Freshdesk Customer Success Features
Customer Information (9)
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Customer Health Scores
Provides users a customer-specific score to determine the overall satisfaction of each customer.
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Customer Monitoring
Monitor customer actions overall as well as their interactions with different teams within the company, such as the support team
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Customer Profiles
Gain a holistic view of your customers. Create customer profiles based on data pulled in from multiple sources including CRMs, service desks, marketing tools, and financial systems such as accounting and payroll software.
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Playbooks
Create and structure key customer success processes into a "playbook" to create unified team best practices for handling customers.
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Customer Segments
Separate customers into similar segments based on criteria such as subscription models, support needs, or usage behaviors to allow for more personalized and specific attention.
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Product Engagement
Identify which customers are getting the most out of your products or services and highlight those who have not yet fully adopted or may need further training.
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Surveys
Allows users to create and send out surveys to customers to determine net promoter scores and other key satisfaction information.
NPS of Customers
Calculate NPS of customers
Customer Engagement
Initiate interactions with customers by proactively starting conversations or providing informational content
Predictions (12)
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Churn Risk
Calculates the risk that your customers will not renew or continue using your product or service.
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Upsell Opportunities
Discovers and highlights factors that lead to upsell opportunities.
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Custom Triggers
Allows users to set custom triggers to signal actions that will lead a customer to act in a particular way.
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Machine Learning
Ability for the platform to learn and improve predictions based on previous customer behavior and a growing database of customer information.
Service Quality Assurance
Service quality is measured in real time to provide alerts to case managers on opportunities for improvement
Predictive Analytics
Predict future data based on historical data sets
Revenue Impact
Measures the business value of each customer and their contribution to the company bottom line.
Artificial Intelligence
AI technologies like NLP, NLU, and/or NLG are used to analyze and process text provided by customer interactions.
Sentiment
The product automatically discerns customer sentiment from text and/or calls for proactive action.
Retention
Calculates the likelihood of your customers continuing to use your product or leaving.
Behavior Analytics
Track and analyze user behavior within a system or network
Usage Tracking/Analytics
Track and interpret metrics on the usage of company resources
Platform (32)
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Reporting & Dashboards
Access pre-built and custom reports and dashboards for viewing
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Third-Party Integrations
Set up connections to third-party platforms to improve business processes
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Data Import & Export Tools
Ability to input, modify, and extract data from the application in bulk through a structured file.
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Workflow Capability
Automates everday customer success functions for more efficient and effective day-to-day processes.
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Notifications
Set alerts for customer actions in order to respond quickly and proactively.
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Customization
Allows administrators to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.
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Scalability
Ability for the platform to grow with the user's company and support an increasing number of customers and users within the platform.
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Data Security
The measures taken to ensure that the customer data being held within the platform is being hosted in a safe environment and is not prone to risks.
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Performance & Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
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User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Real-Time Data
Receive data and information in real time
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Customer Experience Management
Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.
Churn Management
Identify customers at risk of migration and activate strategies to retain them
Survey/Poll Management
Create and administer polls and surveys
Communication Management
Manage and track all internal and external communication conducted via calls, email, text, or chat
Task Management
Create, manage and track all task activities and progression
Customer Management
Store and organize information about customers and previous interactions
Account Management
Renewal Management
Manage and track the renewal process for various services, subscriptions, contracts, or licenses
Feedback Management
Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service
Knowledge Base Management
Manage a repository of information that includes articles, FAQs, or tutorials used for self-service support
Revenue Management
Monitor sales and make necessary adjustment in order to increase demand and revenue
Workflow Management
Create, design and manage workflows for repetitive tasks
Contact Management
Manage, organize, and store contact information
Email Management
Manage, store and organize emails within the system or via third-party apps
Configurable Workflow
Configure existing workflows to meet your organization's needs
Health Score
Generates a score that represents the likelihood of customer churn and customer satisfaction.
Customer Profiles
Catalogues and organizes a profile for each customer where every data point is attributed to.
Notifications
Set alerts for customer profiles in need of urgent attention and resolution.
NPS of Customers
Calculate NPS of customers
Generative AI (6)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Agentic AI - Customer Success (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Multi-Language
Manage and support multiple languages
Additional Functionality (62)
Loyalty Program
Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Campaign Personalization
Personalization
Adjust communications based on previous interactions or personal preferences
Email Campaign Management
Plan, execute, and analyze email marketing campaigns
A/B Testing
Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
Knowledge Base Management
Manage a repository of information that includes articles, FAQs, or tutorials used for self-service support
Renewal Management
Manage and track the renewal process for various services, subscriptions, contracts, or licenses
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Workflow Management
Create, design and manage workflows for repetitive tasks
Behavioral Targeting
Display advertising and marketing messages to users based on their browsing history and preferences
Customer Engagement
Initiate interactions with customers by proactively starting conversations or providing informational content
Sentiment Analysis
Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Task Management
Create, manage and track all task activities and progression
Feedback Management
Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service
Behavior Tracking
Track visitors'/audience's responses across web pages and other optimized content
Retention Tracking
Measures the retention rate and satisfaction of customers.
Support Ticket Management
Allow customers/users to submit support queries and service requests
User Onboarding
Guide new users to understand and become proficient in using a product or service
Lifecycle Management
Manage the end-to-end lifecycle, from initial setup/development to deployment and maintenance
Customer Surveys
Tool to send questionnaires to customers to gauge feedback
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Real-time Alerts
Receive notification of issues as soon as they occur
Customer Journey Mapping
Visualize and analyze customer experience across all touchpoints and channels
Cancellation Management
Allow customers to cancel their subscription remotely.
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Review Monitoring
Automatically monitor and receive alerts for any new online reviews
Customer Data Management
Searchable repository of information about clients
Referral Tracking
Log and store the source of contacts/leads
Customer Communication
Ability to communicate to customers through at least one channel such as email, live chat, phone, or social media.
Churn Management
Identify customers at risk of migration and activate strategies to retain them
Marketing Automation
Automate workflows and trigger campaigns based on customer actions
Referral Management
Log and store the source of contacts/leads
Customer Segmentation
Process of dividing customers into groups based on common characteristics
Messaging
Communicate using messages within the system
Workflow Automation
Streamlining repetitive tasks and activities through automated and predefined workflows
Onboarding
Process of familiarizing new clients, stakeholders or employees with the company, a new location, or a service
Chat/Messaging
Communicate using direct chat or messages within the system
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Activity Tracking
Track and document all activities across devices, networks, and other systems
CRM
Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system
API
Application programming interface that allows for integration with other systems/databases
Customer Database
A collection of customer information such as contact details, demographics, previous interactions, etc.
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Widgets
An extended application or connector that enables users to perform additional services with their current set of tools
Win/Loss Analysis
Analyze lost and won opportunities
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Event Triggered Actions
Predefined actions automatically performed on the occurance of specific events
Surveys & Feedback
Gauge satisfaction and receive information for improvement and success
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Customer Segmentation
Process of dividing customers into groups based on common characteristics
Customizable Reports
Alter the layout and content of reports
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Customer History
Access previous interactions or concerns to maintain customer relationships
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Customizable Forms
Customize contracts and forms to collect specific information
Customizable Branding
Add customized logos and colors to align with company branding
Usage Tracking/Analytics
Track and interpret metrics on the usage of company resources
Multi-Channel Communication
Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.
Account Alerts
Informs of any account changes and notifications