BuzzStream Features
Database (2)
Media Database
Provides tools to help identify and house media oppurtunties and potential influencers.
Contact/Campaign Management
Allows users to manage campaigns, as well and media opportunities and influencer information.
Outreach (2)
PR Planner
Helps the public relations process with planning tools to capatilize on media opportunities.
Social Media Services
Provides tools that help engage influencers and increase media contacts.
Reporting (2)
Monitoring
Provides analysis on media and influencer contacts, as well as the effectiveness of each action.
Impact Measurement
Measures the full impact of campaigns, as well as each individual influencer and media opportunity.
User Rights/Roles (2)
Version Control
Helps establish a permissions workflow, allowing and restricting access to different company materials.
Team Collaboration
Gives visability and allows team members to communicate effectively and collaboratively.
Identify (3)
Blogger Database
Software has a database of content creators who can be reached through the system. Those that use a database typically do not use a search engine.
Blogger Search Engine
Software uses a search engine to locate and identify content creators. Those that use a search engine typically do not have a database.
Selection Criteria
A set of rules and selections to narrow down the candidates.
Manage (5)
Import/Export
A way to add new content creators or export their information to another system.
Automatic Follow-up
Reminders or scheduling for continued dialogue.
Multichannel Outreach
Enables communication through at least two channels (text, email, social, phone, etc.)
Product Tracking
Manages the delivery of review samples to bloggers and any returns that are required.
Content Scheduling
A calendar to plan an influencer campaign with multiple blogs and events.
Results (3)
Curation
Using blog content beyond the blogger's site.
Reports and Visualization
Basic feedback on the results of a blog influencer campaign.
Campaign Analytics
Detailed feedback on bloggers' effect on campaign performance.
Agentic AI - Media and Influencer Targeting (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting




