--- title: folk Reviews meta_title: 'folk Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 335 reviews by the users' company size, role or industry to find out how folk works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 335 scale: '5' date_modified: '2026-08-04' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # folk Reviews **Vendor:** folk **Category:** [CRM Software](https://www.g2.com/categories/crm) **Average Rating:** 4.5/5.0 **Total Reviews:** 335 ## About folk folk is like the sales assistant your team never had. Our CRM is simple, integrated, and proactive. The tool of choice for over 3000+ award-winning service businesses around the world. folk does the busy work for you, so you can focus on building real relationship - Sync all your inboxes and centralize your history of interactions - Import contacts from anywhere on the web with our folkX extension - Find emails and contact details with 1-click Enrichment - Customize pipeline views and collaborate on deals as a team - Automate workflows with over 6,000+ integrations - Send messages, schedule multi-step sequences, and personalize faster with templates Client management is complicated enough, your CRM doesn’t have to be… ## folk Pros & Cons **What users like:** - Users find Folk to be **user-friendly and simple** , allowing easy setup and efficient contact management without the clutter. (36 reviews) - Users appreciate the **clean and easy usability** of Folk, enhancing organization and relationship management effortlessly. (25 reviews) - Users appreciate the **excellent customer support** and intuitive design, finding great tools for sales management. (18 reviews) - Users appreciate the **intuitive interface** and seamless integrations, making client management much easier and efficient. (17 reviews) - Users appreciate the **clean and easy contact management** of Folk, enhancing organization and relationship tracking effortlessly. (16 reviews) - Users value the **seamless LinkedIn integration** for its speed and efficiency in managing client interactions. (16 reviews) - Easy Integration (15 reviews) - Users commend the **quick and responsive customer support** of Folk, enhancing their overall experience and efficiency. (14 reviews) - Lead Management (14 reviews) - Users appreciate the **seamless LinkedIn integration** that enhances sales momentum and streamlines contact management. (14 reviews) **What users dislike:** - Users note a **lack of essential features** in Folk, limiting flexibility and increasing reliance on workarounds. (19 reviews) - Users find the **limited features** of Folk restrict their capabilities and foresee the need for more robust options. (12 reviews) - Users experience **email issues** with integration and features, leading to setup difficulties and missing functionalities. (10 reviews) - Users note the **limited email marketing functionality** in Folk compared to other CRMs, affecting overall email management. (10 reviews) - Users face **integration issues** with Folk CRM, affecting email visibility and the functionality of external extensions. (9 reviews) - Users find the **limited customization** options restrict their ability to tailor features to specific needs. (9 reviews) - Learning Curve (6 reviews) - Limited Integrations (6 reviews) - Incomplete Information (5 reviews) - Bugs (4 reviews) ## folk Reviews ### 1. I do not like CRMs at all but I love FOLK CRM. **Rating:** 5.0/5.0 stars **Reviewed by:** Cindy L. | Go To Market Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** January 11, 2025 **What do you like best about folk?** Enrichment feature that pull info from LinkedIn - both contact info as well as messages. Love that it intregrates with Outlook. Help desk is responsive and very helpful. Love how easy it is to use. Love the Zapier connection with calendly so all booked calls make it into the right group and place in the pipeline! Love that you can have people in different groups. Love the merge feature and that you can keep both emails! **What do you dislike about folk?** would love for emails sent from folk to also be captured in outlook. Would love to save messages straight form persons profile vs having to go into the msg area. I am sure they will get to that. **What problems is folk solving and how is that benefiting you?** So many people to keep up with and without folk i am missing revenue opps. ### 2. Excellent Interface and Seamless Integrations **Rating:** 4.0/5.0 stars **Reviewed by:** Eyal F. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2025 **What do you like best about folk?** The interface is excellent, and the integrations work seamlessly. I also appreciate the prompt customer service. **What do you dislike about folk?** The number of enrichment credits feels somewhat limited, and I also find that software upgrades happen a bit too often. **What problems is folk solving and how is that benefiting you?** Bringing all my contacts together into one central source of truth has been very helpful. ### 3. Nightmarish Experience: Lost Years of Data Twice **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2025 **What do you like best about folk?** The aesthetics and design of the app prove to be unique and exciting for someone with ADHD, but it’s just that. Aesthetics. Prepare to have your data lost. Surface without the substance. **What do you dislike about folk?** Warning DO NOT USE this app! They’ll loose YEARS of your data ( TWICE ) and they won’t have ways of retrieving it. It’s such a frustrating app to use. I was consistently in customer support threads for issues. Spent thousands of dollars for lead generation to application in Folk and it was all wiped right under me with no way of retrieving. So devastated and ultimately will leave and never come back. **What problems is folk solving and how is that benefiting you?** It’s not solving anything. ### 4. Best compromise betwwen CRM, project leading, enrichment and mail sequences **Rating:** 4.0/5.0 stars **Reviewed by:** Stéphane L. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** September 21, 2024 **What do you like best about folk?** - The possibilities to create our own fields - The possibility to create multiple workflow and pipe for both outreaching or project leading - the based link with linkedin - easy to use and setup **What do you dislike about folk?** - A lack of some basic features like automatic link with linkedin when send a message. We need to cut paste the message send to create an intercation et paste this one. Annoying ! - Setup automatic tasks and reminders when we go on pipeline (when i put my lead in this step it means i will do a mail in 15 days. Create a reminder automatically - Select more than one lead to cut paste something in volume or create a reminder - There is no space about tasks So there are some natural and basics features that dont't exist and i am asking myself why though it seems to be logical to do it **What problems is folk solving and how is that benefiting you?** CRM simply and avoid me to take more and more digital tools to enrich and to have a basic email marketing tool So 1 tool to rule them all :) ### 5. The CRM that does personal and business all too well! **Rating:** 5.0/5.0 stars **Reviewed by:** Cedric C. | Founder, Consulting, Small-Business (50 or fewer emp.) **Reviewed Date:** July 22, 2024 **What do you like best about folk?** Building lists for various (and very different) purposes. Their Chrome extension makes extracting profile data from LinkedIn (I use this the most but also other platforms like Twitter and such) a breeze. It enriches your data on demand and enables sending email sequences to your top prospects. I use it daily and it was so easy to setup. Oh and their customer support is on top of things and super speedy! **What do you dislike about folk?** Still a lack of native integrations with other tools but the workaround is to use automation tools like Zapier or Make to make it happen. Still a young offering, so there are a few CRM basics that are only launching now, like Deals (but it's launching now). **What problems is folk solving and how is that benefiting you?** To be able to extract my Tier 1 type of prospects and build list that are relevant and up to date thanks to built-in enrichment is great. Also I build lists for various different uses. I think any solopreneur, consultant or early stage startup should use this tool. ### 6. Easy to get the hang of **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Venture Capital & Private Equity | Small-Business (50 or fewer emp.) **Reviewed Date:** June 05, 2025 **What do you like best about folk?** It's super easy to get set-up, I also liked that you input your contacts and you can easily add contacts as you go, versus another similiar CRM that I tried that pulled ALL my emails that I'd ever sent. It's still early days and we've just added our team to folk so let's see but so far, so good! **What do you dislike about folk?** Still a little buggy, for example, syncing up when you add someone on LinkedIn and then you also email them, ensuring they merge etc could be improved. However, really love the enrich feature!! **What problems is folk solving and how is that benefiting you?** It's a source of truth for our whole team as we have multiple layers of outreach and inbound for the work we do so we needed folk to keep us all in the loop! ### 7. Simple, accessible, flexible, practical **Rating:** 4.5/5.0 stars **Reviewed by:** Esther B. | COO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2025 **What do you like best about folk?** Good customer support Love the Canban for sales funnel and flexible labelling systems Intuitive Integration with Linkedin and enrichment features are great **What do you dislike about folk?** More advice/ pre made templates for dashboards and reports would be good for beginners The integration to google mail doesn't always pick up the interaction history - might be user error! **What problems is folk solving and how is that benefiting you?** sales funnel management. follow ups ### 8. Sleek UI. Move fast. **Rating:** 4.5/5.0 stars **Reviewed by:** Tyler D. | Investor Relations Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** June 25, 2025 **What do you like best about folk?** I like the enrichment feature. Support is very prompt to help you organize and get the most use of the platform. So many APIs to gather data. Very competitive pricing. **What do you dislike about folk?** Sometimes it takes too long to load. Deciding which template to use could be more useful to know. Not overwhelming though, unlike many other platforms. Great mission. **What problems is folk solving and how is that benefiting you?** We are currently fundraising for our startup. I am leveraging it to help manage our investor relations and outreach efforts. ### 9. Intuitive - easy to get started with, yet seems comprehensive **Rating:** 4.5/5.0 stars **Reviewed by:** Karl W. | Consultant - Employment Partnerships, Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2025 **What do you like best about folk?** Easy to get started with. Plenty of inbound migration options. **What do you dislike about folk?** Could do with a scratchpad/dev environment to test out logic and changes before committing to the entire dataset. Could use a few more bulk data manipulation tools for incoming datasets when migrating. Not a showstopper, but would be nice. **What problems is folk solving and how is that benefiting you?** Keeping track of People, Companies and deals we are doing with them as a Not for Profit. ### 10. Simple, Amazing, and Great for Staying Organized **Rating:** 5.0/5.0 stars **Reviewed by:** Evan A. | Design Thinking Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2025 **What do you like best about folk?** I love how simple and amazing it is. The way we can reach out to people easily and organize ourselves. I recommend 1000% **What do you dislike about folk?** AI follow up was not working for me, but i'm sure it will be fixed! Otherwise having phone number enrichment would be amazing. **What problems is folk solving and how is that benefiting you?** Scaling to reach out to people in a personalized way ### 11. I mostly HATE all CRM's, but not Folk, I think it's awesome! **Rating:** 5.0/5.0 stars **Reviewed by:** Louis K. | Chief Courage Catalyst, Small-Business (50 or fewer emp.) **Reviewed Date:** June 19, 2025 **What do you like best about folk?** I'm building a speaking business, and Folk's ability to pull in data from LinkedIn, which I can then enrich with email addresses, is indispensible! **What do you dislike about folk?** I would like for there to be an app so I can pull people in when I'm out and about. **What problems is folk solving and how is that benefiting you?** It's the most seamless of all the CRM's I've tried, and it fits with my need for ease of use plus functionality. ### 12. Using the enrich functionality **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Architecture & Planning | Small-Business (50 or fewer emp.) **Reviewed Date:** July 18, 2025 **What do you like best about folk?** When creating my groups data bases to search for new clients, I have been filling in parameters, such as name, company and job title. And what I am striving for is to get the person’s direct email, which not so easy to find. This where I have found the enrich function to be particularly useful and a powerful tool. Very often it will give me the person’s LinkedIn profile, and more importantly their direct email. **What do you dislike about folk?** Unfortunately I removed the pixel tracking function allowing you to analyse open & click rates as it was causing my emails to go into the spam folder during my preliminary tests. **What problems is folk solving and how is that benefiting you?** It greatly facilitates the creation of data bases to reach potential clients and easily review one's interaction. ### 13. Hands down best CRM + email marketing tool I've used **Rating:** 5.0/5.0 stars **Reviewed by:** Jose A. | Founder and CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2025 **What do you like best about folk?** I love Notion. So I love folk. The UX/UI are great and my business is a product design studio for tech startups, so we know what we're talking about. I don't know if it's the right tool for any business. When I worked for big companies we used all mighty CRM tools like Salesforce, but honestly they were super complicated to use, way to customized for individual company needs and a very ugly UI. Folk on the other hand delivers so much value in a more intuitive UX, amazing tool. The LinkedIn native integration is INCREDIBLE. Also, whenever I had a question I got help super fast. Julie is the best! Simo, the founder, quickly reached out on LinkedIn to ask if I needed help and how I was liking the product so far. World class team. **What do you dislike about folk?** No complaints so far. Been using it for 3 weeks only and my first email campaign starts next week. Maybe I'll find issues then, but for now it's all good. **What problems is folk solving and how is that benefiting you?** CRM, lead generation, lead tracking, email marketing, pipeline generation, nurturing relationships overtime. ### 14. First customer experience as CEO of a Tech start up **Rating:** 4.5/5.0 stars **Reviewed by:** antoine a. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2025 **What do you like best about folk?** Customer support and CSM team Email renrichment offer Easy to use and to on board First good post sales support team of CSM, second simple user interface expecially import of files, EMail and email enrichment feature very important. Find the 1K enrich email offer per month reasonbale and hope Folk will keep it. Also 5K Email per months is more than enough. Finally is the speed of reponse of the apps is very good. Highly recommend. **What do you dislike about folk?** Email set up needs a bit help of CSM or support to do the settings **What problems is folk solving and how is that benefiting you?** Centralised customer database, Email enrichment ### 15. First Impressions - great! **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2025 **What do you like best about folk?** We are just starting out, but so far we like its functionality and simplicity. **What do you dislike about folk?** Would love it if there was training links inside the tool that could be turned on (and off) so as were are working through it, we could request "help" in the area we are working. **What problems is folk solving and how is that benefiting you?** It is helping us manage the email marketing pipeline. We will hold review on that part, once we have had more opportunity to spin up some decent data onto the dashboards. ### 16. Can Learn To Use It Fully In 20 Minutes **Rating:** 0.0/5.0 stars **Reviewed by:** Nathan R. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2024 **What do you like best about folk?** Easy to use, minimal, not overly feature rich, but also 100X better than a spreadsheet. Live chat customer support is stellar. **What do you dislike about folk?** No mobile app and all features require the highest tier which is billed rather the user is active or not. **What problems is folk solving and how is that benefiting you?** Toggl tracks our teams time. Slack is how our team communicates. Jira is how our team manages projects. But we needed a source of truth to manage the business. A CRM. A place where we can see who are customers are, what they are paying us, send mass emails to them devided by segment, track our sales pipelines, and the list goes on. ### 17. Time-Saving Tool That Delivers Results **Rating:** 5.0/5.0 stars **Reviewed by:** Tarik R. | Pre-seed investor , Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2025 **What do you like best about folk?** It helps save a lot of time, very easy to use **What do you dislike about folk?** Sometimes difficult to copy paste cc but else very good **What problems is folk solving and how is that benefiting you?** Group mail ### 18. Folk does it all! **Rating:** 5.0/5.0 stars **Reviewed by:** Renee N. | President Nutter Foundation, Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2025 **What do you like best about folk?** There are so many great features to Folk but my favorite so far is the "Enrich" botton! I can't believe how easy it's been to get all the info. into Folk and all of the information it gave me once we did. **What do you dislike about folk?** The only downfall vwith Folk that I have found so that it is hard to get appointments scheduled during regular work hours because the team is overseas but oh my..The Folk Team is so knowledgable and helpful. The customer support is over the top! **What problems is folk solving and how is that benefiting you?** We've only been a Folk user for about a month but we are excited about the direction we are headed. Stay tuned.... ### 19. Best CRM I've tried **Rating:** 5.0/5.0 stars **Reviewed by:** Thomas B. | Founder and sales director, Small-Business (50 or fewer emp.) **Reviewed Date:** September 04, 2025 **What do you like best about folk?** UX / ease of use. A mix between a classical crm and airtable. Also customer support is very reactive **What do you dislike about folk?** Still a bit WIP for some features (dashboard), but yet very cool **What problems is folk solving and how is that benefiting you?** Simple CRM to use and implement ### 20. Folk is a great CRM, and I would recommend it if someone asks. **Rating:** 4.0/5.0 stars **Reviewed by:** Issam S. | Sales Development Representative, Small-Business (50 or fewer emp.) **Reviewed Date:** July 18, 2025 **What do you like best about folk?** Easy to manage, finding Emails, Link to LinkedIn profile. **What do you dislike about folk?** No phone access, Email tracking is not working quit well **What problems is folk solving and how is that benefiting you?** I have all the leads all together, hoping I can start making calls from there, better email tracking feature, and than would be no problem to solve. Thanks ### 21. Folk answers a gap in contact-management that has gone unattended to for too long. **Rating:** 5.0/5.0 stars **Reviewed by:** JOSH C. | Founding CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** January 09, 2025 **What do you like best about folk?** The ability to reorganize contacts based on certain characteristics in a way that is more efficient than excel is nice. However, the very best feature is certainly the Enrichment function for filling in missing data. **What do you dislike about folk?** I feel like my various lists overlap a good deal. I wish I could more transparently segment my contacts between lists based on a larger number of variables that do not require user input. For instance, it would be great if the origin of a contact, the date it's added, and even my location where I added it was saved with the contact in a way that the user can access it. This would help me go back and find a name in the future and/or disentangle my contacts more readily. **What problems is folk solving and how is that benefiting you?** sending mass email messages to appropriate groups is cetainly that ### 22. Powerhouse CRM for Solopreneurs and Small Businesses **Rating:** 4.5/5.0 stars **Reviewed by:** Lawrence W. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** April 15, 2025 **What do you like best about folk?** The enrichment tool and the Social media connections make it super easy to keep up with contacts and conversations. **What do you dislike about folk?** I wish there was an easier way to support campaigns, but I've found some workarounds. **What problems is folk solving and how is that benefiting you?** Keeping up with all of my customers and prospects ### 23. Magic tool for leadgen! **Rating:** 4.0/5.0 stars **Reviewed by:** Fabio C. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2025 **What do you like best about folk?** I love the ability to quickly import leads and enrich them with AI. It is truly valuable! **What do you dislike about folk?** the enrichments are not enough. sequences can not be splitted/timed day by day for a continuous warmup / reachout **What problems is folk solving and how is that benefiting you?** Fundraising. I scrape linkedin profiles, enrich with Folk and reach out with a sequence. Unfortunately the sequence function is a little too barebones, resulting in a semi manual process ### 24. Perfect CRM for solo and small businesses **Rating:** 5.0/5.0 stars **Reviewed by:** Dan D. | Founder / Facilitator, Small-Business (50 or fewer emp.) **Reviewed Date:** August 27, 2024 **What do you like best about folk?** I started a small business and didn't want to spend a fortune on a CRM, but as a former sales and marketing leader, I know the importance of keeping track of your clients, prospects, interactions, meetings, campaigns and the like. I saw someone mention Folk on LinkedIn and I tested it out with the free trial period. It's got everything I need. My favorite features are the abiity to add contacts to Folk directly from LinkedIn in one click, and then to enrich the data with things like email addresses. So much time saved. I'm also big on segmentation, and I've used it to create several different groups based on geogrpraphy, level of contact, type of organization, etc. I have a group for prospects and a group for conultants/vendors that I can collaborate with, among other things. I just ran my first email campaign, and it couldn't have been easier. Created a template, personalized it using field descriptions from a dropdown list (e.g. first name, company name, etc.), selected the contacts I wanted to receive it, saved the campaign, reviewed for accuracy and sent - again extremely simple. And the coolest part - within seconds I had a tally of how many were delivered, any that bounced, who opened, who clicked on links, etc. Hugely helpful info. All in all, I'm very impressed with the tool and looking forward to finding new ways to use it for business development and tracking. By the way, when I originally lauched Folk, I had an Excel spreadsheet with about 300 contact names I wanted to import, and I was able to do that with no problem. And anything you're not sure about, they have tutorials or are willing to jump on a call with you to help you figure it out. **What do you dislike about folk?** While I could see there being limitations for a mid-size or large company, I don't see any downside for solo business owners or businesses with a very small team that needs to share info. **What problems is folk solving and how is that benefiting you?** The biggst problem that Folk is solving is keeping track of my prospects and my communications and outreach. I've always been a very organized person, but I'm used to having tools provided to me in the corporate world. Now starting my own venture, I was winging it with spreadsheets, notes, calendar reminders and the like. It was getitng overwhelming quickly, but Folk fixed all that by giving me one spot to keep all my clients, prospects, partners, campaigns, reminders and notes. Saved me time and, more importantly, ensured I was responsive and proactive with business development efforts. ### 25. Folk has made client management easy for solo freelancing **Rating:** 5.0/5.0 stars **Reviewed by:** Eric C. | Freelance Animator and Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2024 **What do you like best about folk?** The automated integration with Gmail and LinkedIn has been key. I was looking for a solution that could automatically tell when I'd last emailed someone, and bring that information all into one centralized spot. Much easier to manage clients this way than with a spreadsheet. **What do you dislike about folk?** I wish it could automatically update when I'd been in touch with someone on other platforms such as LinkedIn or Instagram, as currently I need to bring those over manually. **What problems is folk solving and how is that benefiting you?** It's making it super easy to synch with Gmail and stay on top of client and network communications. ### 26. The Perfect CRM for Creative Agencies **Rating:** 5.0/5.0 stars **Reviewed by:** Sofya L. | Co-founder and Director of Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2024 **What do you like best about folk?** Our search for the perfect CRM ended with Folk, and we couldn’t be happier. Recommended by an agency owner friend who’s been through every CRM under the sun, Folk has proven to be exactly what we needed. When we were ready to move to a proper CRM tool, we trusted our friend’s advice and went straight to Folk. After just a two-week trial, we were sold. The transition was seamless, taking us only two days to migrate our CRM data from Notion to Folk. The setup was easy, and we quickly saw the benefits. Folk’s design is sleek and simple, making it incredibly intuitive. It’s not overloaded with features, which is a huge plus for us. It’s easy to learn, fast to implement, and perfect for a small creative agency like ours. Even team members who aren’t very process-oriented found it easy to get comfortable with Folk. Its simplicity is truly its superpower. Something else that sets Folk apart is its exceptional customer support. Multiple team members reached out via email and LinkedIn, offering genuine, helpful assistance. The support is human, not salesy, and we’ve felt well-supported every step of the way. We’re proud to be part of the Folk community and highly recommend it to any small creative agency looking for a CRM. **What do you dislike about folk?** While Folk is a fantastic tool, it could benefit from a few more features to make it even more effective. For instance, adding functionality like scheduling email sends, an analytics dashboard (which I hear is already in the works), and automatic alerts for upcoming client birthdays and events would take it to the next level. **What problems is folk solving and how is that benefiting you?** Folk helps us keep track of all our leads, ongoing prospect and customer conversations, and ensures we stay engaged with former customers. It also allows us to aggregate all our team communications and contacts in one place, making it easier to stay organized and on top of our relationships. This streamlined approach saves us time and ensures nothing falls through the cracks (like it used to). ### 27. The best CRM experience ever **Rating:** 5.0/5.0 stars **Reviewed by:** Bobby S. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2025 **What do you like best about folk?** It's easy to setup, invite team members and use. Super easy to add data to the CRM. **What do you dislike about folk?** I use the tool everyday. There is zero that I dislike. **What problems is folk solving and how is that benefiting you?** Getting all of our contacts organized and being able to share the information with our entire team. ### 28. Terrific CRM for stepping up and proactively managing accounts **Rating:** 4.5/5.0 stars **Reviewed by:** Brian B. | Head of Growth & Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** September 08, 2024 **What do you like best about folk?** I've found Folk to be really useful as I scale up a startup. We're moving from managing opportunities and accounts in our heads, or on spreadsheets, to taking a more sophisticated approach. Folk has been really easy to set-up and to start using. I am a big fan of the board view (or kanban) and we've found that to be a really nice way to collaborate and discuss opportunities - like we used to, only now we can capture and share everything within the app. **What do you dislike about folk?** We haven't quite mastered using it for automations yet. I'm sure we'll figure that out. **What problems is folk solving and how is that benefiting you?** Folk solves for capturing information in a single shared source of truth. Previously we didn't tend to know exactly where we were with each account or opportunity, now we have a place to go and agree. ### 29. the best CRM for anyone active on LinkedIn **Rating:** 5.0/5.0 stars **Reviewed by:** Marc A. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2025 **What do you like best about folk?** Hands down - its LinkedIn integration. It's incredibly useful, fast and seamless. **What do you dislike about folk?** Would be great if the LI message history automatically imported to contacts, but this can still be achieved by just pressing a button. **What problems is folk solving and how is that benefiting you?** It helps me track all of business activities on LinkedIn, stay organized, and excel. ### 30. A CRM That Makes You Love Using a CRM **Rating:** 4.0/5.0 stars **Reviewed by:** Ally F. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2024 **What do you like best about folk?** It’s hands down the easiest, most user-friendly CRM I’ve ever tried. Everything just makes sense—it’s simple, clean, and not overloaded with a million features I’ll never touch. Customer support is fast too. I dont want anybody else to find out about it, it's like a well kept secret! **What do you dislike about folk?** Improvement on the sequence tool so I can set up more intuitive email campaigns **What problems is folk solving and how is that benefiting you?** Folk keeps all our client, partner, and prospect details in one organized, searchable place. You can group contacts, track interactions, and access everything in seconds, saving time and reducing chaos. ### 31. Next Level Lead Capture - Founder's Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Jake B. | Founder/CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2025 **What do you like best about folk?** The ability to add contacts straight from linkedin and the enrich the data to get emails. **What do you dislike about folk?** Sometimes the enrichment doesn't get done what I need it to get done. **What problems is folk solving and how is that benefiting you?** The speed at which I can obtain investors email addresses and track the emails sent to them. ### 32. Awesome Product, Great Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Jeff B. | Chief Marketing Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2024 **What do you like best about folk?** Folk is incredibly easy to use, especially for a small sales team like ours with no more than 7 people. It’s distraction-free, and we love how it simplifies our sales processes without adding unnecessary complexity. The UI is clean, which allows our team to stay focused on outreach and follow-ups, making it a great tool for keeping our pipeline organized. The customer service is also amazing! **What do you dislike about folk?** While it’s excellent for our small team, Folk isn't very intuitive in certain areas, and I can see it potentially struggling to handle larger teams. I also really wish they had a mobile app. **What problems is folk solving and how is that benefiting you?** Folk is solving the problem of sales teams being overwhelmed with unnecessary features and distractions. Unlike platforms like HubSpot, which can feel bloated with too many tools and options, Folk keeps things simple and focused. This allows our team to concentrate on the core sales activities without getting bogged down by clutter. For a team of our size, that means we can move faster, stay organized, and focus on closing deals instead of navigating through a ton of features we don’t need. ### 33. I am amazed **Rating:** 5.0/5.0 stars **Reviewed by:** Danielle L. | Partner and Business Developing, Small-Business (50 or fewer emp.) **Reviewed Date:** July 11, 2024 **What do you like best about folk?** I've never used/ needed an CRM system before, so I don't have much reference. But I'm sure I could not start in a better not. Folk is really easy to use and very quickly became essential for my daily routine. When they ended the free tier, O was already totally dependent so didn't even think twice before becoming a paid member. Maybe what amazes me the most is the integration with my email - whenever I add a new person, it automatically finds any interaction we had in the past and it saves so much time! Didn't need customer support just yet, but it's great I receive an email anytime somthing comes along. Well, I am a big fan! **What do you dislike about folk?** I don't dislike anything so far. Sometimes I wish it had some minor features but I'm pretty sure it does, I just could't figure out yet! haha Oh! And it could have an integration with Whatsapp! :) **What problems is folk solving and how is that benefiting you?** First of all, it's saving a lot of time - connecting with Linkedin makes life really easy. I used to gather all info in a excel spreadsheet and everytime I aded a new company or person, I needed to do a search, running the risk of missing something. Also, I could delet an important information without noticing, or forgeting of updating. Folk solves it all! ### 34. FANTASTIC! **Rating:** 4.0/5.0 stars **Reviewed by:** Nicola L. | Marketing Advisor on Video Communication, Small-Business (50 or fewer emp.) **Reviewed Date:** July 11, 2024 **What do you like best about folk?** I started using Folk CRM in its free version and was immediately impressed by the flexibility and customization options offered. These benefits proved to be immediately useful for optimizing my sales process, especially in integrating with my social selling activities on LinkedIn. The ease with which I was able to adapt Folk to my specific needs allowed me to manage contacts and opportunities much more efficiently. The intuitive interface and the ability to customize fields and workflows have made Folk an indispensable tool in my daily routine. Impressed by the results obtained with the free version, I decided to upgrade to the Premium plan. I am particularly excited to explore the advanced email funnel features offered by Folk. I expect this feature to take my outreach and nurturing activities to the next level. If you are looking for a CRM that truly adapts to your way of working, especially if you are active in social selling, Folk is definitely worth considering. The transition from the free version to the premium one was natural, and I look forward to fully leveraging all the potential of this tool. **What do you dislike about folk?** At the moment, I can't say. Now I'm trying the Premium version and then if I find any, I'll let you know. **What problems is folk solving and how is that benefiting you?** Social Selling on LinkedIn integrates perfectly with FOLK. ### 35. Product functionality, user guides/videos & live chat/in person support is absolutely top class! **Rating:** 5.0/5.0 stars **Reviewed by:** Craig B. | Founder | Advisor to .NET Software Engineers & Engineering Managers , Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2024 **What do you like best about folk?** After using the product for 3 weeks, Folk keeps exceeding my expectations. It was lacking reporting, but I signed anyway, then 2 days later, their new reporting feature was live. The following features are top-class: 1) Functionality 2) UI/UX 3) User adoption (assisted by great user guides/videos and a great customer support team). After 3 weeks of muse/migrating data - Folk is hands down THE BEST CRM I have used. **What do you dislike about folk?** Nothing so far; I'm just getting used to it. **What problems is folk solving and how is that benefiting you?** 3 different businesses, outrecah, AI drafting, automation, data enrichment, sales...and I'm only just getting started. ### 36. Fantastic Sales Tool for SME **Rating:** 5.0/5.0 stars **Reviewed by:** Roman K. | Member (W20), Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2024 **What do you like best about folk?** We like how focused and straightforward Folk is to use. We are using it as a contacts list, sales pipeline, method to send sales email campaigns with sequences, open rates and a sales team dashboard. We especially like the enrichment feature where we can upload an email list os hundreds of emails and folk populates the first/last name, company and other details. **What do you dislike about folk?** We would like to be able to see full emails in "Team Interaction" previews. We would like an integration with text messaging. **What problems is folk solving and how is that benefiting you?** Sales outreach and making sure we have a trackable process. ### 37. Building Relationships = Building Success **Rating:** 4.0/5.0 stars **Reviewed by:** Sven Oliver H. | Therapist & Guide, Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2024 **What do you like best about folk?** After testing all sorts of CRMs I like most about folk that it's easy, functional, nice GUI and fully supports my approach to building relationships with people. As a Solopreneur I am not so much interested in heavy automation but building high quality dialogue. Folk helps me to keep track, categorize and nurture my connections. I helps me daily to stay on track. I hope that this will not only make my life easier but have profound effects in my business and my new friendships. **What do you dislike about folk?** It would be great to have a less pricy start version (12,99) to check and test and develop routines and workflows. **What problems is folk solving and how is that benefiting you?** Organizing and filtering my connections and strategically reach out, nurture and stay in contact. Not only for leads, but for collaboration, sponsorship and networking in general. ### 38. Learning to sell on steroids **Rating:** 4.5/5.0 stars **Reviewed by:** Alexandra H. | Product Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2024 **What do you like best about folk?** I was shopping for a CRM and signed up because they have a very unique and unusual visaul brand identity on the website. We are still testing the software, but so far, very successfully, we are paying for the subscription. Enrichment function is gold! **What do you dislike about folk?** I need to use it longer to say. I may update the review later :) **What problems is folk solving and how is that benefiting you?** Tracking our sales list and using it to reach out to customers. Love the idea of automation, tracking and enrichment ### 39. Flexible, powerful, and easy to use for emerging businesses & small teams **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** March 27, 2025 **What do you like best about folk?** If you have a good idea of how you want to approach your market, Folk is very helpfully customisable. **What do you dislike about folk?** It's not a good fit in my view for a runrate, established business that needs less customisation, connection to finance systems etc. **What problems is folk solving and how is that benefiting you?** approaching our market with a flexible GTM approach ### 40. A great CRM that integrates beautifully with LinkedIn **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2024 **What do you like best about folk?** It is incredibly intuitive and easy to use without having to do courses or read instructions. It links beautifully with LinkedIn, so much so that I have cancelled my Sales Navigator subscription. I love how it pulls the data and pictures from LinkedIn, so you can see the image of every contact. It's really simple to use to map sales pipelines and keep track of opportunities. Customer support has been fantastic with quick replies and even a face to face call to set me up. It has a live sync wth my gmail, allowing all my email and contacts to update in real time. **What do you dislike about folk?** I have been using it for three weeks, and have found nothing I don't like at the moment. **What problems is folk solving and how is that benefiting you?** Allowing me to keep track of all my opportunities and ensure none slip through the cracks ### 41. Easy, Efficient, and Flexible **Rating:** 5.0/5.0 stars **Reviewed by:** Miggy S. | Talent Advisor, Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2024 **What do you like best about folk?** Folk is awesome! It's very flexible for recruitment management, allowing me to easily parse LinkedIn profiles and conveniently track candidates. I love that we can customize it however we want. It's user-friendly and provides a seamless experience. It also integrates with several apps our team uses and offers real-time updates for every action taken. **What do you dislike about folk?** There is nothing I dislike about it at all however, it would be much better if there is a way to quickly generate reports into pipeline data reports into visual graphs (e.g. pie graphs, line graphs, bar graphs etc.). Overall, I highly reccomend it! **What problems is folk solving and how is that benefiting you?** Using folk has led to less questions coming from my stakeholders since they can see everything! ### 42. Extremely helpful and cooperative staff **Rating:** 5.0/5.0 stars **Reviewed by:** Hassan T. | Private Equity Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2024 **What do you like best about folk?** It is our one stop shop for all of our CRM needs and helped us organize our sourcing strategy. The enrichment option helps you update the current designations of your potential leads and saved us a lot of time in reaching out to only the current active employess of the firm **What do you dislike about folk?** Sometimes there are glitches however the staff is very helpful in rectifying those issues **What problems is folk solving and how is that benefiting you?** It is our one stop shop for all of our CRM needs and helped us organize our sourcing strategy. The enrichment option helps you update the current designations of your potential leads and saved us a lot of time in reaching out to only the current active employess of the firm ### 43. Finally a great CRM for Solopreneurs **Rating:** 4.5/5.0 stars **Reviewed by:** Adrienne B. | Freelancing engineer for hotel technical projects on passenger ships, Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2024 **What do you like best about folk?** I was looking for several months to find the best CRM solution for my needs. Most programs have a lot to offer - a lot of things, that I don't need as a self-employed/solo-preneur. All I was looking for was a simple database, where I can manage my contacts and I can seamlessly connect to LinkeIn. The set-up was very easy and importing the contacts into the database went very well. Duplicates are found reliably and merged quickly. And FOLK is just perfect for this. I can group my connections very efficiently, find all the necessary information in short time and tailor my messages to those they are relevant for. Thank you very much for this great tool. **What do you dislike about folk?** I'm only using the program for about a week now. The only thing that still has room for improvement is the search function. The comments I make in the description don't seem to show up in the search results. Maybe FOLK can improve this for the future. **What problems is folk solving and how is that benefiting you?** On the contrary to the "normal" CRM use that companies offer, I don't need to build funnels, sell people my products or services... I work a lot in international projects, where it is important to have proper contacts in all kind of areas, that can be contacted and activated for specific jobs, roles, projects. I have a lot of contacts in my network, that I'm not in contact regularly. FOLK helps me to keep on track with these contacts and leads. Furthermore, it makes it easy to find people on specific topics, when I'm looking for a specialist in a specific topic. ### 44. Mange relationships better with folk **Rating:** 4.5/5.0 stars **Reviewed by:** Kaushal O. | Strategy & Ops Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2024 **What do you like best about folk?** Folk has been very instrumental for our business in founder led sales. It really takes a key driving seat from systems perspective in managaing relationships better and just having that one place for vaired conctacts (i.e: Partners, Investors, Direct Sales, Prospects). As a early stage startup, we value in building relationships that Folk has been just really helping us to drive the outcomes of meanigful processes. Additonaly, it's easy to get up and running, migrate from other CRM's, love the enrichment feature for contacts. And also magic fields in geneating new email threads and connecton points. The integrations have been good with FolkX and also we have pushing with Zapier to do a bit more custom, and that's a lot of value for the business. **What do you dislike about folk?** One thing could Folk improve on and depends on individual business needs is reporting. It is good that have reporting such as how many days a person is been sitting in each stages. To review the sales E2E proccess to pull up some metrics / dashboards. **What problems is folk solving and how is that benefiting you?** Making CRM's easy to use for early stage founders, managing relationships better. Love the different table views one can create and manage all relationships in one place :) ### 45. Easy to use and effective **Rating:** 5.0/5.0 stars **Reviewed by:** Jordan S. | Business Development, Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2024 **What do you like best about folk?** I found Folk to be an incredibly user-friendly tool. Setting it up was straightforward—after a quick domain check, I was able to easily add my list and start sending individual emails right away. The interface is intuitive, which made getting started a breeze. In terms of Customer Support, the experience has been smooth so far. The platform is reliable and efficient, allowing me to send up to 2,000 emails with a beautiful font and no issues, at least 2 times a week. The range of features offered is comprehensive and well-suited for my needs. Additionally, Folk integrates seamlessly with other tools we use, which is a huge plus for our workflow. I’m so impressed with the platform that I’ll be recommending it to my company for a subscription. **What do you dislike about folk?** If Folk can combine the need for contact with what's already there, so that we don't have to use other tools, I'd be convinced. **What problems is folk solving and how is that benefiting you?** On the 5000 emails I sent I receive only 2 responses, and no many opened it, I assume my emails is maybe going into spam. ### 46. Fast way to get contacts **Rating:** 4.5/5.0 stars **Reviewed by:** Andra N. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2024 **What do you like best about folk?** Ability to upload excel or CSV files to Enrich. Bulk contacts make it very time efficient. **What do you dislike about folk?** Not a lot of sorting options in the groups. Would love more options like having sub-groups, or filtering through contacts with missing information. Inability to find contacts by just entering company info. **What problems is folk solving and how is that benefiting you?** Finding the right contacts for companies. ### 47. I love FOLK! **Rating:** 5.0/5.0 stars **Reviewed by:** Natalie C. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** March 27, 2025 **What do you like best about folk?** Very simple CRM that I can figure out and has great functionality. **What do you dislike about folk?** Nothing :) , but I would like the ability to reply to emails via folk. **What problems is folk solving and how is that benefiting you?** Very easy way to keep track of contacts and email outreach ### 48. Social Seller? This is the PERFECT CRM for you! **Rating:** 5.0/5.0 stars **Reviewed by:** Chelsea W. | Founder & Business Coach, Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2024 **What do you like best about folk?** As someone who primarly sells services through TikTok/Instagram/LinkedIn - I never found a seamless CRM that allowed me to easily sync information & details about my leads! I love the Google Chrome Extension - as well as the desktop app for easy tracking & details. GAME CHANGER when it comes to tracking, follow-ups, and overall lead management organization. **What do you dislike about folk?** I'm hoping that there is a mobile app available at some point in the future! **What problems is folk solving and how is that benefiting you?** Most other "big name" CRMs do not integrate with any type of social media platform! ### 49. Perfect for solo and small teams **Rating:** 4.0/5.0 stars **Reviewed by:** Alain A. | Growth leader, Small-Business (50 or fewer emp.) **Reviewed Date:** October 02, 2024 **What do you like best about folk?** These are the reasons I chose folk: 1. Awesome onboarding and help 2. Enrichment and sequencing capabilities 3. Easy import from websites and LinkedIn with a button All in one software **What do you dislike about folk?** Mostly, what makes the software limited for medium and large teams: - no custom objects and deal objects that link to companies and people. These are about to arrive soon, I guess once we get them it will be perfect. Just more integrations and it's done **What problems is folk solving and how is that benefiting you?** Email cadences, relationship building and easy import ### 50. Super easy management tool **Rating:** 5.0/5.0 stars **Reviewed by:** Lelde L. | Content Creator, Small-Business (50 or fewer emp.) **Reviewed Date:** June 28, 2024 **What do you like best about folk?** I love how easy it is to collect all my leads straight from LinkedIn. The best part is definitely that I don't have to create all the tables and fill in information, such a time-saver. Also I really like that now I can get notified when my dream clients, or possible collaboration partners make moves on LinkedIn. And what's really cool is the enrich tool for emails. I have never seen that before, and it's so useful. **What do you dislike about folk?** The downside might be the price, it is on the pricier side, especially since it's billed yearly. Other than that, I think folk is doing great. **What problems is folk solving and how is that benefiting you?** It's solving my sales process and tracking of potential new clients. For the first time I'm actually staying organized and am able to follow through with my messages. - [View folk pricing details and edition comparison](https://www.g2.com/products/folk-folk/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-04+09%3A18%3A29+-0500&secure%5Bsession_id%5D=4eda2f0e-d4c0-4d79-a7eb-c2e6639ba3a4&secure%5Btoken%5D=99319827207e70079e25050a175994f6b4188295f2d2d779164c18383b8eb47c&format=llm_user) ## folk Integrations - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews) - [Claude Code](https://www.g2.com/products/anthropic-claude-code/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [GPT for Work](https://www.g2.com/products/gpt-for-work/reviews) - [Granola](https://www.g2.com/products/granola/reviews) - [Kit](https://www.g2.com/products/convertkit-kit/reviews) - [Linked Helper](https://www.g2.com/products/linked-helper/reviews) - [LinkedIn Premium](https://www.g2.com/products/linkedin-premium/reviews) - [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) - [Make](https://www.g2.com/products/integromat-by-celonis-make/reviews) - [Microsoft 365](https://www.g2.com/products/microsoft365/reviews) - [OpenAI SDK](https://www.g2.com/products/openai-sdk/reviews) - [SavvyCal](https://www.g2.com/products/savvycal/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [SlackNotify](https://www.g2.com/products/slacknotify/reviews) - [Stripe Payments](https://www.g2.com/products/stripe-stripe-payments/reviews) - [WhatsApp Business Platform](https://www.g2.com/products/whatsapp-business-platform/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## folk Features **Sales Force Automation** - Contact & Account Management - Partner Relationship Mgmt. (PRM) - Opportunity & Pipeline Mgmt. - Task / Activity Management - Desktop Integration - Customer Contract Management **Email Marketing** - Email and Mobile Preview - Manage Email Lists - High-Volume Sending - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses - Multi-user Account - Surveys **Marketing Automation** - Email Marketing - Campaign Management - Lead Management **Agentic AI - Google Workspace for Sales** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Email Tracking** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Analytics** - Open Rates - Link Activity - Attachment Activity **Reporting & Analytics** - Reporting - Dashboards **Customizations** - Email Platform Integration - Email Scheduling - Notifications - Email Categorization - Templates **Generative AI** - AI Text Generation **Mobile & Social** - Social Collaboration Features - Social Network Integration - Mobile User Support **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Performance and Reliability **Reporting & Analytics** - A/B Testing - Basic Reporting **Integration** - Data Import & Export Tools - Integration APIs **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Marketing** - Autonomous Task Execution - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Cross-system Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - CRM Integration - Social Media Integration - E-Commerce Integration ## Top folk Alternatives - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) - 4.3/5.0 (3,055 reviews) - [Attio](https://www.g2.com/products/attio/reviews) - 4.3/5.0 (569 reviews) - [Copper](https://www.g2.com/products/copper/reviews) - 4.5/5.0 (1,125 reviews)