Flowcode Reviews & Product Details

Flowcode is the enterprise platform that turns everyday touchpoints such as packaging, out-of-home ads, in-venue signage, and broadcast media into direct connections between brands and their audiences. Trusted by over 75% of the Fortune 500 and more than 20,000 businesses across retail, sports, entertainment, travel, healthcare, and financial services, Flowcode has powered over 1 billion connections between brands and consumers. The platform gives enterprise marketing, growth, and data teams a single system for launching, tracking, and optimizing branded touchpoints at scale, whether the goal is a single campaign or a global rollout across hundreds of markets and partners. At the core of the platform are three connected products. Flowcodes activate physical placements and route viewers to the right digital destination in real time. FlowURLs extend that same personalization and tracking to digital-only touchpoints like ads, emails, and social posts. FlowHubs give every touchpoint a branded, curated mobile destination that adapts its content based on who is arriving and where they came from. Underneath these sits FlowID, which builds a 360-degree first-party identity for each customer across every interaction, along with pre-built integrations into CRM, analytics, and marketing platforms like Salesforce, Adobe, HubSpot, and Snowflake, plus Workspaces that let enterprise teams manage brand kits, governance, and shared assets across a portfolio of touchpoints. Flowcode addresses the disconnect between offline engagement and online data. Physical and broadcast touchpoints typically give brands little visibility into who is interacting with them or what happens after that interaction, which limits a brand's ability to measure return on investment or personalize follow-up communication. Flowcode captures first-party data at the moment of engagement and feeds it into a brand's existing technology stack, giving marketing teams a real-time view of engagement and conversion across every touchpoint. That data can then be applied to retargeting, campaign optimization, and lifetime value calculations.

Seller

Flowcode

Discussions

Flowcode Community

Languages Supported

English

Solution Type

All-in-One

Used by CLEAR and 3 others

Beta

Pricing

Pricing provided by Flowcode.

Free

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Flowcode Integrations

(10)

Verified by Flowcode

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Emily P.

Enterprise (> 1000 emp.)

2/10/2023

"Great experience with Flowcode"

5/5

What do you like best about Flowcode?

Flowcode is super accessible and easy to use for anyone on your team. Review collected by and hosted on G2.com.

What do you dislike about Flowcode?

I wish there were more customization options for our Flowcodes. Review collected by and hosted on G2.com.

Nick G.

Product manager

Enterprise (> 1000 emp.)

1/26/2023

"Great product with a stellar team!"

5/5

What do you like best about Flowcode?

The flexibility of the platform, built-in data analytic tools and a collaborative and open team. Review collected by and hosted on G2.com.

What do you dislike about Flowcode?

I've not disliked anything with the platform or support Flowcode as provided Review collected by and hosted on G2.com.

Monique K.

Social Media Manager and Retoucher

Small-Business (50 or fewer emp.)

11/29/2022

"Great to help people connect with your business on the go"

5/5

What do you like best about Flowcode?

I love that just with a tap, someone can get access to all your links on their phone instantly! It was also so easy to put my links in! better than just a link in bio, this is good for in-person connections. Review collected by and hosted on G2.com.

What do you dislike about Flowcode?

The flowtag is not reusable after sticking it on one device. it is also now very expensive. so if you want to replace it because it won't stick now after getting a new phone or phone case, it is not cheap to do so. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

Originally submitted 11/11/2021

"The best QR experience and customer connection ever!"

5/5

What do you like best about Flowcode?

The combination of flowcode and flowpage, geolocation and surveys. Review collected by and hosted on G2.com.

What do you dislike about Flowcode?

That free tear is very similar to the paid one in terms of details received. That we don't have an event QR generator and tickets sales platform where anyone can sell their event tickets without needing to use a different platform; flowcode as a one-stop only. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

4/13/2023

"Codes are easy to use but support is lacking"

2.5/5

What do you like best about Flowcode?

The dynamic codes are easy to create. The fact we can add text above and below the actual code, plus we can choose file type for download is helpful. Review collected by and hosted on G2.com.

What do you dislike about Flowcode?

More than once the site has had issues, most recently all code analytics were gone. Submitted a request for support via their email system. Have yet to hear back. Data reappeared the next day. We are using their Pro plan. Review collected by and hosted on G2.com.

Laura M.

Small-Business (50 or fewer emp.)

3/15/2023

"Flowcode - A Game Changer for our business!"

5/5

What do you like best about Flowcode?

It's ease of use. Very easy to create Flowpages and codes. Review collected by and hosted on G2.com.

What do you dislike about Flowcode?

Because it's relatively new there can be the odd issue or bug. But the Flowcode team are always on hand to help. Review collected by and hosted on G2.com.

David H.

Enterprise (> 1000 emp.)

2/10/2023

"Simple, Effective, and Trackable"

5/5

What do you like best about Flowcode?

Flowcode makes it easy to create, modify, and publish QR codes. Their analytics are downloadable so we can track and evaluate effectiveness of our QR campaigns. Review collected by and hosted on G2.com.

What do you dislike about Flowcode?

Quite honestly, I don't have any dislike's about their product. Review collected by and hosted on G2.com.

Alessandra A.

Enterprise (> 1000 emp.)

2/6/2023

"Flowcode has been TelevisaUnivision's trusted partner over the past few years!"

5/5

What do you like best about Flowcode?

TelevisaUnivision has worked with Flowcode to drive data-driven engagement among Hispanics, deepening the relationship between our audience and brand partners. Review collected by and hosted on G2.com.

What do you dislike about Flowcode?

While there isn't anything we dislike about Flowcode, we'd like to explore the sales and conversion impact Flowcode provides our advertising partners. Review collected by and hosted on G2.com.

Response from Endila Radoncic of Flowcode

Alessandra! Thank you so much for this review. We are lucky to partner with you and TelevisaUnivision!

Susan M D.

Marketing Consultant/Mentor to Emerging Entrepreneurs

Small-Business (50 or fewer emp.)

11/29/2022

"Custom Branded QR Codes made quick and easy"

5/5

What do you like best about Flowcode?

Flowcode is quick and easy to use to create custom-branded QR Codes. I can create a unique QR code, linked to any URL in minutes. The FlowPage option is helpful, too. The tracking and analytics are good, as well. Review collected by and hosted on G2.com.

What do you dislike about Flowcode?

There is nothing I dislike; everything seems to work well. Review collected by and hosted on G2.com.

Vedika S.

Web Content Writer

Small-Business (50 or fewer emp.)

12/9/2022

"Best QR code generator"

4/5

What do you like best about Flowcode?

The creation method of QR codes is great and very easily customisable. The landing page design is great. Very easy to create many QR codes at one time and is very dynamic. Review collected by and hosted on G2.com.

What do you dislike about Flowcode?

The price costing is a bit high for my range considering the features it offers. The customer service is a bit behind, because it is quite inaccessible for me when I tried to. Review collected by and hosted on G2.com.