BullPhish ID Pricing Overview

BullPhish ID does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details.

BullPhish ID's pricing is best suited for MSPs and small-to-mid-market IT service providers managing security awareness training across multiple client organizations. G2 reviewers from small businesses and mid-market firms in IT and computer security segments represent the most satisfied user base, frequently citing the multi-client dashboard and automated campaign scheduling as core value drivers. The pricing of BullPhish ID also resonates with regulated industries such as banking, healthcare, and accounting, where G2 users highlight compliance and cyber-insurance requirements as primary purchase drivers. Enterprise reviewers give positive ratings but note limited customization and basic reporting as constraints that may push larger organizations toward more feature-rich alternatives.

According to G2's pricing data for BullPhish ID, no permanent free tier exists. BullPhish ID's pricing model offers a free trial for evaluation, allowing prospective buyers to assess phishing simulation campaigns, training modules, and reporting before committing. BullPhish ID's paid plans are available via custom quotes, meaning pricing scales to organizational needs rather than fixed published tiers. G2 reviewers note the free trial provides enough access to launch campaigns quickly, while fully licensed access unlocks automated recurring campaigns, multi-client MSP dashboards, Microsoft Entra ID integration, multi-language training content, and ongoing reporting. MSP-focused features like bulk client management are only accessible under paid licensing.

G2 reviewers broadly regard BullPhish ID's pricing as competitive and cost-justified, particularly when compared to larger rivals. One enterprise reviewer explicitly notes that BullPhish ID's pricing is reasonable compared to KnowBe4, making it easy to justify for smaller organizations. Multiple G2 users highlight cost-effectiveness as a primary reason for adoption, with small business and MSP reviewers citing it as an affordable way to deliver security awareness training to clients. A small number of G2 reviewers flag it as costly relative to some competitors, and one mid-market reviewer notes it is more expensive than other solutions, suggesting value perception varies by organization size and stack.