TrustWILL's free plan covers core loyalty basics: points program, referrals, limited-time offers, and integrations with Willdesk and TrustWILL Reviews. TrustWILL's paid plans unlock significantly more capability. The Starter Plan ($18.98/month, 200 orders) adds pop-ups, email, theme customization, free product/shipping rewards, multi-language support, and Shopify POS. The Growth Plan ($69/month, 500 orders) layers in VIP tiers, points and rewards expiration, Klaviyo integration, and a loyalty page. The Plus Plan ($499/month, 5,000 orders) adds API access, checkout extensions, custom data export, and dedicated customer success. G2 reviewers note multilingual support and VIP features as key upgrade drivers, with one reviewer flagging that Growth plan access gates many desirable features.