
I greatly appreciate the ease of tracking influencer posts throughout a campaign cycle! Additionally, the platform is well designed for agency use with sharability and multiple downloads of campaign status. The at-a-glance reporting feature is my favorite way to check in on influencer performance. Additionally, with the expansion of the Enterprise Dashboard, it's been helpful to source top performers across various campaigns for our needs. Furthermore, the API integration for ad access is simple! If not, the support team is always available to address our needs. Review collected by and hosted on G2.com.
Influencer sourcing is weak. I do not use this feature at all because it is not designed well to meet creative needs and general influencer engagement. There is no open application feature to build campaigns to invite influencers to review briefing materials and share their thoughts. Overall the collaboration between influencers and the platform is non-existent. The reporting often has to be corrected, and it is weighted by organic vs. branded posts. If the platform is able to review branded content, I would hope it could calculate branded engagement rate instead of manually setting for projections. Review collected by and hosted on G2.com.