--- title: Capture Higher Ed Reviews meta_title: 'Capture Higher Ed Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter reviews by the users' company size, role or industry to find out how Capture Higher Ed works for a business like yours. aggregate_rating: rating_value: 4.9 review_count: 6 scale: '5' date_modified: '2026-09-25' parent_category: name: Marketing Services url: https://www.g2.com/categories/marketing-services --- # Capture Higher Ed Reviews **Vendor:** Capture Higher Ed **Category:** [Lead Generation Companies](https://www.g2.com/categories/lead-generation-services) **Average Rating:** 4.9/5.0 **Total Reviews:** 6 **AI Enabled:** This product embeds AI to enhance or extend its core functionality. ## About Capture Higher Ed Capture Higher Ed is an enrollment marketing platform that sees prospect intent sooner and acts on it faster — moving students to apply 3x faster and driving measurable enrollment growth. Unlike traditional service vendors and AI-only tools, our product provides the earliest and deepest visibility into student behavior — from first anonymous visit through enrollment — powering predictive personalization, cross-channel engagement and prioritization that gets smarter with every interaction. At Capture, search consulting, email marketing, digital advertising, and direct mail are powered by that same real-time intelligence and managed by former VPs who know what it actually takes to hit enrollment targets. By pairing our exclusive behavioral intelligence platform with expert enrollment strategists, our partner institutions grow 15% YoY on average. ## Capture Higher Ed Reviews ### 1. Cutting-Edge Thought Partners Who Truly Understand Enrollment Challenges **Rating:** 5.0/5.0 stars **Reviewed by:** LeAnn H. | Senior Vice President of Marketing and Enrollment, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through Google One Tap using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** September 16, 2026 **What do you like best about Capture Higher Ed?** They are in the "game" with you as an enrollment leader and they not only want you to succeed, they are great thought partners, idea generators, and are on the cutting edge of what prospective students are looking for in the enrollment experience. They know the challenges we face and face those with us in a way I have never experienced with another higher ed vendor. **What do you dislike about Capture Higher Ed?** I can't think of any downsides. If I have ever had a challenge with something (which has been very rare), they have been responsive and took care of it. **Recommendations to others considering Capture Higher Ed:** Don't let the big companies with the one-stop-shop solutions make you feel they are the only choice for you. Ask to talk to their clients, and make sure that you are internally ready to fully implement their services. If you're not, they can't do much to help you and you won't have the results you're looking for. **What problems is Capture Higher Ed solving and how is that benefiting you?** Capture Higher Ed supports our enrollment funnel from prospect to enrollment through targeted and retargeted marketing, website tracking, and data-driven decisions that influence search name purchases. They also help with digital advertising, the use of AI to maximize counselor workload, and predictive modeling for application and enrollment behavior. Their technology and services are excellent, but what truly sets Capture apart is the partnership. I’ve been with them for 13 years because their team genuinely listens when we flag things that could improve our experience—this isn’t a one-size-fits-all vendor relationship. They’re willing to adapt their approach to what actually works for our institution rather than pushing a standardized playbook, and that has made a real difference in how effectively we’re able to use the platform. ### 2. Capture is an Easy and Effective Tool For Personalization and Bottom Line Impact **Rating:** 5.0/5.0 stars **Reviewed by:** Yvette K. | Owner at Aliada Equine, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** September 14, 2026 **What do you like best about Capture Higher Ed?** Our rep, Kate Howard, is hands down the best. She's on top of everything and makes working with Capture easy and a pleasure. And the measurable positive impact on deposits for grad and undergrad populations is why we are continuing and expanding our relationship with Capture. **What do you dislike about Capture Higher Ed?** The UTM tracking tool is still a bit wonky, but I'm not complaining as that's not a main feature of the service and irrelevant to the positive impact we are measuring. **Recommendations to others considering Capture Higher Ed:** Capture is an excellent tool to prioritize and personalize outreach efforts -- whether by counselors or faculty. Customizable creative designed and provided by Capture relieves bandwidth pressure on our thin-stretched in-house marketing team. We have just added on Capture Co-Pilot to streamline even more individualized communications. **What problems is Capture Higher Ed solving and how is that benefiting you?** Capture Engage is exactly that: it engages web visitors to identify them or gently nudge them through the funnel, CTA by CTA. The behavioral intelligence information is used by stakeholders across the organization and has resulted, when used to prioritize outreach, in yield rates that are anywhere from double to 10 times the average rate. ### 3. Data-Driven Recruitment as a True Extension of Our Team **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew O. | Vice President of Enrollment Management & Marketing, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** September 14, 2026 **What do you like best about Capture Higher Ed?** I value the amount of data I have daily, from who is visiting our site to who is most likely to apply or enroll and the steps that show their intent to move forward. I can focus on students with intent instead of digging through notes, see what they are interested in on our website and how they engage with emails and texts, and tailor communication in a meaningful way. Copilot lets me engage students through email and text. The platform, search, and marketing services are significant in how I operate and achieve goals throughout the year. The biggest thing is the team—they feel like part of our team, invest in our success, and are very collaborative, insightful, and engaged week to week. I also value the support with identifying students through search and list buys, coordinating those efforts, and curating lists of students and schools. I am excited about continuing to create relationships through the platform and identifying the right type and timing of communication for students. **What do you dislike about Capture Higher Ed?** N/A **What problems is Capture Higher Ed solving and how is that benefiting you?** Capture Higher Ed helps us know which students are interested in Missouri Western State University and engage them throughout their college search. It created capacity for our small team, solidified the funnel, and gives us data to continue meaningful conversations with interested students. ### 4. 'Capture' better enrollment data, improve yield **Rating:** 5.0/5.0 stars **Reviewed by:** Kandice K. | Director Graduate Enrollment, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** September 24, 2026 **What do you like best about Capture Higher Ed?** The tool provides a simplified way to consume complex information and from multiple sources to provide a great visualization of student profiles. The account manager provides relevant and intuitive updates and suggests key strategic initiatives to help us build our class - it's like having another Enrollment Director on the team! **What do you dislike about Capture Higher Ed?** Sometimes getting complex web analytics reports is beyond reach. **What problems is Capture Higher Ed solving and how is that benefiting you?** Enrollment marketing. Specifically, identification of anonymous visitors and their web behavior to better inform our site architecture improvements and to enhance our ability to communicate with them and move them into and through our enrollment funnel. Additionally, we are able to visualize prospective students and admitted students and utilize their digital activity to determine what matters most to them and position our value-add to them uniquely. ### 5. Capture Higher Ed provides great service, advice, and intentional support. **Rating:** 4.5/5.0 stars **Reviewed by:** Jordan L. | Vice President for Enrollment Management and Marketing, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** September 14, 2026 **What do you like best about Capture Higher Ed?** I have received intuitive and real client partners. I have felt that my Capture teammates are an extension of our office. The team does a good job of learning and then offering support, ideas, and encouragement. **What do you dislike about Capture Higher Ed?** Nothing comes to mind; however, I'm always open to a lower price tag. **Recommendations to others considering Capture Higher Ed:** Do your due diligence and ask tough questions. I think you'll find the Capture team is prepared, honest, and understands the landscape. **What problems is Capture Higher Ed solving and how is that benefiting you?** Capture Higher Ed is helping us think differently about our enrollment model and how we can be better positioned to care for our students and families. Capture benefits us because they know who we are and can give advice that aligns with our mission and values. ### 6. Excellent Technology Backed by Outstanding Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** September 14, 2026 **What do you like best about Capture Higher Ed?** The technology - identifying the students visiting the web, creating content to engage with those students and sourcing the data in a way that is most helpful for the admission team. **What do you dislike about Capture Higher Ed?** There are some limitations which I would like to see them expand on. **Recommendations to others considering Capture Higher Ed:** Demo the technology and speak to others using the system. **What problems is Capture Higher Ed solving and how is that benefiting you?** Identifying the students who we should focus on thus helping the team focus their energy in the right places. Also cost savings - identifying which students we should mail to etc. - [View Capture Higher Ed pricing details and edition comparison](https://www.g2.com/products/capture-higher-ed/reviews?section=pricing&secure%5Bexpires_at%5D=2026-10-04+15%3A35%3A25+-0500&secure%5Bsession_id%5D=05550914-2aa8-4506-9e4b-3420c3cf0509&secure%5Btoken%5D=46aa2181d862cebb3aba6e166777ee66290486cd27d380f407e6c4620b1f4ce6&format=llm_user) ## Capture Higher Ed Features **Planning** - Needs Assessment - Resource Allocation - Stayed within Budget - Statement of Work - Best Practices **Delivery** - Technical Expertise - Met Deadlines - Meeting Management - Project Updates - Scope Management - Roll-out **Team Quality** - Change Management Skills - Executive Presence - Vertical Expertise - Technology Partnerships ## Top Capture Higher Ed Alternatives - [KlientBoost](https://www.g2.com/products/klientboost/reviews) - 4.8/5.0 (405 reviews) - [memoryBlue](https://www.g2.com/products/memoryblue/reviews) - 4.6/5.0 (340 reviews) - [INFUSE](https://www.g2.com/products/infusemedia-infuse/reviews) - 4.5/5.0 (293 reviews)