DM Hero Pricing Overview

A light start without the full commitment. 7-day free trial for new subscribers. Billed monthly, excl. VAT.

Up to 1,000 cold DMs a month (about 33 a day)
1,000 AI replies a month
1 Instagram account
AI Setter qualifies leads, handles objections and drives the conversation to your goal by sending your booking, offer or payment link
CRM with lead statuses, tags and notes
Campaign sequences
Analytics, dashboards and exports
Daily sending limits and pacing
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More sending and replies as your pipeline grows. 7-day free trial for new subscribers. Billed monthly, excl. VAT.

Up to 2,000 cold DMs a month (about 67 a day)
2,000 AI replies a month
1 Instagram account
AI Setter qualifies leads, handles objections and drives the conversation to your goal by sending your booking, offer or payment link
CRM with lead statuses, tags and notes
Campaign sequences
Analytics, dashboards and exports
Daily sending limits and pacing
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Turn one account into a full outbound engine. Our most popular plan. 7-day free trial for new subscribers. Billed monthly, excl. VAT.

Up to 3,000 cold DMs a month (about 100 a day)
5,000 AI replies a month
1 Instagram account
AI Setter qualifies leads, handles objections and drives the conversation to your goal by sending your booking, offer or payment link
CRM with lead statuses, tags and notes
Campaign sequences
Analytics, dashboards and exports
Daily sending limits and pacing
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No AI Setter: for teams with their own setters. 7-day free trial for new subscribers. Billed monthly, excl. VAT.

Up to 3,000 cold DMs a month (about 100 a day)
1 Instagram account
AI-personalized openers
Inbox and CRM with lead statuses, tags and notes
Campaign sequences
Analytics, dashboards and exports
Daily sending limits and pacing
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For 2+ reps: scale conversations, not hires. $499 per month for the first rep + $299 per additional rep (1 Instagram account per rep, from 2 reps). 7-day free trial for new subscribers. Billed monthly, excl. VAT.

Every rep gets the full Pro limits: 3,000 cold DMs and 5,000 AI replies a month
Everything in Pro, on each rep's Instagram account
Per-rep limits and assignment rules
Per-rep performance dashboards
Lead and campaign rotation across reps
Per-rep billing and reporting
Global fleet-level dashboard
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For teams of 2+ reps with their own setters, no AI Setter. $299 per month for the first rep + $149 per additional rep (1 Instagram account per rep, from 2 reps). 7-day free trial for new subscribers. Billed monthly, excl. VAT.

Every rep gets the full Outbound limits: 3,000 cold DMs a month
Everything in Outbound, on each rep's Instagram account
Per-rep limits and assignment rules
Per-rep performance dashboards
Lead and campaign rotation across reps
Per-rep billing and reporting
Global fleet-level dashboard
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An operating system for clients, products and brands. Custom pricing, arranged on a call.

Everything in Pro multi-reps
Per-workspace data isolation
Run sales for different offers and companies from one dashboard
Dedicated onboarding
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