# Capillary Technologies Customer Insights Platform Reviews **Vendor:** Capillary Technologies **Category:** [Retail Analytics Software](https://www.g2.com/categories/retail-analytics) **Average Rating:** 4.6/5.0 **Total Reviews:** 8 ## About Capillary Technologies Customer Insights Platform Capillary Insights+ is a comprehensive data analytics platform offering Business Intelligence tools for unmatched insights. With real-time performance tracking, advanced data analysis and visualization, and predictive analysis, it delivers a 360° view of business performance. Easily create customer segmentation, uncover trends, and design personalized marketing campaigns. Smart propensity models predict customer behavior, while its intuitive interface empowers data-driven decisions effortlessly. ## Capillary Technologies Customer Insights Platform Pros & Cons **What users like:** - Users highlight the **ease of use** of Capillary Technologies, appreciating seamless integration and diverse features. (1 reviews) - Users find the **easy integrations** with other software to be a major advantage of the Capillary Technologies platform. (1 reviews) - Users value the **user-friendly interface** of Capillary Technologies, enjoying its easy integration and diverse features. (1 reviews) **What users dislike:** - Users desire improved **visibility** and more active customer support to enhance their experience with the platform. (1 reviews) - Users express a need for **better support services** and enhanced visual representation in the Capillary Technologies platform. (1 reviews) ## Capillary Technologies Customer Insights Platform Reviews ### 1. Easy-to-Use Platform with Powerful Analytics, Campaigns, and Segmentation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) **Reviewed Date:** May 18, 2026 **What do you like best about Capillary Technologies Customer Insights Platform?** The Capillary platform is easy to use and offers a wide range of features. I especially like the pre-built report dashboard, and it’s also easy to create new reports. Support from the Aira AI tool also helps simplify things, with faster results **What do you dislike about Capillary Technologies Customer Insights Platform?** Nothing as such to point out. The platform is well equipped for business requirements, including consumer segmentation, journey mapping, and bifurcation. **What problems is Capillary Technologies Customer Insights Platform solving and how is that benefiting you?** Capillary’s Insights+ brings fragmented customer data together into a single 360° view. It supports AI-driven segmentation, helps measure loyalty ROI, and enables more personalized marketing. Overall, it replaces manual analytics with self-serve, actionable insights that are easier to use and act on. It’s also easy to dig into millions of lines of data to find the results you need. ### 2. Truly the best **Rating:** 5.0/5.0 stars **Reviewed by:** Utkarsh D. | Senior SDR, Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2024 **What do you like best about Capillary Technologies Customer Insights Platform?** Its very easy to use,, can be easily integrated with other softwares, haas various features **What do you dislike about Capillary Technologies Customer Insights Platform?** Need more active customer support, and more visusal representation **What problems is Capillary Technologies Customer Insights Platform solving and how is that benefiting you?** Gives a lot of insights about data, patterns and provides predictive analytics ### 3. Boos your business with insights + **Rating:** 4.0/5.0 stars **Reviewed by:** Sanmukhsrinivas G. | Full Stack Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** April 09, 2024 **What do you like best about Capillary Technologies Customer Insights Platform?** It will helps know which type of customers are growing **What do you dislike about Capillary Technologies Customer Insights Platform?** We might not try new or innovative products to retail customers **What problems is Capillary Technologies Customer Insights Platform solving and how is that benefiting you?** Organising the customer data and providing helpful insights ### 4. Can help with deep insights and biz viz **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Management Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** January 24, 2023 **What do you like best about Capillary Technologies Customer Insights Platform?** Very easy to visualise data and gives in a interpretable view. Further, can be customised as per requirements easily **What do you dislike about Capillary Technologies Customer Insights Platform?** Nothing as such, but could be great if we could add or customise AI ML models further **What problems is Capillary Technologies Customer Insights Platform solving and how is that benefiting you?** Getting a single dashboard and touch point for all are marketing data sources ### 5. Good analytical tool **Rating:** 4.5/5.0 stars **Reviewed by:** Mrugesh V. | Technical Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** September 27, 2022 **What do you like best about Capillary Technologies Customer Insights Platform?** It gives you good insights into the data you own so that you can plan capacity effectively. **What do you dislike about Capillary Technologies Customer Insights Platform?** Nothing specific, if it can support raw queries would be best. **What problems is Capillary Technologies Customer Insights Platform solving and how is that benefiting you?** It enabled us in prepare the charts for our customers who is interested in knowing their sensor data. ### 6. Best tool for customer success **Rating:** 4.5/5.0 stars **Reviewed by:** Aman K. | Data Scientist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 04, 2020 **What do you like best about Capillary Technologies Customer Insights Platform?** The most important thing about this software is it's very intuitive to use even for a newbie. It helps you in creating dashboards and reports for various business cases and that too in very less time. In case of any missing kpi issue, it can easily be created and used for reporting. It's very handy and reliable for day to day issues. **What do you dislike about Capillary Technologies Customer Insights Platform?** There are not much to dislike about the software but yes it's UI can be improved a bit and some bug fixtures would definitely make this a goto tool for everyone for every analysis. **What problems is Capillary Technologies Customer Insights Platform solving and how is that benefiting you?** I'm pretty satisfied with Insights + when it comes to create any technical reports or data requirement for analysis to solve the real world business problems in less time. It's very easy to use and has almost everything required for anyone who wishes to serve their clients with ease. ### 7. Single source for all touchpoints to engage with the customers **Rating:** 5.0/5.0 stars **Reviewed by:** Franco J. | Customer Success Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 23, 2021 **What do you like best about Capillary Technologies Customer Insights Platform?** With so many platforms available in the market to engage with the customer through different mediums sometimes it becomes difficult to gather all that data in a single place. That's where Insights+ comes into the picture by gathering all the data points in a single place to give us insights about the user engagement and on how to leverage different touchpoints to engage with the customer. **What do you dislike about Capillary Technologies Customer Insights Platform?** Still, there is a long way to get all the touch points integrated and a more user-friendly UI can be developed to make it more interactive for the customer and end-users to fulfil their end goal. **What problems is Capillary Technologies Customer Insights Platform solving and how is that benefiting you?** Using it mostly for the internal reportings and when we have to take decision basis the data points and KPI to get settles on business level decisions which can drive us to high profitability. ### 8. A one stop solution to all your marketing concerns and follower insights and **Rating:** 4.5/5.0 stars **Reviewed by:** Ameer N. | SaaS Technical Integration Specialist - Rippling, Mid-Market (51-1000 emp.) **Reviewed Date:** March 22, 2022 **What do you like best about Capillary Technologies Customer Insights Platform?** Tracking customer has been the most difficult part of business management, which has landed most of the business in despair. This tool helps every customer insights and make sure we have a solid knowledge about target audience **What do you dislike about Capillary Technologies Customer Insights Platform?** The user interface needs a bit of improvement, and user friendly FAQ can be incorporated **What problems is Capillary Technologies Customer Insights Platform solving and how is that benefiting you?** I'm able to understand my traffic and learn more about customer interests garnering more sales ## Capillary Technologies Customer Insights Platform Discussions - [What is Insights+ used for?](https://www.g2.com/discussions/what-is-insights-used-for) - [View Capillary Technologies Customer Insights Platform pricing details and edition comparison](https://www.g2.com/products/capillary-technologies-customer-insights-platform/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-26+16%3A16%3A27+-0500&secure%5Bsession_id%5D=07799ce0-0cfd-4aa5-815c-d1e560ac295f&secure%5Btoken%5D=0c3b86882a7a5c427136cdb9f5f84601b8ee4117fca10dc57e461307bc528e91&format=llm_user) ## Capillary Technologies Customer Insights Platform Integrations - [eShopaid](https://www.g2.com/products/eshopaid/reviews) ## Capillary Technologies Customer Insights Platform Features **Data Management** - Consolidation - Data types - Correction - Cleansing - Validation **Analytics** - KPIs - Forecasting - Reports and Dashboards - Predictive analytics **Mobile** - Mobile dashboard - Mobile application **Platform Additional Functionality** - Cloud - On-Premise **Integration ** - Marketplace - Retail POS - Other software **Generative AI** - AI Text Generation **Agentic AI - Retail Analytics** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making ## Top Capillary Technologies Customer Insights Platform Alternatives - [Triple Whale](https://www.g2.com/products/triple-whale/reviews) - 4.5/5.0 (476 reviews) - [Shopify POS](https://www.g2.com/products/shopify-shopify-pos/reviews) - 4.4/5.0 (352 reviews) - [Board](https://www.g2.com/products/board/reviews) - 4.4/5.0 (300 reviews)