We came to Digital Hunch with qualified leads down about 60% and no idea whether the cause was the market, the creative, or our own account. We gave them ad account access and a short brief. What came back was a structured read of the channel across seven areas, each with a verdict: change this, or this one is fine, leave it alone.
Two things stood out. They separated where the money was going from where the results were coming from, and showed that roughly a third of our daily budget was sitting in a campaign with zero results, because the booking event from our Calendly widget never reached the pixel. The second thing was the forecasting: every recommendation carried a realistic minimum, a maximum, and a most likely value, so we could argue with the estimate instead of just believing it.
They also reviewed the 21-item recommendation list we had collected from other experts and marked what they would cross out and why, including two items they expected to make our situation worse. Review collected by and hosted on G2.com.
This was a short express audit rather than a full engagement, and the limits were visible. One area, placements, they left open because we never sent the breakdown they asked for, and they wrote that down instead of filling the gap with something plausible.
The diagnosis also stopped at the edge of our CRM. They could show that every qualified lead in the period came from lead forms and none from the site, but they could not tell us why our lead-to-qualified rate fell, because we do not join ad spend to qualified leads anywhere. So their first recommendation was to build that reporting before changing anything in the account. Correct, and it also means the payoff is not immediate. If you are looking for a fix you can apply on Monday with no work on your side, this is not that. Review collected by and hosted on G2.com.