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Data Studio Reviews & Product Details

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Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

12 months

Data Studio Media

Data Studio Demo - Sample Adwords Report
See and share your AdWords data reports in a highly visual format. View more sample reports at https://www.google.com/analytics/data-studio/gallery/
Data Studio Demo - Sample Any Data Report
Make your own data easily come to life in beautiful charts and graphs. View more sample reports at https://www.google.com/analytics/data-studio/gallery/
Data Studio Demo - Sample Wild Nature Website Google Analytics Report
Fully customize the look and feel of your dashboard reports. View more sample reports at https://www.google.com/analytics/data-studio/gallery/
Data Studio Demo - Sample Marketing Report
Show your website performance, like top countries by session and engagement by demographic. View more sample reports at https://www.google.com/analytics/data-studio/gallery/
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Data Studio Reviews (472)

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Reviews

Data Studio Reviews (472)

View 1 Video Reviews
4.4
472 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the ease of use and seamless integration with Google products, making it simple to create interactive dashboards and reports. The drag-and-drop interface allows for quick customization, which enhances data visualization and sharing capabilities. However, many note that performance can be slow when handling large datasets.

Pros & Cons

Generated from real user reviews
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Katie F.
KF
Vice President Operations
Mid-Market (51-1000 emp.)
"Data Aggregation Powerhouse with a Steep Learning Curve"
What do you like best about Data Studio?

I love that Looker Studio can aggregate so many different sources of data. Once I got over the initial tough ramp-up, it's super simple to update. I also love that it's free. We're able to pull data from Freshbooks, tons of Google Sheets, and it blends them all into one concise report. Review collected by and hosted on G2.com.

What do you dislike about Data Studio?

Not a ton of support. For being owned by Google, even Gemini isn't great at providing answers for how to use it. It can be glitchy and disconnect for no apparent reason. The learning curve is steep. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business (50 or fewer emp.)
"Flexible, Powerful Dashboards That Make Data Actionable"
What do you like best about Data Studio?

What I like best about Looker Studio is how flexible it is for turning data into visuals.

You can pull in multiple sources, like Google Analytics, Ads or Sheets, and see everything in one dashboard. The drag-and-drop interface makes building reports faster, and it’s easy to share with clients or teams.

It’s simple enough to create something useful quickly, but powerful enough to customise and drill into the details when needed. It makes data more understandable and actionable. Review collected by and hosted on G2.com.

What do you dislike about Data Studio?

What I dislike about Looker Studio is that it can be slow and a bit clunky with large datasets.

Some visualisations aren’t very flexible, and customisation can get frustrating if you need something outside the standard templates.

It also relies heavily on the data being clean—if your sources aren’t set up properly, the reports can be misleading or break easily. Review collected by and hosted on G2.com.

Vidur S.
VS
Senior Client Services Manager
Small-Business (50 or fewer emp.)
"Seamless Integration, Effective Reporting"
What do you like best about Data Studio?

I primarily use Looker Studio for cross-channel ad campaign reporting, pulling data from Google Ads and Meta Ads. It solves the problem of manual reporting for me, saving hours each week. The seamless integration with the Google ecosystem is the best feature. I love the interactive tools like the date range selectors and campaign drop-down filters, allowing stakeholders to adjust and explore the dashboard on their own. Cost effectiveness, third-party connectors, and custom calculated fields all make Looker Studio a great reporting tool. Review collected by and hosted on G2.com.

What do you dislike about Data Studio?

The only thing would be the lag and slow loading time. Review collected by and hosted on G2.com.

Suayip Can O.
SO
Founder and SEO Consultant
Small-Business (50 or fewer emp.)
"Fast, Easy Reporting with Looker Studio for Google Analytics & Search Console"
What do you like best about Data Studio?

This is a really great tool for reporting data quickly and easily from frequently used platforms like Google Analytics and Google Search Console, and sharing it with our clients. Review collected by and hosted on G2.com.

What do you dislike about Data Studio?

Looker Studio is weak when it comes to integrating data from third-party tools outside the Google ecosystem, such as Bing or Yandex. It also doesn’t let you sort comparative charts by “delta.” The only way to do this is by blending data, which makes the process longer and more time-consuming. Review collected by and hosted on G2.com.

Jonathan B.
JB
Videographer
Enterprise (> 1000 emp.)
"Visualize Data Effortlessly, High Initial Learning Curve"
What do you like best about Data Studio?

I use Looker Studio to show my analytics data from Google Analytics into an easy-to-use visual for my team, which makes sharing data straightforward. I really like the customization and the ability to change the date range and visualize specific data. The easy-to-use menus and options are quite helpful, and I appreciate that it gives me the data as a link that I can share. Review collected by and hosted on G2.com.

What do you dislike about Data Studio?

It took me a while to learn so the barrier to entry is quite high. I think having some training in the software would be helpful. Review collected by and hosted on G2.com.

Manuel M.
MM
Key Account Manager
Mid-Market (51-1000 emp.)
""
Diego A.
DA
Real Estate Agent
Small-Business (50 or fewer emp.)
"Powerful, scalable, and reliable cloud platform for modern projects"
What do you like best about Google Cloud?

Google Cloud offers an exceptional combination of performance, scalability, and integration with the broader Google ecosystem. Its AI and machine learning tools, like Vertex AI, make it easy to build advanced solutions without heavy infrastructure management. The console is intuitive, and documentation is comprehensive, making onboarding smoother for both developers and teams. The pay-as-you-go model allows flexibility in costs, and services like BigQuery deliver outstanding speed for data analytics at scale. Security standards and compliance are also top-notch, which is essential for enterprise-level projects. Review collected by and hosted on G2.com.

What do you dislike about Google Cloud?

While the platform is powerful, pricing can become complex and slightly higher than competitors if resources aren’t optimized properly. Some advanced services have a steeper learning curve, requiring more time to configure efficiently. Support is generally good, but in certain cases, faster response times for technical tickets would be helpful. Additionally, regional availability for certain services could be expanded to improve latency and redundancy in more markets. Review collected by and hosted on G2.com.

Mohamed G.
MG
Paid Media Specialist
Marketing and Advertising
Mid-Market (51-1000 emp.)
"Realtime reporting and Seamless Google Ads, Analytics & Sheets Integration"
What do you like best about Data Studio?

Direct integration with Google Ads, Google Analytics, and Google Sheets as data sources Review collected by and hosted on G2.com.

What do you dislike about Data Studio?

It becomes very slow sometimes and it takes sometimes to adapt to Changes in the Google Ads and Google Analytics changes in the connectors APIs Review collected by and hosted on G2.com.

Verified User in Fund-Raising
UF
Small-Business (50 or fewer emp.)
"Great for Google Sheets Dashboards"
What do you like best about Data Studio?

its part of Google, so it works well with Google Sheets and allows me to easily create live dashboards. There are many data sets that we can link and graphics to use. Review collected by and hosted on G2.com.

What do you dislike about Data Studio?

If you have several data sets it can be a bit confusing to use and refresh. Limited data on the free plan. Review collected by and hosted on G2.com.

Rohan S.
RS
Data Engineer
Information Technology and Services
Mid-Market (51-1000 emp.)
"A free and flexible BI tool for quick dashboards and planning"
What do you like best about Data Studio?

I have used Looker studio mainly for building dashboards on top of data pipeline. The strongest part of tool is how easy it integrates with Google BigQuery and Google Sheets. once the data model are ready i can quickly connect them to Looker studio and build visualization without much setup. its a reliable tool for teams already working in the Google ecosystem. Review collected by and hosted on G2.com.

What do you dislike about Data Studio?

it has limits. for very large datasets or complex joins, performance can be slow and customization options for visuals are not as advanced as what i find in Power BI or Tableau. Review collected by and hosted on G2.com.

Questions about Data Studio? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

deniz y.
DY
deniz yavuz
Last activity over 4 years ago

utf-8 error

Karthik D.
KD
Karthik Dasari
Last activity almost 4 years ago

Which is the best place where I can see more tutorials about Data Studio?

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

12 months

Average Discount

5%

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