I like that I can go into the dashboard and view metrics that are important to my business for email success. Also, the ability to track email template performance alongside campaign performance has provided actionable insights for our business.

Some of the newest updates have been rolled out with little communication and I find myself discovering them on my own versus being told about them.

If you are looking for a method of utilizing data to drive your email marketing efforts, this is the platform for you. It goes beyond the normal email send and allows marketers to apply data to provide customers content and/or communications as they need them.

Our main problem was the ability to provide our customers personalized content and at scale. With BlueShift we are able to share our top content with customers who will find it relevant to their experience on our site.

It's extremely flexible - so you can do the basics easily, but if you want to do something more complex, there's usually a way to do that, too. We jumped straight from Mailchimp to Blueshift and the difference is enormous. Their customer service team are also excellent - Rohan is a great AM and the team who respond to support requests are always extremely quick and helpful.

Documentation could be clearer - so we have to ask fewer questions during setup and as we learn how to use the platform. Ability to build drag/drop flows with if statements would be really useful - currently you can build these flows, but it's not that easy (I believe this is on the product roadmap).

Really powerful platform and great customer service. If you're looking to take a step up in how you do CRM, you should definitely check out Blueshift.

Better tracking of user activity on-site and in emails; ability to send targeted, relevant, timely comms and to set this up flexibly; drive up our user retention and engagement levels through being more agile and with access to use more detailed criteria.

Blueshift is great because you can create emails that are relevant to their user, their interests, and their interactions with our brand and website. The customer support team is always happy to help and come with solutions quickly, succinctly and work with me to make sure that I can continue to use the platform they offer.

One of the downsides with Blueshift is that there is a lot of technical requirements, which means unless there is someone on the development team who is specifically working on Blueshift, it can restrict it's usage. After all, you can't use this platform correctly without the data!

Ensure that you have a good IT or development team who will be able to provide ongoing support to use Blueshift.

Blueshift has allowed us to send targeted recommendations to users based on a number of their attributes and attributes with the products on our website which has increased our engagement rates immensely.

It's a comprehensive, user-friendly, robust platform with tons of cutting-edge features. Blueshift makes it super easy to build campaigns, pull reports, and look extensively into data. I've found the email heat maps extremely useful and have helped us make meaningful strides in CTA placements.

Although Blueshift is a great platform we have ran into small quirks like GIF's not uploading correctly. Nonetheless, customer service has been great and issues are fixed rather quickly.

Blueshift has helped us make better data-driven decisions in terms of email marketing thus far. We have such great insights into email metrics, and it's helped us with our automation strategy.

There seems to be no end to the features. Any idea I have had, BlueShift has been able to create.

Nothing so far, it is clearly a lot more powerful than other email services I have used in the past.

Being able to hyper-target my customer list - I have been very surprised at the amount of targeting BlueShift can do.

I really like how easy and intuitive the application is to use, helping the marketing teams to really focus on the creativity without having to worry too much about the execution. The tool opened up new ways of reaching our users while delivering more personalised content based on behaviour. It also gave us the opportunity to try new marketing concept and step away from mass marketing.

No many aspects in fairness, I think the team is working hard on addressing any gaps highlighted to the. The reporting side of the application is good but could be (and will probably) better from a campaign engagement matrix stand point.

We managed to quickly change the marketing mind set from a manual single channel/content approach to an automated multi touch point and personalised strategy without too much effort.

-With Blueshift, we have the ability to collect and unify every datapoint across our campaigns and websites

-Easy to use audience builder, we can get really granular with who we target

-Recommendation build is my favorite feature! I can build a variety of different recommendation blocks that pull directly from our catalog. Makes is very easy to quickly build and iterate rec schemas and then leverage them across email templates in my campaigns

-Journey builder makes it very easy to pull in channels: email, push, and paid media

-Learning curve - it's a very robust platform with many features. It's a bit overwhelming at first, like any new platform, but the more you play around to become familiar with how it works, it becomes a lot easier.

-Documentation could be better in some areas

-Data unification

-Audience segmentation

-Personalization

-Multi-channel journeys

The power to market to my customers with a tool that reaches them across multiple channels is key. Once the UI is understood it is easy to set up campaigns for the multiple markets we are targeting.

Being able to track data through different channels allows us to create more personalized messages for certain target audiences.

Blueshift’s solution helps us reach our customers across multiple channels. We can easily set up event and segment triggered campaigns, as well at test and optimize any campaign element.

Some of my favorite features are the segmentation builder and creative studio. I can build and target the ideal customers, while staying on brand.

Additionally, the reporting capabilities are great. We are able to track data across different channels which helps us optimize our creative assets and campaigns.

the platform's flexibility also allows us to throw in any data source, so we can leverage all of the historical and real-time data.

There is a bit of a curve when learning the UI but once understood things begin to fall into place. Reporting capabilities good be better. However, they’ve already done some big improvements which are helpful to understand campaign performance. They are transparent with their product roadmap, so excited to see what’s to come

I would say it is a great platform to use and would recommend it for any business that is looking to optimize their reach .

-data unification

-move from batch and blast to personalized emails

-build segments to precisely target users