Covalent Marketing Reviews & Provider Details

Name: Covalent Marketing
Rating: 4.9 (13 reviews)

Covalent Marketing is your strategic partner for mastering Braze and transforming your customer experiences. Our expert consultants empower you to streamline marketing operations, optimize omnichannel strategies, and navigate data and technical complexities – all for maximizing your Braze investment. Our End-to-End Braze Services: New to Braze? Accelerate onboarding with tailored implementation, ensuring you achieve faster time-to-value and measurable ROI. Struggling with Braze? Get back on track with specialized support. We'll troubleshoot challenges, optimize underperforming campaigns, and provide guidance for long-term success. Do More with Braze? Innovate with new channels, advanced features, and custom Liquid scripting. Our team helps you unleash the full potential of Braze for sophisticated, personalized experiences. Beyond Braze? We complement Braze with leading platforms like Census to expand your MarTech capabilities, enabling seamless data flow and powerful cross-channel activations. And we plan to add additional partners as our journey blossoms with Braze. Why Covalent? We make Braze and your marketing technology stack work smarter for you. Expect a passionate, results-driven team dedicated to your success. Our deep Braze expertise, combined with a collaborative approach, drives impactful outcomes. Contact us today: info@covalentmarketing.com or 773-919-0595

Seller

Covalent Marketing

Discussions

Covalent Marketing Community

Languages Supported

English

Services Offered

Implementations, Advisory and Support, Development & Integration, Data Management, MarTech Strategy

Locations Serviced

Canada, United States

Overview by

Ryan Kosanic

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User Insights

Average based on 13 real user reviews.

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Laura L.

Small-Business (50 or fewer emp.)

7/20/2026

"Amazing Experience—Allison and Jasper Were Outstanding"

5/5

What do you like best about Covalent Marketing?

Everything. Our reps, Allison and Jasper, were amazing. I'd keep working with them if I could! Review collected by and hosted on G2.com.

What do you dislike about Covalent Marketing?

Nothing I can think of. I would use them again without hesitation. Review collected by and hosted on G2.com.

Recommendations to others considering Covalent Marketing:

They're so knowledgeable and helpful. They took every problem we had and solved it quickly and effectively. I'd recommend them wholeheartedly. Review collected by and hosted on G2.com.

What problems is Covalent Marketing solving and how is that benefiting you?

Onboarding for Braze. We're coming into Braze from Acoustic, and while it's amazing, it was also a lot to wrap our brains around because it offers so much more than what we're used to. Allison and Jasper did such an amazing job guiding us through the process and answering our questions quickly. I couldn't be happier with the experience. Review collected by and hosted on G2.com.

Verified User in Financial Services

Enterprise (> 1000 emp.)

6/4/2026

"Knowledgeable, patient partners who went the extra mile"

4/5

What do you like best about Covalent Marketing?

Laasya and Jasper were consistently patient and supportive through a protracted onboarding process with a lot of moving parts on our side. They went above and beyond their defined scope — particularly around database hygiene and data readiness — and were genuinely collaborative partners, not just advisors checking boxes. Review collected by and hosted on G2.com.

What do you dislike about Covalent Marketing?

Nothing significant. The onboarding hours ran out before we fully completed everything, but that was largely a reflection of our project complexity, not their effort or planning. Review collected by and hosted on G2.com.

Recommendations to others considering Covalent Marketing:

If you're onboarding to Braze and need a knowledgeable, hands-on partner — especially for IP warming and deliverability — Covalent is a strong choice Review collected by and hosted on G2.com.

What problems is Covalent Marketing solving and how is that benefiting you?

We brought Covalent in to guide our Braze onboarding during a complex migration away from Salesforce Marketing Cloud. They helped us navigate IP warming strategy, platform setup, and deliverability best practices — areas where we had real gaps. Their support kept the project moving when we hit internal blockers. Review collected by and hosted on G2.com.

Rachel P.

Small-Business (50 or fewer emp.)

6/8/2026

"Exceptional Support for Email Migration to Braze"

4.5/5

What do you like best about Covalent Marketing?

I really appreciated having Laasya from Covalent Marketing as a reliable and constant resource throughout our onboarding to Braze. She's been incredibly responsive, answering our questions or connecting us with someone who can. Our weekly check-ins were a great touch point for learning more about Braze and problem-solving when issues arose. Laasya always provided timely and sound guidance, which helped us stay on track with our tight IP warming schedule. Covalent Marketing's ongoing, reliable support was crucial in ensuring a smooth email migration. Review collected by and hosted on G2.com.

What do you dislike about Covalent Marketing?

N/A Review collected by and hosted on G2.com.

Tiffany H.

Small-Business (50 or fewer emp.)

10/17/2025

"Exceptionally Responsive and Knowledgeable. Seamless Braze Implementation and Ongoing Support"

5/5

What do you like best about Covalent Marketing?

What I like best about working with Covalent Marketing is how hands-on they are. We reach out to them on a regular basis with all kinds of requests — from marketing questions to data clarification, ideation support, QA checks on our Braze Canvases and campaign execution, and even helping explain technical nuances to our developers and product team. They’re always responsive and thorough, and our team has come to really enjoy and trust their expertise. Emmett, in particular, has been phenomenal to work with. Review collected by and hosted on G2.com.

What do you dislike about Covalent Marketing?

There isn’t anything I would call a ‘dislike.’ If I had to point to something, it’s simply that when you work with a team as responsive and knowledgeable as Covalent, it sets a very high bar for other partners. Review collected by and hosted on G2.com.

Recommendations to others considering Covalent Marketing:

For anyone considering Covalent Marketing, I highly recommend them as a partner. They bring deep expertise in Braze strategy and implementation, but what really sets them apart is how hands-on and responsive they are. They don’t just provide guidance and leave you to figure it out — they act like an extension of your team, jumping in to ideate, troubleshoot, QA, and even translate technical details across marketing, product, and development. If you’re looking for a partner who will not only get you up and running but also continue to refine and expand your use of Braze over time, Covalent is an excellent choice. Review collected by and hosted on G2.com.

What problems is Covalent Marketing solving and how is that benefiting you?

We partnered with Covalent Marketing to guide us through our Braze journey, beginning with campaign planning and strategy development prior to implementation. Their expertise helped us map out the most effective ways to structure campaigns, align them with our customer journey, and ensure we were set up for long-term success.

Covalent then supported us through the actual Braze implementation, providing hands-on expertise that made the process smooth, efficient, and well-documented. Their team not only helped us get Braze up and running but also equipped us with best practices that fit our organization’s needs.

Since implementation, we’ve continued to retain Covalent as a partner. They’ve been instrumental in refining and deepening our Braze integration while also helping us expand the number of Braze channels we use. Their ability to combine technical expertise with strategic insight has made them an invaluable partner as we continue to scale and optimize our use of Braze. Review collected by and hosted on G2.com.

Nate R.

Small-Business (50 or fewer emp.)

5/20/2026

"Laasya and Jasper were a pleasure to work with :)"

5/5

What do you like best about Covalent Marketing?

Laasya and Jasper were readily available, attentive, and easy to work with :) Review collected by and hosted on G2.com.

What do you dislike about Covalent Marketing?

I had no issues working with Covalent Mktg Review collected by and hosted on G2.com.

Ryaan S.

Small-Business (50 or fewer emp.)

3/9/2026

"Kind, Receptive Team That Always Goes the Extra Mile"

5/5

What do you like best about Covalent Marketing?

Their team and how kind and receptive they are. Always taking the extra step. Review collected by and hosted on G2.com.

What do you dislike about Covalent Marketing?

Nothing, great company and served us well. Review collected by and hosted on G2.com.

Recommendations to others considering Covalent Marketing:

Definitely go for them. Great team, very thoughtful. Just make sure your timeline is well calculated before you start. Review collected by and hosted on G2.com.

What problems is Covalent Marketing solving and how is that benefiting you?

They helped us onboard onto Braze. It was beneficial since they bridged our knowledge gap. Review collected by and hosted on G2.com.

Verified User in Computer Software

Small-Business (50 or fewer emp.)

5/5/2026

"Knowledgeable, Hands-On Onboarding That Made Braze Setup Seamless"

5/5

What do you like best about Covalent Marketing?

Very Knowledgeable and helpful.

Laasya walked us through the process from start to finish, with very organized weekly meetings to ensure our onboarding to Braze was smooth, we had zero issues getting up and running which was amazing. Review collected by and hosted on G2.com.

What do you dislike about Covalent Marketing?

We had no issues, the whole team at Covalent was great. Review collected by and hosted on G2.com.

Carrie W.

Mid-Market (51-1000 emp.)

4/14/2025

"Excellent Braze onboarding services!"

5/5

What do you like best about Covalent Marketing?

They came in incredibly well-prepared and brought a clear structure to the onboarding process. Their documentation was great and made it easy for us to stay aligned internally and keep things moving. On top of that, they were super responsive whenever questions came up and stepped in to help escalate an issue with Braze that was putting our timeline at risk. Review collected by and hosted on G2.com.

What do you dislike about Covalent Marketing?

Honestly, not much! If anything, their thoroughness meant some of the early meetings moved a little slowly, but that information did pay off down the road. Review collected by and hosted on G2.com.

Recommendations to others considering Covalent Marketing:

If you’re planning a Braze rollout and want to do it right, definitely talk to Covalent. Their team knows the platform and is well-organized. Just be ready to move quickly because they will keep you accountable and on track! :-) Review collected by and hosted on G2.com.

What problems is Covalent Marketing solving and how is that benefiting you?

Covalent helped us get up and running with Braze in a way that felt manageable. They are really well-organized! We didn’t have any in-house experience with Braze, and they helped guide us through everything from setup to strategy. Their support made a big difference in keeping our implementation on track and avoiding delays. Review collected by and hosted on G2.com.

Verified User in Computer Software

Small-Business (50 or fewer emp.)

11/20/2025

"Great Onboarding Services for Braze"

5/5

What do you like best about Covalent Marketing?

The team is very knowledgable and patient. Great team players Review collected by and hosted on G2.com.

What do you dislike about Covalent Marketing?

not applicable. I had no issues with them Review collected by and hosted on G2.com.

What problems is Covalent Marketing solving and how is that benefiting you?

I had the pleasure of working with Covalent Marketing to onboard our brand onto Braze. The team was exceptionally knowledgeable, patient, and helpful throughout the entire process. They provided essential support with IP warming, configuring our workspaces, and successfully launching our first campaigns. I highly recommend their expertise. We worked with Jessica and Emmett Review collected by and hosted on G2.com.

Elizabeth K.

Mid-Market (51-1000 emp.)

11/13/2024

"Great team and overall experience working with Covalent!"

5/5

What do you like best about Covalent Marketing?

Their team is wonderful to work with! They have been great resources for my team to understand Braze technical and automation best practices. Review collected by and hosted on G2.com.

What do you dislike about Covalent Marketing?

None really. The only thing I'd like to see is in the future is possibly adding in more test/fix hours after a canvas/campaign has gone live to ensure that it is working correctly, but that is something my team or I can request ourselves. Review collected by and hosted on G2.com.

What problems is Covalent Marketing solving and how is that benefiting you?

Covalent was able to perform an audit of our Braze CRM to help us understand why certain campaigns and canvases were not working correctly. They were also instrumental to us in making the recommended fixes so that our canvases work correctly. They worked closely with my team, educating them on best practices along the way which helps us to ensure that we can take those learnings and apply them long term to future marketing initiatives. Review collected by and hosted on G2.com.