Driftrock Reviews & Product Details

Driftrock is the automotive customer acquisition platform, used by 35+ global brands across 32 markets, including BMW, OMODA & JAECOO, BYD, Mercedes-Benz, and Hyundai Motor Group. Our platform processes 2M+ leads annually and enables £2.6B+ in vehicle sales globally. The automotive industry is going through its biggest transformation in decades. The EV transition, shifting buyer behaviour, increased competition and pressure to prove marketing ROI mean automotive brands can no longer afford to run disconnected, fragmented and traditional marketing stacks. Driftrock replaces that complexity with a single platform that captures more leads, converts more customers, and closes the loop between ad spend and vehicle sales.

Seller

Driftrock

Discussions

Driftrock Community

Languages Supported

English

Overview by

Matt Wheeler

Top-Rated Alternatives

View All Alternatives

User Insights

Average based on 13 real user reviews.

Log in to unlock pricing and user insights

UA

Verified User in Automotive

Mid-Market (51-1000 emp.)

12/13/2021

"Driftrock Review"

5/5

What do you like best about Driftrock?

Reporting dashboards are helpful and coherent for both my team and my clients. The user interface is user friendly for the most part. Review collected by and hosted on G2.com.

What do you dislike about Driftrock?

I don't particularly appreciate having to remap fields manually when creating a new synced form. It would be better if one could duplicate the form and then edit from there. Review collected by and hosted on G2.com.

UM

Verified User in Marketing and Advertising

Enterprise (> 1000 emp.)

12/14/2021

"good experience with Driftrock"

3.5/5

What do you like best about Driftrock?

I found this platform very easy to integrate with our workflow. Also, it is user-friendly and very simple to use in terms of setting up and when it comes to reporting. Review collected by and hosted on G2.com.

What do you dislike about Driftrock?

the testing process to understand if the leads went through the platform or not can be quite time-consuming and not straightforward. Review collected by and hosted on G2.com.

AS

Alessandro S.

Alessandro Spiriticchio

Mid-Market (51-1000 emp.)

11/26/2020

"Good and easy tool, useful even with Google Ads"

3.5/5

What do you like best about Driftrock?

-The tool is very easy to set up. Just a minute and you can create audiences with your Google Ads account -Possibility to run any ad to any audience -Gives more opportunities with Facebook -It makes me able to run more custom audiences, download and upload massive lists to several accounts Review collected by and hosted on G2.com.

What do you dislike about Driftrock?

Sometimes, unfortunately, synch fails. But, that's ok. Just resynch again and then you get everything working Also, sometimes CRM authentication disconnects itself. I think I should get help from CRM's API team. Review collected by and hosted on G2.com.