--- title: Epsilon Retail Media Reviews meta_title: 'Epsilon Retail Media Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 26 reviews by the users' company size, role or industry to find out how Epsilon Retail Media works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 26 scale: '5' date_modified: '2026-06-24' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Epsilon Retail Media Reviews **Vendor:** Epsilon **Category:** [Retail Media Advertising Platforms ](https://www.g2.com/categories/retail-media-advertising-platforms) **Average Rating:** 4.2/5.0 **Total Reviews:** 26 ## About Epsilon Retail Media Epsilon Retail Media is a comprehensive retail media platform that empowers retailers and brands to effectively manage and optimize their advertising campaigns across both on-site and off-site channels. By integrating advanced identity resolution and artificial intelligence, the platform delivers personalized and measurable marketing solutions that enhance customer engagement and drive sales. Key Features and Functionality: - Unified Platform: Combines on-site and off-site retail media capabilities within a single, self-serve interface, enabling seamless campaign management. - Advanced Identity Resolution: Utilizes Epsilon's CORE ID technology, which encompasses over 300 million global privacy-protected consumer identifiers, to provide a comprehensive view of customers across various touchpoints. - AI-Driven Decisioning: Employs artificial intelligence to analyze shopper behavior and optimize ad content, bidding strategies, and placement decisions in real-time. - Omnichannel Activation: Supports advertising across multiple channels, including sponsored products, display ads, video, connected TV, digital screens, and email, ensuring consistent messaging throughout the customer journey. - Privacy-Centric Data Collaboration: Features clean room technology that allows retailers and brands to securely collaborate on permissioned data, optimizing sales strategies in a privacy-safe environment. Primary Value and Solutions Provided: Epsilon Retail Media addresses the growing need for retailers and brands to effectively reach and engage consumers in a fragmented digital landscape. By offering a unified platform that integrates on-site and off-site media capabilities, it enables advertisers to extend their reach beyond owned channels, maximizing monetization opportunities. The platform's advanced identity resolution and AI-driven decisioning ensure that marketing efforts are personalized and efficient, leading to increased sales and a higher return on advertising spend. Additionally, its privacy-centric approach to data collaboration allows for secure and compliant optimization of marketing strategies, making it a valuable tool for navigating the complexities of modern retail advertising. ## Epsilon Retail Media Pros & Cons **What users like:** - Users find the **targeted advertising solutions** of Epsilon Retail Media impressive, enhancing marketing strategies for retailers and brands. (1 reviews) - Users value Epsilon Retail Media for its **targeted and data-driven advertising solutions** that enhance marketing strategy optimization. (1 reviews) **What users dislike:** - Users find the **interface complex** , making initial navigation challenging despite eventual acclimatization through training. (1 reviews) - Users find the **navigation issues** of Epsilon Retail Media challenging initially, but training can help improve usability. (1 reviews) ## Epsilon Retail Media Reviews ### 1. AI-Driven Retail Media Platform With Precision Targeting and Unified Campaign Control **Rating:** 5.0/5.0 stars **Reviewed by:** Yeshwanth U. | Digital Marketer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2025 **What do you like best about Epsilon Retail Media?** What stands out most about Epsilon Retail Media is its precise audience targeting using real customer purchase data, making campaigns highly effective and eliminating the guesswork in reaching the right shoppers. **What do you dislike about Epsilon Retail Media?** One drawback of Epsilon Retail Media is that custom reports can sometimes load slower than expected, which may affect workflow efficiency for users needing timely analytics **What problems is Epsilon Retail Media solving and how is that benefiting you?** Epsilon Retail Media solves the challenge of reaching the right customers by using AI-powered, first-party shopper data for highly targeted ads, which results in better engagement and increased sales. ### 2. Powerful Retail Boost **Rating:** 4.5/5.0 stars **Reviewed by:** Nidia M. | Global Marketing & E-Commerce, Airlines/Aviation, Enterprise (> 1000 emp.) **Reviewed Date:** January 28, 2025 **What do you like best about Epsilon Retail Media?** The platform system displays campaigns so they receive solid viewing opportunities because it positions ads directly in front of relevant customers. Everything from ad group setup to performance evaluation can now effortlessly fit under one simplified interface for smooth operations. Powered by genuine customer purchasing experiences along with store traffic behavior monitoring, it provides precise targeting insights to eliminate guessing your audience's profile. You can adjust your ads in near real time through the analytics features for instant modifications of your marketing performance. Organizations benefit from a single dashboard that reduces time wasted when moving between different marketing platforms. **What do you dislike about Epsilon Retail Media?** Custom reports sometimes take longer to load than average. The situation does not create significant problems because the system automatically fixes itself before causing performance disruptions. **What problems is Epsilon Retail Media solving and how is that benefiting you?** Through Epsilon's platform, we identified searches for products alongside content made by specific target markets. After only a few weeks, we observed increases in swift transactions, which represent our ultimate performance goal. ​Our promotional approach spent less budget through Epsilon's features while attracting numerous excited consumers. Our business control center provides precise strategic oversight to detect opportunities and make logical adjustments with straightforward budget optimization. Audience targeting reaches such exact precision that interactions feel like talking straight to our prospective listeners. ### 3. Maximizing Retail Impact: My Experience with Epsilon Retail Media Network **Rating:** 5.0/5.0 stars **Reviewed by:** Ishan M. | Business Development Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2025 **What do you like best about Epsilon Retail Media?** As we're using to launch our retail merchants with them the thing to like best about Epsilon is their hyper targeted advertising. It allows us to reach relevant audiences for our clients. **What do you dislike about Epsilon Retail Media?** I felt that the pricing structure is higher compared to other similar platforms. The customer support is also limited. **What problems is Epsilon Retail Media solving and how is that benefiting you?** Epsilon Retail Media is solving our problem of reaching the right audience for our retail merchants such as WUW, Artinci and Clensta. The benefits we're experiencing include a more precise audience which helps improve campaign performance and minimize ad spend. Epsilon's ability to target the right consumers increases conversion rates for our clients and help us drive better ROI. ### 4. Useful and advanced tool for personalised marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Raman M. | SDE, Enterprise (> 1000 emp.) **Reviewed Date:** February 03, 2025 **What do you like best about Epsilon Retail Media?** I really loved the capabilities of the ERP netwrok for target focused marketing and also it is east to integrate from other marketing tools and campaign maangement capability is quite useful **What do you dislike about Epsilon Retail Media?** The current reporting capabilities needs to be improved and made easier to use. Also the onboarding training of the tool takes significant time **What problems is Epsilon Retail Media solving and how is that benefiting you?** At Docusign, we use Epsilon Retail Media Network for targed audience strategies to reach B2I customer ### 5. E-commerce marking redefined **Rating:** 4.5/5.0 stars **Reviewed by:** Heena K. | Client Services Lead-UK and International, Enterprise (> 1000 emp.) **Reviewed Date:** January 26, 2025 **What do you like best about Epsilon Retail Media?** Epsilon, as a part of Publicis group has a massive omnichannel network to provide a plethora of retail platform. It's targeting is very unique with over 75% hit rate. Excellent for CPL campaign and sales leads. **What do you dislike about Epsilon Retail Media?** It doesn't have 100% protected exclusion filter. Specially for age restricted campaigns like alcohol or tobacco, you need to use 3PL network to keep your brand safe. Need to be 100% safe for all brands. **What problems is Epsilon Retail Media solving and how is that benefiting you?** Sales driven campaigns are a bit hit on this platform and gives you guaranteed return. ### 6. Plataform review **Rating:** 4.5/5.0 stars **Reviewed by:** Rodrigo M. | Senior Maintenance Technician, Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2024 **What do you like best about Epsilon Retail Media?** Good personalization: the platform use data of consumers and help to improving conversion rates. **What do you dislike about Epsilon Retail Media?** High cost: it's hard to small companies with limited budgets. **What problems is Epsilon Retail Media solving and how is that benefiting you?** The platform use generic advs, they might enables personalized advertisements ### 7. Boosted the ROI **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2025 **What do you like best about Epsilon Retail Media?** Reach out to the customers who are most likely to buy **What do you dislike about Epsilon Retail Media?** Nothing much, wish it had better dashboards **What problems is Epsilon Retail Media solving and how is that benefiting you?** Improving the ROI from the ad budget by targeting the right buyers ### 8. A solid foundation for customer engagement **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Military | Mid-Market (51-1000 emp.) **Reviewed Date:** April 19, 2024 **What do you like best about Epsilon Retail Media?** From my perspective, Epsilon offers some pretty cool features. I've learned to love their data analytics capabilities, which have helped tailor our marketing strategies. Their integration options are also a fantastic, allowing us to seamlessly connect various internal and external marketing tools and channels. Additionally, their personalized email marketing solutions have significantly improved our customer engagement rates, which has been a huge plus for our business outreach efforts. **What do you dislike about Epsilon Retail Media?** Despite its robust data capabilities and integration features, Epsilon can be quite challenging to navigate at first. This steep learning curve is a significant barrier, especially when onboarding new employees. Furthermore, I've found that their customer support sometimes lags, which can be frustrating when immediate issues arise that need prompt resolution, like crisis management. These factors can hinder the overall effectiveness of using their service for streamlined marketing efforts but once comfortable, a lot of people seem to be proficient at it (or at least from my perspective). **What problems is Epsilon Retail Media solving and how is that benefiting you?** The data analytics portion of Epsilon really help us navigate the unknowns that we normally stray away from, and give insight into how to really get down to brass tacks for MoM and YoY % effectiveness ### 9. Great media specialist **Rating:** 3.5/5.0 stars **Reviewed by:** Souhail B. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2024 **What do you like best about Epsilon Retail Media?** ability to provide targeted and data-driven advertising solutions is particularly impressive. It helps retailers and brands optimize their marketing strategies **What do you dislike about Epsilon Retail Media?** interface or features to be complex or difficult to navigate at first. However, with proper training and support, these challenges can often be overcome **What problems is Epsilon Retail Media solving and how is that benefiting you?** I benefit from understanding how CitrusAd contributes to enhancing digital advertising strategies and driving success for businesses ### 10. Easy to use platform with great client support for campaign optimisation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2022 **What do you like best about Epsilon Retail Media?** The CitrusAd platform overall is easy to use and provides all the relevant information in one place. The briefing form follows a good structure, with explanations available for each step of the build. Past this, you can easily update the budget on each campaign in real-time. Reporting shows all results in a succinct and efficient way, with reports easily downloadable to deep dive further into provided data. **What do you dislike about Epsilon Retail Media?** Unable to delete archived/old campaigns, which clutter the list of campaigns in each section (and slows down the platform loading time). Platform loading time is often an issue when trying to move through editing/changing budgets. Unable to pull reports of greater than a month, which delays longer-term campaign reporting and deep dives. No way of understanding if banner ads are approved/rejected unless entering the platform itself. **What problems is Epsilon Retail Media solving and how is that benefiting you?** Looking at the bigger picture of organic ranking and ensuring that our products feature top of mind for shoppers that are new/unsure in the category. The ability to display products relevant to them has driven a strong ROI and boosted sales. We also use it to offset poor organic ranked products that should be ranking higher on key search terms/aisle whilst we continue to drive the conversation of the importance of digital shelf ranking. ### 11. CitrusAd Retail Media Advertising **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Farming | Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2022 **What do you like best about Epsilon Retail Media?** Good communication and response with CitrusAd team - willing to discuss and make optimizations on a monthly basis. Easy and simple dashboard makes information easy to find. **What do you dislike about Epsilon Retail Media?** Low ROAS compared to other platforms we use, some reporting capabilities not available in the dashboard. Dashboard limits how many reports you can pull for a time period longer than a month. **Recommendations to others considering Epsilon Retail Media:** Talk with the CitrusAd team regularly to stay on top of changes and optimizations **What problems is Epsilon Retail Media solving and how is that benefiting you?** Increasing online sales through certain platforms. Helps increase awareness among customers who are NTB. Easy to use and quick implementation of Sponsored Products ads ### 12. Excellent customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Jessica K. | Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2022 **What do you like best about Epsilon Retail Media?** The team members are always willing to assist. Stephan made sure all my campaigns ran smoothly and was always willing to help me. **What do you dislike about Epsilon Retail Media?** Citrusad can be a bit difficult to navigate if you are not familiar with the program **What problems is Epsilon Retail Media solving and how is that benefiting you?** Citrusad has helped our company bring more awareness to our brands. We have managed to get as much exposure as possible with the team's help at Citrusad. ### 13. The CitrusAd team are amazing to work with and have been so supportive along the entire way **Rating:** 5.0/5.0 stars **Reviewed by:** Matt B. | S, Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2022 **What do you like best about Epsilon Retail Media?** The support that the team provide, the key insights into performance, and most importantly, the open communication that I have that the tea and I have **What do you dislike about Epsilon Retail Media?** I have no dislikes, and I could not be happier. **What problems is Epsilon Retail Media solving and how is that benefiting you?** We have been able to solve where we are incorrectly investing our money, and as a result, we are making better ROAS than ever before. ### 14. RD CitrusAd **Rating:** 5.0/5.0 stars **Reviewed by:** Robert D. | CEO, Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2022 **What do you like best about Epsilon Retail Media?** Effective in the way it operates and delivers results **What do you dislike about Epsilon Retail Media?** Can be confusing in its layout - it doesn't seem to be logical at times. Also needs explainer or help txt or onscreen support **Recommendations to others considering Epsilon Retail Media:** User Interface Improvement (Workflow) Online Help Interactive forum or QA section **What problems is Epsilon Retail Media solving and how is that benefiting you?** Its a requirement from major customers to ensure products are visible and maintain market share "online" ### 15. Cost effective + real-time reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2022 **What do you like best about Epsilon Retail Media?** The best thing about CitrusAd is that you can make real-time changes to your campaign, unlike other activtions when you have to wait for the post-campaign results. **What do you dislike about Epsilon Retail Media?** It is quite hands-on, ensuring that you are winning your bids each week but it is still a cost-effective way to run campaigns. I'd also like the option to compare vs organic online sales. **What problems is Epsilon Retail Media solving and how is that benefiting you?** Bringing awareness to our range online, converting product ads to online sales and remaining at the top of search results. ### 16. Epsilon allows us to maintain constant contact with our retail service customers **Rating:** 4.0/5.0 stars **Reviewed by:** Barrie W. | General Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 21, 2021 **What do you like best about Epsilon Retail Media?** Epsilon uses their software to mine all of our service data, and send relevant updates to our retail service customers to remind them of upcoming vehicle services or service specials. Once the initial setup has been completed, it is a turnkey service. **What do you dislike about Epsilon Retail Media?** With the recent reduction in peoples' driving habits, Epsilon didn't change their software to reflect lesser mileage being driven, and are ofter overestimating the mileage on our customers' vehicles. **What problems is Epsilon Retail Media solving and how is that benefiting you?** Epsilon provides us with a service that we do not need to manage in-house. It allows us to focus on providing our customers with the best possible service, while they remind them when it is time to schedule their next appointment. ### 17. A brilliant on-retailer ad platform that's easy to use and delivers ROI! **Rating:** 5.0/5.0 stars **Reviewed by:** Iwan H. | Customer Marketing Manager - e-Commerce & Digital, Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2022 **What do you like best about Epsilon Retail Media?** The ease-of-use of the campaign set-up, scheduling and bid management **What do you dislike about Epsilon Retail Media?** The exported reporting layout can be more end-user/presentation friendly **What problems is Epsilon Retail Media solving and how is that benefiting you?** Dark data - no visibility and conversion metrics of our products on key retailers, which we now have control over for our running ads ### 18. love this **Rating:** 5.0/5.0 stars **Reviewed by:** Caroline M. | Account Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** December 23, 2021 **What do you like best about Epsilon Retail Media?** this is so helpful for a marketing professional it makes my life so much easier! as a team we use this almost daily and there is a universal understanding across all channels **What do you dislike about Epsilon Retail Media?** sometimes the app crashes or will not export correctly but that is very infrequently and can be solved via contacting customer service for extra assistance or help **What problems is Epsilon Retail Media solving and how is that benefiting you?** definitely the issue to task management this helps us stay organized and up to date ### 19. Citrus Ad & Client Services Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2022 **What do you like best about Epsilon Retail Media?** Stephen Horne in the Citrus team has been super responsive & helpful on all my questions over the last year. Thanks Stephen! **What do you dislike about Epsilon Retail Media?** Citrus Ad has limited functionality compared to advertising platforms e.g. Google Ads. The reporting functionality is limited and needs improvement (to enable us to pull data for 1 full year) **What problems is Epsilon Retail Media solving and how is that benefiting you?** Can see my Coles online advertising performance, for Search & Banners. I use it everyday to track performance and get my weekly / monthly reports done. ### 20. Very user-friendly and intuitive **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 14, 2021 **What do you like best about Epsilon Retail Media?** The ad builder is the best. It's super useful when creating ads so you maximize its effectiveness and don't forget anything along the way when disseminating ads. It's also a great way to introduce ads to new employees so they understand all aspects. **What do you dislike about Epsilon Retail Media?** Can't honestly think of anything that I really dislike about this platform. **What problems is Epsilon Retail Media solving and how is that benefiting you?** Disseminating the right ads to the right audience as well as ensuring that the ads are as complete as possible to maximize effectiveness. ### 21. Easy to manage campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** September 25, 2021 **What do you like best about Epsilon Retail Media?** I like being able to manage campaigns in one user friendly platform and be able to control bids in almost real time. **What do you dislike about Epsilon Retail Media?** I dislike the reporting/attribution structure as it can be sometimes confusing and hard to navigate in the platform **Recommendations to others considering Epsilon Retail Media:** Understand the different points of purchase for each channel that you're implementing to drive revenue and returns optimal to your goals. **What problems is Epsilon Retail Media solving and how is that benefiting you?** Increased visibility, higher conversion rates and incremental revenue from ads due to the ability to manage fluid budgets. ### 22. Great display partner **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** December 28, 2021 **What do you like best about Epsilon Retail Media?** Ability to target specific types of customers for display **What do you dislike about Epsilon Retail Media?** Pressure to scale up budget, which is normal **What problems is Epsilon Retail Media solving and how is that benefiting you?** Targeting the right customers ### 23. Great for online retail **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2021 **What do you like best about Epsilon Retail Media?** I love that CitrusAd targets the correct audience and brings in revenue! **What do you dislike about Epsilon Retail Media?** If you're new to ecommerce there is a learning curve, especially with this platform on how to use it **What problems is Epsilon Retail Media solving and how is that benefiting you?** CitrusAd does the audience targeting for me! ### 24. Preferred advertising software for e-commerce retailers. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Mid-Market (51-1000 emp.) **Reviewed Date:** September 02, 2021 **What do you like best about Epsilon Retail Media?** The ease of use. Allows customer service companies to drive ad sales as it's scalable and user-friendly. **What do you dislike about Epsilon Retail Media?** Allows frequent ad use which can be negative for the customer. **What problems is Epsilon Retail Media solving and how is that benefiting you?** Measurable and allows freedom in terms of where frequency and types of ads. More than other similar platforms. ### 25. Easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** September 28, 2021 **What do you like best about Epsilon Retail Media?** The ease of the program very simple to use **What do you dislike about Epsilon Retail Media?** I had a hard time finding a contact number for help **What problems is Epsilon Retail Media solving and how is that benefiting you?** It made communication easy with others on my team ### 26. Great streamline for media sales and ad-serving **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** September 14, 2021 **What do you like best about Epsilon Retail Media?** CitrusAd is ahead of the curve in terms of functionality for advertising. **What do you dislike about Epsilon Retail Media?** Alternative platforms allow more customizations. **What problems is Epsilon Retail Media solving and how is that benefiting you?** Advertising retail, allowing more growth in sales, making us more money. ## Epsilon Retail Media Discussions - [What is Epsilon Retail Media Network used for?](https://www.g2.com/discussions/what-is-epsilon-retail-media-network-used-for) - [View Epsilon Retail Media pricing details and edition comparison](https://www.g2.com/products/epsilon-retail-media/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-27+01%3A13%3A14+-0500&secure%5Bsession_id%5D=b34b1b49-151e-459b-b2a8-87e9b2379c26&secure%5Btoken%5D=816a39c0f2eb6de9d97aa30927b806340c450d5ed0f042b01369c48d1c3c4c18&format=llm_user) ## Epsilon Retail Media Features **Platform Basics** - Ad Serving Rules - Sponsored Product Listing Ads - Banner Ads - Display Ads **Platform Data** - Reporting Performance Metrics - Data Filtering - Reporting Dashboards **Platform Additional Functionality** - Offline Ads - Video Ads - Team Collaboration - Integrations **Agentic AI - Retail Media Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Epsilon Retail Media Alternatives - [Marin Software](https://www.g2.com/products/marin-software/reviews) - 3.8/5.0 (442 reviews) - [Skai](https://www.g2.com/products/skai/reviews) - 4.0/5.0 (281 reviews) - [Stackline](https://www.g2.com/products/stackline/reviews) - 4.4/5.0 (245 reviews)