manager?** there are many things which i like the most about the google ad manager as we used other software as well but the ease of use with the google ad manager was wonderful but as we all know that its very difficult in the begining to use any new software but when it comes to google ad manager we were feeling comfortable from the beging only. **What do you dislike about Google Ad Manager?** Things which i dont like about the google ad manager are like it ease of intergration with the other tools, as we get into tools and use frequency of use increase we able to analyse that the integration with the other tools get difficult and we have to other method to integrate with other tools. **What problems is Google Ad Manager solving and how is that benefiting you?** As a logistics company, we have to push ad on the daily basis and we have to organise those campaigns so that we would not miss any of the opportunity which help use to make money and that to manager all those campaigns we use google ad manager ### 20. Amazing Advertising Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Brittaney F. | Advertising Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2023 **What do you like best about Google Ad Manager?** We use this platform daily, we run a lot of google ad campaigns for different keywords and products for our ecommerce business. We spend 30% of our advertising budget on this platform and it is a great tool if you have searchable keywords. Compared to other advertising platforms we get the most money out of this one. The platform also makes it easy to track clicks, cost per click, conversions,m etc. **What do you dislike about Google Ad Manager?** Their support is terrible, when you get in a phone call with them they will try and automate your campaigns so you spend more money. **What problems is Google Ad Manager solving and how is that benefiting you?** We run a lot of ads on this platform and it's a great way to reach the people who are actively searching for a product like ours. There are several type of ads you can choose from and it's one of the easiest ad platforms to run. We have had great success with this and spend about 30% of our advertising budget here. We bid on home decor keywords and also run performance max campaigns which show our products across the google shopping network. This is one of our favorite advertising tools and one of the most successful. ### 21. DFP - Google Ad Manager **Rating:** 4.0/5.0 stars **Reviewed by:** Missy J. | Ad Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2016 **What do you like best about Google Ad Manager?** The UI is extremely robust, and as of lately, they have added a lot of additional features and products for pubs to take advantage of. The UI is extremely easy to use & straightforward - with some basic training, you should be good to go. **What do you dislike about Google Ad Manager?** Trying to get ahold of an actual Google rep is difficult, we are a big publisher and they still didn't want to help manage us. Their help center/articles could use some upgrading and simplicity. **What problems is Google Ad Manager solving and how is that benefiting you?** Ad Serving for display, video, apps etc. It also allows for ads.txt management, programmatic monetization, privacy settings for users, ad blocking technology and so much more! ### 22. Best Way to get sales for any Products or Services **Rating:** 5.0/5.0 stars **Reviewed by:** Abhishek V. | Company Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2023 **What do you like best about Google Ad Manager?** Best way to promote our services to all channels like, youtube, display, apps promotions and all. Best way to acquire any coustmer to sale our products. The platform is very easy to use and numbers of the features with AI. **What do you dislike about Google Ad Manager?** Most of the time we get irrelevant form submit to our landing page. Long wait for customer care support to get solve our inquery based on our questions. **What problems is Google Ad Manager solving and how is that benefiting you?** To Get awarness of the product by selected market and selected audience size and based on there previouse behaviour. Easy to find and easy to target so sell our product to selected audience. ### 23. Better Search Engine Marketing Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Olutade B. | eCommerce & Digital Marketing Specialist, Retail, Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2024 **What do you like best about Google Ad Manager?** I like the ease of use and improvement on the features. I use this daily to monitor marketing metrics and performance. It is easy to integrate with other Google assets. **What do you dislike about Google Ad Manager?** The bidding system is a bit complex and manual option is not advisable. **What problems is Google Ad Manager solving and how is that benefiting you?** The platform helps us to advertise our eCommerce products while connected to Google Merchant Center. ### 24. One place to manage all ads related to Google, Easy management **Rating:** 4.5/5.0 stars **Reviewed by:** Priyanka G. | Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** December 13, 2023 **What do you like best about Google Ad Manager?** I like the UI, the way it displays the stats, the ad spend, the views, no. of campaigns running currently and also previous campaigns and their status. It is very easy to check the ad spend for a view, how many people have watched and skipped your ad. From the analytics we can target the same audience or interested audience in our next campains. sync up with google ads like google banner ads, YT ads, Email ads. **What do you dislike about Google Ad Manager?** customer support is not upto the mark. We just have the FAQs to seek help and very difficult to reach support via Email and response is very slow **What problems is Google Ad Manager solving and how is that benefiting you?** It helped me to manage my ada ccounts across the Google account and gave me the best stats for my YT ad campaigns ### 25. Best Advertising Application in the World **Rating:** 5.0/5.0 stars **Reviewed by:** Navin k. | Digital marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** December 14, 2023 **What do you like best about Google Ad Manager?** Google ad manager helps us to promote or advertise any services or products online through advertising. Its very easy to use and implement ad integration. good customer support will get whenever we face any issue. Good features are there and most the digital marketer use it frequently. **What do you dislike about Google Ad Manager?** There is nothing bad about it but it takes some time to generate results. **What problems is Google Ad Manager solving and how is that benefiting you?** Google ad manager do advertising online by search ad, display ad, shopping ad etc to promote any business and generate revenue to the company. ### 26. Best Platform For Getting Qaulity Leads **Rating:** 4.5/5.0 stars **Reviewed by:** Aditya S. | Assistant Marketing Executive, Luxury Goods & Jewelry, Mid-Market (51-1000 emp.) **Reviewed Date:** December 21, 2023 **What do you like best about Google Ad Manager?** The tool is very easy to use with different features of advertising such as display, search, YouTube ads, and shopping campaigns. **What do you dislike about Google Ad Manager?** There's is nothing that I dislike about the tool as of now. **What problems is Google Ad Manager solving and how is that benefiting you?** The recommendation feature inside the tool has helped us identify if our campaigns are running to their potential. It also helps with suggestions such as Increasing the budgets and removing negative or redundant keywords thereby increasing campaign efficiency. ### 27. Best Paid Ads Channel **Rating:** 4.0/5.0 stars **Reviewed by:** Gokul C. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2023 **What do you like best about Google Ad Manager?** Based on the goal you set , Machine learning will focus on reaching your target and you get high converting audience via Google Ads Manager . The CPA is also low compared to other channels **What do you dislike about Google Ad Manager?** Almost all are automated and I do have lesser control on Ads and I cannot push certain ads to perform. Everything works based the ML. **What problems is Google Ad Manager solving and how is that benefiting you?** Its solves me on getting new acquisition of users. ### 28. Accurate data reports and understanding process easily **Rating:** 5.0/5.0 stars **Reviewed by:** Karthikeyan R. | Senior business development manager, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2023 **What do you like best about Google Ad Manager?** I really like Google Ad Manager because it's easy to use, helps me target ads accurately, and gives me useful data to make my ads work better. It makes managing ads and reaching the right people a straightforward process. **What do you dislike about Google Ad Manager?** Using Google Ad Manager can be a bit hard for beginners, especially when dealing with advanced features. It might take some time to learn. Also, there's a lot of data, which can feel a bit overwhelming. Plus, figuring out the pricing structure might be a challenge for some users. **What problems is Google Ad Manager solving and how is that benefiting you?** Understands website revenue easy ad setup and blocker features ### 29. Can't do without it for running high volume search & display **Rating:** 4.5/5.0 stars **Reviewed by:** Lucy T. | Owner & CEO, Furniture, Mid-Market (51-1000 emp.) **Reviewed Date:** September 13, 2023 **What do you like best about Google Ad Manager?** It gives by far the biggest audience exposure even for niche keywords. The targeting works fantastically and the keyword match works well with a bit of optimization. **What do you dislike about Google Ad Manager?** The interface was a bit hard to navigate in the beginning. There are a lot of features and modules you need to learn before you can run decent campaigns. The new UI is a big improvement but I still feel like it could be made a bit more simplistic. **What problems is Google Ad Manager solving and how is that benefiting you?** We use Ad Manger to run our conversion and brand awareness ads. The average cost-pers were reasonable enough for us to make it a good customer acquisition channel for our retail side. It's probably the most expansive platform you can have for most ad types. ### 30. The very best ad manager tool for you in this century! **Rating:** 5.0/5.0 stars **Reviewed by:** ATHIRA N. | Deputy Manager- Digital Labs, Small-Business (50 or fewer emp.) **Reviewed Date:** December 14, 2023 **What do you like best about Google Ad Manager?** One stop solution for your website, app, videos or games to get notified! Google ad manager got so many tools and third party apps that helps in creating better ads to your target audience and that is the best feature. **What do you dislike about Google Ad Manager?** A little bit hard to learn the basics but once you understand how it works.. its so easy **What problems is Google Ad Manager solving and how is that benefiting you?** Publishing ads, showcasing brands in their target audience ### 31. You need to surf the platform to become a master **Rating:** 4.5/5.0 stars **Reviewed by:** Sergio G. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 11, 2024 **What do you like best about Google Ad Manager?** Control over serving and usefull reports **What do you dislike about Google Ad Manager?** Complexity of implementation from scratch **What problems is Google Ad Manager solving and how is that benefiting you?** Publisher ad serving ### 32. It is very informative, easy to use and gives lot of flexibility **Rating:** 4.5/5.0 stars **Reviewed by:** Vaibhav Kumar C. | Salesforce Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2023 **What do you like best about Google Ad Manager?** Analytics, and ability to integrate is the best part for me **What do you dislike about Google Ad Manager?** Sometimes the customer support team upsets me with delayed response **What problems is Google Ad Manager solving and how is that benefiting you?** When we were trying to find the best place to market and sell out our services, we figured that Google Ads is the thing to go for ### 33. Great tool for digital marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Sukesha W. | Content Writer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 13, 2023 **What do you like best about Google Ad Manager?** It has an easy to use interface and even as a fresher I did not have any trouble using it. **What do you dislike about Google Ad Manager?** I have not found anything to dislike in Google Ad manager till now. **What problems is Google Ad Manager solving and how is that benefiting you?** Helping me upload ads for my clients and increasing footfall for their websites. ### 34. The Best All in One Ad Manager for Publishers **Rating:** 5.0/5.0 stars **Reviewed by:** Charles A. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 09, 2024 **What do you like best about Google Ad Manager?** Consolidation of all sources of advertisment. **What do you dislike about Google Ad Manager?** Not as simple at first. Steep and not as obvious learning curve **What problems is Google Ad Manager solving and how is that benefiting you?** The consolidation of all the many advertizers we deal with. ### 35. Monetization, Targeting and Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 11, 2024 **What do you like best about Google Ad Manager?** - Advance Tracking Capabilities - Comprehensive Analytics - Robust Monetization Option **What do you dislike about Google Ad Manager?** - Initially, it was tough to understand the platform, it is complex for beginners **What problems is Google Ad Manager solving and how is that benefiting you?** - Google Ad Manager helps in effectively analyzing the data of Ad campaigns which is a major problem. By effectively understanding the campaign performance I can easily define the future strategies for my ad campaign. ### 36. My experience with Google Ad Manager is average. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Executive Office | Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2023 **What do you like best about Google Ad Manager?** It blocked un wanted ads. once you set the setting for blocked sites. **What do you dislike about Google Ad Manager?** Everytime you need to mention what Ad are need to be blocked. if something already blocked and related website showing up similiar ad. Google ad dont block it until i asked it to do so. **What problems is Google Ad Manager solving and how is that benefiting you?** If you are thinking about managing your own Google Ads campaign, be ready to dedicate a substantial amount of time to the process. While it is possible to handle your ad monetization independently and achieve success, it is likely to take much longer compared to partnering with a third-party ad tech solution. ### 37. Best PPC Ad Platform with Excellent Customer Support **Rating:** 5.0/5.0 stars **Reviewed by:** Jayendra S. | Remote Digital Marketing Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** June 14, 2023 **What do you like best about Google Ad Manager?** Excellent PPC Ad platform for mid and big-size companies & startups. It offers various options for ads & audience targeting with accurate campaign tracking using GTM. **What do you dislike about Google Ad Manager?** A bit expensive compared to other PPC AD platforms. And it may not be suitable for those who have just started their business or are very small freelancers, as it requires more money to spend on ads to achieve the desired outcome. **What problems is Google Ad Manager solving and how is that benefiting you?** Running ads for different clients in different locations. It offers various ad controlling options. And their technical support is also very responsive. ### 38. A good publisher tool and user friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Karan R. | Digital adops and optimization analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** October 04, 2023 **What do you like best about Google Ad Manager?** It's very user friendly and easy to use and understand. **What do you dislike about Google Ad Manager?** I have been using GAM from past 1 year or more nothing to dislike about this **What problems is Google Ad Manager solving and how is that benefiting you?** Helps in publishing ads in our website ### 39. Mostly user friendly **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** December 14, 2023 **What do you like best about Google Ad Manager?** Step-by-step instructions make ad creation easy. **What do you dislike about Google Ad Manager?** If there is an issue with your ad, there is no clear explanation or resolution. **What problems is Google Ad Manager solving and how is that benefiting you?** I can manage all my ads in one place and report to leadership easily. ### 40. the place to go for web search targetting **Rating:** 4.0/5.0 stars **Reviewed by:** Simpson A. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2023 **What do you like best about Google Ad Manager?** It's the largest search/ad platform; really effective if you have a niche **What do you dislike about Google Ad Manager?** the interface is not very friendly and takes some getting used to **What problems is Google Ad Manager solving and how is that benefiting you?** It's allowing me to manage and create ads ### 41. Not simple **Rating:** 4.0/5.0 stars **Reviewed by:** Travis H. | Senior trader, Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2023 **What do you like best about Google Ad Manager?** Easy tag deployment and integrate to websites **What do you dislike about Google Ad Manager?** Some functions don't work as intended, and need to be 'googled' to work properly **What problems is Google Ad Manager solving and how is that benefiting you?** GAM helps to monetize sites easily ### 42. Google Ad Manager - Promote and Advertise Your Business **Rating:** 5.0/5.0 stars **Reviewed by:** Kharim T. | Blogger, Small-Business (50 or fewer emp.) **Reviewed Date:** September 06, 2023 **What do you like best about Google Ad Manager?** With Google Ad Manager you are able to set up ads and put them right in front of your targeted audience. With the use of Google Ad Manager, you can also set a budget that fits your pocket. **What do you dislike about Google Ad Manager?** I wish there was a much easier way to edit your ads after publishing them. **What problems is Google Ad Manager solving and how is that benefiting you?** Well when it comes to making money online, this is a great way to earn a few bucks. Also advertising on other sites in your niche. ### 43. We get quality lead generation through Google ads **Rating:** 5.0/5.0 stars **Reviewed by:** karthikeyan a. | Chief Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 12, 2023 **What do you like best about Google Ad Manager?** Easy to understand and reporting, predictions on the results.. **What do you dislike about Google Ad Manager?** Nothing specific to advertising acount.. **What problems is Google Ad Manager solving and how is that benefiting you?** Control on publishing websites ### 44. GAM - Ad Management platform for Medium-large publishers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2023 **What do you like best about Google Ad Manager?** Ease of access, great customer support, Implementing or creating a ad campaign is very straight forward **What do you dislike about Google Ad Manager?** Can be a bit expensive for companies who started their own sites and wanted to manage it via GAM **What problems is Google Ad Manager solving and how is that benefiting you?** Creating Ad campaigns, accessing Ad Exchanges, generating reports ### 45. Most used and easy to use Ad Manager. **Rating:** 4.5/5.0 stars **Reviewed by:** Sooryaprabhath P. | Front-end developer, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** October 18, 2023 **What do you like best about Google Ad Manager?** I Like the way the entire dashboard looks and feels. And Ad targeting was so powerful. **What do you dislike about Google Ad Manager?** Support and documentation - Some functional issues or steps are not provided in the documentation. **What problems is Google Ad Manager solving and how is that benefiting you?** It solves serving Ads across various digital platforms. ### 46. Most user friendly platform. **Rating:** 4.0/5.0 stars **Reviewed by:** Kshitiz D. | Performance marketing, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** September 20, 2023 **What do you like best about Google Ad Manager?** dynamicness, large pool of data help in good targeting option. **What do you dislike about Google Ad Manager?** frequent changes in UI. & google never share it's data. **What problems is Google Ad Manager solving and how is that benefiting you?** Manage all your ads one from place. Choose from of range of ad trafficking and delivery options. Access robust campaign reporting. Forecast performance for greater efficiency. Tap into a sophisticated knowledge base. ### 47. Good foundation for your ad stack if you are a publisher. **Rating:** 4.0/5.0 stars **Reviewed by:** Mark W. | CEO & Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** January 26, 2015 **What do you like best about Google Ad Manager?** Ability to simplify the building of a publisher's ad stack. **What do you dislike about Google Ad Manager?** They don't have a built in service for viewability. **Recommendations to others considering Google Ad Manager:** Having a partner that can provide ad serving, access to the exchanges and ad management system is key to success. **What problems is Google Ad Manager solving and how is that benefiting you?** Trying to serve up ads to consumers. ### 48. Must have for most online businesses **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2023 **What do you like best about Google Ad Manager?** Top placement on branded and non-brand paid search inquiries, access to Youtube and Shorts video advertising, improved AI advertising with PMax. **What do you dislike about Google Ad Manager?** Can be intimidating or difficult to navigate. If inexperienced, best to hire someone handle it for you. **What problems is Google Ad Manager solving and how is that benefiting you?** Reaching more new customers, and retaining previously interesed customers. ### 49. Its bst way to make big brand also get benifiacal for Blog and App **Rating:** 5.0/5.0 stars **Reviewed by:** Anuj D. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** July 08, 2022 **What do you like best about Google Ad Manager?** Better UI and also best thing low cost is low to publish multiple ads and different type of ads also diffrent sources AD manager have ADX features that increase revenue **What do you dislike about Google Ad Manager?** Nothing is perfect but in as compare uts best we get 2k extra credit If we spend 2k for ads so most benifical for all begginer business man also ad manager have adx feature **What problems is Google Ad Manager solving and how is that benefiting you?** Some time we have any problem we not get exact documentation and contact support that need to improve from Ad manager side and all thing is good working easily to deloy ### 50. Reliable Ad Manager **Rating:** 4.5/5.0 stars **Reviewed by:** Sethany K. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 31, 2023 **What do you like best about Google Ad Manager?** I enjoy the analytics sector of Google Ad Manager and it's advertising pixels. **What do you dislike about Google Ad Manager?** The layout could be more user friendly for beginners. **What problems is Google Ad Manager solving and how is that benefiting you?** Figuring out analytics for certain ad launches. ## Google Ad Manager Discussions - [How do I use Google Ad Manager?](https://www.g2.com/discussions/how-do-i-use-google-ad-manager) - 1 comment - [Is Google Ad Manager An SSP?](https://www.g2.com/discussions/is-google-ad-manager-an-ssp) - 2 comments - [What is Google Ad Manager used for?](https://www.g2.com/discussions/what-is-google-ad-manager-used-for) - 1 comment - [View Google Ad Manager pricing details and edition comparison](https://www.g2.com/products/google-ad-manager/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-12+18%3A24%3A38+-0500&secure%5Bsession_id%5D=a4b26816-b624-414b-9240-61a10b0dd190&secure%5Btoken%5D=22625cfe61878f5152cc17f9bd9e7baab8df8f36a17658a24e792c4975f5d3a4&format=llm_user) ## Google Ad Manager Integrations - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) ## Google Ad Manager Features **Platform - App Monetization Platforms** - Automated Tools - Campaign Management - Audience Targeting - In-App Purchases - Reporting & Dashboards - A/B Testing - AI Algorithms - Integration APIs - Fraud Prevention - Cross-Platform Support - Payment Integration - User Data Analysis - Subscription Management - Performance Analytics - Multiple Monetization Models **Ad Serving & Management - Publisher Ad Server** - Real-Time Bidding (RTB) Support - Ad Delivery Optimization & Management - Ad Inventory Management - Dynamic Ad Placement - Ad Tag Management **Agentic AI - Supply Side Platform (SSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Advertising - App Monetization Platforms** - Ad Exchange - Offerwall - Bidding - Ad Mediation - Ad Formats - Ad Optimization **Targeting & Personalization - Publisher Ad Server** - Geo-Targeting - A/B Testing for Ads - Multi-Device & Cross-Platform Delivery - Audience Targeting - Frequency Capping - Contextual Targeting **Monetization & Reporting - Publisher Ad Server** - Header Bidding Support - Ad Revenue Share & Payout Management - Revenue Forecasting - Performance & Engagement Analytics **SSP Functionality ** - SSP Functionality **Agentic AI - Publisher Ad Server** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance **SSP** - Ad Unit Availability - Impression Targeting - Floor Price - Advertiser Restrictions - Bid Reporting ## Top Google Ad Manager Alternatives - [OpenX](https://www.g2.com/products/openx/reviews) - 3.2/5.0 (18 reviews) - [PubMatic](https://www.g2.com/products/pubmatic/reviews) - 3.2/5.0 (11 reviews) - [Equativ](https://www.g2.com/products/equativ/reviews) - 4.0/5.0 (11 reviews)