Flowcode Reviews & Product Details

Flowcode is the enterprise platform that turns everyday touchpoints such as packaging, out-of-home ads, in-venue signage, and broadcast media into direct connections between brands and their audiences. Trusted by over 75% of the Fortune 500 and more than 20,000 businesses across retail, sports, entertainment, travel, healthcare, and financial services, Flowcode has powered over 1 billion connections between brands and consumers. The platform gives enterprise marketing, growth, and data teams a single system for launching, tracking, and optimizing branded touchpoints at scale, whether the goal is a single campaign or a global rollout across hundreds of markets and partners. At the core of the platform are three connected products. Flowcodes activate physical placements and route viewers to the right digital destination in real time. FlowURLs extend that same personalization and tracking to digital-only touchpoints like ads, emails, and social posts. FlowHubs give every touchpoint a branded, curated mobile destination that adapts its content based on who is arriving and where they came from. Underneath these sits FlowID, which builds a 360-degree first-party identity for each customer across every interaction, along with pre-built integrations into CRM, analytics, and marketing platforms like Salesforce, Adobe, HubSpot, and Snowflake, plus Workspaces that let enterprise teams manage brand kits, governance, and shared assets across a portfolio of touchpoints. Flowcode addresses the disconnect between offline engagement and online data. Physical and broadcast touchpoints typically give brands little visibility into who is interacting with them or what happens after that interaction, which limits a brand's ability to measure return on investment or personalize follow-up communication. Flowcode captures first-party data at the moment of engagement and feeds it into a brand's existing technology stack, giving marketing teams a real-time view of engagement and conversion across every touchpoint. That data can then be applied to retargeting, campaign optimization, and lifetime value calculations.

Seller

Flowcode

Discussions

Flowcode Community

Languages Supported

English

Solution Type

All-in-One

Used by CLEAR and 3 others

Beta

Pricing

Pricing provided by Flowcode.

Free

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Flowcode Integrations

(10)

Verified by Flowcode

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Loren M.

Director of Operations

Small-Business (50 or fewer emp.)

11/11/2021

"Flowcode makes QR Codes (almost) effortless"

5/5

What do you like best about Flowcode?

If you want a great "works immediately out of the box" solution that requires no effort, Flowcode has you covered. That said, there are so many great design options that I do find myself occasionally getting distracted. Oh well, it gets the job done and done well! Review collected by and hosted on G2.com.

What do you dislike about Flowcode?

There's not a lot to dislike. They could add more team/sharing functions, but I'm sure it's on their roadmap. Actually I'd love to see their roadmap for new features. They should add this to the home page. Review collected by and hosted on G2.com.

Recommendations to others considering Flowcode:

Sign up now. The free account is very useful, and if you need the pro version, you're clearly making money and it's worth it. Review collected by and hosted on G2.com.

What problems is Flowcode solving and how is that benefiting you?

We are using these in physical advertising and marketing for homes our real estate team has listed. They enable interested buyers to view details about the home on their phones at leisure. Review collected by and hosted on G2.com.

Verified User in Telecommunications

Small-Business (50 or fewer emp.)

11/18/2021

"Review for Flowcode"

4/5

What do you like best about Flowcode?

I like that the barrier to entry is pretty seamless. It's not only easy to create one code but many by using Flowcode's uploadable template, and it's easy to make changes to links or names of files if you need to. Review collected by and hosted on G2.com.

What do you dislike about Flowcode?

I dislike the analytics platform as it's not easy to splice data, and if you need a curated report, you have to reach out to the company directly rather than parse through the data yourself. I also think they should expand into other territories and not just house data for the US. Review collected by and hosted on G2.com.

Recommendations to others considering Flowcode:

If you're looking for comprehensive data collection focused solely in the USA (currently), their product is good to use. It tracks times scanned, A/B tests are easy, and the platform is quite easy to use. Review collected by and hosted on G2.com.

What problems is Flowcode solving and how is that benefiting you?

Flowcode allows us to be a much more immersive experience to our customers. By having an easy to scan QR code built into our content, it enables users to get information at the click of a button while allowing us to track data and measure the success of our ongoing campaigns. Review collected by and hosted on G2.com.

Verified User in Consumer Goods

Mid-Market (51-1000 emp.)

11/16/2021

"A Next Gen QR Code w/ an AMAZING team!"

5/5

What do you like best about Flowcode?

Flowcode is unlike other traditional QR code company. The interface is incredibly easy to self-navigate, they offer amazing design capabilities (goodbye black & white square!), the ability to easily create a Flowpage microsite to drive to a customized experience, as well as backend analytics to track & measure. The team is also second to none - the account management is superb and the entire team is so passionate about the product. They offer continuous inspiration and creative ideas to push the boundaries and benefit your business. Review collected by and hosted on G2.com.

What do you dislike about Flowcode?

Nothing! They welcome all suggestions and will actively work to put them into effect if it's not already available to the client. Review collected by and hosted on G2.com.

What problems is Flowcode solving and how is that benefiting you?

- When products go out of stock in-store, it can drive to the .COM product page to save the sale - For those who are uncomfortable using a tester (or when they were not available during COVID), we can drive to a shade matching tool - Drive to a Flowpage with a unique experience that is cohesive to our 360 campaign Review collected by and hosted on G2.com.

Ruth M.

Small-Business (50 or fewer emp.)

11/16/2021

"Flowcode is Best in Class QR. Tim Armstrong is The Man With A Scan Plan."

5/5

What do you like best about Flowcode?

Flowpages. They blow Linktree and all the others out of the water. Flowpages even embed video URLs, collect data which is exportable to csv and more. Review collected by and hosted on G2.com.

What do you dislike about Flowcode?

Absolutely nothing. They nailed the UI/ the UX and the customer service. Review collected by and hosted on G2.com.

Sasha P.

Mid-Market (51-1000 emp.)

11/11/2021

"We’ve loved Flowcode!"

5/5

What do you like best about Flowcode?

We love the ability to track web visits. Review collected by and hosted on G2.com.

What do you dislike about Flowcode?

Yes we are excited to see better analytics. Review collected by and hosted on G2.com.

Recommendations to others considering Flowcode:

Flowcode is great, one consideration is it's not able to remove the privacy at Flowcode at the bottom of each code Review collected by and hosted on G2.com.

What problems is Flowcode solving and how is that benefiting you?

We've loved using Flowcode, from tracking campaigns to improving website visits, and capturing more survey answers using Flowcode we've had a great experience. Review collected by and hosted on G2.com.

Verified User in Retail

Small-Business (50 or fewer emp.)

Originally submitted 11/16/2021

"Helpful. Insightful. Responsive. Easy."

5/5

What do you like best about Flowcode?

Easy to understand platform and process. Excellent customer service. Review collected by and hosted on G2.com.

What do you dislike about Flowcode?

I haven't found anything yet to dislike! Review collected by and hosted on G2.com.

Recommendations to others considering Flowcode:

Understand your business goals and how you intend to use dynamic QR codes to reach those goals. Further, understand your in-house resources (IT dept? On-staff tech?) and whether or not you will have the ability to manage the analytics yourself or need to look outside of your company. Review collected by and hosted on G2.com.

What problems is Flowcode solving and how is that benefiting you?

I have only found that Flowcode provides opportunities to make what we do (retail marketing agency) even more valuable to our clients. Review collected by and hosted on G2.com.

Verified User in Printing

Small-Business (50 or fewer emp.)

11/11/2021

"Easy to use and powerful"

5/5

What do you like best about Flowcode?

Their QR codes are better looking than most. The additional smart rules give us the granular ability to direct traffic and control the conversation. Review collected by and hosted on G2.com.

What do you dislike about Flowcode?

Reporting has grown in function over time and has become more valuable, but it could always be better. Review collected by and hosted on G2.com.

Recommendations to others considering Flowcode:

It's better than most services and the QR codes are actually lovely to look at! Review collected by and hosted on G2.com.

What problems is Flowcode solving and how is that benefiting you?

Our client needed to implement contactless menus for their restaurant brands quickly. The sites where each menu lives monitor traffic to retarget and deliver digital ads for our customers. Review collected by and hosted on G2.com.