
Firecrawl is the first tool every engagement touches. One crawl of a practice's site gives us clean, main-content markdown for every page, which becomes the source material our agent writers to rebuild from, and the map call tells us what the sitemap forgot to mention. We lean on it hardest in two places: inventorying a client's existing copy before a migration or rebuild, and scraping the top-ranking competitor pages so our research stage knows the structure and depth it has to beat. The markdown output is clean enough that it goes straight into our review pipeline without hand cleanup, which is the part that saves us the most time. Review collected by and hosted on G2.com.
Our only recurring friction are the sites behind Cloudflare challenges, where we drop to a fallback fetcher, and credit exhaustion mid-crawl, which we now check for before launching. Review collected by and hosted on G2.com.

