Framer Features
Content (22)
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Content Authoring
Drafting and publishing content is intuitive and non-technical.
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Rich Text Editor
Formatting content is straight-forward and painless.
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Versioning
Keep track of incrementally changing versions of the same content.
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Plug-ins/Widgets/Apps
Available gadgets and modules suit the needs of your site and are easily incorperated onto the page.
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Asset Management
System allows the storage and management of rich media files.
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Internal Search
Able to search your content based on keyword, metadata, tags, etc.
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Content Repository
Content--both published and yet-to-be published--can be intuitively managed, edited, tagged, approved, and stored.
SEO Management
Optimize and manage the search engine optimization efforts for a website or digital content
eCommerce Management
Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products
Forms Management
Store, manage and track all forms in a centralized location
Media Management
Planning, organizing, and controlling the distribution of information or videos, images, audio, and other content
Drag & Drop Editor
Editing tool that allows users to drag and drop images, icons, widgets, or other components
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Email Integrations
Provides an email for users to field communication within their website builder too.
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Content Management
Manages content such as blogs, marketing tools, newsletters, etc.
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Permissions
Allows administrators to create role or password-based permissions to ensure users see only what they should see.
Design Management
Collaborate on creating a product by sharing and adjusting designs through a shared portal
Website Management
Built-in website builder or integration with third-party site
eCommerce Management
Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products
SEO Management
Optimize and manage the search engine optimization efforts for a website or digital content
Website Integration
Seamlessly integrates with 3rd party websites
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Design (4)
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Breadth of Pre-Built Templates
The software provides a wide breadth of free or purchasable site templates that are attractive and suited to your webpages' needs.
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Mobile
Effective mobile templates are available and easily customizable.
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Branding/Themes
Consistent design elements across sites (including personalized brand components) unites webpages into a coherent online presence.
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Customization
The visual appearance of webpages can be easily customized to fit your site’s needs.
Platform (8)
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User Community
The system has a large and interactive community of users.
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SEO
Pagination, page headers and titles, meta tags and URL structure all contribute well to site SEO.
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Flexible Navigation Structures
Able to build out different and multiple taxonomies to store and index content.
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User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
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Enterprise Scalability
Provides features to allow scaling for large organizations or an expansive web presence.
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Internationalization
Enables users to view and interact with the same content in multiple languages.
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Dashboards and Reports
Access pre-built and custom reports and dashboards.
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API
Application programming interface that allows for integration with other systems/databases
Customizations (8)
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Templates
Provides ready-made templates for simplified website creation.
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Drag and Drop
Allows users to drag and drop items and content to customize their site's look.
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HTML Input
Permits HTML-savvy administrators to input code to uniquely customize their website.
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Domain Name
Offers customers the option to purchase a unique domain name.
Custom Domains
Create branded link campaigns or short links with one or multiple custom domains.
Customizable Forms
Customize contracts and forms to collect specific information
Customizable Branding
Add customized logos and colors to align with company branding
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Growth (7)
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SEO
Provides insight into words that would increase search engine optimization.
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Site Analytics
Gives users insight into unique pageviews, subscribers, location of viewers, etc.
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Marketing Tools
Provides tools that aid in user marketing efforts.
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E-Commerce
Allows users to turn their website into an online store by offering e-commerce capabilities.
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Hosting
Hosts domains within the tool.
Online Booking Tools
Add tools to web pages to handle online bookings
Website Analytics
Track and analyze information regarding website visitors
Support (1)
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Customer Support
Customer Support
Platform Basics (7)
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Templates Library
Contains a library of templates and web frameworks that can be customized for the desired website.
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Visualization Tools
Provides tools that allow for the visualization of front-end code through the editing of HTML or CSS code for a preview of the final website.
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HTML and CSS Editors
Has the ability to create, edit and export HTML and CSS files for the creation of the website.
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Content Elements Libraries
Contains a content library with design elements, templates and short codes that can be used in the process of creating and designing websites.
Dynamic Content
Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience
WYSIWYG Editor
What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface
Image Library
Store and manage images
Platform Additional Functionalities (7)
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WYSIWYG Editor Integration
Integrates with a WYSIWYG editor so users can see what the published website will look like as they edit the prototype.
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Marketing Tools Integrations
Integrate with marketing platforms that can connect the created website to marketing tools that allow for the launching of campaigns and driving traffic to the website.
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Vector Graphics Tools Importing and Integration
Allows users to import or integrate with vector graphics tools to provide additional design functionality.
Online Booking Tools
Add tools to web pages to handle online bookings
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
CMS Integration
Integration with content management software
Generation and Interpretation - AI App Builder (3)
Prompt Understanding
Accurately interprets complex, multi-step natural language prompts to understand user intent.
UI Generation
Generates a visually appealing, logical, and user-friendly interface based on the user's description.
Context Awareness
Maintains context throughout a conversational building process, understanding follow-up commands and refinements.
Generated Application Quality - AI App Builder (4)
Scalability
The architecture of the generated application is sound and capable of scaling to meet business needs.
Out-of-the-Box Functionality
The generated application is functional and ready for use with minimal-to-no manual intervention.
Design Customization
Allows for easy modification and customization of the generated application's visual design and branding.
Data & API Integration
Provides robust and straightforward capabilities for connecting to external databases and third-party APIs.
Agentic AI - Web Design (6)
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Autonomous Task Execution
Capability to perform complex tasks without constant human input
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Multi-step Planning
Ability to break down and plan multi-step processes
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Cross-system Integration
Works across multiple software systems or databases
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Natural Language Interaction
Engages in human-like conversation for task delegation
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Proactive Assistance
Anticipates needs and offers suggestions without prompting
Multi-Language
Manage and support multiple languages
Agentic AI - Web Content Management (3)
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Cross-system Integration
Works across multiple software systems or databases
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Natural Language Interaction
Engages in human-like conversation for task delegation
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Additional Functionality (63)
AI/Machine Learning
Software program that continuously adjusts its behavior based on observed data
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Image Editing
Edit, touch up, and convert images for publishing
Website Publishing Options
Options for publishing a website/landing page online, whether through a publishing site plugin, the user's site, or a subdomain
Content Publishing Options
Facilitates online authoring and publishing of the content
Text Editing
Edit text as needed
Access Control
Regulate who can view information within the system
Website Accessibility Tools
Tools that fix/remediate issues or optimize site elements to improve accessibility for visitors with disabilities or unique needs
Content Delivery
Distributing content through various platforms or channels
Content Personalization
Personalize delivered content based on characteristics, preferences, behavior or other data across the network
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Performance Testing
Allows developers to check if their applications/web browsers are running as expected.
Activity Monitoring
Track and report on everything that happens within the system or network
Text Editing
Edit text as needed
HTML5 Technology
Real-Time Updates
Receive system updates as soon as any changes are made
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Code Editing
Edit code that has been previously created for product development.
Website Hosting
Publishing and managing websites across the internet.
Website Analytics
Track and analyze information regarding website visitors
Widgets
An extended application or connector that enables users to perform additional services with their current set of tools
Website Management
Built-in website builder or integration with third-party site
Template Management
Create, save, and re-purpose templates for emails, forms, etc.
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
Image Editing
Edit, touch up, and convert images for publishing
Revision History
Track what was updated, who made the changes, compare two revisions, and revert or perform another revision
Design Management
Collaborate on creating a product by sharing and adjusting designs through a shared portal
Automatic Backup
Data is backed up automatically to prevent data loss
Landing Pages/Web Forms
Create landing pages or online forms designed to capture new leads and prospects
Content Management
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
SEO Management
Optimize and manage the search engine optimization efforts for a website or digital content
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Custom Domains
Create branded link campaigns or short links with one or multiple custom domains.
Forms Management
Store, manage and track all forms in a centralized location
Animation
Ability to insert animations/transitions
eCommerce Management
Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products
Customizable Forms
Customize contracts and forms to collect specific information
Preview Functionality
Preview materials before finalizing projects
Website Publishing Options
Options for publishing a website/landing page online, whether through a publishing site plugin, the user's site, or a subdomain
Customizable Branding
Add customized logos and colors to align with company branding
Content Import/Export
Import or export content
Real Time Editing
Preview and make real-time changes in the web content
Multi-Language
Manage and support multiple languages
Landing Pages/Web Forms
Create landing pages or online forms designed to capture new leads and prospects
CRM
Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system
API
Application programming interface that allows for integration with other systems/databases
Activity Tracking
Track and document all activities across devices, networks, and other systems
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Visitor Tracking
Track visitors and purpose of visits
Auto Update
Automatic update of information / software
Widgets
An extended application or connector that enables users to perform additional services with their current set of tools
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
SSL Security
Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access
Data Import/Export
Import and export data to and from software applications
Customizable Fields
Customize data fields to support various needs and use cases
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Media Library
Collection of images, videos and other digital content that can be used
WYSIWYG Editor
What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface
Third-Party Integration (1)
Third-Party Integration
Addition of necessary external data, applications, tools, or features
Scalability (1)
Scalability
Manage a growing amount of work to meet increased demand without compromising performance
Iteration Management (1)
Iteration Management
Planning out the structure and duration of repetitive intervals of time dedicated to specific tasks during the development cycle
Prompt Understanding (1)
Prompt Understanding
Accurately interprets complex, multi-step natural language prompts to understand user intent.
Application Development (1)
Application Development
Build unique software tools based on your specific requirements
API Integration (1)
API Integration
Connect to databases, web services, or APIs for robust data integration
Contextual Guidance (1)
Contextual Guidance
Interprets what a user is doing based on context and helps guide them through the process.
Customizable User Interface (1)
Customizable User Interface
Design, modify, and organize how content is displayed on a system interface
Design Customization (1)
Design Customization
Allows for easy modification and customization of the generated application's visual design and branding.
Out-of-the-Box Functionality (1)
Out-of-the-Box Functionality
The generated application is functional and ready for use with minimal-to-no manual intervention.



