ThinkUp! Pricing Overview

ThinkUp! does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details.

According to G2 data, ThinkUp! pricing in 2026 starts at $11.85 and can reach $13.00 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the Curriculum Associates's official pricing page for the most current details.

ThinkUp!'s pricing is best suited for K-8 educators in Texas and North Carolina, particularly those in Primary/Secondary Education and Education Management settings. G2 reviewers span Small Business, Mid-Market, and Enterprise school segments, indicating broad adoption across campus sizes. The $11.85 i-Ready Teacher Toolbox tier appeals most to mid-market and enterprise districts seeking integrated digital assessments and reporting alongside curriculum. The $13.00 print curriculum tier suits smaller campuses or individual teachers who prefer physical workbooks with no minimum purchase requirements. G2 reviewers consistently highlight ThinkUp! as especially valuable for STAAR prep, intervention programs, small-group instruction, and accelerating higher-order thinking across diverse student populations.

ThinkUp! does not offer a permanent free version, but a free trial is available for educators evaluating the curriculum before committing. ThinkUp!'s paid plans begin at $11.85 per year for the i-Ready Teacher Toolbox integration tier, which includes full i-Ready Teacher Toolbox access, benchmark assessments, and Spanish-language support through Level 5. The standalone ThinkUp! Curriculum tier at $13.00 per year provides print materials for Math, ELA, and Science with no minimum order requirement, at $30 per Teacher Edition. The i-Ready tier offers broader digital access and assessment tools, while the curriculum tier suits schools preferring traditional print-based instruction. Custom enterprise quotes are also available.

ThinkUp! is widely regarded as a strong value by G2 reviewers, with an average rating of approximately 4.7 out of 5. Educators consistently praise its rigorous TEKS-aligned content, comprehensive lesson structures, and dual print-and-online access as major benefits relative to cost. G2 reviewers note that ThinkUp!'s pricing has driven measurable STAAR score improvements and critical thinking gains. However, some G2 users flag cost as a concern, particularly smaller campuses with limited budgets, with one reviewer noting pricing is 'overpriced for my organization' and another citing 'budget constraints.' The assessment component and professional learning add-ons are also noted as expensive, making ThinkUp! a premium but high-impact investment.