--- title: Captello Reviews meta\_title: 'Captello Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 180 reviews by the users' company size, role or industry to find out how Captello works for a business like yours. aggregate\_rating: rating\_value: 4.8 review\_count: 180 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Lead Generation url: https://www.g2.com/categories/lead-generation --- ### Captello Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users love the **user-friendly interface** of Captello, making lead capture and data management effortless for their team. [(57 mentions)](https://www.g2.com/products/captello/reviews?filters%5Bsentiment_snippet%5D=1569236&qs=pros-and-cons#reviews) Users value the **automated lead generation** of Captello, enhancing data flow and improving overall efficiency post-trade shows. [(36 mentions)](https://www.g2.com/products/captello/reviews?filters%5Bsentiment_snippet%5D=1568755&qs=pros-and-cons#reviews) Users love the **easy setup** of Captello, greatly enhancing lead capture and event consistency effortlessly. [(35 mentions)](https://www.g2.com/products/captello/reviews?filters%5Bsentiment_snippet%5D=1569013&qs=pros-and-cons#reviews) Users love Captello for its **easy lead management** , boosting lead capture and streamlining event operations effectively. [(35 mentions)](https://www.g2.com/products/captello/reviews?filters%5Bsentiment_snippet%5D=1568060&qs=pros-and-cons#reviews) Users praise Captello for its **excellent customer support** , offering timely assistance and comprehensive resources throughout the experience. [(32 mentions)](https://www.g2.com/products/captello/reviews?filters%5Bsentiment_snippet%5D=1568850&qs=pros-and-cons#reviews) Users experience a **steep learning curve** , particularly with advanced features, but support helps ease the transition. [(14 mentions)](https://www.g2.com/products/captello/reviews?filters%5Bsentiment_snippet%5D=1568595&qs=pros-and-cons#reviews) Users find a **steep learning curve** with Captello, especially when attempting to navigate advanced features and options. [(9 mentions)](https://www.g2.com/products/captello/reviews?filters%5Bsentiment_snippet%5D=1568242&qs=pros-and-cons#reviews) Users face significant **integration issues** , complicating setup and requiring additional resources to resolve problems effectively. [(8 mentions)](https://www.g2.com/products/captello/reviews?filters%5Bsentiment_snippet%5D=1569204&qs=pros-and-cons#reviews) Users find the **initial setup process time-consuming** , requiring multiple calls and extensive learning for effective use. [(7 mentions)](https://www.g2.com/products/captello/reviews?filters%5Bsentiment_snippet%5D=1569279&qs=pros-and-cons#reviews) Users find the **complexity** of Captello overwhelming, hindering their ability to utilize the platform fully. [(6 mentions)](https://www.g2.com/products/captello/reviews?filters%5Bsentiment_snippet%5D=1569031&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Captello ##### 1. Ease of Use Users love the **user-friendly interface** of Captello, making lead capture and data management effortless for their team. [ See 57 mentions ](https://www.g2.com/products/captello/reviews?filters%5Bsentiment_snippet%5D=1569236&qs=pros-and-cons#reviews) See Related User Reviews AN 5.0/5 "Captello to be a pivotal tool for customer engagement" What do you like about Captello? Ease of use. this is a tool that allows everyone that is using it to see and share data. As we develop our own surveys we need a tool that can adapt ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User 5.0/5 "Captello eliminates manual work, freeing up time to focus on other responsibilities" What do you like about Captello? There are several elements I like about Captello, the main being its ability to connect with our CRM systems and have data automatically flow. This el ##### 2. Lead Generation Users value the **automated lead generation** of Captello, enhancing data flow and improving overall efficiency post-trade shows. [ See 36 mentions ](https://www.g2.com/products/captello/reviews?filters%5Bsentiment_snippet%5D=1568755&qs=pros-and-cons#reviews) See Related User Reviews ![Parker B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Parker B.") PB Parker B. Mid-Market (51-1000 emp.) 5.0/5 "Captello Makes Lead Capture and ROI Tracking Effortless" What do you like about Captello? Captello’s integration with HubSpot and the intuitive form builder are game-changers. It’s incredibly easy to set up and customize properties for mapp ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User 5.0/5 "Captello eliminates manual work, freeing up time to focus on other responsibilities" What do you like about Captello? There are several elements I like about Captello, the main being its ability to connect with our CRM systems and have data automatically flow. This el ##### 3. Easy Setup Users love the **easy setup** of Captello, greatly enhancing lead capture and event consistency effortlessly. [ See 35 mentions ](https://www.g2.com/products/captello/reviews?filters%5Bsentiment_snippet%5D=1569013&qs=pros-and-cons#reviews) See Related User Reviews ![Amanda E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amanda E.") AE Amanda E. 4.0/5 "Seamless, Good Assistance, Easy to Use for our sales team." What do you like about Captello? Pros: Easy setup and user-friendly interface Real-time lead capture and data syncing Customizable forms and automation Ins ![Parker B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Parker B.") PB Parker B. Mid-Market (51-1000 emp.) 5.0/5 "Captello Makes Lead Capture and ROI Tracking Effortless" What do you like about Captello? Captello’s integration with HubSpot and the intuitive form builder are game-changers. It’s incredibly easy to set up and customize properties for mapp ##### 4. Lead Management Users love Captello for its **easy lead management** , boosting lead capture and streamlining event operations effectively. [ See 35 mentions ](https://www.g2.com/products/captello/reviews?filters%5Bsentiment_snippet%5D=1568060&qs=pros-and-cons#reviews) See Related User Reviews ![Parker B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Parker B.") PB Parker B. Mid-Market (51-1000 emp.) 5.0/5 "Captello Makes Lead Capture and ROI Tracking Effortless" What do you like about Captello? Captello’s integration with HubSpot and the intuitive form builder are game-changers. It’s incredibly easy to set up and customize properties for mapp ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User 5.0/5 "Captello eliminates manual work, freeing up time to focus on other responsibilities" What do you like about Captello? There are several elements I like about Captello, the main being its ability to connect with our CRM systems and have data automatically flow. This el ##### 5. Customer Support Users praise Captello for its **excellent customer support** , offering timely assistance and comprehensive resources throughout the experience. [ See 32 mentions ](https://www.g2.com/products/captello/reviews?filters%5Bsentiment_snippet%5D=1568850&qs=pros-and-cons#reviews) See Related User Reviews ![Amanda E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amanda E.") AE Amanda E. 4.0/5 "Seamless, Good Assistance, Easy to Use for our sales team." What do you like about Captello? Pros: Easy setup and user-friendly interface Real-time lead capture and data syncing Customizable forms and automation Ins AD Allie D. 4.5/5 "A Game-Changer for Event Lead Management" What do you like about Captello? Captello has been an incredibly valuable tool for our event and lead management needs. From on-site lead capture to post-event follow-up, the platform ### 5 Cons or Disadvantages of Captello ##### 1. Learning Curve Users experience a **steep learning curve** , particularly with advanced features, but support helps ease the transition. [ See 14 mentions ](https://www.g2.com/products/captello/reviews?filters%5Bsentiment_snippet%5D=1568595&qs=pros-and-cons#reviews) See Related User Reviews ![Amanda E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amanda E.") AE Amanda E. 4.0/5 "Seamless, Good Assistance, Easy to Use for our sales team." What do you dislike about Captello? The only issue is one that you would have with any ULC software and that is gaining access to the dev/api kit for shows as some platforms simply do no AD Allie D. 4.5/5 "A Game-Changer for Event Lead Management" What do you dislike about Captello? While Captello is a powerful lead capture and management platform, there are a few areas where there’s room for improvement: Learning Curve for Adv ##### 2. Steep Learning Curve Users find a **steep learning curve** with Captello, especially when attempting to navigate advanced features and options. [ See 9 mentions ](https://www.g2.com/products/captello/reviews?filters%5Bsentiment_snippet%5D=1568242&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User 5.0/5 "Captello eliminates manual work, freeing up time to focus on other responsibilities" What do you dislike about Captello? I don't dislike anything, other than there are so many options, it's a bit overwhelming. I know I don't use Captello to it's full capacity because of AD Allie D. 4.5/5 "A Game-Changer for Event Lead Management" What do you dislike about Captello? While Captello is a powerful lead capture and management platform, there are a few areas where there’s room for improvement: Learning Curve for Adv ##### 3. Integration Issues Users face significant **integration issues** , complicating setup and requiring additional resources to resolve problems effectively. [ See 8 mentions ](https://www.g2.com/products/captello/reviews?filters%5Bsentiment_snippet%5D=1569204&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User 4.0/5 "A great product for event lead capture" What do you dislike about Captello? The initial set up was quite complicated and person responsible for our onboarding didn't seem to know much about what she was doing, so we had to bri AN 4.5/5 "Great Onboarding Experience" What do you dislike about Captello? Need a better meeting integration sync with booking onsite meetings via ChiliPiper ##### 4. Time-Consuming Users find the **initial setup process time-consuming** , requiring multiple calls and extensive learning for effective use. [ See 7 mentions ](https://www.g2.com/products/captello/reviews?filters%5Bsentiment_snippet%5D=1569279&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User 5.0/5 "Intuitive platform, easy to use, more features available, Great service, always available!!!" What do you dislike about Captello? It is a bit time consuming to add people to the events, that will be present at the event ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User 4.0/5 "A great product for event lead capture" What do you dislike about Captello? The initial set up was quite complicated and person responsible for our onboarding didn't seem to know much about what she was doing, so we had to bri ##### 5. Complexity Users find the **complexity** of Captello overwhelming, hindering their ability to utilize the platform fully. [ See 6 mentions ](https://www.g2.com/products/captello/reviews?filters%5Bsentiment_snippet%5D=1569031&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User 5.0/5 "Captello eliminates manual work, freeing up time to focus on other responsibilities" What do you dislike about Captello? I don't dislike anything, other than there are so many options, it's a bit overwhelming. I know I don't use Captello to it's full capacity because of ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User 4.0/5 "A great product for event lead capture" What do you dislike about Captello? The initial set up was quite complicated and person responsible for our onboarding didn't seem to know much about what she was doing, so we had to bri ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services 1/7/2026 "Great service and friendly team!" 5/5 What do you like best about Captello? I appreciate the ease of use and the many customization options so we can fine tune the rep experience to be exactly how we like it. I also appreciate the timeliness and clarity of the Captello team when asked questions or scheduling meetings to discuss issues or solutions. Review collected by and hosted on G2.com. What do you dislike about Captello? The only issues I have with Captello's software is that it's just that, software. You're going to run into issues here and then if something isn't quite working properly or if it wasn't set up correctly due to user error (most of the time on our end) as one might, but the team is very helpful and so far we have always been able to work out kinks smoothly and efficiently. Review collected by and hosted on G2.com. What problems is Captello solving and how is that benefiting you? Captello streamlines our process for capturing leads and allows us to keep all of our information in one place as much as possible. Without them, our process would take twice as long and be much more confusing. Plus, sales reps have so much access to lookup features and other supplementary options to fill data while on the floor, making their jobs easier, that we are finding that meeting our lead quotas is not only doable, but easy. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: In-app ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") AF Verified User in Financial Services 1/6/2026 "A great product for event lead capture" 4/5 What do you like best about Captello? Easy connection to SFDC which not only allows you to capture real time data in Salesforce, but also allows you to tie it back to the campaign and also add campaign member statuses which many other vendors we initially talked to, were unable to do. The Captello event forms are very detailed and customizable templates, allowing admins to capture everything you may want, or remove parts you don't need. Once you've gotten everything set-up and the integration is complete, it's nice having the ability to essentially do everything you need on your own within the form, creating a new form, adding new team members, etc. For the team members attending events, the tool is quite user friendly, with an intuitive interface. Review collected by and hosted on G2.com. What do you dislike about Captello? The initial set up was quite complicated and person responsible for our onboarding didn't seem to know much about what she was doing, so we had to bring a tech person onto a separate call, and then follow-up calls to finally get everything ready in time (and we were told it would be very easy and could be done on one call. Though its mostly hands off after the initial set-up is complete, any issues end up making us bring on our RevOp team for help. The process to do an API set-up for an event is more difficult than other systems I've used because their team is required to do it (and they request it multiple weeks in advance vs being able to set up yourself). Lastly, while it's great to have the ability to update / change / build everything in the templates on your own, its generally time consuming and many times, we've had to ask for process documentation or help from our account manager (when some tools have teams that will simply do it for you). Review collected by and hosted on G2.com. What problems is Captello solving and how is that benefiting you? Captello helps us quickly and accurately capture leads, without manual or delayed entry of excel files into our CRM. Because of this, it also allows us to follow up much quicker, tagging all leads from an event to their campaign, and update their campaign member statuses accordingly. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: In-app AN Verified User in Marketing and Advertising 4/6/2026 "Very easy to use and customize to our needs. Lots of features I didn't know were an option!" 5/5 What do you like best about Captello? All of the support and training to make my client feel informed and educated. Ease of product use. Review collected by and hosted on G2.com. What do you dislike about Captello? Training could have been shortened I think or a guide ahead of time to fill out and then a meeting to input and crate maybe? Review collected by and hosted on G2.com. What problems is Captello solving and how is that benefiting you? Having a lead capturing system that was user friendly and professional. Also to have ways to customize and set up stations was a cool feature. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: In-app AN Verified User in Manufacturing 12/17/2025 "a 360 lead capture, Intuitive and smart software" 5/5 What do you like best about Captello? It is simple to use, has many smart options Review collected by and hosted on G2.com. What do you dislike about Captello? didn't find something like that yet.. i would have used this app for my entire marketing automation if it would expand it's solution. Review collected by and hosted on G2.com. What problems is Captello solving and how is that benefiting you? it allows the entire team to scan leads at an event, which enables them to collect wider information compared to a hostess scanning the badge and moving on. it allows immediate communication with the lead, so we don't lose the momentum, and as an admin, i have an immediate clear view on all leads and their grading. it provides me with control on the tone of voice and the related materials for a unified communications, regardless on which sales person is communicating. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: In-app AN Verified User in Food Production 2/11/2026 "Captello to be a pivotal tool for customer engagement" 5/5 What do you like best about Captello? Ease of use. this is a tool that allows everyone that is using it to see and share data. As we develop our own surveys we need a tool that can adapt for Domestic and International use. Review collected by and hosted on G2.com. What do you dislike about Captello? I do not have any dislikes. All new tools require a real world test and our test was successful. Review collected by and hosted on G2.com. What problems is Captello solving and how is that benefiting you? Captello will solve for instant communication and direct document delivery. This will allow for a faster onboarding experience, and open communication with prospects. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: In-app ![Verified User in Medical Devices](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Medical Devices") AM Verified User in Medical Devices 7/2/2026 "No more paper and pen!" 3/5 What do you like best about Captello? Lead tracking/reports and customer service! Review collected by and hosted on G2.com. What do you dislike about Captello? Steeper learning curve, but after a few shows you get the hang of it! Review collected by and hosted on G2.com. What problems is Captello solving and how is that benefiting you? Lead tracking and mass editing, Lead organization, and being able to go back and review show performances! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: In-app KT Kev T. Senior Manager, GTM Data Operations & Analytics Mid-Market (51-1000 emp.) 10/30/2025 "Streamlined and Integrated Event Lead Capture" 4/5 What do you like best about Captello? Captello makes it easy to capture and route event leads quickly, and the integration with our MAP significantly improved the speed of data availability for analysis. It’s reliable from a data quality and integration standpoint. Review collected by and hosted on G2.com. What do you dislike about Captello? Nothing major stands out from my perspective, but feedback from our end users are minor setup or process alignment items rather than software limitations. Review collected by and hosted on G2.com. What problems is Captello solving and how is that benefiting you? It bridges the gap between event lead capture and our marketing automation workflows, reducing turnaround time for lead follow-up and reporting. This has improved data consistency and speed to insight across GTM operations. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: In-app ![James F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "James F.") JF James F. 1/8/2026 "Captello has been a great tool for us" 4/5 What do you like best about Captello? I like how Captello makes event lead capture fast, accurate, and effortless, giving our team reliable data we can act on immediately. Review collected by and hosted on G2.com. What do you dislike about Captello? NA NA NA NA NA NA NA NA NA NA NA NA NA NA NA NA Review collected by and hosted on G2.com. What problems is Captello solving and how is that benefiting you? Easy lead capture on the booth and entry into our CRM Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: In-app AN Verified User in Food & Beverages 6/11/2025 "Great experience, account management, and overall lead capture software we have used!" 5/5 What do you like best about Captello? The ability to customize it the way we need it. We have a bunch of brands under Buyers Edge Platform, and each brand asks for specific options for lead collection at shows. With a previous partner, we could not customize, and it was difficult to get a hold of our account manager. Our account manager, Jessica, makes a BIG difference in how we feel as customers. We feel heard, and we think our company's goals align perfectly with Captello's. Review collected by and hosted on G2.com. What do you dislike about Captello? I wish there was more flexibility with rolling over licenses. It is very difficult to try and gauge how many licenses we get a year as things change, and we acquire at least 1 company a year on average. It would be nice to know we can keep pricing at a specific tier after we purchase in bulk in the beginning of the contract. Review collected by and hosted on G2.com. What problems is Captello solving and how is that benefiting you? Being able to customize forms, having the ability to have kiosk mode is also very beneficial - especially as some of our brands are exploring sending less people to shows and conferences, and are looking for ways to collect leads easily without overwhelming 1 person working the booth. Intelliscan has us excited as well as some of these show do not offer ANY lead capture options, and sometimes not even badges. WE have gotten a lot of feedback from our sales team, which ultimately this is for them, and it has been 99% positive. I believe the other 1% is not as quick to adapt and/or has not used lead capture software before. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: In-app ![Zoe F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Zoe F.") ZF Zoe F. Marketing Operations Leader Enterprise (\> 1000 emp.) 6/6/2024 "CAPTELLO lead capture provides standardised data across mutiple events, countries and sales teams" 5/5 What do you like best about Captello? The ability to customise the fields to our business needs and keep on brand. Easy set-up and integration with Marketo - no more manual list cleaning. Flexibility of use for in-person events, networking, and scanning business cards - the app is on everyone's phone for capturing data, wherever they are - always on. The in-app chat and instructions are helpful reference guides and keep the sales team on-site at an event connected in one place. Customer support from onboarding, training and walking us through our first event has been great. We have videos to refer back to in our dashboard and the documentation library Review collected by and hosted on G2.com. What do you dislike about Captello? Not all event organisers will allow the API tool kit to integrate with their systems. Review collected by and hosted on G2.com. What problems is Captello solving and how is that benefiting you? Previous post-event, I would receive data in a variety of formats from Excel files, business cards and emails with missing or incorrect data. Captello ensures that clean and complete data is captured from badge scans, manual input or business card scanners. Review collected by and hosted on G2.com. 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