Flowcode Reviews & Product Details

Flowcode is the enterprise platform that turns everyday touchpoints such as packaging, out-of-home ads, in-venue signage, and broadcast media into direct connections between brands and their audiences. Trusted by over 75% of the Fortune 500 and more than 20,000 businesses across retail, sports, entertainment, travel, healthcare, and financial services, Flowcode has powered over 1 billion connections between brands and consumers. The platform gives enterprise marketing, growth, and data teams a single system for launching, tracking, and optimizing branded touchpoints at scale, whether the goal is a single campaign or a global rollout across hundreds of markets and partners. At the core of the platform are three connected products. Flowcodes activate physical placements and route viewers to the right digital destination in real time. FlowURLs extend that same personalization and tracking to digital-only touchpoints like ads, emails, and social posts. FlowHubs give every touchpoint a branded, curated mobile destination that adapts its content based on who is arriving and where they came from. Underneath these sits FlowID, which builds a 360-degree first-party identity for each customer across every interaction, along with pre-built integrations into CRM, analytics, and marketing platforms like Salesforce, Adobe, HubSpot, and Snowflake, plus Workspaces that let enterprise teams manage brand kits, governance, and shared assets across a portfolio of touchpoints. Flowcode addresses the disconnect between offline engagement and online data. Physical and broadcast touchpoints typically give brands little visibility into who is interacting with them or what happens after that interaction, which limits a brand's ability to measure return on investment or personalize follow-up communication. Flowcode captures first-party data at the moment of engagement and feeds it into a brand's existing technology stack, giving marketing teams a real-time view of engagement and conversion across every touchpoint. That data can then be applied to retargeting, campaign optimization, and lifetime value calculations.

Used by CLEAR and 3 others

Featured Companies

CLEAR

Vested

CED

RR Donnelley

Beta