# Diffbot Reviews **Vendor:** Diffbot **Category:** [Data Extraction Tools](https://www.g2.com/categories/data-extraction-tools) **Average Rating:** 4.9/5.0 **Total Reviews:** 29 ## About Diffbot Diffbot provides a suite of products built to turn unstructured data from across the web into structured, contextual databases. Diffbot's products are built off of cutting-edge machine vision and natural language processing software that's able to read billions of documents every day. Diffbot Knowledge Graph Diffbot's Knowledge Graph product is the world's largest contextual database comprised of over 10 billion entities including organizations, products, articles, events, and more. Knowledge Graph's innovative NLP and fact parsing technologies link up entities into contextual databases, incorporating over 1 trillion "facts" from across the web in nearly live time. ## Diffbot Reviews ### 1. The most Competant Web Crawling Service I've used **Rating:** 4.0/5.0 stars **Reviewed by:** Justin W. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2023 **What do you like best about Diffbot?** Overall, Diffbot's tools are simple to use and understand outside of more complex use cases. We use several of their features to deliver content insights to our clients. I would recommend Diffbot to any person or organization that needs to pull large amounts of data from arbitrary web sources. The first tool we use is the crawlbot, which we appreciate is configurable and extremely capable. In most of our use cases - we just need to point to a URL and have it repeat every so often to discover new content. After crawling, the data is available via an easy-to-parse JSON file. We also use the Diffbot Knowledge Graph API. The powerful DQL language allows us to query a massive amount of data to find articles and entities. DQL is simple to use, and the GUI interface allows easy testing and iteration. Diffbot's customer service is also exceptional. Our contact has been very attentive in helping us learn how to properly use Diffbot's services to meet our needs. He has organized one-off Zoom meetings to walk us through the appropriate method for creating DQL queries and has expedited bug fixes required for our use cases. **What do you dislike about Diffbot?** Diffbot is a powerful tool, and with its numerous capabilities, it can be difficult for those unfamiliar with it to understand how to use it properly. Fortunately, Diffbot provides excellent customer service, which can help guide you through the process of determining the best practices for your use case. **What problems is Diffbot solving and how is that benefiting you?** Diffbot offloads the complex and difficult process of web crawling, scraping and analysis/parsing. Rather than writing our own in-house web crawler, we can spend our time elsewhere building features for our clients. Diffbot's Knowledge Graph allows us to find relationships between articles and entities across the web in near real-time. This feature has been invaluable in providing insightful information to our clients. ### 2. Diffbot is a game-changer. **Rating:** 5.0/5.0 stars **Reviewed by:** Kurt L. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 07, 2022 **What do you like best about Diffbot?** Diffbot makes the difficult task of managing data and extracting useful information much easier. They provide access to a seemingly infinite amount of company and contact information and are continuously improving their user interface to add even more value. I use Diffbot every chance I can! **What do you dislike about Diffbot?** Diffbot is very responsive and always willing to help. Their interface still needs some improvements, but I have been their client for over a year now and have seen vast improvements. **What problems is Diffbot solving and how is that benefiting you?** Diffbot is a better version of ZoomInfo with more capabilities beyond primary company, industry and contact info. They have additional tools which allow for data enrichment and are progressing towards in-depth market analytics. Indeed a total-package solution. ### 3. Diffbot Increases Efficiency **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2021 **What do you like best about Diffbot?** Prior to using Diffbot, we relied primarily on RSS feeds and a web scraping tool that is based on the visual layout and HTML of a webpage. We were very dependent on X Paths to get the data we wanted. We find that the Diffbot crawlers are more stable in the long term because they are not as impacted by website design changes. This saves us a lot of time that we would otherwise be spending on maintenance. **What do you dislike about Diffbot?** The two issues that are most challenging for us are: 1. Diffbot does not recognize PDF documents, and we frequently would like to ingest them as articles. 2. We find it difficult to troubleshoot a crawler in situations where it is not bringing in data or it is not bringing in the data we are expecting. **What problems is Diffbot solving and how is that benefiting you?** The biggest problem that Diffbot solved for us is reducing the amount of maintenance we have to do on our scraped websites. We use heavily Diffbot's full text capability and Diffbot’s metadata is also useful for us. The metadata that we use most is Diffbot’s language designation to ensure that our clients are seeing only articles in the languages that they choose. We also see great potential for using the bulk API to become more efficient in our content ingest process and we are excited to continue to explore this option. ### 4. social media and news monitoring **Rating:** 5.0/5.0 stars **Reviewed by:** Nitin A. | Maulden-Entergy Chair Professor of Information Science, Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2020 **What do you like best about Diffbot?** Diffbot provides great APIs, technical resource, and overall service. Their technical resources are one of the most advanced and highly accurate. Diffbot's team keeps their APIs up to date with social media's rapid evolution. The customer support is equally helpful and very friendly. They are very willing to work with flexible scenarios, accommodate needs and low budgets for small research groups, provide demo and trial accounts to experiment. Overall, they are the best social media data provider and analysis company, in my experience of over a decade. **What do you dislike about Diffbot?** This is more like a suggestion. Diffbot has several excellent capabilities and they are constantly improving and adding new features. Current customers and perhaps prospective ones too would benefit from a weekly/monthly newsletter, or social media updates, about these new developments. **Recommendations to others considering Diffbot:** I would strongly recommend Diffbot. But if you are still undecided, contact their support staff for demo/trial account. You won't regret it! **What problems is Diffbot solving and how is that benefiting you?** Social media and news monitoring. Diffbot's services have allowed us to streamline our data collection method. Previously, we wrote our own web crawlers/scrapers for blog sites which would break quite frequently. Diffbot has removed that hurdle. We are now looking forward to using the NLP/AI capabilities provided by Diffbot. ### 5. Excellent and reliable service over 4 years **Rating:** 5.0/5.0 stars **Reviewed by:** Tom W. | C, Small-Business (50 or fewer emp.) **Reviewed Date:** January 21, 2021 **What do you like best about Diffbot?** High detection accuracy and uptime: most of the time we can send API requests and know that the responses from Diffbot will be valid. **What do you dislike about Diffbot?** Some old versions of Python are used (<3.0) and could be upgraded. **What problems is Diffbot solving and how is that benefiting you?** We have been using the Article and Analyse APIs as a core part of our pipeline. After doing a build-vs-buy comparison, we realized that it would be far preferable to leave this step to an external best-in-class solution, rather than to build (and importantly *maintain*) in-house. Wherever the automated page structure analysis fails, our team can easily "teach" it the structure, and in the rare cases where that fails, the Diffbot team are very responsive to address issues. ### 6. Diffbot's Knowledge Graph is truly a web-scale database you can query **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2020 **What do you like best about Diffbot?** The KG is amazingly comprehensive. Products, people, corporations, and more all linked together in a contextual way. KG provides a user friendly way of feeling like you've scraped the whole web. No custom scraping rules, no need to figure out the nuances of where information is housed online. Just query and see if what you're looking for is on the public web. Finally, export features are great. You can export to CSV or JSON. I believe there are also a host of APIs where you can extract data on different entity types. **What do you dislike about Diffbot?** For advanced queries you do have to learn Diffbot's query language (DQL) **Recommendations to others considering Diffbot:** Try out the free trial. It doesn't take long to get up and running with the KG. In a matter of a few minutes you can begin to see what types of entities are returned from queries. If you want a little more hand holding reach out for a demo and their team will show you some cool queries, use cases for the Knowledge Graph, etc. Also, Diffbot's crawling product is relatively low barrier to entry. Try it out to pull ALL SORTS of data from competing sites. **What problems is Diffbot solving and how is that benefiting you?** We've used Diffbot's KG for a variety of online media operations including: - Live news monitoring of higher education entities - Pulling of trends for data journalism projects - Product price fluctuations for the purposes of placing affiliate links ### 7. Excellent lead gen and wide knowledge search tools **Rating:** 4.5/5.0 stars **Reviewed by:** Sarah A. | Head of Brand and Content Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2020 **What do you like best about Diffbot?** We've been using both the Knowledge Graph and Enhance products. We use the Knowledge Graph for a wider search, finding individuals with certain job titles at certain orgs. Then we enrich those profiles with Enhance, together it's a great market research and lead enrichment set up. **What do you dislike about Diffbot?** We don't need all of Diffbot's offerings. (At least for now.) Their APIs and crawler aren't super applicable to our use case at the moment. With that said, seeing what type of well-formed data is returned from other Diffbot products makes us think we could find a use for these down the road. We aren't a technical team. So this aspect of Diffbot's products isn't really applicable to us... but from what I understand we should be able to easily find an individual who can help us make better use of Diffbot's more technical products. **What problems is Diffbot solving and how is that benefiting you?** We generate leads from many, many industries and in many nations. Many lead gen tools have trouble with non western europe/US locations. Diffbot has a pretty wide coverage globally (that we've seen). We had not found a web data provider that had the breadth of org and org people data. Nor had we found a web data provider who had global coverage. Diffbot results can be in any language but they're processed to where tags and other metadata are in English. ### 8. Diffbot helped us bring our product to market in under a month. **Rating:** 5.0/5.0 stars **Reviewed by:** Ryo C. | Co-founder, Small-Business (50 or fewer emp.) **Reviewed Date:** April 01, 2020 **What do you like best about Diffbot?** Before using Diffbot, we considered building our own scraping system. This would have cost us at least 4 weeks of development time up-front and 1-2 days of maintenance cost on a monthly basis. The time itself is valuable, but even more so when considering the opportunity cost of what that time could be spent doing in an early-stage startup. After integrating Diffbot, we have that time back to building our business, developing exciting features for our customers and growing our customer base. The API has been reliable and the data that Diffbot is retrieving adds value to our customers with every content brief that is created. **What do you dislike about Diffbot?** No downsides so far. We're getting value out of their service and would recommend to anyone looking for a reliable content extraction API. **What problems is Diffbot solving and how is that benefiting you?** The biggest problem that Diffbot solved for us is reducing our time-to-market. Diffbot enabled us to rapidly build our product so that we could test it with an initial set of pilot customers. With Diffbot we were able to focus on solving problems for our customers instead of worrying about building or scaling a web scraper from scratch. As a result, we were able to get initial traction within a month of coming up with the idea and can now easily support the new customers that we are acquiring. ### 9. Diffbot's Knowledge Graph is a powerful tool for sales, analytics, and market research **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin T. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2020 **What do you like best about Diffbot?** The ability to enhance my existing data. I have company information imported from other sources such as Crunchbase. With a simple script in Google Sheets, I was able to enhance the company information with things like employee skills, common employee titles, technology stack used, and recent articles about the company. As a result, I was able to better prioritize my leads and quickly filter out the unqualified ones, saving me time. The ease of finding new leads. I can search new companies based on industry tags, employee size, funding amount, technology stack, and employee skills chained together with complex logic using a powerful query language. The number of high quality leads I found through the Diffbot Knowledge Graph more than tripled the number of high quality leads I found from other imported sources. **What do you dislike about Diffbot?** There's a bit of a learning curve to the Diffbot Query Language if you are not used to forming database queries. But their support team is pretty helpful, and one you work out a few examples and get used to building queries, you will realize just how powerful your searches can become. **Recommendations to others considering Diffbot:** The Knowledge Graph's trillion facts is only half of what makes it so powerful. The Diffbot Query Language is the other half. Don't be intimidated by the query language, and you will be amazed at how well you can pin-point your searches for the exact criteria, and also how comprehensive the data is returned. **What problems is Diffbot solving and how is that benefiting you?** I mainly used Diffbot's Knowledge Graph to help generate and prioritize high quality leads for outbound sales. Diffbot helped me find companies that fit my ideal customer profile, and with its rich information on each company, allowed me to better rank and prioritize them. As a result, I was able to prospect companies I never would have found without Diffbot, and also saved me a lot of time focusing on the high quality leads while filtering out the low quality ones. ### 10. Like an extension of our infrastructure **Rating:** 5.0/5.0 stars **Reviewed by:** Ian K. | Director, Media Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2020 **What do you like best about Diffbot?** Working with just one engineer, we were able to get a simple integration going within a week. We used the Article API to scale up and improve something we had already been doing in-house but didn't have the necessary resources to justify doing on our own. Diffbot allowed us to outsource something that was not a core focus and use those freed up resources to scale up other aspects of our infrastructure. **What do you dislike about Diffbot?** Not much really. Our rep keeps reminding us we're only using a fraction of what we could be using. One of these days we'll have the time to explore some of the higher-level knowledge graph APIs, one of these days. **What problems is Diffbot solving and how is that benefiting you?** Crawling and extracting information from HTML. ### 11. Here's the deal... leave structuring web data to the PROS **Rating:** 4.5/5.0 stars **Reviewed by:** James C. | Manager, Data Team, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2020 **What do you like best about Diffbot?** Diffbot can augment data streams for SO MANY industries/use cases. Within ours we're able to keep track of news mentions on universities (from literally all over the web), and enrich leads for outreach. I'm sure there's a ton more we could be doing with Diffbot. But even with those uses the service has paid for itself many times over. It doesn't take many saved work hours to justify the $299 price tag... **What do you dislike about Diffbot?** To tap into the full power of Diffbots offerings you do need a technical team member. (But for what service is this not the case?) Basically you can deal with pre-extracted sites (of which there seem to be millions) with the Knowledge Graph and Enhance. If you want to crawl a specific site repeatedly you'll need to at least know hot to make an API call. **What problems is Diffbot solving and how is that benefiting you?** High level we're using Diffbot for data extraction. More specifically enriching lead data and monitoring news sources about a large group of organizations. In the past we've built custom scrapers. but even with a (albeit small) data team the upkeep required to monitor even scores of sites made projects balloon in complexity and cost. The fact that we have multiple entry points to data streams about web properties that matter to us is HUGE. ### 12. Game Changer for Cold Start Data Extraction **Rating:** 4.5/5.0 stars **Reviewed by:** Ben E. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2020 **What do you like best about Diffbot?** Diffbot's Extraction APIs and Crawlbot API provide an incredibly valuable, versatile, and simple to use pipeline for acquiring crucial information from web pages that may not have been visited before. The Analyze API makes it a snap to determine if the page in question is a product page or not, and the wide array of elements that Diffbot returns from most pages is exceptionally useful! **What do you dislike about Diffbot?** In our space, we tend to cover a large percentage of the e-commerce world, and that takes us to many domains that are either irregular, outdated, or less than perfect in terms of function. We've noticed that for those pages, or ones with domains that have sophisticated/aggressive bot blocking techniques that Diffbot will often fail to provide a result (or at least within a minute or two). This can be problematic for a company like ours that explores tens of thousands of domains each day as it can slow down our discovery pipeline that finds new listings and e-commerce domains. **What problems is Diffbot solving and how is that benefiting you?** We typically use Diffbot to aid in providing data elements that we need in machine learning and AI, but would be too costly to spend the human-hours creating selectors for. Additionally, we use the Crawlbot API to help us get wider coverage of certain sites, while still leveraging the power of the automated extraction tools that Diffbot offers. ### 13. Diffbot is our favorite content provider by a landslide **Rating:** 5.0/5.0 stars **Reviewed by:** Eric S. | Chief Scientist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2020 **What do you like best about Diffbot?** We needed a content sourcing solution for our product, Tanjo Animated Personas, or TAPs. Tanjo Animated personas are simulated customers that learn and evolve over time. Our personas need to read a continual stream of articles, in order to evolve and function properly. Diffbot gives us an easy way to source that content. We have been a Diffbot customer for over 5 years, and have used all of their products, including Crawlbot and Knowledge Graph. Before Diffbot, we mainly relied on RSS feeds and custom scrapers to import articles into our system. The results were often inconsistent, with misread or malformed text blocks. It was tedious and unsustainable. Diffbot provided an almost limitless set of sources with high quality data. Implementing Diffbot has greatly improved scalability, efficiency and quality of feeding internet articles into our platform. They are always willing to work with us if we encounter any issues. They take customer feedback seriously and are willing to hear out suggestions for what features could be improved or added. We appreciate Diffbot’s flexibility to work with us for our needs. **What do you dislike about Diffbot?** Diffbot has always been open to hearing our suggestions for what could be improved or added to their website. I don't think it would be fair to "dislike" anything since they have taken our feedback seriously in the past and iterated on their platform. If we think things could be better, we let Diffbot know. **What problems is Diffbot solving and how is that benefiting you?** We needed an automated method to extract article text and images from popular websites online that was much more reliable and required much less effort to maintain. Diffbot provides an almost limitless set of sources with high quality data. ### 14. Diffbot great for extracting data without engineering help! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2020 **What do you like best about Diffbot?** Their support team is very helpful. Even without purchasing their support plan to have an SLA, they usually get back within a week and provide thorough responses. Sometimes, they'll even see your API configuration, adjust it for you, and explain how the new setting is better. I would highly recommend Diffbot for their robust and dependable products, supportive sales and customer support staff, and transparent pricing plans. Even their base plans make it easy for any company or team of any size to test it and determine what their positive ROI looks like. **What do you dislike about Diffbot?** Documentation could be improved a bit. It can be hard for new users who aren't familiar with HTML and CSS how to apply specific filters and selectors. My recommendation here is to provide templates or additional documentation on best practices for scraping data from popular sources such as Wikipedia. Another small thing they can improve on is providing better visibility into account usage statistics for accounts with multiple tokens, which are all tied into one parent account. **What problems is Diffbot solving and how is that benefiting you?** Their data extraction APIs are customizable and flexible. Almost any page on the internet can be scraped. It expedites data extraction for our team as we don't need to depend on custom python scripts or software engineers to help collect data for our needs. We were able to reduce time from days to mere hours to get working APIs to extract data. For a startup that is now part of a much larger company, this type of efficiency helped us allocate our engineers to more important sprints. ### 15. Diffbot was extremely helpful, attentive, and responsive to meet my business' custom needs. **Rating:** 5.0/5.0 stars **Reviewed by:** Henry V. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2020 **What do you like best about Diffbot?** Diffbot provides a simple, well documented API that allows for mind-boggling web scraping with brain-dead code. By finding what's important on nearly every kind of webpage, Diffbot helped launch my project further than I could have imagined, saving me hours writing code which would have only been able to understand a few websites. **What do you dislike about Diffbot?** One suggestion for them is, there are probably individuals/small businesses out there that can't afford the plans they offer, that could still get a lot out of Diffbot, so maybe they should consider adding a smaller plan. But as a user I haven't encountered anything to dislike yet- really! Haven't had a single issue using the API and it was really easy to get started with all of their help. **What problems is Diffbot solving and how is that benefiting you?** Several times a day, we're scraping URLs which are dynamically chosen by a program and pulling data from those web pages. Since we don't know which sites will be scraped in advance, it's a daunting programming task to reliably scrape the important info from any given webpage. Diffbot does this job reliably with any web page we encounter. Ultimately it gives us a ton of mental space to tackle other important aspects of my program, rather than muck around in the mess of web code. ### 16. Scale-able and largely hands-off web extraction for the win! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Defense & Space | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2020 **What do you like best about Diffbot?** Diffbot is powerful and simple to use. Users from basic to advanced levels of technical expertise can use Diffbot and extract content from the web with ease. Diffbot is highly scale-able because it is so easy to extract content from the web. The pricing is better than other software we have used before. The customer support has been superb. We almost always receive responses from the support team within 24 hours after their submission. The support team works hard to give timely and accurate suggestions and fixes for issues we face. The onboarding process was very smooth. Diffbot provided us with a generous trial amount that really allowed us to evaluate Diffbot and see that it was the right solution for us. The user interface is simple and sleek. Many tasks on Diffbot can be automated making management of hundreds of crawlers or other extraction APIs fairly effortless. Diffbot has been everything we hoped for in web extraction. **What do you dislike about Diffbot?** Monitoring the success of crawlers is challenging since there are not notifications on whether a crawler has not been delivering for a while or meeting a lot of errors. **What problems is Diffbot solving and how is that benefiting you?** Ingesting open source news content from hundreds of sites. Diffbot automates a huge portion of the web scraping process and it is highly accurate with the option to adjust the ingestion fields for specific needs or for nonstandard site formats. With the service we used before switching to Diffbot, it would take about a half hour to create an extractor for a website, but with Diffbot we were able to do a site it in about 5-10 minutes. We have not taken advantage of the Knowledge Graph very much yet since we have been focused on the extraction solution. But, that also looks promising for our use case. ### 17. Extremely powerful API for text extraction **Rating:** 4.5/5.0 stars **Reviewed by:** Andres P. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2020 **What do you like best about Diffbot?** We have used Diffbot for several years, their API for text extraction is extremely powerful and accurate. It has become an important part of our data processing pipeline. Their API(s) allow us to convert unstructured HTML data into information we can ingest and store. Their support is also very responsive and has always provide us with value answers and feedback when needed. **What do you dislike about Diffbot?** They also provide with a web interface to define custom rules, that functionality has also proved very useful, however its UI can be not very intuitive sometimes. **What problems is Diffbot solving and how is that benefiting you?** It allows us to extract structured data from HTML pages. ### 18. Great enrichment tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Venture Capital & Private Equity | Small-Business (50 or fewer emp.) **Reviewed Date:** February 11, 2021 **What do you like best about Diffbot?** 1) Enrichment data 2) Ability to query data in aggregate **What do you dislike about Diffbot?** 1) Being charged based on entities 2) Being charged as we go (I wish there was a way to limit my queries) **What problems is Diffbot solving and how is that benefiting you?** Lead enrichment Lead sourcing Customer profiling ### 19. Content extraction done right **Rating:** 5.0/5.0 stars **Reviewed by:** Artur R. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2020 **What do you like best about Diffbot?** We're a happy customer for about 6 years now, and we tend to forget Diffbot is there, since their data flows seaminglessly. Our work depends a lot on data processing, and we don't want to worry about how data sources provide their data, or when change their process along the way. With Diffbot we can really focus on processing. **What do you dislike about Diffbot?** Nothing worth mentioning. The few glitches we had in the past were promptly dealt by their support. **What problems is Diffbot solving and how is that benefiting you?** We're using data extraction APIs for getting web data. We're evaluating the knowledge graph. ### 20. Diffbot is really easy to use and brought immediate value to my project **Rating:** 5.0/5.0 stars **Reviewed by:** Laura L. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2020 **What do you like best about Diffbot?** There are mulitple ways to "extract" data with Diffbot. We use the Knowledge Graph (which doesn't really require any knowledge of extraction or web scraping on our end) for exploratory analysis. And for more redudent scrapes the automatic extraction API. Solid documentation and the knowledge graph works right out of the box. **What do you dislike about Diffbot?** There is a bit of a learning curve with DQL **What problems is Diffbot solving and how is that benefiting you?** The ability to pull in data about brands, products, and news mentions to see trends. We were able to ditch rule-based scrapers (that only worked some of the time). ### 21. Using Diffbot to analyze product pages **Rating:** 5.0/5.0 stars **Reviewed by:** Oleg L. | CEO (Chief Executive Optimist), Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2020 **What do you like best about Diffbot?** Diffbot is the best web crawler and analyzer on the market. You can get the structured data about any web page that you want. **What do you dislike about Diffbot?** We have been using Diffbot for 5 months so far, and haven't got any issues with it. **Recommendations to others considering Diffbot:** I recommend Diffbot. **What problems is Diffbot solving and how is that benefiting you?** We are using Diffbot to get structured data about e-commerce web pages. It just does the job. One API call and you get the result. ### 22. A very good service for anyone needing content extraction and much more. **Rating:** 5.0/5.0 stars **Reviewed by:** Eddie C. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 01, 2020 **What do you like best about Diffbot?** Having tried a number of similar services in the past, we were very pleasantly surprised as to how good the content extraction is. The contacts we have dealt with at Diffbot have also been extremely helpful. **What do you dislike about Diffbot?** There's not much to dislike. It does the job very well. **What problems is Diffbot solving and how is that benefiting you?** Clean spidering and content extraction of websites. ### 23. Great service for both, quick MVPs and professional applications **Rating:** 5.0/5.0 stars **Reviewed by:** Georg H. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 10, 2020 **What do you like best about Diffbot?** The parsing quality is best of breed - and adapts well to all sorts of websites **What do you dislike about Diffbot?** The scheduling and organizing of crawljobs is not perfect yet - hoping to see some improvements coming up there. **What problems is Diffbot solving and how is that benefiting you?** We use Diffbot to crawl a large amount of global news outlets ### 24. Solid data and comprehensive API access **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2020 **What do you like best about Diffbot?** I like that Diffbot shows sources of data and confidence in its inferences. API is well-thought-through and well-documented. Support is excellent and the initial setup was straight-forward. Both UI and programmatic access work as expected. The company is constantly working on new features and improvements and includes its customers into the prioritization process. **What do you dislike about Diffbot?** Not much to dislike. Looking forward to new features, e.g. alerts on data updates. **What problems is Diffbot solving and how is that benefiting you?** Diffbot is one of the many data sources we use. ### 25. Excellent Spidering and Content Extraction **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2020 **What do you like best about Diffbot?** Crawlbot paired with Diffbot's extraction api saved us thousands of hours when acquiring web data for research and implementing consulting projects. **What do you dislike about Diffbot?** Occasionally, when looking to update content from previously crawled URL's diffbot would be inconsistent. While this was not frequent, and we were able to find work arounds, we were never able to successfully trouble shoot the issues. **What problems is Diffbot solving and how is that benefiting you?** As a consulting organization working with organizations to leverage NLP and auto classification we used Diffbot to extract text, image, and product information. The big benefit of Diffbot is it seamlessly integrated into our tool set enabling us to quickly generate structured data upon which to work. ### 26. Powerful tool for exploring data! **Rating:** 4.5/5.0 stars **Reviewed by:** Minn K. | Investor, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2020 **What do you like best about Diffbot?** Impressive database of information curated from across the web **What do you dislike about Diffbot?** There is a bit of a learning curve to the Diffbot Query Language, but it's worth it! **Recommendations to others considering Diffbot:** Have a specific use case in mind. Their documentation is also very useful. **What problems is Diffbot solving and how is that benefiting you?** I'm using it to enrich a dataset, based on a smaller list of fields. ### 27. Diffbot has been invaluable for news monitoring **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 01, 2020 **What do you like best about Diffbot?** We use Diffbot for news monitoring, and their article extraction capabilities are scalable, cost efficient and the right fit for our use case. **What do you dislike about Diffbot?** There's not much to dislike for how we use Diffbot. **What problems is Diffbot solving and how is that benefiting you?** Scalable news monitoring is difficult to accomplish when your solution is completely built or managed in-house - Diffbot AI solves the technical challenges of article extraction from unstructured web pages, for us to get rich structured public data. ### 28. I recommend Diffbot knowledge graph to a company at least twice a month. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** April 07, 2020 **What do you like best about Diffbot?** It's scale and simplicity of use. It basically puts the world largest database of people, places and companies behind a SQL like query engine that anyone can use. **What do you dislike about Diffbot?** Their website doesn't do a great job of explaining the product, and they don't have clear usecases. **What problems is Diffbot solving and how is that benefiting you?** You can answer such a large variety of questions using knowledge graph that pinning down one usecase that sums up their value is hard, but simple usecase is use them to identify and/or verifying information about a person or business. Thats obviously useful for fintech, credit risk, background checks etc. ### 29. Very good tech and support team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 27, 2020 **What do you like best about Diffbot?** Data extraction capability of the software, support team's commitment to our success **What do you dislike about Diffbot?** Minor inconsistencies and slightly wonky UI **What problems is Diffbot solving and how is that benefiting you?** Data collection ## Diffbot Discussions - [What is the best way to enhance understanding of Diffbot Query Language?](https://www.g2.com/discussions/25034-what-is-the-best-way-to-enhance-understanding-of-diffbot-query-language) - 1 comment, 1 upvote - [What does Diffbot do?](https://www.g2.com/discussions/what-does-diffbot-do) - 1 comment - [View Diffbot pricing details and edition comparison](https://www.g2.com/products/diffbot/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-14+23%3A32%3A11+-0500&secure%5Bsession_id%5D=86673ea3-221f-4918-8822-07d0d34aa599&secure%5Btoken%5D=28bf2ef35d0d36bb19c1489833feeb17260bf613b632189b7ec8de0e9dabb520&format=llm_user) ## Diffbot Features **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Media Channels** - Broadcast Media - Print Media - Online Media **Lead Intelligence** - Lead Validation - Lead Enrichment - Lead Quality - Lead Analysis - Browser Extension **Data collection** - Natural Language Processing (NLP) - Data Sources - Custom Research Sources - Lead Enrichment - Advanced Data Collection **Data management** - Data repository - Natural Language Processing (NLP) - Data quality - Automation - Data structuring **Geographic Coverage** - Local Media - National Media - International Media **Segment Trending** - Web - Social - Benchmarks - Finance **Functionality** - Customized Datasets - Customer support - Real-time data - Complete datasets - Compliance - Plug-ins **Agentic AI - Lead Intelligence** - Cross-system Integration **Reporting** - Keyword Targeting - Custom Feeds and Alerts - Custom Reports - Dashboards **Analysis** - Custom Dashboards - Reports - Integrations **Agentic AI - Media Monitoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Platform** - Search - User, Role, And Access Management - Mobile User Support - Alerts - Collaboration - Compliance **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Market Intelligence** - Cross-system Integration - Proactive Assistance ## Top Diffbot Alternatives - [Apify](https://www.g2.com/products/apify/reviews) - 4.7/5.0 (459 reviews) - [Clearbit](https://www.g2.com/products/clearbit/reviews) - 4.4/5.0 (623 reviews) - [ZoomInfo Sales](https://www.g2.com/products/zoominfo-sales/reviews) - 4.5/5.0 (8,854 reviews)