Cognism Reviews (1,350)

Reviews

Cognism Reviews (1,350)

4.5
1,350 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise the product for its accurate contact data and ease of use, which significantly enhances their prospecting efforts. The platform's ability to provide verified emails and phone numbers streamlines outreach, allowing sales teams to focus on meaningful conversations. However, some users note that data accuracy can be inconsistent, particularly for certain regions.

Pros & Cons

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Maxime S.
MS
Maxime S.
Responsable du Développement Commercial
Mid-Market (51-1000 emp.)
"Game-Changing Chrome Extension for UK & Europe Prospecting"
4.5/5
What do you like best about Cognism?

The Chrome extension is a game changer for pulling direct dials straight from LinkedIn Sales Navigator when prospecting UK and European accounts — our connection rates are noticeably higher than when we used ZoomInfo. Mobile data quality across Europe is genuinely top-notch too, and it saves hours compared to fighting through corporate switchboards to reach the right person. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

Export credit limits feel a bit strict when you're trying to build larger target account lists at scale, it can slow down bigger ABM pushes. Coverage also thins out noticeably outside Europe; searching for contacts in APAC or more niche industries yields way fewer verified phone numbers than what we get on European lists. Review collected by and hosted on G2.com.

JZ
Juan Z.
Senior Consultant
Small-Business (50 or fewer emp.)
"Simple UI, Easy HubSpot Connection, and Rich PE Market Data"
4/5
What do you like best about Cognism?

The user interface is simple, and the connection to HubSpot is easy. It provides a rich dataset for our niche, the PE market, and it has become an integrated tool in our processes and day-to-day ways of working. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

Cognism is a solid platform where the basics work well. That said, it needs integrations with more tools in our stack to be truly productive day to day. I also wish it offered more intelligent AI functionality, such as more refined AI persona matching or automated processing of large datasets within campaigns. On top of that, it’s quite expensive. Review collected by and hosted on G2.com.

Yeray C.
YC
Yeray C.
CoFounder & Mobile Lead Developer
Mid-Market (51-1000 emp.)
"Outstanding European Contact Data Accuracy with Seamless CRM Enrichment"
4.5/5
What do you like best about Cognism?

The accuracy of the contact data in European and international regions is outstanding. The platform's AI-driven intelligence is excellent at updating and validating contact info. The onboarding process was smooth, and the support team was helpful in getting us set up quickly. Furthermore, the integration capabilities (specifically being able to enrich our CRM and tradeshow lists directly) are seamless and save our team multiple hours of manual research and verification. The UI/UX is very clean and easy to navigate, and the overall performance is fast and reliable, giving us a massive ROI that fully justifies the pricing. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

While the platform is highly functional, the search filters can sometimes feel slightly cluttered when building highly specific criteria for European regions. Additionally, bulk exporting large lists can take a bit of time to process, though the quality and accuracy of the resulting data make the short wait entirely worth it. Review collected by and hosted on G2.com.

Erick G.
EG
Erick G.
Inside Sales/SDR Source-To-Pay & Order-To-Cash Specialist
Mid-Market (51-1000 emp.)
"Precision in Customer Research, But Pay Attention to Financial Data"
4/5
What do you like best about Cognism?

I appreciate the possibility of being able to ask the Cognism team to find the phone number if it is missing. It is something I need and really like. Moreover, it was easy to set up and I have never had any problems with the initial configuration. I use Cognism every single day to search for information about our potential clients, such as email addresses and phone numbers, and it works very well for this purpose. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

I don't like the information about company revenue on Cognism, especially for the Italian market, because there is a large discrepancy between the real information and what is found on Cognism. I would never trust this data. Also, the email addresses sometimes don't work. Review collected by and hosted on G2.com.

Syed F.
SF
Syed F.
SDR
Mid-Market (51-1000 emp.)
"Human Verified Mobile Numbers That Save Hours"
4.5/5
What do you like best about Cognism?

The best thing about Cognism is the accuracy of their mobile numbers. I use their Chrome extension every day for the US market, and their 'Diamond Data' is a total lifesaver, it’s actually human-verified, so I’m not wasting half my morning calling dead-end landlines or getting number disconnected' messages. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

The biggest downside is the price and the credit system for Diamond Data. While the verified numbers are great, you really have to be stingy with how you use them because the 'Diamond' credits run out fast if you're doing high-volume outreach Review collected by and hosted on G2.com.

Abdul R.
AR
Abdul R.
Employer Engagement Executive
Consulting
Small-Business (50 or fewer emp.)
"Accurate B2B Contact Data That Streamlines Prospecting and Outreach"
5/5
What do you like best about Cognism?

What I like best about Cognism is the quality and accuracy of its contact data, particularly for B2B prospecting. The platform makes it easy to identify decision-makers, access verified contact information, and build targeted prospect lists quickly. Its integration with CRM and sales engagement tools helps streamline workflows, while the intent data and enrichment capabilities enable more personalized and effective outreach. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

Nothing significant comes to mind. Overall, I've had a positive experience with Cognism and found it to be a reliable tool for prospecting and contact discovery. Like any platform, there can occasionally be minor data inaccuracies, but nothing that has had a meaningful impact on my workflow. Review collected by and hosted on G2.com.

Lindsey F.
LF
Lindsey F.
Head of Sales Enablement and Operations
Mid-Market (51-1000 emp.)
"Seamless Integration and Reliable Data"
4.5/5
What do you like best about Cognism?

We find Cognism easy to use and it integrates really well with the platforms that we use, like Salesforce and SalesLoft. This integration allows us to carry data from one platform to another with great ease, increasing our efficiency and our ability to work in the minimal amount of time. We really appreciate the diamond data feature as it gives us peace of mind that the contact details we receive are verified and vetted by somebody, ensuring they are usable when contacting prospects. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

We do battle a little with contact details in Italy. It's a little bit more sparse than the contact details we use in the United Kingdom. Review collected by and hosted on G2.com.

Tom P.
TP
Tom P.
Chartered Surveyor
Small-Business (50 or fewer emp.)
"Safe, Efficient Contact Pulling for Targeted Outreach"
4.5/5
What do you like best about Cognism?

The ability to pull contacts in a safe an efficient manner - to allow us to directly target potential occupiers who might be in the market. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

The smaller companies who might take smaller buildings often have limited details. Sometime you have to write the exact word for word company name in order for it to recognise (it might be better if you can put in a key word and get the company to come up) Review collected by and hosted on G2.com.

Verified User
G
Verified User
Small-Business (50 or fewer emp.)
"Efficient Lead Enrichment with EMEA Focus"
5/5
What do you like best about Cognism?

I like using Cognism because it makes it easier and quicker for me to enrich leads with its mass enrichment feature. I can just import a CSV, and it automatically enriches the information I need for the company. This saves me a lot of time, especially when enriching all the CRM data, which would take a lot of time if done one by one. It's also been really helpful when I'm reaching leads across EMEA, as it provides accurate contact details, validates existing records, and fills in missing information before leads are passed to the sales team. The data coverage in EMEA is particularly useful, helping me save time on manual searches and improving the overall quality of our CRM data. Additionally, the initial setup was easy and direct to the point, which was great when integrating Cognism with our CRM system. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

I wish Cognism would improve the consistency of its contact data, as I sometimes find phone numbers and job titles outdated. Review collected by and hosted on G2.com.

Petar K.
PK
Petar K.
Strategic Account Executive
Mid-Market (51-1000 emp.)
"Intuitive UI, Robust Data for EMEA Markets"
4/5
What do you like best about Cognism?

I like the user interface of Cognism. It's very simple and intuitive, making it easy to navigate. The database is really good, especially for phone numbers and email addresses in the EMEA/EU regions. The integration with Salesforce and Outreach is also solid, with no complaints there. When I started using the tool, it was really simple with no bugs or problems. The whole interface and experience made me feel like I had been using it for several years; it's that simple. I also think Cognism has the best data coverage in the EU compared to other tools I've used. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

Oh, of course, it's with every data provider, even if it's, like, really good, sometimes, in certain industries, the data is not there. I've seen this, maybe, in Southeastern or Eastern Europe. However, when I check companies that are headquartered in the UK, Germany, France, or Spain. Or Italy, the data is really solid. So overall, it's a good experience, but sometimes the data is missing for specific companies, or it only includes data for key decision-makers or influencers, not everyone in the company. Review collected by and hosted on G2.com.