Captello gives us a systematic, customizable and consistent way to capture leads across many different types of events, from small scientific conferences to larger trade shows. The automated Salesforce integration is especially valuable for qualifying leads and fast lead follow up. Review collected by and hosted on G2.com.

We have not come across any major issues with Captello. It is still relatively early in our use of the platform, so we are still building experience and measuring longer-term results such as lead-to-opportunity impact. Review collected by and hosted on G2.com.

Pros:

Easy setup and user-friendly interface

Real-time lead capture and data syncing

Customizable forms and automation

Insightful dashboards for ROI tracking

Outstanding customer support Review collected by and hosted on G2.com.

The only issue is one that you would have with any ULC software and that is gaining access to the dev/api kit for shows as some platforms simply do not share the info. We work around that by importing our leads post event into Captello so we can continue to have all the benefits of our lead capture in one place. Review collected by and hosted on G2.com.

Being able to customize our lead capture form to best fit our industry since it is so niche. We also had a booth challenge where people could scan QR codes around our booth to create an engaging environment and it went amazing! Overall the leads capture were 100% more qualified, easy to export our of Captello, we could customize the export to only include data that we wanted. Overall very happy! Review collected by and hosted on G2.com.

The only fluke that we noticed was in our booth challenge, after you'd scan a QR code, complete the question and earn the points you'd have to fully wait for the screen pop-up to run it's course to get the points. If you didn't exit out of that screen before you'd scan the next one that window would pop-up inside that first QR code window. Review collected by and hosted on G2.com.

The team at Captello was amazing to work with. They were incredibly helpful and took the time to teach us how to set everything up. The platform was easy to use, and it was genuinely fun to customize. I also really enjoyed the ability to take notes using audio. Review collected by and hosted on G2.com.

At times, it was a bit confusing to tell which features were included and which weren’t. Learning what the differences were between activations and experiences was the main confusion Review collected by and hosted on G2.com.

The biggest game-changer for us has been the seamless Marketo integration. Leads captured at events flow directly into our system in real time — no manual exports, no data entry delays, no lag in follow-up. Our team can begin activating leads almost instantly, which has made a noticeable difference in our post-event conversion process.

What also sets Captello apart is how customizable the platform is. We're able to tailor the experience to match each specific activation or event, which keeps things relevant and on-brand no matter where we're exhibiting.

And then there are the games — a genuinely fun feature that has helped us drive booth engagement and make meaningful connections with attendees in a way that feels natural rather than forced. Review collected by and hosted on G2.com.

Honestly, I don't have any significant complaints. Like any software, there's always a small learning curve when onboarding new team members, but Captello's support has been helpful in getting everyone up to speed quickly. Nothing that would give me pause about recommending it. Review collected by and hosted on G2.com.

Captello is super easy to use. Our team only needed a two minute training and they were off and running with it. Review collected by and hosted on G2.com.

I wish we didn't have to pay by event because we have hundreds of events per year. We have to pick which shows we'll use our licenses for, so we still end up having to use different types of lead capture. Review collected by and hosted on G2.com.

Captello has a very robust program for all of our needs. The connection between Captello and our CRM are very helpful and allow our booth staff and sales to contact attendees in a timely fashion. Review collected by and hosted on G2.com.

I wish I was able to afford the whole suite of options. However, I probably wouldn't use all of them all the time. Review collected by and hosted on G2.com.

Captello has been an incredibly valuable tool for our event and lead management needs. From on-site lead capture to post-event follow-up, the platform makes it easy to collect, organize, and activate leads without the usual headaches that come with events.

The interface is user-friendly, reliable, and clearly built with real event teams in mind. It streamlines workflows, integrates well with other systems, and helps ensure no lead slips through the cracks. What really stands out is how much time it saves our team while still providing clean, actionable data for sales and marketing.

On top of the product itself, the Captello team has been responsive and supportive whenever questions come up. It’s clear they care about their users and are constantly improving the platform based on real feedback. Review collected by and hosted on G2.com.

While Captello is a powerful lead capture and management platform, there are a few areas where there’s room for improvement:

Learning Curve for Advanced Features

Some of the more advanced features and settings take a bit of time to fully understand and configure—especially for users who are new to event lead management software.

Customization Options

Although the platform offers solid customization, there were a few specific fields and display options we wished were more flexible right out of the box.

Mobile App Performance

During high-traffic events, the mobile app can occasionally feel a bit slow or laggy, especially when capturing a large number of leads in quick succession. Review collected by and hosted on G2.com.

Captello’s integration with HubSpot and the intuitive form builder are game-changers. It’s incredibly easy to set up and customize properties for mapping to HubSpot, which allows us to enroll contacts into nurture campaigns seamlessly. The ROI dashboard and flexibility for capturing leads make Captello a standout solution in the lead capture space. Review collected by and hosted on G2.com.

At this time, there are no features we dislike about the platform. Review collected by and hosted on G2.com.

What is most helpful about this platform is the customization. You can tailor your experience and your team's experience based on your current process or enhance the lead ingestion process with their breadth of tools and features--they've truly thought of everything.

So far, I've been really impressed with their onboarding process, ease of implementation, knowledgeable customer support and sales teams and overall responsiveness. I was about to set our company up in no time and the sales reps have loved having lead capture and scanning abilities right on their cell phones. Review collected by and hosted on G2.com.

I don't have a dislike yet. I would say that the only barrier has been change management within our organization and meeting people at their different technical abilities-- but even with that Captello has gotten rave reviews from our onsite sales team! Review collected by and hosted on G2.com.