There are quite a few features I find really valuable in the folk system. First, you can “add to folk” contacts from sites like LinkedIn, websites, and more, which makes it simple to bring new contacts into the CRM. Second, you can “enhance” contacts—folk fills in missing contact data—which I’ve found especially helpful for business development. Third, it’s easy to set up multiple views, groups, and boards, so I can organize my contacts the way I want. Finally, customer service is very responsive and genuinely helpful whenever I have questions. I could go on. I switched from Hubspot and have found folk *much* easier to use for my small business. Review collected by and hosted on G2.com.

I don’t think there are many downsides. I do wish I could set my notifications to go to Slack or to my email, although those options might already exist and I just haven’t found them yet. I also haven’t figured out the best way to track multiple deals with a single client. I’m fortunate to have repeat clients, and I’m not sure how to capture multiple projects and proposals under one client in a clear, organized way. Review collected by and hosted on G2.com.

What I value most is the balance between simplicity and capability. Having used ACT for over 30 years, I was concerned about losing functionality when moving to a lighter system, but that has not been the case.

Folk does everything I need without the complexity or cost of a traditional CRM, and in some areas it goes further. The ability to capture and organise data directly from email and WhatsApp interactions is particularly impressive and fits far better with how I now work.

It feels like a modern, practical tool designed around real relationship management rather than rigid database structures. Review collected by and hosted on G2.com.

There are a couple of areas where improvement would make a meaningful difference.

Firstly, the ability to link more than one WhatsApp account, for example business and personal, would be very valuable and better reflect how many of us manage client communication.

Secondly, I have experienced delays with support. I raised two requests relating to Folk not picking up multiple Outlook email accounts, and despite these being escalated following a call with a Folk consultant, I have not received a resolution or update for over a month. More responsive follow up on support queries would improve confidence. Review collected by and hosted on G2.com.

I loved the simple setup and easy integration. You install, connect your email and WhatsApp and install the Chrome plugin for LinkedIn, and you are running. The learning curve is easy, and the value it brings to my business is huge.

I used to miss conversations on LinkedIn, finding it difficult to build momentum. Still, Folk has helped me never to miss a conversation again while easily building momentum in my sales efforts. Because of the Chrome plugin, it saves me a load of time and labour capturing and enriching contacts because it draws all the information from LinkedIn, and it also enriches the contact's details.

Their help files and help videos cover almost everything you might ask. That said, their customer support is quick and puts a lot of effort into helping you.

I use this product every day, 7 days a week, and it has helped me to create a consistent rhythm in my sales activities. Review collected by and hosted on G2.com.

I wish their help files had a section that showed workflows for people in different markets and different ways of use. Once you find your workflow then you get a lot done very quickly. Review collected by and hosted on G2.com.

After evaluating several CRM options, we chose Folk because it offered the right balance of flexibility, usability, and cost.

What stood out right away was Folk’s open architecture. It’s highly extensible and adapts to how our team actually works, rather than forcing us into a rigid, predefined workflow. As our processes continue to evolve, we feel confident that Folk can evolve alongside us.

The user experience is another clear strength. The interface is clean, intuitive, and easy to navigate, which helps new team members get up to speed quickly without the steep learning curve that often comes with more complex CRM platforms.

We were also impressed by Folk’s email campaign capabilities. Managing outreach, tracking engagement, and running campaigns feels straightforward and well integrated into the overall workflow, which reduces the need to rely on multiple disconnected tools.

Finally, the economics made sense. Folk delivered the functionality we needed at a competitive price point compared with many of the alternatives we considered.

Overall, Folk has given us a modern, flexible CRM that supports both relationship management and outbound engagement, without adding unnecessary complexity. Review collected by and hosted on G2.com.

At times, data entry can feel a bit convoluted because moving around within fields and labels doesn’t work the way you'd expect, which can be confusing. Another issue is that the field layout is cumbersome and not easy to modify.

The paradigm of groups containing contacts and accounts is slightly different from other CRMs that we've used, and it takes a little getting used to. Review collected by and hosted on G2.com.

As someone managing hundreds of forestry suppliers, logistics partners, and sustainability regulators, I rely heavily on Folk’s contact grouping and timeline features. Being able to categorize contacts by supply chain segment, sustainability project, or regulatory body keeps everything organized, and the built-in interaction log makes team handovers seamless—no more digging through shared emails to find past discussions. The clean, no-fuss interface meant my team was up and running in hours, and the GDPR-aligned data controls give us peace of mind when handling sensitive partner information. Review collected by and hosted on G2.com.

Folk falls short in a few key areas for our industry. The tagging system isn’t flexible enough to handle our custom forestry and ESG-focused categories, so we end up using workarounds to label suppliers by certification type or sustainability program. Bulk imports from our old spreadsheets were buggy, and we had to manually clean up duplicate contacts afterward. Integration with our SCM and ESG tracking tools is limited, which means we’re constantly copying data back and forth instead of syncing automatically. The reporting tools are also too rigid—we can’t easily pull tailored partner activity reports for our quarterly sustainability reviews. Review collected by and hosted on G2.com.

Folk helps me run lead sequencing for my outbound campaigns, and it also makes it easier to enrich my contacts’ information. Review collected by and hosted on G2.com.

Since the company is mostly based in Western Europe, it can be difficult to reach a live person if you’re working U.S.-based hours. Review collected by and hosted on G2.com.

It’s a very malleable CRM with a highly intuitive, Notion-like interface. You can easily integrate it with your channels (email, WhatsApp, etc.) to automatically log interactions, which makes staying on top of conversations much simpler. You can also do free enrichment on your contacts. Review collected by and hosted on G2.com.

Depending on the plan you choose, the number of connected accounts (email, WhatsApp, etc.) can feel a bit limited. Review collected by and hosted on G2.com.

The best aspect of this platform is that it's a very modern and lightweight CRM to manage leads across the lifecycle. Their interface is very clean, and organising contacts in this platform is easy and detailed. I also like the tracking mechanism for this CRM platform, from tracking the lead communication to engagement and follow-ups, with chrome extension and LinkedIn integration is very effective to track the lead communication and engagement in social media channels as well. Review collected by and hosted on G2.com.

Though this platform is simple and flexible, it do lacks some sales features such as advanced pipeline management, forecasting and detailed reporting. Their automation and workflow capabilities are a bit limited and need further fine-tuning. Their integration ecosystem is also a bit limited, needs wider options in this aspect. Review collected by and hosted on G2.com.

I appreciate how Folk balances simplicity and practicality for Hong Kong’s fast-paced B2B environment. It doesn't overload users with unnecessary features, and every part of it feels built for real-world team collaboration and client communication. I love how naturally it fits into our daily workflow without needing heavy training or complicated onboarding. The clean and intuitive interface allows even colleagues who aren’t tech-savvy to use it effectively from day one. I also really value its stability and responsiveness, especially when working across different time zones or with multiple stakeholders. It rarely has downtime or glitches, which is crucial for maintaining smooth client interactions and meeting tight deadlines. The initial setup of Folk was straightforward and hassle-free, which is a big plus for our small but busy team. Review collected by and hosted on G2.com.

The biggest gap is around advanced reporting and customization. For client updates and internal compliance, we sometimes need more tailored dashboards or export options. Right now, the reporting is functional but basic, so we end up manually adjusting data for stakeholder presentations. Review collected by and hosted on G2.com.

An intuitive CRM with great features, including sequencing, enrichment, dashboards, and AI agents. Review collected by and hosted on G2.com.

It can be tough to reach support in real time if you’re based in the U.S., since the team is headquartered in Western Europe. Review collected by and hosted on G2.com.